Ninja Marketing teaches a customized online marketing approach combining website design, SEO, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies include creating optimized websites and content, building verified profiles on Google+, publishing quality blog content, engaging on social media, and capitalizing on local search and video. The document provides tips for each strategy and recommends training programs to become a master of online marketing.
This document provides 5 tips for storytelling and content marketing in 2014.
1. Change your mindset to focus on creating engaging content as your most important marketing tool rather than social media strategies.
2. Focus on Google by joining Google+ and establishing your authorship to increase credibility and search rankings for your content.
3. Share your content across multiple platforms like SlideShare to reach wider audiences.
4. Create short, visual content like videos for Vine and Instagram that is optimized for mobile and social sharing.
5. Inspire your storytelling by learning from others, knowing your audience well, and optimizing content with catchy headlines and calls to action.
Ninja Marketing teaches a customized approach to online marketing that balances website design, search engine optimization, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies under Ninja Marketing include creating high-quality content that addresses customer questions, optimizing for local search and multiple keywords, and leveraging social media signals to boost search rankings. Ninja Marketing Dojo offers webinar-based training covering online marketing basics and advanced tactics for search, social media, content marketing and more.
Search Marketing - Still the killer app of online presence.Dayn Wilberding
Search marketing, specifically search engine optimization (SEO), is still critical for online presence and marketing. While the web has evolved beyond simple browsing to focus on accomplishing tasks, search remains how over 80% of internet users begin their research. To succeed at search marketing, businesses must focus on creating valuable content, building authority through links and social media engagement, optimizing their website for search engines, and having a presence that extends beyond their own website to the broader internet. The future of search will involve more integration with social media and a focus on mobile experiences.
The document discusses how optimizing your LinkedIn profile can improve SEO for your company. It recommends enriching your profile with keywords related to your work, making your public profile visible, creating a unique URL, adding links to your company's website, and answering LinkedIn questions. Doing so increases traffic to your own website from search engines and strengthens your online presence and visibility.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
Larry Kim - The Top 10 Social Media Advertising Hacks of All TimeINBOUND
The document summarizes Larry Kim's top 10 social media advertising hacks. The hacks include optimizing quality score by increasing post engagement, targeting keywords and hashtags, using in-market segments for commercial intent, layering on demographic targeting, implementing social media remarketing, utilizing custom audiences for precise targeting, leveraging new ad formats, taking advantage of the snowball effect of social media marketing, and getting free clicks. The overall message is that paid social ads can be highly scalable for content promotion by amplifying top content with social ads to convert visitors into leads and customers.
This document provides 5 tips for storytelling and content marketing in 2014.
1. Change your mindset to focus on creating engaging content as your most important marketing tool rather than social media strategies.
2. Focus on Google by joining Google+ and establishing your authorship to increase credibility and search rankings for your content.
3. Share your content across multiple platforms like SlideShare to reach wider audiences.
4. Create short, visual content like videos for Vine and Instagram that is optimized for mobile and social sharing.
5. Inspire your storytelling by learning from others, knowing your audience well, and optimizing content with catchy headlines and calls to action.
Ninja Marketing teaches a customized approach to online marketing that balances website design, search engine optimization, and social media. It focuses on improving search engine ranking, increasing website traffic, and converting visitors to buyers. Key strategies under Ninja Marketing include creating high-quality content that addresses customer questions, optimizing for local search and multiple keywords, and leveraging social media signals to boost search rankings. Ninja Marketing Dojo offers webinar-based training covering online marketing basics and advanced tactics for search, social media, content marketing and more.
Search Marketing - Still the killer app of online presence.Dayn Wilberding
Search marketing, specifically search engine optimization (SEO), is still critical for online presence and marketing. While the web has evolved beyond simple browsing to focus on accomplishing tasks, search remains how over 80% of internet users begin their research. To succeed at search marketing, businesses must focus on creating valuable content, building authority through links and social media engagement, optimizing their website for search engines, and having a presence that extends beyond their own website to the broader internet. The future of search will involve more integration with social media and a focus on mobile experiences.
