This document provides an overview of user-centered design. It defines user experience as how a person feels when interacting with a system or product. It then explains that user-centered design is a multi-stage process that involves understanding users' needs through research, designing with the user in mind, and testing designs with real users. The document outlines the user-centered design process and its stages of discovery, definition, design, validation, development and launch. It concludes by listing the benefits of taking a user-centered approach, such as increasing user satisfaction, performance and credibility while reducing costs.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
UX 101: A quick & dirty introduction to user experience strategy & designMorgan McKeagney
A quick & dirty intro to UX strategy & design. Some context, some fundamentals, some current & emerging trends, and some useful resources for the absolute beginner.
First delivered @ the NDRC Launchpad startup accelerator in Dublin, Ireland, 16/10/2014. (www.ndrc.ie)
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
This presentation taget basics of UX design fundamentals. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. One more Advance course on UX practices is coming soon...
UI-UX Practical Talking, is presentation for a session I did in the GUC & the ITI, about the meaning and the difference between The UI and the UX, the key principals about building good UX of products, focusing on mobility and mobile design.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
Not quite sure what UX/UI design are? You're not alone! This presentation answers some commonly asked questions regarding user experience and user interface.
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
This presentation taget basics of UX design fundamentals. It’s a quick overview, so you can go from zero-to-hero as quickly as possible. One more Advance course on UX practices is coming soon...
UI-UX Practical Talking, is presentation for a session I did in the GUC & the ITI, about the meaning and the difference between The UI and the UX, the key principals about building good UX of products, focusing on mobility and mobile design.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
An introduction to UX - User Experience.
Where does UX come from, what are the benefits of using it, and how can it be applied to day to day agency work?
Understanding the User Centred Design process and how UX is an integral part of every piece of digital work that is produced.
Not quite sure what UX/UI design are? You're not alone! This presentation answers some commonly asked questions regarding user experience and user interface.
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
Those who don't learn from history are doomed to NOT repeat it.
We know the old adage, but the other reality is that there's nothing new under the sun. The same goes for the practice of User Experience (UX) and it goes back further than you might think.
History can be fun – especially when we see how it relates to our ever-expanding and shifting industry of today. This presentation is geared to new practitioners who want to understand the foundations of our field and veterans who would like to see a different perspective on our profession. Let's look at the practice of UX through a historical lens at some of man's most creative pursuits and demonstrate the parallels between the past and today's design trends.
Type on the web has many roles: it is an interface, a brand, sets tone, and directs the user. Typography has many roles and can either add or take away from User Experience. In this beautiful and exciting talk we’re going to look at various ways type is used, implemented, and dissect the role that it plays in user experience on the web.
This presentation dedicated to whom who are UX designers / students or entrepreneurs. I tried to give minor detail about UX (User Experience) myths and mistakes with humor. Credit links provided in last slide.
The Future of UX: Designing Data ExperiencesEva Willis
A funny thing happens when you open up your design process to consider the increasing number of devices people use: the importance of each individual device diminishes. That’s a significant shift for the user experiences community to adjust to. The future of UX is the user who begins a task on one device, continues through many more interfaces across many platforms and many more devices and completes their task with little recognition of, or interest in the complexity involved. To stay relevant in the development of digital products, we need think at a higher level than screens or sites or devices. The future of UX is designing data experiences.
UX Cambridge 2017- Three Steps WorkshopAlan Colville
A hands-on workshop catapulting your UX beyond digital to create consistent, connected and cross channel customer experiences.
In three steps you’ll unleash the business changing power of UX by:
1. Assessing the state of UX in your organisation
2. Learning how to improve the research that you do
3. Seeing new ‘agile’ ways of working and thinking, to join it up
With the business world seeing new value in user experience design, you’ll leave ready to take UX beyond digital, across channels and into the boardroom.
Delivering a powerful customer service experiencedelaware BeLux
Delivering excellent customer experience comes to the service department. Technology now automates customer service, while also empowering customer service agents.
UX is way more than most people think. I believe that UX is a mindset that everyone should carry. This is how I approach UX, and think it's beneficial for everyone to know a process that works.
NOTE: This represents a talk I gave to some students embarking on a career in the UX field.
This presentation shares the journey I’ve been on, from trying to shape and influence a user’s path, to creating sandbox environments in which people can play and amaze us!
______
Designers are trained to guide users toward predetermined outcomes, but is there a better use of this persuasive psychology? What happens if we focus less on influencing desired behaviors and focus more on designing ‘sandboxes’: open-ended, generative systems? And how might we go about designing these spaces? It’s still “psychology applied to design”, but in a much more challenging and rewarding way!
