20 Ideas for Marketing Your Business with Social MediaSarah Page
This document provides tips and strategies for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, promoting Facebook posts, using cover photos and participating on Facebook, Yelp and Foursquare. It also recommends rewarding loyal customers, being human in social media posts, creating a sense of urgency, giving insider perks, using QR codes wisely, giving and getting love on social media. Further tips include integrating marketing across platforms, piggybacking on events, asking customers questions, liking and commenting on owned social media pages, hosting contests, creating Facebook ads, using Twitter for market research, starting a blog, going behind the scenes, thinking outside the box, and following the presenter on LinkedIn
This document provides an overview of social media marketing best practices. It discusses strategies for Facebook, including growing a fan base, understanding insights, offering promotions, and advertising. Twitter strategies like targeting promoted tweets and accounts are also covered. Additional sections provide tips for using visual content, claiming a Yelp business page, using hashtags on Instagram, and driving traffic to a website through Pinterest. The presenter provides contact information at the end.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Facebook and Twitter 201: Using Facebook and Twitter To Promote Your BusinessSarah Page
This document provides an overview of using Facebook and Twitter to promote a business. It discusses establishing a social media strategy by understanding goals and audience. It also covers optimizing pages on Facebook and Twitter, using visual content like photos and videos, and paid promotion options like promoted posts and ads. The presentation aims to demystify social media and show how social networks can be integrated with a website to drive traffic and awareness.
This document provides an overview and agenda for a presentation on using Facebook to promote a business. The presentation covers reviewing social media platforms, developing a social media strategy, the basics of using Facebook, integrating social media and websites, advanced Facebook features, changes to Facebook, and demonstrations with live examples. The content educates on the benefits of Facebook for businesses, key stats, setting up a business page, tools like posts, ads, events and offers, and best practices for content and engagement.
20 Ideas for Marketing Your Business with Social MediaSarah Page
This document provides tips and strategies for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, promoting Facebook posts, using cover photos and participating on Facebook, Yelp and Foursquare. It also recommends rewarding loyal customers, being human in social media posts, creating a sense of urgency, giving insider perks, using QR codes wisely, giving and getting love on social media. Further tips include integrating marketing across platforms, piggybacking on events, asking customers questions, liking and commenting on owned social media pages, hosting contests, creating Facebook ads, using Twitter for market research, starting a blog, going behind the scenes, thinking outside the box, and following the presenter on LinkedIn
This document provides an overview of social media marketing best practices. It discusses strategies for Facebook, including growing a fan base, understanding insights, offering promotions, and advertising. Twitter strategies like targeting promoted tweets and accounts are also covered. Additional sections provide tips for using visual content, claiming a Yelp business page, using hashtags on Instagram, and driving traffic to a website through Pinterest. The presenter provides contact information at the end.
20 Ideas for Marketing your Destination with Social MediaSarah Page
Presentation given during the 2014 Nebraska Tourism Conference in North Platte, NE on ways to use social media tools and channels to help in promoting destinations to visitors.
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.
Facebook and Twitter 201: Using Facebook and Twitter To Promote Your BusinessSarah Page
This document provides an overview of using Facebook and Twitter to promote a business. It discusses establishing a social media strategy by understanding goals and audience. It also covers optimizing pages on Facebook and Twitter, using visual content like photos and videos, and paid promotion options like promoted posts and ads. The presentation aims to demystify social media and show how social networks can be integrated with a website to drive traffic and awareness.
This document provides an overview and agenda for a presentation on using Facebook to promote a business. The presentation covers reviewing social media platforms, developing a social media strategy, the basics of using Facebook, integrating social media and websites, advanced Facebook features, changes to Facebook, and demonstrations with live examples. The content educates on the benefits of Facebook for businesses, key stats, setting up a business page, tools like posts, ads, events and offers, and best practices for content and engagement.
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
20 Ideas for Marketing Your Business with Social MediaSarah Page
The document provides tips for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, boosting Facebook posts to reach more people, participating on platforms like Yelp and Foursquare, rewarding loyal customers with insider perks, using QR codes and contests to engage customers, showing your business behind the scenes to build connections, and integrating social media marketing into your overall marketing strategy. The presentation encourages businesses to think creatively about how to promote themselves and ask customers for feedback on social media.
Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.
This document provides an overview of using Facebook effectively for business purposes. It discusses setting goals and budgets, using Facebook pages instead of profiles, using mobile apps, analytics tools, customizing pages, search engine optimization, connecting online and offline, and advertising on Facebook. The document emphasizes using engaging content, contests and offers to promote pages, being active in networking, and testing different advertising approaches.