The document discusses how optimizing your LinkedIn profile can improve SEO for your company. It recommends enriching your profile with keywords related to your work, making your public profile visible, creating a unique URL, adding links to your company's website, and answering LinkedIn questions. Doing so increases traffic to your own website from search engines and strengthens your online presence and visibility.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
Larry Kim - The Top 10 Social Media Advertising Hacks of All TimeINBOUND
The document summarizes Larry Kim's top 10 social media advertising hacks. The hacks include optimizing quality score by increasing post engagement, targeting keywords and hashtags, using in-market segments for commercial intent, layering on demographic targeting, implementing social media remarketing, utilizing custom audiences for precise targeting, leveraging new ad formats, taking advantage of the snowball effect of social media marketing, and getting free clicks. The overall message is that paid social ads can be highly scalable for content promotion by amplifying top content with social ads to convert visitors into leads and customers.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
The document discusses strategic social media measurement. It provides examples of key performance indicators (KPIs) that can be used to measure social media, such as the percentage of online conversations about a brand and the number of new subscribers gained through social media. It also discusses developing a measurement plan upfront to define objectives and KPIs, and aligning social media objectives with the overall marketing strategy and goals. Tools mentioned for social media measurement include HootSuite, HubSpot, and SAS software.
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
This document discusses how to create an integrated digital marketing strategy that blends social media, content marketing, public relations, and SEO. It identifies some common problems with siloed marketing approaches, such as undervaluing content and outdated views of SEO. The document then presents a model for a cohesive strategy that uses owned, earned, and paid media in an integrated way. Key aspects of the strategy include developing on-site and off-site content to build links and engagement, using paid social ads to promote owned content, leveraging influencers for earned links and shares, and creating long-form content that performs well across channels. Case studies and metrics are provided to show how this blended approach can improve organic traffic,
Facebook content marketing involves posting different types of content like images, videos, text and links on a Facebook page. It is important to define the target audience and relevant content themes based on their interests and lifestyle. A content schedule should be created to post regularly at optimal times. Various post options on Facebook like status updates, photos, videos, offers and events can be used. Content about a company should focus on how it helps the audience. Facebook ads can promote content but the content itself must be engaging. Facebook insights provides metrics to analyze content performance and determine what content the audience engages with most. EdgeRank is Facebook's system for determining the reach of page posts based on factors like if a user interacted with the page before or
This document provides guidance for reviewing websites through summarizing key areas to evaluate including user experience, design, content, SEO, and social media. It outlines questions in each area and provides specific examples for two sample sites, Springest, an education and training site, and BathandUnwind, a beauty and bath products site. Recommendations are given for each site to improve user experience, content, SEO optimization, and social media strategy. The document aims to help web marketers perform quick yet insightful reviews of websites.
Link building and social media marketing for googleCoryon.com
This document provides an introduction to internet marketing and link building strategies. It discusses key concepts like PageRank, nofollow vs dofollow links, and link quality factors. It also covers social media marketing basics like why to use blogs and social sites, WordPress, finding blogs to participate in, and using Facebook and Twitter. The document provides many references and resources for further reading on topics like SEO, link building, blogging best practices, and marketing tools.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
This document provides tips and best practices for optimizing a Facebook page. It recommends using Facebook pages to tell a brand's story, share information on products and services, and promote upcoming events. It emphasizes engaging with fans by responding to them in a timely manner, sharing quality content, and saying thanks. It also suggests using tools like HootSuite to schedule posts and tab applications to provide additional content and services to fans through the page. Consistency in design, branding, and fan engagement are important to growing a page's fan base.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...Timothy Carpenter
This document provides an overview of search engine optimization (SEO) and discusses some key factors that search engines consider when ranking websites, such as keywords, backlinks, social shares, and freshness. It explains that Google crawls over 30 billion URLs daily and indexes over 200 factors to determine a website's relevance and authority. Some important elements mentioned include keywords in titles and meta descriptions, link anchors texts, domain and page authority of backlinks, and social media optimization using Twitter Cards, Open Graph, and Google Authorship. The document also discusses how personalization may impact SEO in the future based on a user's social media activity.
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
The days of link building are over. Now's the time for link earning! Browse 9 classes of links that local site owners can still use confidently in a Post-Penguin world.
This document provides a 10 minute daily social media plan and tips for online marketing. It suggests spending 5 minutes on Facebook, 2 minutes scanning industry news on Google Reader, and 3 minutes on LinkedIn questions. It also recommends using the Slideshare app on Facebook, answering questions on LinkedIn to build expertise, monitoring mentions on YourBuzz.com, capturing leads from the website and social media with contests or reports, avoiding generic marketing phrases, and using real customer photos instead of stock images to generate more leads.
This document discusses building an email list to use for email marketing. It explains that email marketing can generate leads, build website traffic, drive direct sales, and increase brand awareness in a cost-effective way. It emphasizes the importance of creating quality email content and offers to attract subscribers. Some suggested ways to build a list include hosting webinars, using social media buttons, collecting registrations from live events, and asking colleagues to promote your list. The document also covers legal requirements like CAN-SPAM compliance and opt-in consent. It compares using your own email provider versus an email service that automates list management.