In this talk, I’ll share the journey I’ve been on, from trying to shape and influence a user’s path, to creating these sandbox environments. You’ll learn why systems such as Twitter, Pinterest, and Minecraft are so maddeningly addictive, and what principles we can use to create similar experiences. We’ll look at education and the work of Maria Montessori, who wrote extensively about how to create learning environments that encourage exploration and discovery. And we’ll look at game design, considering all the varieties of games, especially those carefully designed to encourage play — a marked contrast with progression games designed to move you through a series of ever-increasing challenges, each converging upon the same solution. Finally, we’ll look at web applications, and I’ll share how this thinking might influence your work, from how you respond to new feature requests to how you design for behavior change in a more mature way.
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
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ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
At Beloved Brands, we make brands stronger and we make brand leaders smarter. We can build a Brand Management Training Program, to unleash the full potential of your team.
1. Strategic Thinking
2, Creating a Beloved Brand
3. Consumer Centricity
4. Brand Positioning
5. Brand Plans
6. Creative Briefs
7. Brand Analytics and the business review
8. Marketing Execution
9. Strategic Media Plans
10. Winning the Purchase Moment
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Introduction to User Experience and case studies from PakistanEbtihaj khan
This is an introductory presentation on user experience delivered at Google Biz Fest (Peshawar) 2018. The presentation starts with the speaker talking about the importance of user experience and then giving examples of case studies from Pakistan.
Design Thinking Dallas by Chris BernardChris Bernard
These are the slides I gave for a keynote at a conference hosting by IMC2 for the Design Thinking Dallas Conference. Some of the content here is repetitive across other presentations I give.
Questions? Email me at chris.bernard@microsoft.com
What Is Product Excellence by Google Product ManagerProduct School
What is an excellent product and does everyone agree? How did Google cultivate Product Excellence culture for teams of 5-10 Googlers? How did they do this in the entire operation with 60K+ employees in 50 countries, 100+ products used by tens of billions of users; across different platforms?
Sara discussed how Google did this along with the framework she designed to measure product excellence.
How do you know you're ready for a Design Sprint?Highland
For leaders who want their teams to embrace human-centered approaches and collaborate in new ways, Sprints are a fantastic way to start.
Join Highland’s CX Practice Director David Whited and Lead Experience Designer Amrita Kulkarni as they share how Research Sprints and Design Sprints make Design Thinking—a reliable methodology to address complex, ambiguous problems—accessible in a way they have never been before. David and Amrita will introduce the purpose and philosophy of Sprints, talk through the differences between Research and Design Sprints, and what kind of issues, problems, or opportunities are the right fit for each.
We’ll be joined by Jennifer Severns, CXO, and Jennifer O’Brien, Innovation and Insights Manager, from the American Marketing Association, who will share how their organization has used Sprints to catalyze a culture of Design Thinking at the AMA. They will reflect on the realities of introducing Sprints and Design Thinking into an established organization, sharing advice for helping others think and work in new ways.
Attendees will learn:
- How are Research Sprints different from Design Sprints
- When is the right time or moment to conduct a Sprint
- What it takes for Sprints to be successful
- How to amplify Sprint outcomes for change in your organization
Do Tank - Visual Report for Introduction to Business Design Thinking (Santa M...Do Tank
On Wednesday 25th April 2018, against a backdrop of glorious Santa Monica sunshine, a delightful collection of like-minded business people gathered to experience a 1 day public Learning Lab from Do Tank – “An introduction to Business Design Thinking”. Expert Dojo was our amazing host as we took full advantage of their inspiring space. This Visual Report offers a snapshot of the essence of the day for us to look back on.
UX is not a bolt-on but many agencies and founders approach it as the icing on the cake where really it is the cake itself. If you are in the process of planning, creating or improving your MVP this presentation will help you understand what UX is and how to go about making it happen for your product. The presentation will also help you understand how the UX process should happen correctly in your organisation and advises on different heuristics and models that can aid your team to ensure your product is produced correctly. The keynote was presented to the Founders Nation boot-camp by Danny Bluestone from Cyber-Duck at The Wayra Academy,Capper Street, WC1E 6JA London during March 2014.
This is the deck to the talk + micro workshop conducted for Google Developer Group Belgaum's Devfest on 4th November 2014. The objective of the session was to bring about general awareness about design and its processes with hands on exercises aimed at beginners.
"Design? I know, Good Design is about making things look good in photoshop!"
Is that all there is to it?
This is a simplified talk which will cover “Why” of Design, the best techniques to create great designs, and also how to validate your designs and Improve them.
Weekend Web Workshop
Simple, visual, interactive and fun user experience workshops to help you get digital.
What your get in this workshop:
- What is User Driven Design?