Seeing is Believing: Using Visual Content in Social Media MarketingSarah Page
The document discusses using visual content in social media marketing. It notes that visual content is processed faster than text by the brain, and that visual posts tend to generate more engagement on platforms like Facebook, YouTube, and Pinterest. Specifically, the document finds that photos receive more likes and shares than other post types on Facebook, and that videos are shared more than other content on YouTube and Facebook. It then provides tips for using different visual platforms like YouTube, Pinterest, Flickr, and Instagram to engage audiences and drive traffic or sales.
This document provides information on using Facebook business pages to market a business. It notes that Facebook has over 750 million active users and is the second most visited website. It recommends that businesses create a Facebook page rather than a personal profile, as pages are public and allow anyone to like the page without approval. The document provides a checklist for businesses to get started with social media marketing, including creating Facebook and other social media accounts, posting regularly, using photos and video, hosting events, and cross-promoting across platforms. It emphasizes authenticity, exclusive content, engagement, and combining social media with other marketing assets like a website.
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
The document discusses using social media for historic sites to tell real stories. It covers reviewing common social media platforms like Facebook and Twitter, best practices for using them, types of content to share, and ways to engage audiences. The presentation encourages site managers to go behind the scenes, tell stories, have fun, and try new platforms, while avoiding experimenting with logos or telling instead of showing. It emphasizes knowing the target audience and starting social media use slowly.
Facebook recently announced they will block like-gating from brands. With this change, marketers will have to change their strategy to increase engagement from their fans so they can get more likes and grow their audience.
Here, we share:
- How the Facebook System works
- The difference between organic posts, boosted posts and Ads in the news feed or right column
- What makes consumers like?
- What can you do TODAY to get more likes
Using Facebook To Promote Your Food-related BusinessSarah Page
This document provides an overview of using Facebook to promote a food-related business. It discusses reviewing social media platforms and creating a social media strategy, then focuses on the basics of Facebook including statistics on its users and benefits for businesses. It also covers setting up a Facebook page, scheduling posts, integrating social media with a website, using visual content and advertising on Facebook. The presentation aims to help businesses understand and make the most of promoting themselves on Facebook.
Fresh Business Thinking Social Media Event - Julie Hall fbtslides
This document provides tips and strategies for using Facebook effectively for business purposes. It discusses why Facebook is an important marketing tool, with over 60% of small businesses using it. It then covers developing a Facebook strategy, getting likes, treating your page like a VIP room for customers, content strategies, using tabs, thoughts on ads, targeting ads, resources and workshops from the organization. The overall message is that Facebook can be a powerful way to engage customers and build a community around a brand if done strategically and consistently over time.
Turning likes into donations using Facebook and GiveMNJeff Achen
Facebook was the #2 source of web traffic during Give to the Max Day in 2011, surpassing email and email newsletters. For nonprofits, as in many other sectors, Facebook has become the dominant social network for engaging supporters. Join GiveMN Digital Strategist Jeff Achen for this 45 minute webinar (30 min. presentation; 15 min. Q&A) focused on relationship building and fundraising through Facebook. Learn about managing your organization page; Facebook tips, tricks and tools; Facebook Groups; and the GiveMN Facebook app for processing donations right on your Facebook page. Yeah, we’re pretty sure you’ll “like” this webinar.
Install the GiveMN Facebook app at http://givemn.razoo.com/p/facebook-widget
This document provides guidance on how nonprofits can establish an online presence through websites and social media. It emphasizes that an online presence is essential as most donors now research nonprofits online or are influenced by online information. It recommends nonprofits create websites, business listings on platforms like Google, and social media accounts on Facebook, Twitter and LinkedIn to interact with potential donors and promote their cause. The document also provides tips on content to include and basic steps to get started online.
Social Advertising: Pacific New Media Class, Feb 2015Wahine Media
The document discusses social advertising on Facebook and Twitter. It provides guidance on using social ads to engage audiences rather than directly market to them. It outlines how to set objectives and target audiences on each platform. It then presents four scenarios showing how different businesses can use social ads for goals like increasing engagement, collecting email opt-ins, boosting event participation, and driving store traffic. Resources for social advertising on Facebook and Twitter are also referenced.
FSC Interactive provides social media marketing services including strategy development, content creation, and measurement of success. An effective strategy requires defining goals, audience, options, and tactics, as well as metrics. Key tactics discussed are Facebook, Twitter, Instagram, and consistent, customized content. Community building through engagement and consistency are emphasized. Measurement includes growth, reach, and engagement metrics across various social platforms.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
The document provides tips and best practices for using Facebook for marketing. It discusses setting up a strong Facebook page foundation by choosing a custom URL and cover photo that reflects your business. It also recommends creating custom apps to engage customers and build your tribe or community. The document then gives suggestions for posting regularly while varying content types, asking questions to generate comments, and using photos to boost engagement. It concludes with tips for using promoted posts and ads to reach more people and case studies of top performing Facebook pages.
