SlideShare a Scribd company logo
Lean Product 
Management 
Melissa Perri 
melissaperri.com 
@lissijean | #agileOTB
Voice of the 
customer 
@lissijean
Define Design Develop Deploy 
@lissijean 
Traditional Product 
Development Cycle
Define Design Develop Deploy 
@lissijean 
Traditional Product 
Development Cycle 
Some customer 
interaction Very little customer 
interaction 
Most customer 
interaction
DO NOT WANT 
@lissijean
Define Design Develop Deploy 
@lissijean 
Traditional Product 
Development Cycle 
Pivot
There’s a reason 
why they’re called 
assumptions. 
@lissijean
Risky Business 
@lissijean
Build 
Measure 
Learn 
@lissijean
@l@islsisisjeijeaann
@lissijean 
“I’m here to save the day.” 
As a product 
manager…
I 
LEARNING 
@lissijean
@lissijean
Traditional PM 
• Determine new features and product vision 
• Gather business requirements 
• Get stakeholder buy in 
• Write out specs and user stories for developers 
• Manage product roadmaps 
@lissijean
Focus on 
the problem. 
@lissijean
Traditional Product Manager Lean Product Manager 
@lissijean
A Lean PM works towards a goal 
instead of building arbitrarily… 
@lissijean
Screenshot of the site
team Goal 
Increase Customer Engagement 
@lissijean
A Lean PM explores problems rather 
than gathering requirements… 
@lissijean
Managing Stakeholders 
@lissijean
User 
Stories? 
@lissijean
Jobs to be done. 
When _____ , I want to _____ so I can ______. 
motivation expected 
outcome 
situation 
@lissijean
User Story 
As a user, I can save items to a wishlist so 
that I can buy them later. 
Job Story 
When I find a product I like but I’m not ready to buy 
yet, I want to save the product for later, so I can 
quickly come back and purchase it without 
searching again. 
@lissijean
problem 
When I am shopping on your 
site, I want to know the expert 
is real so I can trust that the 
product is good. 
@lissijean
A Lean PM experiments instead of 
building preconceived solutions… 
@lissijean
PRODUCT 
Product 
ROADMAPS 
Roadmaps? 
@lissijean
Q4 Product Roadmap 
Google Maps 
Integration 
2 months 
3 Devs 
ROI: High 
Mobile 
App 
Homepage 
Redesign 
3 months 
2 Devs 
ROI: Med 
1 month 
3 Devs 
ROI: Med 
@lissijean
@lissijean
The Problem Roadmap 
@lissijean
experiment 
Will customers buy if we 
post an expert’s personal 
message in the feed? 
@lissijean
@lissijean
@lissijean
@lissijean
@lissijean
A Lean PM involves the whole team instead of 
working alone on PM island… 
@lissijean
@lissijean
Developer 
Product Manager 
@lissijean
@lissijean
team Goal 
Increase Customer Engagement 
@lissijean
problem 
When I am shopping on your 
site, I want to know the expert 
is real so I can trust that the 
product is good. 
@lissijean
experiment 
Will customers buy if we 
post an expert’s personal 
message in the feed? 
@lissijean
outcome 
3X OPEN RATE 
2x REVENUE 
@lissijean
Saved 
$77,000 
@lissijean 
@lissijean
Saved 
1600 hrs 
@lissijean 
@lissijean
Saved 
1600 hrs 
@lissijean 
@lissijean 
(that’s 8 weeks)
@lissijean
What does success look like? 
@lissijean
lean Product Manager 
Role and responsibilities: 
• Discover customer problems through constant customer interaction and 
feedback. 
• Deliver high customer value by running experiments to solve those problems. 
• Lead the implementation of full product solutions for successful experiments, 
incorporating them into our product strategy. 
• Involve developers & stakeholders during ideation of the product. 
• Manage the Problem Roadmap, focusing on your KPIs. 
• Report data and lessons from experiments to the rest of the company. 
Apply Now 
@lissijean
Deliver extreme 
value to the 
customer. 
@lissijean
Melissa Perri 
melissa@produxlabs.com 
! 
produxlabs.com 
melissaperri.com 
! 
! 
Melissa Perri 
melissa@produxlabs.com 
! 
produxlabs.melissaperri.! 
! 
@lissijean 
@lissijean

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