How to incorporate Brand Strategy into User Experience
How to Prioritize Website Features
How to Create Site Maps and Wireframes
Why should I attend?
- If you are looking to get a job in the digital space
- If you are a start up looking to “get it right”
- If you are looking to advance your career
- If you are a print designer and are curios what “the fuss is all about”
For more information and a schedule of the two days please visit:
Groopskool.net or contact us at skool@thegroop.net
Satyam Kantamneni, former Managing Director of UX at Citrix, explains how to grow and nurture your UX team to meet business objectives. Based on 15 years experience across Citrix, Paypal, and other companies.
You'll learn:
- When to hire generalists vs. specialists.
- How to drive business outcomes from day 1.
- How to evaluate design culture as you build it.
- How to build a long-term governance framework.
Why you’re a Brand Shaper (knowingly or not) and what you can do about itRupert Platz
Held at IxDA Berlin, Nov 19 //
What do you feel when you hear the B-word?
The term „brand” often translates to us designers as “annoying regulations from the marketing department” or “some generic Powerpoint voodoo before we get to the real thing”.
But most of all, as Marty Neumeier put it, a brand is „a person‘s gut feeling about a product, a service, or an organization“. A gut feeling that will affect this person’s decisions and actions. That’s why organizations care about their brand and try to influence how people feel about them.
Now trying to influence people’s gut feelings about a product or service is something we’re quite familiar with – we call it “Experience Design”. That’s why we shouldn’t leave the task of caring about the brand to marketers alone and just grudgingly follow their style guides. The interactive products and services we design will influence our user’s brand perception more profoundly than award-winning campaigns or fancy image videos can.
So if brands are such a big deal and we’re all at least co-shapers of brand perceptions – deliberately or not -, why does the B-word almost never appear in our UX discussions and frameworks? In this talk, I’d like to share my ideas on how we can leverage the brand perspective to make sound design decisions and create better experiences.
I updated my slidedeck from my Skillshare class so that I could teach the course internally at Group Commerce.
If you would like to teach UX within your company, try to use examples with which your coworkers are familiar. This way, stepping into the shoes of the users and evaluating their needs based on the product, is not so difficult.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
2. Happy ?
Delighted ?
Frustrated ?
Simply put, user experience is how a person feels when
they are interacting with your system or product
Campaign Website Software
Social Media
Microsite
Brand Site
Portals
Mobile App
Platforms
Games
User Experience?
What is
3. MIRUM AGENCY 2014
So, if user experience is a feeling
How do we “design” user experience?
4. Imagine we are given..
~ images adapted from The Order of Things: How Everything in the World is Organized into Hierarchies, Structures and Pecking Orders Barbara Ann Kipfer, Random House NY 2000
5. Common sense does..
Knives SpoonsForks
~ images adapted from The Order of Things: How Everything in the World is Organized into Hierarchies, Structures and Pecking Orders Barbara Ann Kipfer, Random House NY 2000
6. Some of us might..
~ images adapted from The Order of Things: How Everything in the World is Organized into Hierarchies, Structures and Pecking Orders Barbara Ann Kipfer, Random House NY 2000
DessertFork
FishFork
DinnerFork
FondueFork
OysterFork
SaladFork
ButcherKnife
CheeseKnife
ButterKnife
DinnerKnife
FishKnife
BreadKnife
SteakKnife
CoffeeSpoon
SoupSpoon
DessertSpoon
Sundaespoon
Tablespoon
Teaspoon
Woodenspoon
Knives SpoonsForks
7. What UX does..
~ images adapted from The Order of Things: How Everything in the World is Organized into Hierarchies, Structures and Pecking Orders Barbara Ann Kipfer, Random House NY 2000
9. Well first, we need to
understand a few basic rules
The Fundamentals
of User Experience
10. “This product is useful to me, it
meets my needs”
No. 1
Utility
UX Design starts
by being useful
11. People must be
able to use it
Usability
“I am able to use this product
easily”
No. 2
Utility
12. “I love the design, the colours are great,
this product makes me feel happy”
No. 3
Desirability
Utility
Usability
It gives added
value
13. “My overall feelings about the
brand is good. I love this brand”
No. 4
BRANDEXPERIENCE
Desirability
Utility
Usability
It shapes a
positive brand
experience
17. Because then this happens…
What marketing
requested
How the project
team understood it
How the designer
designed it
How the developer
build it
What the customer
really needed
Image courtesy of: Dashi Blog – ITプロジェクトの実態とは! / Posted on 02-22-2004 (Japanese, Internet Archive)
18. UCD is a multi-stage problem-solving process
that not only requires designers to analyse and
foresee how users are likely to use a product,
but also to test the validity of their assumptions.
