This document discusses how video marketing can benefit businesses. It profiles several experts in online marketing and video production, including Jay Berkowitz, author of "The Ten Golden Rules of Online Marketing" and founder of TenGoldenRules.com. Berkowitz advocates creating a YouTube channel and optimizing videos for search engine optimization. The document also profiles J.B. Glossinger, founder of MorningCoach.com, and notes how he uses video for branding, credibility, list building, community, and search engine optimization. It encourages marketers to calendarize video production, optimize videos, and use videos to drive traffic to their websites.

1. Lights! Camera! Customers!
Jay Berkowitz
Jennifer Seremetis
JB Glossinger
Share Ross
TenGoldenRules.com
Plum Productions
Morning Coach
Video Rockstar
University

2. Jay Berkowitz
• Author of The Ten Golden Rules of
Online Marketing, now in its fourth
printing, and 2 new eBooks
• Keynote presenter at conferences
such as Inc 500, eBay Live, Ad-Tech,
and Affiliate Summit
• A featured expert for the Wall Street
Journal and FOX News, and he
developed the University of San
Francisco Internet Marketing Course.
• His company, Ten Golden Rules, is an
internet marketing agency; they
help companies generate business
from search marketing and social
media.

3. Video!
• Video Opportunity Gap
• Better than the Super Bowl
• Video and SEO
• A Million $ Tennis Trainer
• Conversion
@Jay Berkowitz
TenGoldenRules.com

4. This study surveyed over 3000 marketers with the goal of understanding how they
are using social media to grow and promote their businesses.

5. Video only used by 56% of marketers

6. YouTube is the #2 Search Engine

7. YouTube is the #3 Website

8. 1
Billion Viewers
Billion Hours
Viewed
300 Hours
of Video
Uploaded each Minute!

10. Video Search Engine Optimization

11. http://www.youtube.com/watch?v=LDyvcM0gcVs

12. YouTube traffic with „come to our website‟
for more free video training

14. Kajabi.com

15. Conversion Testing

16. The Winner! 15.29% Conversion Rate

17. Video!
• Calendarize your production
• Create a YouTube channel
• „How to‟ video, keyword video, product
demonstration
• Optimize for Video SEO
• “Come to our site for more
video/training/information”…
• Conversion testing using video
@Jay Berkowitz
TenGoldenRules.com

26. JB Glossinger
Morning Coach…
• J.B. Glossinger, MBA, Ph.D., is an
internationally known speaker, author,
coach and consultant.
• Master of human potential
• From selling jumbo jets to starting his own
companies, the Alive Foundation,
MorningCoach.com, and
PowerBizCoach.com, the world’s first
kaizen business-improvement system.
• J.B.’s energizing podcast reached number
one in the iTunes Health category and has
been rated among the top 20 in the world.
• He currently has more than 100,000
people following his different social media
accounts

27. Video & morningcoach.com

28. Branding
• Personal and Business - Watermarks

29. Credibility/Authority

30. List Building

31. Community
• Youtube is a social community

32. Testimonials

33. Search Engine Optimization

34. Everyone Is Media

35. Production
• Video Quality Important - Audio Critical

36. Test & Have Fun

37. Share Ross
Video Rockstar University