SEO has evolved significantly over time from focusing solely on on-page context to also considering off-page authority and now personalization. Early SEO involved stuffing keywords and optimizing individual pages. Later, the focus shifted to creating high-quality, link-worthy content to build authority. Now, search results are highly personalized based on user history, social connections, and real-time information. To succeed at SEO today, companies must publish content across multiple channels, build large social followings, engage those followers, and empower employees to participate in content sharing and discussions online.
The document discusses how inbound marketing has become a revolution in customer acquisition due to changes in human behavior and the online landscape. It outlines how people research options extensively online today before making purchases. This represents a shift away from interruptive, outbound marketing tactics towards content-driven inbound strategies. The document provides numerous examples of effective inbound tactics like search engine optimization, social media, blogs, videos and more. It emphasizes that inbound channels now drive the vast majority of web traffic but receive a small fraction of marketing investments compared to outbound paid channels.
Ebriks-Social media to achieve SEO success ebriksinfotech
Here we share a presentation on the social media to achieve SEO scuccess.Social media activities leads to the better search results and hence good page rank.Ebriks seo company provides the best SEO services in the social media.if you know more about this please visit @www.ebriks.com
The document discusses strategic social media measurement. It provides examples of key performance indicators (KPIs) that can be used to measure social media, such as the percentage of online conversations about a brand and the number of new subscribers gained through social media. It also discusses developing a measurement plan upfront to define objectives and KPIs, and aligning social media objectives with the overall marketing strategy and goals. Tools mentioned for social media measurement include HootSuite, HubSpot, and SAS software.
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
This document discusses how to create an integrated digital marketing strategy that blends social media, content marketing, public relations, and SEO. It identifies some common problems with siloed marketing approaches, such as undervaluing content and outdated views of SEO. The document then presents a model for a cohesive strategy that uses owned, earned, and paid media in an integrated way. Key aspects of the strategy include developing on-site and off-site content to build links and engagement, using paid social ads to promote owned content, leveraging influencers for earned links and shares, and creating long-form content that performs well across channels. Case studies and metrics are provided to show how this blended approach can improve organic traffic,
Facebook content marketing involves posting different types of content like images, videos, text and links on a Facebook page. It is important to define the target audience and relevant content themes based on their interests and lifestyle. A content schedule should be created to post regularly at optimal times. Various post options on Facebook like status updates, photos, videos, offers and events can be used. Content about a company should focus on how it helps the audience. Facebook ads can promote content but the content itself must be engaging. Facebook insights provides metrics to analyze content performance and determine what content the audience engages with most. EdgeRank is Facebook's system for determining the reach of page posts based on factors like if a user interacted with the page before or
This document provides guidance for reviewing websites through summarizing key areas to evaluate including user experience, design, content, SEO, and social media. It outlines questions in each area and provides specific examples for two sample sites, Springest, an education and training site, and BathandUnwind, a beauty and bath products site. Recommendations are given for each site to improve user experience, content, SEO optimization, and social media strategy. The document aims to help web marketers perform quick yet insightful reviews of websites.
Link building and social media marketing for googleCoryon.com
This document provides an introduction to internet marketing and link building strategies. It discusses key concepts like PageRank, nofollow vs dofollow links, and link quality factors. It also covers social media marketing basics like why to use blogs and social sites, WordPress, finding blogs to participate in, and using Facebook and Twitter. The document provides many references and resources for further reading on topics like SEO, link building, blogging best practices, and marketing tools.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
This document provides tips and best practices for optimizing a Facebook page. It recommends using Facebook pages to tell a brand's story, share information on products and services, and promote upcoming events. It emphasizes engaging with fans by responding to them in a timely manner, sharing quality content, and saying thanks. It also suggests using tools like HootSuite to schedule posts and tab applications to provide additional content and services to fans through the page. Consistency in design, branding, and fan engagement are important to growing a page's fan base.
This presentation covered several topics related to search engine optimization, social media, and branding. Key points included:
1) Creating a strong brand and high-quality content is important for marketing success in an era where exact match anchor text and over-optimized pages are less effective.
2) Mobile usage is growing rapidly and causing issues for website design, so brands must focus on usability across devices.
3) Running successful international campaigns requires localizing content, domains, languages, and other cultural factors for each target country or region.
SMC Panel: Integrating Social Media Marketing & SEODaniel Riveong
The "SEO & Social Media Integration" shows a series of mini case studies on 1) how SEO can help assist Social Media campaigns; and 2) how Social Media campaigns are a powerful component of doing successful SEO.
Examples are taken from GE, Lenovo, SlideShare, Farecast and many others
Was presented by Daniel Riveong of e-Storm for the Social Media Club San Francisco/Silicon Valley, 01/21/2009.