User-Centered Design
Introducing
21. Stakeholder
Interview
Discover Define Design Validate Develop
Doing
Output
Business
Requirement
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Research
User
Personas
Needs Triggers
Motivations
Goals
Real Users
Launch
User-Centered Design Process
22. Stakeholder
Interview
Discover Define Design Validate Develop
Doing
Output
Business
Requirement
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Research
User
Personas
Needs Triggers
Motivations
Goals
Real Users
Creative
Ideation
Idea
Campaign/
Product
Launch
User-Centered Design Process
23. Stakeholder
Interview
Discover Define Design Validate Develop
Doing
Output
Business
Requirement
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Research
User
Personas
Needs Triggers
Motivations
Goals
Real Users
Creative
Ideation
Idea
Campaign/
Product
Source
User
Journey
Experience
Mapping
CTA
Launch
Core
Mechanism
User-Centered Design Process
24. Stakeholder
Interview
Discover Define Design Validate Develop
Doing
Output
Business
Requirement
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Research
User
Personas
Needs Triggers
Motivations
Goals
Real Users
Creative
Ideation
Idea
Campaign/
Product
Source
User
Journey
Experience
Mapping
CTA
Launch
Core
Mechanism
User-Centered Design Process
Requirement
Gathering
User
Flow
Feature
Analysis
Task
Analysis
25. Stakeholder
Interview
Discover Define Design Validate Develop
Doing
Output
Business
Requirement
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Research
User
Personas
Needs Triggers
Motivations
Goals
Real Users
Creative
Ideation
Idea
Campaign/
Product
Source
User
Journey
Experience
Mapping
CTA
Launch
Core
Mechanism
User-Centered Design Process
Requirement
Gathering
UX Design
User
Flow
Feature
Analysis
IA
UI
Task
Analysis
Sitemap &
Prototype
26. Stakeholder
Interview
Discover Define Design Validate Develop
Doing
Output
Business
Requirement
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Research
User
Personas
Needs Triggers
Motivations
Goals
Real Users
Creative
Ideation
Idea
Campaign/
Product
Source
User
Journey
Experience
Mapping
CTA
Usability
Testing
Validated
Prototype
Real Users
Launch
Core
Mechanism
User-Centered Design Process
Requirement
Gathering
UX Design
Feature
Analysis
IA
UI
Task
Analysis
Sitemap &
Prototype
User
Flow
27. Stakeholder
Interview
Discover Define Design Validate Develop
Doing
Output
Business
Requirement
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Research
User
Personas
Needs Triggers
Motivations
Goals
Real Users
Creative
Ideation
Idea
Campaign/
Product
Source
User
Journey
Experience
Mapping
CTA
Core
Mechanism
Usability
Testing
Validated
Prototype
Real Users
Launch
User-Centered Design Process
Requirement
Gathering
UX Design
Feature
Analysis
IA
UI
Task
Analysis
Sitemap &
Prototype
User
Flow
28. Discover Define Design Validate Develop
Stakeholder
Interview
Business
Requirement
Doing
Output
User
Research
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Personas
Needs Triggers
Motivations
Goals
Creative
Ideation
Idea
Campaign/
Product
Source
User
Journey
Experience
Mapping
CTA
Usability
Testing
Validated
Prototype
Production
Graphic
Design
Code
Launch
Real Users Real Users
Core
Mechanism
User-Centered Design Process
Requirement
Gathering
UX Design
Feature
Analysis
IA
UI
Task
Analysis
Sitemap &
Prototype
User
Flow
29. Discover Define Design Validate Develop
Stakeholder
Interview
Business
Requirement
Doing
Output
User
Research
Success
Metrics
Target
Audience
Goals &
Objectives
Competitors
Brand
Vision
User
Personas
Needs Triggers
Motivations
Goals
Creative
Ideation
Idea
Campaign/
Product
Source
User
Journey
Experience
Mapping
CTA
Requirement
Gathering
UX Design
Sitemap
Task Analysis
UI
Wireframe
Prototype
Usability
Testing
Validated
Prototype
Production
Graphic
Design
Code
Launch
Real Users Real Users
Core
Mechanism
Feature
Analysis
User-Centered Design Process
30. Increases Exposure
Increase traffic/ audience size
Increase return visitors
Increase visits from search
Improves Performance
Reduce number of user errors
Increase ease of use
Increase ease of learning
Improves Credibility
Increase user satisfaction
Increase trust in the system
Increase number of visits referral
Reduces Resource Burden
Reduce development costs
Reduce development time
Reduce maintenance costs
Reduce redesign costs
Decrease support costs
ROI of User-Centered Design