How to Make Your Business Irresistible Online and Offline (Part 1)
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Getting customers to your business starts with an online presence that lures them into your brick and mortar. Learn how to set breadcrumbs online using Social Media Optimization (SMO) tactics.
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How to Make Your Business Irresistible Online and Offline (Part 1)
- 1. Noland Hoshino, High Five Media Seanette Corkill, Frontdoor Back
- 2. journey
- 3. shopper’s journey Search Social Go! Awareness Discovery Research Action Discover Reviews
- 4. search
- 6. name vs pharse what is more important?
- 7. the best place to hide a dead body is page 2 of Google results
- 8. biz name vs phrase “Aevum Images” Google: 1st Bing: 1st Yahoo: 1st Duck Duck Go: 1st Search for the phrase “Vancouver wa photographer” Google: 13th Bing: 27th Yahoo: not in top 50 Duck Duck Go: 22nd Search for the phrase “photography in Vancouver wa” Google: 11th Bing: 30th Yahoo: Not in top 50 Duck Duck Go: 31 Aevum Images
- 9. Soovle.com
- 10. Soovle.com
- 11. discover
- 12. design is not just what it looks like, and feels like. design is how it works - Steve Jobs
- 13. does your visitors to your website do what you want them to do?
- 16. website design tips • Home page with a purpose • Make it mobile friendly
- 21. website design tips • Home page with a purpose • Make it mobile friendly • Your about page is about “them” • Easy breezy way to contact you • Email opt-in • Portfolio • Content
- 22. content is king, but distribution is queen and she wears the pants
- 23. social
- 24. social media may be free, but think about the value of your time!
- 25. SMO (social media optimization) Use a number of social media outlets and communities to generate publicity to increase awareness of a product, brand or event
- 26. social media optimization • Strengthen your brand • Generate leads • Get more visibility online • Connect with your audience • Content sharable on social networks
- 27. SMO questions • How do I bring social media audiences to my website? • How can I leverage my social media followers to be evangelists for my product or service? • How can I optimize my website’s social features?
- 38. Yes! I will follow you https://twitter.com/LoowitBrewing https://www.facebook.com/loowitbrewing https://instagram.com/loowitbrewing
- 39. still not convinced? Google your business
- 41. SMO tips • Create shareable content • Make sharing easy • Reward engagement • Make your content unique, engaging and different • Engage with influencers
- 42. reviews
- 43. if you believe the good reviews you have to believe the bad ones too
- 48. stay calm and cool down
- 49. How to respond to reviews • Read the review carefully • Research the issue • Research the writer • Start with an apology • Explain the issue • Know your audience • Monitor your reputation
- 50. set triggers & act fast
- 51. Common concerns • No digital marketing strategy • No structure or routine • No goals or end game • Too busy. Not enough time • Lack of expertise • Mixed branding messages • Social media not sync with brand • No content marketing strategy
- 52. do SMO today, SMO tomorrow, and SMO the next day - Noland Hoshino