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Lean Product
Management
 Lean UX NYC | April 2013
Melissa Perri
Currently
Product Designer, Conductor

Formerly
Product Manager, OpenSky
Programmer, Barclays

Contact Me
melissaperri@gmail.com
melissaperri.com




      @lissijean
“Match your taste
             with the exceptional
             finds of industry
             insiders.”




@lissijean
@lissijean
My way is faster.
                    I don’t know how to
                            use it.

This isn’t what I
    needed.
                    The information I want to
                         see isn’t on here.
@lissijean
Waterfall
Gather Requirements
           Sp
             ec



                         Design Interfaces
                fea
                  tu
                  re
                     s




                                   De
                                     ve
                                        lo
                                        pm        QA Process
                                             en
                                             t




                                                          Re
                                                               lea
                                                                  se
   @lissijean
@lissijean
Validate
             Before
             Building
@lissijean
Build
      Learn



              Measure
@lissijean
Iterate your way to
Product/Market Fit
              your users


 @lissijean
Business            UX




                    Technology


@lissijean
@lissijean
@lissijean
@lissijean   @lissijean
Lean Product Managers
• Define customer problem
• Investigate assumptions

• Measure customer behavior

• Evaluate success




    @lissijean
@lissijean
@lissijean
             Define
Customers want twitter-like
     messages in their feed.



@lissijean
Not a problem.
    Customers want twitter-like
     messages in their feed.



@lissijean
Real Problem
      Customers don’t think the
       curators are authentic.



@lissijean
Investigate
@lissijean
Shoppers will buy from curators they think are authentic.


Shoppers read the messages
in their home feeds.
Shoppers think tweets are authentic.




@lissijean
@lissijean
@lissijean
Measure
@lissijean
Vanity Metrics
Visits
Pageviews
Time on Page
Downloads
Registered Users




 @lissijean
Vanity Metrics     Actionable Metrics
Visits             Clicks
Pageviews          Scrolling
Time on Page       Options on Submit
Downloads          Cancel
Registered Users   Purchases
                   Abandon Carts



 @lissijean
@lissijean




              Data
       My first, my last, my everything.
@lissijean
Time   x   # People   x   Salary

    Minimum Success Criteria



@lissijean
Start Testing




@lissijean
@lissijean
Evaluate
@lissijean
@lissijean
2

@lissijean
MVP Round 2




@lissijean
Success!
2x Open Rate
3x Purchases


 @lissijean
What did we save?


@lissijean
Waterfall Way


     8 Weeks + 5 People

             -$77,000
@lissijean
Lean Way


     2 Weeks + 2 People

             $10,000
@lissijean
@lissijean
@lissijean




“My solution is too obvious, if I
just build it people will use it.”
@lissijean
@lissijean




 Customers will only use your
       features if it fills a need.
@lissijean
“Lean is just for startups, my
 company is too grown up.”




@lissijean
Lean applies to all companies.




@lissijean
“MVPs are just half-assed, ugly
         features.”




@lissijean
@lissijean
MVPs are only a test.




 @lissijean
Lean makes you smarter.



 @lissijean
Lean makes you less wasteful.



 @lissijean
Lean makes you faster.



 @lissijean
Online Skillshare Class

  Product Management:
     The Lean Way
        http://skl.sh/VBWf3G


@lissijean

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