This document provides examples of businesses that have found success using social media. It outlines case studies of companies that have used tactics like videos, memes, Instagram, Pinterest, kickstarter campaigns and Facebook advertising and communities to generate positive returns on investment. The case studies demonstrate how visual content, engagement, sharing and community building on platforms like YouTube, Pinterest, Facebook and Kickstarter can help drive traffic and sales for businesses.

1. Social Media
Success
Stories
video
success
$$$

2. Social Media Success Stories
Powerful Case Studies for Your Business and Personal
Brand
• Real business examples of Social Media
programs that generate positive ROI
• Infographics, memes, kicks, captions, pins
video
success
• Local businesses that are making it work
$$$
• A few fun and surprising categories

3. Margie Schneider
Vice President
Ten Golden Rules

5. Social
Media
Success
Stories video
success
$$$

6. Eleanor Hoh --
WokStar!
Business Model: sells
“wok star kits”,
community membership,
classes & franchises

10. Phonto ‘app’

11. Build Community &
Engagement
Ref: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/

12. Instagram
• Great product shots
• Phonto app to add branding
• Submit photos, voting, caption
video
contests success
• Regular engagement with audience
$$$

13. Aquabumps
Business Model: sells high-quality prints of
photos, related products & website advertising

18. Social “Selling”
• Aquabumps = awesome content
• Squishables engagement through
“crowd sourced” voting
video
• Charitable donation successpictures =
for
pictures of your product on fans
profile pages $$$
• 29% of Squishables traffic comes
from Facebook

19. Morning Coach
Business Model: sells membership with access to
a “community of positive people” , daily support &
information.

21. Memes

25. “Share-able” Content
• Calendarize your content
• Memes are powerful engagement
devices!
video
• Builds brand awareness
success
$$$

27. Warby Parker
Business Model: sells vintage inspired eyewear
and related products.

28. “We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” co-founder Neil
Blumenthal

32. Infographics
Information graphics or
infographics are graphic visual
representations of information, data or
knowledge. These graphics present
complex information quickly and
clearly,[1] such as in signs, maps,
journalism, technical writing, and
education. With an information graphic,
MARKETERS
computer scientists, mathematicians,
and statisticians develop and
communicate concepts using a single
symbol to process information.

34. Pinterest
• A purely visual medium
• Pinterest contests
• Great for video
designers, products, recipes, lifest
success
yle
$$$
• Active
interaction, pinning, following etc.

38. Kickstarter campaign
to fund creation of
video series

40. Kickstarter
• “Crowd funding”
• Great way to fund a start-up or
project
video
• Superior social integration for viral
success
reach (it helps if you have a great
$$$
network to get the ball rolling)

41. Facebook PPC Advertising

43. The Power Of “Friend’s
Recommendations”

44. Same Landing Page For 2 Campaigns.
Google cost per sale $24.42
Facebook cost per sale $6.02

45. Facebook PPC Advertising
• Enlist friend’s recommendations
• Highly relevant targeting
• Beating Google 3:1 video
success
$$$

48. AskTheBuilder.com’s Tim
Carter uses YouTube search
results to drive traffic!

49. Guinness World
Record for most
'liked' video in
YouTube history!
Featured on Ellen
Show with Britney
Spears, Today
Show, etc
100s of Parody &
Tribute Videos

50. Video
• How to videos
• Answer the top 10 questions
• Create community & get search
video
engine results success
• Viral!
$$$

53. Social Media Success Stories
Powerful Case Studies for Your Business and Personal
Brand
Try something!
–Videos, infographics, Instagram,
Pinterest, memes, kickstarter,
video
live blogging, Facebook
success
community & advertising
$$$

54. Social Media Success Stories
Powerful Case Studies for Your Business and Personal
Brand
video
success
$$$