Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers. Attendees discovered will how to: • Create awesome information that people want to consume, Like, tweet, forward to a friend and link to • Develop your own content-driven hub • Employ the Cascading Content Model • The 3 E’s of Social Media • Use the Britney Spears Method • Get it all done with no time, no team and no budget

1. Content is King
10 key strategies for email marketers in a social age
Jay Berkowitz TenGoldenRules.com

2. Content Marketing!

11. Content Marketing!
• Free Tools
• Webinars
• eBooks
• White papers
• Industry Studies
• Blog
• Podcast/Videocast
• Social Media

12. Create a „home‟ for your content

13. 3 Types of Websites - Blogs

14. Set up a „blog‟ at WordPress.org

15. As easy as an email 

16. Create links
Flickr Photo Credit Sergey Golonkin

17. Add an image (Flickr.com,
iStockPhoto.com)
Flickr Photo Credit Sergey Golonkin

19. Three Types of Websites
#2 Editor

20. 3 Types of Websites - Editor

21. Where do you get content?

25. Three Types of Websites
#3 Community/UGC

26. 3 Types of Websites –
Community/UGC

27. 3 Types of Websites –
Community/UGC

28. 3 Types of Websites –
Community/UGC

29. 3 Types of Websites –
Community/UGC

30. 3 Types of Websites
• Blog – Wordpress.org
• Editor
• Community (NING, BuddyPress,
HigherLogic)
#RMUG2013

31. Marcus Sheridan
Virginia and Maryland
“Building fiberglass pools and educating the
world about pools at riverpoolsandspas.com”
Strategy 4 - Content Strategies

32. “How do I start a blog? It’s easy.
Write the top 20 questions you
get as a business owner. How
much does a fiberglass pool cost?
What’s the difference between a
fiberglass pool and a concrete
pool? Now you have 20 titles. 20
blog articles. Do it 2 times a week
and you’ve got a good blog up
and running.”

33. http://www.slideshare.net/rohitbhargava/the-25-basic-
styles-of-blogging-and-when-to-use-each-one

38. Britney Spears Model

39. Britney Spears Model

40. What types of Content
• Answer 20 Questions
• Answer 20 Questions they should ask
• Keyword Blogs
• 25 Kinds of Blogs
• Britney Spears Model

41. Search
Engine
Optimization
“SEO”

42. The ABC’s
of SEO

43. A = Architecture
Clean code,
internal links,
site map

44. B = Backlinks
1,277 Links
TO the site

45. Lists = great
‘Link Bait’

46. C = Content Keyword Research
Google, Word Tracker or Keyword Discovery

47. Add Keyword Phrases to
First Paragraph, Middle and End

48. Add Meta Tags: Title, Description, H1, Alt Tag

49. SEM Rush Measures Search Terms
listed on the first 2 pages of
Google

50. Search Optimize Your Content
• ABC’s of SEO
–Architecture
–Backlinks
–Content (copy, images, video)

51. A Picture is Worth 1000 Clicks!

52. 563 likes
403 shares
14 comments
1,427 likes
1,246 shares
18 comments

53. 49,084 Likes
77,084 Talking About This
157.0%

54. Aquabumps' began in 1999 when founder Eugene Tan started emailing
shots of Bondi life to his mates

56. Pinterest.com

57. Pinterest.com

58. Infographic
www.tengoldenrules.com/3-Es-Infograph.jpg

59. A Picture is Worth 1000 Clicks!
• The 3 E’s
• Memes – Graphics, words, quotes
• Pinterest
• Infographics – Stats, industry
information, research, compilations
#RMUG2013

62. http://www.youtube.com/watch?v=LDyvcM0gcVs

65. Video!
• Calendarize
• Optimize for Video SEO
• How to video, keyword video,
product demonstration
• Create a channel
• Come to our site to learn more
about…

66. Kajabi.com

68. Brendon Buchard – 6 Types of Products
Books/eBooks, Presentations, DVD’s, Audio, Courses, Coaching
$100,000 / $197 / 365 = 1.3 per day

69. Information Marketing
• Free content
• Build list, trust, reciprocity
• The ‘sideways sales letter’

70. Cascade Content

71. Create a Content Calendar

72. 1. Create Content!
2. Create a ‘home’
3. 3 Types of Websites
4. Content ideas
5. The ABC’s of SEO
6. A picture is worth 1000 clicks
7. The 3 E’s
8. Video
9. Information Monetization
10. Cascade Content
Content is King
10 key strategies for email marketers in a social age
#RMUG2013

73. • Top 10 / try 1 thing today!
• Be my friend! Linked In, Facebook, Twitter
• Speaking Opportunities
• Consulting, Search, Conversion, Affiliate, SEO PR
• Slideshare.net (Jay Berkowitz, TenGolden Rules)
• …F/U…
Jay Berkowitz www.TenGoldenRules.com
561-620-9121
Content is King
10 key strategies for email marketers in a social age
#RMUG2013

74. Content is King
10 key strategies for email marketers in a social age
Jay Berkowitz TenGoldenRules.com
#RMUG2013

75. Recent Media
FOX TV

76. Recent Media
Wall Street Journal

78. U San Fran Internet Masters Certificate

79. Author TGR, website, blog, podcast and an internet advertising agency by the same name

80. www.TenGoldenRules.com
Search Marketing & Social Media Agency