Social Media & Why it Matters, Part 1- Chester County Chamber of CommerceBad Rhino Inc
Social Media & Why it Matters, Part 1
Bad Rhino, Inc led an awesome presentation today at the Chamber on Social Media & Why it Matters. This was only part 1. Part 2 takes places on March 27. Thanks to Marty and Rich for making this seminar extremely beneficial to everyone who attended. See you guys next month.
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
20 Ideas for Marketing Your Business with Social MediaSarah Page
The document provides tips for marketing a business using social media. It discusses using Facebook offers to drive awareness and sales, boosting Facebook posts to reach more people, participating on platforms like Yelp and Foursquare, rewarding loyal customers with insider perks, using QR codes and contests to engage customers, showing your business behind the scenes to build connections, and integrating social media marketing into your overall marketing strategy. The presentation encourages businesses to think creatively about how to promote themselves and ask customers for feedback on social media.
Presentation given to business owners in San Saba, Texas on using social media to promote local businesses and organizations. Hosted by the San Saba Economic Development Corporation and the San Saba County Chamber of Commerce.
This document provides an overview of using Facebook effectively for business purposes. It discusses setting goals and budgets, using Facebook pages instead of profiles, using mobile apps, analytics tools, customizing pages, search engine optimization, connecting online and offline, and advertising on Facebook. The document emphasizes using engaging content, contests and offers to promote pages, being active in networking, and testing different advertising approaches.
Seeing is Believing: Using Visual Content in Social Media MarketingSarah Page
The document discusses using visual content in social media marketing. It notes that visual content is processed faster than text by the brain, and that visual posts tend to generate more engagement on platforms like Facebook, YouTube, and Pinterest. Specifically, the document finds that photos receive more likes and shares than other post types on Facebook, and that videos are shared more than other content on YouTube and Facebook. It then provides tips for using different visual platforms like YouTube, Pinterest, Flickr, and Instagram to engage audiences and drive traffic or sales.
This document provides information on using Facebook business pages to market a business. It notes that Facebook has over 750 million active users and is the second most visited website. It recommends that businesses create a Facebook page rather than a personal profile, as pages are public and allow anyone to like the page without approval. The document provides a checklist for businesses to get started with social media marketing, including creating Facebook and other social media accounts, posting regularly, using photos and video, hosting events, and cross-promoting across platforms. It emphasizes authenticity, exclusive content, engagement, and combining social media with other marketing assets like a website.
Social Media for Historic Sites: Real Places Telling Real StoriesSarah Page
The document discusses using social media for historic sites to tell real stories. It covers reviewing common social media platforms like Facebook and Twitter, best practices for using them, types of content to share, and ways to engage audiences. The presentation encourages site managers to go behind the scenes, tell stories, have fun, and try new platforms, while avoiding experimenting with logos or telling instead of showing. It emphasizes knowing the target audience and starting social media use slowly.
Facebook recently announced they will block like-gating from brands. With this change, marketers will have to change their strategy to increase engagement from their fans so they can get more likes and grow their audience.
Here, we share:
- How the Facebook System works
- The difference between organic posts, boosted posts and Ads in the news feed or right column
- What makes consumers like?
- What can you do TODAY to get more likes
Using Facebook To Promote Your Food-related BusinessSarah Page
This document provides an overview of using Facebook to promote a food-related business. It discusses reviewing social media platforms and creating a social media strategy, then focuses on the basics of Facebook including statistics on its users and benefits for businesses. It also covers setting up a Facebook page, scheduling posts, integrating social media with a website, using visual content and advertising on Facebook. The presentation aims to help businesses understand and make the most of promoting themselves on Facebook.
Fresh Business Thinking Social Media Event - Julie Hall fbtslides
This document provides tips and strategies for using Facebook effectively for business purposes. It discusses why Facebook is an important marketing tool, with over 60% of small businesses using it. It then covers developing a Facebook strategy, getting likes, treating your page like a VIP room for customers, content strategies, using tabs, thoughts on ads, targeting ads, resources and workshops from the organization. The overall message is that Facebook can be a powerful way to engage customers and build a community around a brand if done strategically and consistently over time.
Turning likes into donations using Facebook and GiveMNJeff Achen
Facebook was the #2 source of web traffic during Give to the Max Day in 2011, surpassing email and email newsletters. For nonprofits, as in many other sectors, Facebook has become the dominant social network for engaging supporters. Join GiveMN Digital Strategist Jeff Achen for this 45 minute webinar (30 min. presentation; 15 min. Q&A) focused on relationship building and fundraising through Facebook. Learn about managing your organization page; Facebook tips, tricks and tools; Facebook Groups; and the GiveMN Facebook app for processing donations right on your Facebook page. Yeah, we’re pretty sure you’ll “like” this webinar.