SEO Presentation 4-17-13 by Kesil Consulting (Basics of SEO and Crash Course ...Timothy Carpenter
This document provides an overview of search engine optimization (SEO) and discusses some key factors that search engines consider when ranking websites, such as keywords, backlinks, social shares, and freshness. It explains that Google crawls over 30 billion URLs daily and indexes over 200 factors to determine a website's relevance and authority. Some important elements mentioned include keywords in titles and meta descriptions, link anchors texts, domain and page authority of backlinks, and social media optimization using Twitter Cards, Open Graph, and Google Authorship. The document also discusses how personalization may impact SEO in the future based on a user's social media activity.
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
Search engines crawl billions of webpages to build an index and provide relevant search results. They use links between pages to efficiently discover and index content, storing snippets of text and metadata in vast data centers. Complicated algorithms rank results based on over 100 factors related to relevance and popularity to return the most useful pages for a user's query within seconds. Search engine optimization aims to understand and influence these algorithms through on-page and off-page techniques.
The "Big Easy" Guide to Google-Friendly Link EarningCasey Markee, MBA
The days of link building are over. Now's the time for link earning! Browse 9 classes of links that local site owners can still use confidently in a Post-Penguin world.
This document provides a 10 minute daily social media plan and tips for online marketing. It suggests spending 5 minutes on Facebook, 2 minutes scanning industry news on Google Reader, and 3 minutes on LinkedIn questions. It also recommends using the Slideshare app on Facebook, answering questions on LinkedIn to build expertise, monitoring mentions on YourBuzz.com, capturing leads from the website and social media with contests or reports, avoiding generic marketing phrases, and using real customer photos instead of stock images to generate more leads.
This document discusses building an email list to use for email marketing. It explains that email marketing can generate leads, build website traffic, drive direct sales, and increase brand awareness in a cost-effective way. It emphasizes the importance of creating quality email content and offers to attract subscribers. Some suggested ways to build a list include hosting webinars, using social media buttons, collecting registrations from live events, and asking colleagues to promote your list. The document also covers legal requirements like CAN-SPAM compliance and opt-in consent. It compares using your own email provider versus an email service that automates list management.
The document provides tips for regaining control of your time by better managing email and social media notifications. It recommends checking email only a few times per day according to the "Dr Pepper Rule" and taking immediate action on emails. It also suggests separating personal and business emails, turning off social media notifications, and switching from email newsletters to RSS feeds to reduce time wasted on emails and notifications.
This document summarizes how Liverpool.gov.uk was rebuilt by focusing on top tasks beyond the homepage. Key points:
- An analysis of user behavior found that 85% of traffic was to 200 pages out of 4000 total, and most users just wanted to perform tasks like paying bills rather than reading policies.
- A new information architecture was developed based on identifying top tasks and testing 40 of the most important against old and new structures.
- The redesign focused everything on improving the customer experience for these tasks by simplifying content and prioritizing what most people actually use.
- Early results showed a reduction in call volumes and a 400% increase in online reporting, indicating the redesign is achieving
Dave Stephens is a self-employed caricature artist, illustrator, graphic designer and photographer based in Spring Valley, CA. He has over 25 years of experience creating caricatures and illustrations for major clients like Disney, Universal Studios, and NBC. Previously, he held jobs in animation, character design, colorization, and reservations booking and demonstrated strong skills in facial expressions, creativity, and meeting challenges. He studied graphic art in college and was considered the most likely to succeed by his art professor.
- The document discusses the delivery of a project to build a new website for a local government client using Umbraco CMS.
- A core team of 5 including designers, content editors, and developers used Agile methodology over 12 weeks in sprints to implement the new site.
- They installed Umbraco, added basic pages and sections, and integrated third party applications before inputting content and refining the design.
- Lessons learned included benefits of multiple developers collaborating directly in Umbraco and designing/building directly in the CMS from the start.
This document discusses moving customer interactions to digital channels like the web in the future. It notes that in 10 years most interactions will occur online, even if companies are not well-prepared now. It questions which side companies are on - helping customers move to easier digital self-service options like the web, email, and automated services after phone calls, or continuing to focus on phone support. The document advocates focusing first on improving digital options before the phone call rather than just making phone calls easier, as that may not encourage customers to adopt new channels and could increase costs long-term.
The document discusses the challenges of managing a large amount of content on a government website. It describes how liverpool.gov.uk originally had over 4,000 pages but only 200 pages received 80% of traffic. A new strategy was developed to centralize content management, focus on the most important user tasks, simplify the site's voice, and enable oversight of performance. The new site launched in 6 months with only 400 pages and led to improved online services and a reduction in offline inquiries to the council. Key lessons included acknowledging political challenges, using evidence to guide changes, and focusing resources on high-value content that matters most to users.
