Design thinking workshop_mtg
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This document provides an overview of design thinking principles and a workshop on applying them. It discusses empathizing with users by understanding their needs, defining the problem from their perspective, ideating potential solutions, prototyping ideas quickly and cheaply, and testing prototypes with users. The workshop involves partners interviewing each other to design ideal wallets for one another based on understanding needs, preferences, and personalizing items. Iterative testing receives emphasis as a way to learn from failures and improve designs based on user feedback.
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Design thinking workshop_mtg
- 1. Who’s this guy ?
- 6. Human oriented go meet the people design for somebody vs design with somebody
- 7. •Collaborative enterprise •Problem solving while going along •Did someone quickly take a role ?
- 8. •How many think of themselves as creative?
- 9. Draw a portrait of your neighbor (45 sec)
- 11. how does that feel?
- 13. Draw the following (45 sec)
- 17. INNOVATION
- 18. Design an ideal wallet for your partner 3mins
- 19. FEEL • Interview partner for 5 mins each Understanding Their choices Allow us to identify needs Understanding Experience (feelings / connections to idea/ behaviors) Allow us to innovate
- 20. FACT Preferences Physical/material/cost/weight /brand FORM Preferences Shape/size/texture/pockets/ patterns FUNCTION What is the main use? Where/when do they use it? Where is it stored when not in use? How is it carried? RELATIONSHIPS What does your partner have in their bag that you don’t have? What would he/she hate to lose? What gets removed added in the bag daily? How is the bag personalized? Is the bag a reflection of their personality? Ask WHY ?
- 21. IMAGINE •Redesign/ illustrate •Redesign according to interview / 4 mins
- 22. CREATE • The prototype with the material in front of you 10 min • Share the prototype with your partner to see if it satisfied the brief( does the design address the need and did you innovate with it)/ does your partner look at it and say OMG he knows me so well ! 2 mins • Talk about the shift in their designs
- 23. `helps us to explore our biases Awareness of this means we can avoid jumping to a single idea (ours) We can stop blaming and take responsibility Highlights our actions / inactions Reveals our world view What does this reveal
- 25. EMPATHIZE
- 26. FEEL what others are feeling / Mirror their expressions (opinions, hopes) EMPATHY
- 27. Empathy approach • Without judgment • With a beginner’s eyes • With curiosity • Optimistically • respectfully. WHY ?
- 28. DEFINE
- 31. “If I had asked people what they wanted,they would have said faster horses.” Henry Ford "A lot of times, people don't know what they want until you show it to them.” Steve Jobs
- 32. Insight. 1 : the power or act of seeing into a situation : penetration. 2 : the act or result of apprehending the inner nature of things or of seeing intuitively
- 33. individuals middle Focus on Design for the concessions A lot of features to appeal to all Appeal to no one
- 35. Point of view : component •User •Needs •Insights
- 36. IDEATE
- 39. PROTOTYPE
- 41. TEST OFTEN RISK
- 43. TEST
- 44. •What new information do you have about how your solution addresses the need? •What new information do you have about the user’s need ?
- 45. Thank you Mohamed Tahar Grairia Architect / Designer / Digital illustrator MTG Agency @mtgrairia Credits: Kiran Bir Sethi (Design for Change) / Justin Ferrell ( Stanford d. School)