This document summarizes Melissa Perri's presentation on lean product management. It discusses defining the customer's problem through investigating assumptions and measuring customer behavior. It also discusses evaluating the success of minimum viable products through iterative testing and measuring actionable metrics like clicks and purchases rather than vanity metrics. Using the lean process can help products reach success faster and with less wasted resources than traditional waterfall development.

1. Lean Product
Management
Lean UX NYC | April 2013

2. Melissa Perri
Currently
Product Designer, Conductor
Formerly
Product Manager, OpenSky
Programmer, Barclays
Contact Me
melissaperri@gmail.com
melissaperri.com
@lissijean

3. “Match your taste
with the exceptional
finds of industry
insiders.”
@lissijean

5. @lissijean

6. My way is faster.
I don’t know how to
use it.
This isn’t what I
needed.
The information I want to
see isn’t on here.
@lissijean

7. Waterfall
Gather Requirements
Sp
ec
Design Interfaces
fea
tu
re
s
De
ve
lo
pm QA Process
en
t
Re
lea
se
@lissijean

8. @lissijean

9. Validate
Before
Building
@lissijean

10. Build
Learn
Measure
@lissijean

11. Iterate your way to
Product/Market Fit
your users
@lissijean

12. Business UX
Technology
@lissijean

13. @lissijean
@lissijean

14. @lissijean @lissijean

15. Lean Product Managers
• Define customer problem
• Investigate assumptions
• Measure customer behavior
• Evaluate success
@lissijean

16. @lissijean

17. @lissijean
Define

18. Customers want twitter-like
messages in their feed.
@lissijean

19. Not a problem.
Customers want twitter-like
messages in their feed.
@lissijean

20. Real Problem
Customers don’t think the
curators are authentic.
@lissijean

21. Investigate
@lissijean

22. Shoppers will buy from curators they think are authentic.
Shoppers read the messages
in their home feeds.
Shoppers think tweets are authentic.
@lissijean

23. @lissijean

24. @lissijean

25. Measure
@lissijean

26. Vanity Metrics
Visits
Pageviews
Time on Page
Downloads
Registered Users
@lissijean

27. Vanity Metrics Actionable Metrics
Visits Clicks
Pageviews Scrolling
Time on Page Options on Submit
Downloads Cancel
Registered Users Purchases
Abandon Carts
@lissijean

28. @lissijean
Data
My first, my last, my everything.
@lissijean

29. Time x # People x Salary
Minimum Success Criteria
@lissijean

30. Start Testing
@lissijean
@lissijean

31. Evaluate
@lissijean

32. @lissijean

33. 2
@lissijean

34. MVP Round 2
@lissijean

35. Success!
2x Open Rate
3x Purchases
@lissijean

36. What did we save?
@lissijean

37. Waterfall Way
8 Weeks + 5 People
-$77,000
@lissijean

38. Lean Way
2 Weeks + 2 People
$10,000
@lissijean

39. @lissijean

40. @lissijean
“My solution is too obvious, if I
just build it people will use it.”
@lissijean

41. @lissijean
Customers will only use your
features if it fills a need.
@lissijean

42. “Lean is just for startups, my
company is too grown up.”
@lissijean

43. Lean applies to all companies.
@lissijean

44. “MVPs are just half-assed, ugly
features.”
@lissijean
@lissijean

45. MVPs are only a test.
@lissijean

46. Lean makes you smarter.
@lissijean

47. Lean makes you less wasteful.
@lissijean

48. Lean makes you faster.
@lissijean

49. Online Skillshare Class
Product Management:
The Lean Way
http://skl.sh/VBWf3G
@lissijean