The document provides tips for protecting yourself online, including using firewall and antivirus software, strong and unique passwords, being wary of email attachments, links and requests for sensitive information. It warns that public WiFi connections are not secure and outlines common phishing scams targeting banking credentials and sensitive personal information through social media.
The document provides guidance on using Pinterest effectively for business purposes. It discusses what Pinterest is, why businesses should use it, how to set up an account and boards, best practices for pinning content, engaging with other users, and types of content that typically perform well such as lifestyle content, branded content, user-generated content, contests, and selling products. The document aims to help businesses leverage visual social media to promote their brand and drive traffic to their website.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Local government elections were held on May 3rd, 2012. A random sample of local government websites on that date found that some core cities were included, with a slight bias toward websites in the north west of the country. The slides in the presentation showed the screenshots from the sampled websites in the order they were captured, without claiming any wider conclusions from the small sample size.
SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVECory Ampe
From Social Media University Milwaukee 2014...
Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.
From the 7th Annual ISA Marketing & Sales Summit. What's Hot in Search Marketing: 2012 Update by Shari Worthington, Telesian Technology. http://marketingsalessummit.com
ETSOS & Conscious Solutions Digital Marketing CPD workshop, aimed at helping law firms increase their revenue through Digital Marketing and Social Media.
This document discusses using social media and SEO strategies to justify investments in content marketing. It argues that social media can help drive SEO by promoting new content and building links. The document provides tips for content strategies, including identifying influencers, analyzing competitors' content, creating shareable content, and using a content roadmap. It emphasizes that content should be integrated with other marketing activities and fulfill real information needs rather than just pursuing metrics like followers.
Regularly publishing quality content is the most effective SEO strategy a small business can follow.
This presentation explains how to start thinking like a publisher, and begin to promote your business through blogging, infographics, and other popular media.
Making The most of online marketing Burnham on seaGet up to Speed
The document provides tips and strategies for digital marketing. It discusses optimizing reach through search engine optimization, the power of email newsletters, and being social. Key recommendations include making websites mobile responsive and ensuring good quality content and links. It also stresses listening on social media, creating visual and engaging content, using video, and content planning. Regularly checking progress and identifying actions, timescales and barriers is advised.
Mihai Aperghis - 8 SEO Related Things you might not know (+bonus round) (2013...Lumea SEO PPC
Mihai Aperghis a susținut prezentarea "8 SEO Related Things you might not know (+bonus round)" în data de 12 decembrie 2013, Impact Hub Bucharest.
Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat joi, 12 decembrie 2013, de la ora 19:00, în Impact Hub Bucharest, la ultima ediție Lumea SEO PPC din acest an. Ne-am propus ca la acest ultim eveniment, pentru anul în curs, să încercăm să surprindem audiența cu un clasament al lucrurilor neștiute din domeniul SEO și PPC. Am invitat 3 speakeri cu experiență în domeniu și am pregatit un moment inedit, o degustare de vinuri, realizata cu sprijinul Vinescu.ro.
Detalii pe:
http://lumeaseoppc.ro/follow-up-86/
Integrating search marketing and social mediaSimon Nash
My presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Contributions from Tom Voirol and Mark Kelly
Social media has become an integral part of all marketing methods today. Whether you are a large corporation or a mom and pop store, social media can add to your bottom line and how. No wonder, it is seen as an intrinsic part of SEO efforts today.
Learn the best practices for social media optimization and how to optimize its impact towards improving your rankings.
Integrating search marketing and social mediaReading Room
A presentation on the interplay between search marketing and social media; originally prepared for a conference in Singapore. Credits to Simon Nash, Tom Voirol and Mark Kelly
Using search engine optimisation & social media to increase your google ranki...Business Social Media
Using Search Engine Optimization (SEO) and social media can help increase a website's search engine ranking. SEO relies on choosing relevant keywords and reviewing trends to apply to the website and social media. Social media presence appears in search results and expanding activity across platforms like Twitter, Facebook, and blogs increases search visibility. Posting quality content regularly that audiences want to share is important for engagement and building authority. Tracking analytics and search engine rankings can show what strategies are effective.
Forest Enterprise Week aims to supercharge attendees' social media use. The agenda covers optimizing profiles on Facebook, Twitter, LinkedIn and using blogs and YouTube. Social media should align with search engine optimization strategies to increase online mentions and links. Facebook Pages are for businesses while Groups allow private sharing. LinkedIn enables connecting with contacts and finding jobs. High-quality videos and blogs that experts want to share can help brands on YouTube and Google+. Business should engage customers on social media and drive traffic to their websites.