Install the GiveMN Facebook app at http://givemn.razoo.com/p/facebook-widget
This document provides guidance on how nonprofits can establish an online presence through websites and social media. It emphasizes that an online presence is essential as most donors now research nonprofits online or are influenced by online information. It recommends nonprofits create websites, business listings on platforms like Google, and social media accounts on Facebook, Twitter and LinkedIn to interact with potential donors and promote their cause. The document also provides tips on content to include and basic steps to get started online.
Social Advertising: Pacific New Media Class, Feb 2015Wahine Media
The document discusses social advertising on Facebook and Twitter. It provides guidance on using social ads to engage audiences rather than directly market to them. It outlines how to set objectives and target audiences on each platform. It then presents four scenarios showing how different businesses can use social ads for goals like increasing engagement, collecting email opt-ins, boosting event participation, and driving store traffic. Resources for social advertising on Facebook and Twitter are also referenced.
FSC Interactive provides social media marketing services including strategy development, content creation, and measurement of success. An effective strategy requires defining goals, audience, options, and tactics, as well as metrics. Key tactics discussed are Facebook, Twitter, Instagram, and consistent, customized content. Community building through engagement and consistency are emphasized. Measurement includes growth, reach, and engagement metrics across various social platforms.
Advanced Facebook and Social Media StrategySarah Page
This document provides tips for enhancing marketing with social media. It discusses using Facebook, including key stats like over 1.4 billion active users. New features are highlighted, such as call to action buttons. Insights and targeting are covered. Best practices include developing a strategy with goals and metrics, sticking to a posting schedule, planning with a content calendar, and scheduling posts in advance on platforms like Facebook and HootSuite. Overall it offers guidance on using social media effectively for business purposes.
21st century marketing involves meeting customer needs profitably through 7 key tasks: developing strategic plans, capturing market insights, connecting with customers, building strong brands, shaping market offerings, communicating and delivering value, and capturing long term growth. It is used for everything from goods to ideas, is everyone's responsibility, and must be adapted as the competitive environment changes with more demanding customers and new technologies. Core concepts around needs, wants, and demands remain important.
Chapter 1 Defining Marketing For The 21st CenturyDiarta
The document defines marketing and discusses its scope and concepts. It outlines different orientations companies can take, such as production, selling, and marketing concepts. The marketing concept focuses on customer needs and satisfaction. Trends in marketing management include organizing around customer segments, emphasizing intangible assets like brands, and focusing on customer lifetime value rather than individual transactions. The document also covers fundamental marketing concepts such as the marketing mix, supply chains, competition, and the marketing environment.
The document discusses the changes in business and marketing in the 21st century due to major societal forces like technological advances, globalization, and deregulation. Customers now have more information from the internet and expect higher quality products with customization. Firms face intense competition from both domestic and foreign brands. Marketing strategies must change and adapt to factors like changing technology, customer empowerment, and industry convergence. Businesses now face major challenges and opportunities from globalization, technology, deregulation, and increased competition.
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
Presentation I did recently when applying for a job at Clear Thought Consulting.
One of the restraint was that the recipient should digest it in no more than 20 minutes.
Defining Marketing for the 21st Century - Philip Kotler First Chapterraaaiii
This document provides an overview of marketing concepts and marketing management. It defines marketing according to Philip Kotler and the American Marketing Association. The marketing process and scope of marketing are discussed, including the eight types of demand states and different markets. Core marketing concepts are explained, such as the evolution of marketing orientations from production to holistic marketing. The document also discusses new marketing realities and capabilities in the digital age. It provides insights into rural markets in South Asia and marketing in times of turbulence. Finally, it outlines the major tasks involved in successful marketing management.
Affiliate marketing involves merchants paying publishers to advertise their products on other websites. Merchants only pay affiliates for sales or leads generated from the ads. This allows merchants to expand their reach while managing marketing costs. Key players are affiliates who host ads on their sites, merchants who are advertised, and affiliate networks that facilitate tracking and payments between affiliates and merchants. Affiliates are typically blogs, forums or other content sites that earn commissions from sales made through links on their pages.
The document discusses the classification of sounds in General American English. It is divided into three main sections: vowels, diphthongs, and consonants. For vowels, it describes their production and lists the 11 vowel sounds. For diphthongs, it explains their blending quality and lists the 3 diphthong sounds. For consonants, it classifies them by voicing, manner of articulation, and point of articulation, listing the various consonant sounds in each category.
This document provides an overview of phonetics and phonology. It defines phonetics as the study of speech sounds and describes the speech production process. It outlines the speech organs and discusses consonants and vowels in terms of place and manner of articulation. It also introduces features of speech sounds like stress, pitch, and tone. Finally, it discusses some basic concepts in phonology like phones vs. phonemes and phonological processes.
