Hendrik Lennarz discusses personal UX challenges in his presentation at UX Cologne. He explores various topics including button colors, user experience with apps like Snapchat and Amazon, and the importance of team collaboration in UX design. The document emphasizes that designers should not be expected to achieve perfection on the first try.

1. Pineapple or Kiwi?
It doesn´t matter!
Hendrik Lennarz, #UXCologne 10.05.2016
„My personal UX challenge“

2. My personal UX challenge

3. Do button colors make a difference?
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4. Is Snapchat easy to use?

5. Is a double opt in useful?

6. Is Amazon nice?

7. We all use stupid passwords…

8. Bots will kill UX. Not!

9. Bad iPhone UX

10. When to upgrade?

11. Copytext is not UX. Fail.

12. Why can´t Germans make good UX?

13. Solution?

14. The TEAM is in charge of the USER
eXpierence
UX
Business
- What is the goal?
- What is the budget?
Tech
- What is possible?
- What is realistic?
User
- What is needed?
Team

15. Designers shouldn´t be expected to get
it right the first time; Nobody else has to

16. Who we are?

17. What inspires me?

18. www.trustedshops.com
Hendrik Lennarz
Head of Product & IT
Twitter: @lennarz
Blog: http://www.growthhackerlove.com
Product: http://www.trustbadge.com