Search engine optimization (SEO) involves strategically improving a website to increase its visibility in organic search engine results. Key factors include onsite optimization like optimizing titles, meta descriptions and links, as well as offsite optimization like building high-quality backlinks from other sites. Proper onsite optimization helps search engines understand content, while offsite optimization helps increase the site's authority. Paid search marketing through pay-per-click ads can supplement SEO by driving immediate traffic, but SEO offers free organic traffic over the long run. Social media is also important for SEO and driving engagement through platforms like Twitter, Facebook and YouTube.
This document provides information about an online marketing company called Ajax Union and its founder Joe Apfelbaum. It lists their contact information on websites like Facebook, Twitter and LinkedIn. It then discusses the importance of online marketing and lists 7 common online marketing strategies - search engine optimization, search engine marketing, social media marketing, email marketing, online PR, blogging and online video. Each strategy is briefly described. The document promotes free online marketing webinars hosted by Ajax Union and concludes by thanking the reader.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
The document provides an overview of search engine optimization (SEO) presented by Abdul Malick, a senior digital marketing consultant. It defines SEO as increasing website traffic and exposure through non-paid search engine results. Key points covered include the importance of SEO for brand awareness and positioning as an expert. Statistics are presented on search engine usage and how SEO can generate more leads than other marketing initiatives. The basics of on-page, off-page and technical SEO are explained. Local SEO is also discussed as optimizing for local search engine results.
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
Social media optimization requires understanding multiple platforms and their users. Facebook is most active at noon and evenings. LinkedIn profiles are important for professional networking and credibility. Creating high-quality, multi-format content that utilizes various search and social platforms provides the broadest reach and engagement over time. Shortcuts and trends may get quick results but genuine, consistently optimized content across multiple sources is a safer long-term strategy.
3. What is Ninja Marketing?
Ninja Marketing is not just website
A Ninja is a master of not just one
design, SEO or social media, but all
discipline, but many.
three together.
Ninja Marketing teaches a customized
A Ninja adapts to every situation.
Approach that is specially designed to fit
the business’s needs
Ninja Marketing is about improving search engine ranking, increasing
traffic to your website and converting more browsers into buyers.
4. A Balanced Online Marketing
Approach
• Web Site Design
• Search Engine Optimization
• Social Media
Without all 3 in balance,
your online marketing plan
will not be as strong.
5. Search Engine Optimization
SEO
SEO is the practice of making web sites
compatible with the search engine
algorithms. SEO elements include:
On Page Optimization – Header/Images/HTML format
Content
Site Popularity (Links)
Social Signals
Local Search & Reviews
6. Old School SEO
Things that don’t work now today
Lots of links everywhere
Article Marketing
Guest Blogging
7. The State of SEO Today
• Inbound Links Have Less Value
• Quantity Links vs Quality Links
• Quality Content Reigns Supreme
9. Google Hummingbird
How Google Hummingbird effects search today?
• New Search Engine Algorithm
• Match the meaning of search query
• Mobile Device Driven
13. Tip #1
Create Content that responds to what you customer may be asking
Make Sure Your Website Has:
FAQs
How To’s
Should Ask Questions
If Your Customers Are Asking For It – Your
Website Better Say It
16. Strong Optimized Website
No Template Built Sites Like
Godaddy, 1 & 1, Wix
Optimize Images for size and keyword
Check site for valid
links and content
Avoid pages of duplicate or low
quality content.
17. Tip #2
Build A Verified
Profile
“Within search results, information tied to verified online profiles will be
ranked higher than content without such verification, which will result
in most users naturally clicking on the top (verified) results. The true
cost of remaining anonymous, then, might be irrelevance.” Google
Executive Chairman Eric Schmidt
18. Building Your Verified
Presence
Social Media Profiles – Be on all the big dogs
Quantify Social Events – The number of tweets, shares,
likes & +1s a piece of content you authored generates
Frequency of Social Events – How often your content
generates social activities (shares, tweets, +1s, etc.)
Publisher Credibility – Sites with bad reputations can
actually harm your efforts
19. Tip #3
Quality Content
Blog or complete Web
site – Google Loves WP
Google + - The
Quickest Route to
Ranking
Attributes credit to the originator of
content and passes the benefit on to
their web site
20. Google + Authorship
Step 1 – Create/Activate Google + Account
Make Sure You Add A Professional Picture
22. Tip #4
Think Outside
Your Site
Think topics rather than keywords
What questions does the page answer? What synonyms can be used?