The core concept of marketing can be summarized in 3 sentences:
Marketing involves individuals and groups obtaining products and services to fulfill needs and wants through exchange and creation of value. The exchange process consists of transactions between buyers and sellers. The goal of marketing is to work with target markets to facilitate potential exchanges that satisfy human needs and wants in an efficient way.
Marketing Concepts- Production, Social, Exchange, Selling, Product and Holist...Dan John
This document discusses various marketing concepts, including traditional and modern concepts. The traditional concepts focused on product and selling, with the goal of profit maximization. The modern marketing concept, which is considered the dominant philosophy today, focuses on understanding customer needs and wants in order to satisfy customers. It has dual goals of customer satisfaction and profitability. Key features include identifying customer needs, producing goods to meet those needs, minimizing costs, focusing all activities on satisfying customers, and taking an integrated approach to coordinating marketing functions.
This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.
This document discusses key concepts in marketing management including the changing role of marketing, the 4 Ps of marketing, and the components of an effective marketing plan. It explains that marketing has shifted from a focus on physical efficiency to selling and adoption of a marketing approach. The marketing plan involves analyzing the current market situation, identifying opportunities and issues, developing a marketing strategy, and implementing and controlling the plan. An effective marketing plan with a clear business purpose and objectives can help firms achieve higher returns.
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.
The document discusses the scope of marketing and the decisions that marketers make. It covers different demand states that marketers must address, such as negative demand where consumers dislike a product, and no demand where consumers are unaware or uninterested in a product. The document also outlines various marketing concepts and tools that marketers use, such as segmentation, branding, and the marketing mix. It examines the role of marketing in organizations and trends affecting the evolving nature of marketing.
The document provides an overview of the nature and scope of marketing. It defines marketing according to various authorities and outlines its core concepts. Marketing is defined as the process of creating, communicating, and delivering value to customers and managing customer relationships. The key elements of the marketing environment, including the internal, micro, and macro environments are described. The document also discusses customer satisfaction, value, and Michael Porter's value chain model.
Effectively Market Your Events and Your CommunitySarah Page
This document discusses strategies for effectively marketing events and communities on social media platforms. It provides statistics on Facebook, Twitter, Pinterest, and Instagram usage and outlines paid advertising options for each. Visual content like photos and videos are emphasized as highly engaging. Scheduling tools for social media posts are also reviewed. The goal is to help attendees identify which social media platforms are best for their specific needs and communities.
Keeping Up with the Ever-Changing Social Media LandscapeSarah Page
This document discusses strategies for keeping up with the ever-changing social media landscape. It provides statistics on major platforms like Facebook, Twitter, Pinterest, and Instagram and discusses best practices for using each one. These include developing a content strategy and calendar, scheduling posts in advance, and curating content from other sources. The document emphasizes having a clear goal and understanding your audience when choosing which platforms to use and how to engage on each one.
How To Enhance Your Business with Social MediaSarah Page
This document provides tips and best practices for using social media to enhance a business. It discusses setting goals and understanding your audience before creating a content strategy. It recommends developing a posting schedule to regularly share content on Facebook, Twitter, Instagram and Pinterest. The document also provides statistics on user demographics and engagement for each platform to help determine which may be best for different businesses.
This document discusses building an online presence through social media and websites. It recommends having a complete online strategy that includes owning your own websites and social media profiles, engaging with others online, and providing valuable content. Key social networks like Facebook, Twitter, LinkedIn and YouTube are described. Tools for monitoring online conversations and keywords are presented. Tips are given for integrating online and offline marketing strategies and setting goals for an online presence.
This document discusses building an online presence through social media. It recommends having a complete online profile across platforms like Google, Facebook, Twitter, and LinkedIn. It emphasizes being active online by regularly updating profiles and providing valuable content through blogging. It also stresses the importance of credibility and managing one's online reputation through positive reviews. The overall goal is to educate customers, engage with them, and entertain them through an integrated online and social media strategy.
Social media workshop presentation for hotels and the hospitality industries. This presentation includes an introduction to social media platforms, case studies and examples, best practices, branding considerations, integration tactics and other recommendations. Presented by ChatterBlast Media to the Greater Philadelphia Hotel Association on 12/6/2011. NOTE: This presentation is designed to be explained verbally in-person therefore not all slides have notes or descriptions.
This document provides information on building an online presence through social media and websites. It discusses establishing goals and strategies for using platforms like Facebook, LinkedIn, Twitter, and YouTube. Key aspects include having a complete online picture, being active on social networks, providing value to customers, and maintaining credibility. Metrics for measuring success and resources for online marketing are also outlined. The overall message is that businesses need a comprehensive social media strategy to connect with customers and build their online reputation.
Scott Childres, Social Media and Internet Marketing Director for Smile Savvy, presents the basics of internet marketing for dentists. From websites to local search to social media. For more information, please visit http://www.smilesavvy.com/
Seeing Is Believing: Governor's Small Business ForumSarah Page
The document discusses the importance and effectiveness of using visual content in social media marketing. It notes that visuals are processed faster than text by the brain, and that visual content such as photos and videos are more likely to be engaged with, shared, and drive purchases than text-only or link-based posts. Specific statistics and studies are presented showing that photos and videos receive more likes, comments and shares on platforms like Facebook, YouTube and Pinterest. The document provides tips on using different social media platforms like YouTube, Pinterest, Flickr and Instagram to share visual content and engage with customers.
How to Create a Killer Facebook CampaignFirstGiving
This document summarizes a webinar on creating effective Facebook campaigns for nonprofits. It discusses optimizing Facebook pages, using insights to track engagement, scheduling community manager updates, designing targeted Facebook ads, and reviewing metrics to improve campaigns. Tips included posting at key times of day, asking questions to engage users, using rich media like photos and videos, and mapping donations to demonstrated impact. Resources for nonprofits using social media and online fundraising were also provided.
This document provides tips for using various social media platforms to promote a business for free. It discusses the major platforms like Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, Flickr, Foursquare and blogging. For each platform, it provides statistics on user numbers and demographics and suggestions on what type of content to post and how to build followers. It also recommends cross-promoting across networks and using tools like HootSuite to manage multiple accounts. The overall message is that consistency and engaging content across many social media sites can help small businesses promote themselves without advertising costs.
TAF&E - Using Social and Mobile To Increase ROISarah Page
This document summarizes a workshop on using social and mobile media to increase return on investment (ROI) for Texas fairs and events. The workshop covers reviewing common social media platforms like Facebook and Twitter, developing a social media strategy, engaging audiences, and using tools to schedule posts and drive traffic. It also discusses using mobile technologies like text messaging, smartphone apps, QR codes, and mobile websites to engage audiences on the go and drive sales. The goal is to use free and low-cost social and mobile tools to build brands, increase awareness and traffic, and ultimately generate revenue.
Similar to Marketing Your Business in the 21st Century (20)
Marketing Community Events Using Social MediaSarah Page
This document provides guidance on using social media to market community events. It recommends developing a timeline to plan promotions, choosing a social tool for event planning, compiling promotional content, and creating an event page on Facebook. It also suggests scheduling social media posts in advance. Additionally, it advises promoting the event through websites, printed materials, and Facebook ads, as well as engaging local influencers. The document stresses engaging attendees through social media during and after the event by showcasing user-generated content and continuing conversations to extend the reach of the event.
This document discusses conducting economic impact analyses (EIAs) for festivals and events. It outlines three DIY methods for conducting EIAs with varying levels of accuracy and effort. Method 1 provides a basic estimate using average spending figures. Method 2 uses hotel receipt data and algebra to estimate total impact. Method 3 involves surveying attendees and professional analysis for the most accurate results. Case studies demonstrate over $600,000 in impact for a basketball tournament and over $2.5 million for a music festival. Conducting an EIA can justify funding, prove return on investment, and attract sponsors.
Social Media Marketing in Today's Business EnvironmentSarah Page
This document discusses social media marketing strategies for businesses. It addresses common concerns about social media and emphasizes the importance of creating engaging content for audiences rather than self-promotion. The document provides tips for social media platforms like Facebook, Yelp, and Instagram. It stresses measuring engagement, website traffic, brand awareness, and conversions. The key takeaways are that social media is about serving customers, not self-promotion; using different platforms requires distinct strategies; and goals and metrics should be tied to business objectives.
Become InstaAwesome in an Instant: Advanced Instagram Marketing Strategies fo...Sarah Page
This document provides an overview of advanced Instagram marketing strategies for destinations. It discusses how Instagram has over 70 million photos uploaded daily with high user engagement. Various tactics are presented for destinations to effectively use Instagram like finding and engaging followers, adding user-generated content, hosting contests, and doing account takeovers with influencers. Reporting and choosing influencers based on campaign goals are also covered. The document aims to help destinations maximize their presence on Instagram.
Marketing Community Events Using Social MediaSarah Page
This document provides guidance on using social media to market community events in four steps: Plan, Promote, Engage, and Extend. It recommends creating a timeline and assigning social media roles to plan events. It also suggests taking photos to promote events on Facebook, Instagram, and Twitter using hashtags and by engaging local influencers. The document further discusses engaging attendees by posting in real time and showcasing user-generated content. It concludes by encouraging extending conversations after events through offers and feedback.