Optimize for multiple keywords on same page
Make every piece of content stand on it’s own
Repurpose content from older blogs with links
23. Tip #5 – BBB
(Better Be Blogging)
Blogs – The Source for Fresh Content
Fresh Content for Search Engines – Google Rewards Relevant Content
Increases Opportunity to Rank for Keyword Phrases – the more posts you
create, the more chances you have
Positions Yourself as the Expert
Improves Your Trust Level – 32% of online consumers trust a stranger’s
opinion on blogs more than branded advertisements.
24. Blog Frequency Matters
Consistency improves your brands credibility. Sporadic blogging might
reflect a sporadic attitude in other business elements
Create a regular schedule and maintain it
Positions Yourself as the Expert
Increases credibility with Google & increases AuthorRank. As rank
improves, blogs chance of making page 1 are higher.
25. Editorial Calendar
• Schedule Content
By Major Topics
• Create Sub-Topics
• Schedule Content for
Social Media
• Determine Best Time To
Post
26. Synergy Between Social and
Search
Social Signals have more impact on search
Increase engagement on Twitter can improve search ranking
Google +is a must
Make it easy to share your content
28. Synergy Between Social and
Search
Social Signals have more impact on search
Increase engagement on Twitter can improve search ranking
Google +is a must
Make it easy to share your content
29. Another Facebook Change
Post from pages don’t show up as
often (if any) in Timelines
Embedding Links into posts
instead of sharing content is
disappearing
BOTTOM LINE – If no one engages with your content, your social
media is useless.
30. 7 Tips To Gain FB Reach
•
•
•
•
•
•
•
Focus on Engagement
Analyze Why Fans Click the Like Button
Avoid overusing strong calls to action
Avoid Using Memes
Analyze Outbound links to determine which source is
most well received
Increase Post Frequency
Test different times of day for different types of
content.
32. Gotta Have Google+
Replacing link popularity as an important ranking factor
Instantly notifies Google you have new content
Links your content back to your website
33. Influencing a Google Search
Target Your Potential Customer/Clients and add to Google Circles
When they add you back, the visibility of your content is greatly increased.
37. Local Search
Citations from High Authority Directories and Web Sites
Reviews – Google +, Yahoo Local, Bing Local, Yelp
Mobile Databases like Axciom, InfoUSA, Apple
Maps, Localeze
38. Tip #10
Video Adds Value
The average user spends 88% more time on a website with video.
Video attracts 2 to 3 times as many monthly visitors, doubles their
time spent on the site and has a 157% increase in organic traffic
from search.
Viewers retain 95% of a message when they watch it in a video
compared to 10% when reading it in text.
39. Video
The average user spends 88% more
time on a website with video.
Video attracts 2 to 3 times as many
monthly visitors, doubles their time spent
on the site and has a 157% increase in
organic traffic from search.
Viewers retain 95% of a message when
they watch it in a video compared to 10%
when reading it in text.
40. Easily Embedded Into A Website or Blog
Indexed by Google
Video Script indexes keywords in search
Optimized videos can show up high in search results
41. Ninja Marketing Dojo
Webinar Based Training
Master the Basics and Build Upon Those Skills
Covering Everything Online Marketing Including
Strategies & Tricks to Use Efficiently & Effectively:
•Google +Local
•LinkedIn
•Email Marketing
•Keyword Research
•YouTube
•Article Marketing
•Google +
•Twitter
•Public Relations
•Facebook
•Tools
•Community Sites
•Blogs
•Content Marketing
42. www.ninjamarketingdojo.com
Become a Master of Online Marketing
•Improve Search Engine Ranking
•Increase Traffic To Your Website
•Convert More Browsers Into Buyers
Live Class, Streaming Video or Video Recording
Fridays 1:30 – 3:30
Fronimos Greek Restaurant
3242 E. Speedway (Speedway/Country Club)
Guests $25 / Members $75 per month (4 classes)
43. 800biz Online Marketing
•
•
•
•
Website Design
Search Engine Optimization
Social Media Marketing
Social Media Coaching – Group, One on
One or Online
www.800biz.com
49. Websites – The Anchor
The Essential Message
Your Brand Message and Vision
The Problem You Solve, WIIFM
The Educational Message
Definition of Your Services/Products
Your Credibility & Reliability
Call To Action
51. Blog – The Educator
• Experts are Attractors
• Experts are Givers
• Experts are Empathizers
52. Blog – The Educator
• What Big Problem You Solve?
• What Do They Need?
• What One Word Describes Your Brand?
Why?
• What is Your Vision? What Outcome Do You
Consistently Want To Deliver?
53. Top Social Media Mistakes
• Selling
• Failing to Engage
• Posting Content that doesn’t encourage engagement
Failing to Monitor Activity
•
•
•
Inconsistency
Using the easy channel instead of the right channel
54. Facebook is a
good place to
advertise.
Facebook is a
good place to sell.