Super Social Media: Parks and Recreation Social Media Campaigns That Soar to ...Sarah Page
This document outlines several case studies of social media campaigns conducted by parks and recreation departments to promote their programs and events. Case study #1 describes a "Texas Critter Clash" campaign on Facebook where fans voted on matchups between different wildlife species like a bracket tournament. It reached over 500,000 people. Case study #2 promoted parks and recreation month in Raleigh by having residents upload photos on Facebook, Twitter, or Instagram tagged with #TagUrIt. The campaigns helped drive engagement on social media.
This document discusses methods for conducting economic impact analyses (EIAs) of festivals and events. It outlines three DIY methods of varying complexity, from a basic approach using average spending data to a more rigorous approach involving surveying attendees and professional analysis. Case studies are presented demonstrating over $500,000 in total economic impact for a wine festival and over $600,000 for a youth basketball tournament. The document provides guidance on when professional help is recommended for EIAs to ensure accuracy and credibility.
Using Instagram to Market Your Main Street (Advanced)Sarah Page
This document provides an overview of Instagram and strategies for using it effectively. It notes that Instagram has over 700 million active users who share over 30 billion photos each day. The document then discusses Instagram features like filters and search and recommends strategies for businesses and organizations, such as cultivating followers, hosting contests, and partnering with influencers. Case studies show how these strategies helped two organizations increase engagement on Instagram.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
The document provides tips and strategies for marketing parks and recreation programs using social media. It discusses using platforms like Instagram, Facebook, Twitter, and blogs. Specific tips include taking photos at events and adding hashtags; boosting and scheduling Facebook posts; using cover photos and staff profiles; promoting events; asking questions to engage users; hosting contests; and highlighting facilities and user-generated content. The presentation encourages integrating different social media platforms and following popular trends to showcase programs and events.
Presentation given at the TRAPS East Region Workshop on February 5, 2015 in Conroe, TX. The workshop covered how to conduct a DIY economic impact study on a festival or event.
Super Social Media: Downtown & Main Street Social Media Campaigns that Soar t...Sarah Page
This document outlines several case studies of social media campaigns to promote downtown areas. The first case study describes an "Ugly Sweater" photo contest in Portland that dressed sculptures in knitted attire and encouraged selfies tagged with #UglySweaterPDX. It engaged over 1,000 people and gained nearly 2,000 new social media fans. A second case study details an Instagram photo walk in Bastrop, Texas that engaged local businesses and had over 50 photos tagged with the area's hashtag reach over 7,000 people. A third campaign in Franklin, Tennessee featured weekly profiles of over 200 local merchants in the newspaper and online, gaining over 100,000 Facebook fans.
Does Your Festival or Event Make Cent$ - TRAPS Central Region WorkshopSarah Page
This document discusses how to conduct an economic impact analysis (EIA) for festivals and events. It outlines three DIY methods for conducting an EIA with varying levels of accuracy and effort. Method 1 uses average spending data to estimate impact. Method 2 uses hotel receipts and algebra to estimate total spending. Method 3 involves surveying attendees and consulting a professional for analysis. The document also provides two case studies that used Method 3 to analyze the economic impact of festivals in Texas.
20 Ideas for Marketing Parks & Recreation Programs with Social MediaSarah Page
This document outlines steps and strategies for marketing parks and recreation programs using social media. It recommends taking photos at events and uploading them to Instagram with relevant hashtags. It also suggests using Facebook to boost posts, introduce staff members, promote events through cover photos and scheduling tools, and create ads. Additional tips include using hashtags, being human, asking questions on social media, hosting contests, pinning on Pinterest, and starting a blog to become a subject matter expert.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
4. Source: All Twitter
71% of social media users are more likely to
purchase from a brand they follow online
5. Social Media Don’ts
• Don’t be something you’re
not
• Don’t experiment with the
company logo
• Don’t think you have to be
on every social media
channel
• Don’t tell, show
• Don’t feed Facebook to
Twitter (or vice versa)
• Be authentic
• Try new things with
personal accounts first
• Start slow and be selective
• Use images whenever
possible
• Know your audience and
post accordingly
14. Facebook Stats
• Over 1.1 billion active users
• Average user is connected to 40 pages
• Smartphone mobile users check Facebook an
average of 13.8 times a day
• 751 million users access Facebook from a
mobile device
Source: IDC; expandedramblings.com
15. • Average number of connections between local
business pages and users is 2 billion
• Average number of weekly local business page
views is 645 million
• Average number of weekly comments on local
business pages is 13 million
Facebook Stats
Source: IDC; expandedramblings.com
23. Facebook Offers
• Affordable and great
for brand awareness
• Spent $3.70 and
drove over $200 in
business
• 102 offers claimed/5
redeemed
• Redemption rate on
this offer was low
• Ask your community
to share!
Source: Doe’s Eat Place
32. Content Is King
Visual Content Is Ruler of the World
• Videos shared 12x more
than links and text posts
combined
• Photos are liked 2x more
than text updates
• Instagram is the 2nd most
popular app (globally)
behind Facebook
• Pinterest generates more
referral traffic than
Google+, LinkedIn, and
YouTube combined
Sources: HubSpot; Marketing Land
38. Twitter Stats
• 500 million users
• 60% of active users use their mobile phone to
tweet
• Average number of followers per Twitter user is
208
• Twitter engagement rates for brands are 17%
higher on Saturdays and Sundays
Source: Linchpin SEO; expandedramblings.com
51. Claiming Your Yelp Place
• Step 1: Search for your business
– If your business is not listed, click Add a Business
• Step 2: Click “Work here? Unlock this business page”
• Step 3: Create a business account using a neutral email
address
• Step 4: Phone authentication process
• Step 5: Fill out profile information
• Great video tutorial in Yelp Support for Business Owners
Source: Fargo-Moorhead CVB
58. • 80% of Pinterest users are women
• Users spend an average of 1 hour & 17 minutes on the site
• Pinterest referrals spend 70% more $$ than referrals from
non-social channels
• 43% of Pinterest users prefer to associate with a brand vs
only 24% on Facebook Source: http://socialfresh.com
Photo: vbecker on Flickr
70. See what’s been pinned from
your website or blog!
http://pinterest.com/source/AddYourURL.Here
71.
72.
73. • More than 55 million
photos are uploaded
every day
• 150 million monthly
active users
• 1.2 billion likes daily
• 1000 comments per
second
Source: Instagram Press; Social Fresh
Photo: WindKoh on Flickr
Social media works best when it is a component of an integrated marketing strategy, inclusive of advertising, public relations, etc. It should be a part of your marketing plans, not an island unto itself.
If Facebook is the primary place to find information about your business, the customer is then competing with everything else going on.Why am I here again?1. Hello! Friends I haven’t talked to in a long time.2. Ooh! A notification! I wonder what that is …3. And then there’s branding. You can only brand yourself to the extent that Facebook (or any other social media site) will let you.
Use social media to extend your network. Think of your social media sites as outposts of information, but you should keep the good stuff on your website. Your website and your blog (if you have one) are the only pieces of online real estate that you truly own. Your branding, your content, your calls to action – those are all yours.
The restaurant doesn't typically do a brisk lunch business. Note that the paid reach was only 526. The majority of the views came from viral views - aka shares. Over 7k total views. Also note that it was only shared 11 times, so asking for the share is important. There were also 10 new likes on the page during the offer. I attribute this to the offer and shares.
Handout:Ways to Use Twitter
Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics.Yelp had an average of approximately 86 million monthly unique visitors in Q4 2012.Yelpers have written over 36 million local reviews.Every business owner (or manager) can setup a free account to post photos and message her customers.Yelp makes money by selling ads to local businesses - you'll see these clearly labeled "Yelp Ads" around the site.
Just like you would pin something you want to remember on a bulletin board, Pinterest lets you do the same thing to images you find on the web. Create your own virtual bulletin boards for the things you love – like recipes, places you want to visit, ideas for your home, and more. Once something is pinned, it can be “liked”, “shared” on Facebook, tweeted on Twitter, repinned, and commented on by your followers.
Aesthetic Design Construction from right here in Bastrop is a great example of a small business that is using Pinterest effectively. They appeal to Pinterest’saspirational nature by showing us what we can do with our new homes once we’re living in them. The photography is beautiful. And they’ve taken something that’s typically considered “manly” (construction) and made it be more appealing to Pinterest’s predominantly feminine audience.
This is from a Board that Lost Pines Toyota created called “Welcome to the Family”. It’s genius really. Anytime you can feature your happy customers in a photo that is shareable, that’s a win. People love to see themselves in pictures, and it shows other potential customers what kind of treatment they will receive as customers.
Business.pinterest.com
Snap a picture, choose a filter to transform its look and feel, then post to Instagram. Share to Facebook, Twitter, and your blog too – it's so easy. It's photo sharing, reinvented.
Even better if you can do it in new, interesting, or artistic ways.
Tell us who you are. We are more likely to do business with people we like.
It’s kind of like the Amazon.com method. When they show you recommendations for what other people have bought? If ALL these other people like you, then maybe I should like you too.
Why should I buy this product? What can it do for me? How will it make my life easier or better?
Hashtags are searchable. It’s a way to curate information (or photos, in this case) to make it easy to find. I can search Instagram for other photos with the same hashtag. I can also search them on Twitter where the photos are shared with a whole different audience.
People love going behind the scenes. It makes us feel like insiders. In the know. The more we know, the easier it is for us to buy.
Show your personality. Let loose a little. As I said earlier, we’re more likely to buy from people we like. Help us like you!