NOT!!
57. Facebook Personal Pages
•It’s about personal
engagement
•Share information others will
find interesting & they will
engage
•Start “selling” on your
personal page and they will
leave
•Develop the “know & trust”
factor
•Referring is much easier with
higher visibility and name
recognition.
Your FB Personal Page is like a party – relax and get to know
people.
58. Facebook Business Page
•No Limit To Page Likers
No Mutual Friend Requirement
•Analytics Available
•Custom Apps Available
•Minimal Privacy Controls
•Can Schedule Status Updates
59. Posting To Business
vs Personal Page
Personal Pages
Business Pages
•Insights into your
personality
•Insights Into
Company
•What’s important
to you
•Tips & Tricks
•What’s
inspirational to you
•General Interest
and Education
Ideas
•Tips & Tricks
•NO SALES
•Industry
Education
•Recognition &
Referrals (use
wisely)
•General Interest
•Limited Sales
Messages
61. 0.5%
IN ANY GIVEN WEEK, LESS THAN
0.5% OF FACEBOOK FANS ENGAGE
WITH THE BRAND THEY ARE FANS OF.
- MARKETING SCIENCE
http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_li
fe.pdf
62. What displays in the News Feed is the result
of the EdgeRank algorithm which selects what
Facebook thinks you will find the most
engaging.
So - the question is, “How do I get my posts in
the News Feed?”
That is where EdgeRank comes in!
63.
64. Affinity
The more time you spend talking &
interacting with Profiles & Pages on
Facebook, your affinity for those will
be stronger.
66. Time Decay
Over time a post’s relevance decays, making it less
important and pushing it down the News Feed
67. Growing Follower
Ask Friends
Website & Blog Links
Contests, Special Discounts, Drawings
Ask for Shares
Email Signature, Business Card Link
Make it easy for people to share
Make sure your page has something of value
68. 5 Tips to Increase Engagement
Post content that generates a response
Post great pictures
Fill In The __________
Click Like If You Think, Love, Believe ___
Post content audience is passionate about
71. Twitter
15% of Internet Users
Ages 18 – 29 – 26%
Largest Group
Race 28% Blacks
Average Income Under
$30K – 19%
No High School 22%
Urban 19%
72. Top 7 Ways to Use Twitter
• Building Buzz about product, service, website
launches or events
• Generate Traffic for website or Blog
• Lead Generation
• Keyword Research
• Track what people are saying about you
business
• Get noticed by industry leaders
• Brand awareness
73. Twitter – Getting Noticed
• Tweet 1 or 2 Value Messages Per Day
• Tweet between 9 am – 3 pm
• The goal is not to have 2000 followers. The goal is to
have 200 valuable, relevant messages that are
retweetable.
74. Facebook with a Shirt and Tie
Professionals, Executives, Entrepreneurs
100 million members
Executives from all Fortune 500 companies are
LinkedIn Members
75. Using LinkedIn
•
•
•
•
•
•
Target industries you want to reach
Get connected through your friends
Answers Questions and become an expert
Use groups to build your social capital
Find jobs/employees
Recommend people you do business with
or trust
76. Where To Begin
The Social Media Plan
• Identify Your Target Audience
– Demographics, Likes, Interests
•
•
•
•
Pick the Appropriate Channel(s)
Design Your Message
Monitor and Engage
Most Importantly – Be Genuine and
Provide Value
77. Where To Begin
The Social Media Plan
• Identify Your Target Audience
– Demographics, Likes, Interests
•
•
•
•
Pick the Appropriate Channel(s)
Design Your Message
Monitor and Engage
Most Importantly – Be Genuine and
Provide Value
78. Ninja Marketing Dojo
Webinar Based Training
Master the Basics and Build Upon Those Skills
Covering Everything Online Marketing Including
Strategies & Tricks to Use Efficiently & Effectively:
•Google +Local
•LinkedIn
•Email Marketing
•Keyword Research
•YouTube
•Article Marketing
•Google +
•Twitter
•Public Relations
•Facebook
•Tools
•Community Sites
•Blogs
•Content Marketing
79. www.ninjamarketingdojo.com
Become a Master of Online Marketing
•Improve Search Engine Ranking
•Increase Traffic To Your Website
•Convert More Browsers Into Buyers
Live Class, Streaming Video or Video Recording
Fridays 1:30 – 3:30
Fronimos Greek Restaurant
3242 E. Speedway (Speedway/Country Club)
Guests $25 / Members $50 per month (4 classes)
80. 800biz Online Marketing
•
•
•
•
Website Design
Search Engine Optimization
Social Media Marketing
Social Media Coaching – Group, One on
One or Online
www.800biz.com