The document highlights ten essential aspects executives should understand about Facebook and social media marketing, focusing on the effectiveness of Facebook advertising compared to Google. It emphasizes using blogs, engaging with noteworthy content, leveraging video, and developing apps to enhance audience interaction. Additionally, it encourages executives to cascade content across multiple platforms to optimize reach and engagement.

1. Ten Things Every Executive Needs to Know about Facebook and Social Media MarketingJay Berkowitz www.TenGoldenRules.com

2. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing* Facebook for business * How to generate positive return-on-investment with social media marketing* How to monitor what is being said about my brands* What online business models are working, and not working today?* What is a Tweet? Where is FourSquare?* How do we use YouTube videosBlogging and Podcasting?

3. Recent MediaWall Street Journal

4. Recent MediaSouth Florida Business Journal

5. Recent MediaFOX TV

7. InternetMarketingClub.orgFree Weekly Webinars and Networking

8. Ten Things Every Executive Needs to Know about Facebook and Social Media Marketing

9. Blog

10. Photo Credit Flickr Kate Raynes-Goldie

11. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

12. “Facebook served 25.8% of display ads in Q4 2010 and became the #1 Ad Publisher”

13. Facebook ‘Profile’

14. Facebook ‘Fan Page’

15. Facebook ‘Fan Page’

16. Facebook ‘Fan Page’ – Like offer

17. #1 A Facebook ‘Fan’ Page is your new social websiteFacebook Fan pages are different from personal profiles

18. Build your ‘likes’ with incentives, testing

19. # 2F-Commerce

20. F-Commerce

22. Recent round of funding = 1.2 Billion Valuation

23. #2F-commerceFacebook eCommerce

24. Delta flight app

25. Best Buy ‘store’

26. ‘Apps’ make is easy, make it fun to engage with Facebook

27. Develop an App to engage with your audience, or for sale.#3Facebook Advertising is beating Google Advertising!

28. Target demograpgics and ‘Like-ographics’

29. 2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70

30. #3 Facebook Advertising is beating Google Advertising!Facebook advertising targets demographics and ‘like-ographics’ Use Google Analytics code to track conversions

31. Test graphics = 70% of resultsLike button on Levis.com

32. Social Sharing Jamesmartell.com SexyBookmarks

33. Social Sharing Mashable.com ‘Sharebar’ plugin

34. #4 Facebook to your website… Your website to FacebookFacebook widgets allow you to bring Like buttons to your website

35. Sharebar, sexybookmarks add likes and share buttons to blogs and websites

36. Likes are spread virally through users pages

37. Offer to build eMail listA Blog is a simple website

38. Get your own free Blog (website)Blog

39. Blogging is as easy as sending emailBlog

40. WordPress Blog >> Domain

41. Bill Marriot’s Blog

42. People subscribe to read blogs

43. Read blogs on your phone (RSS)

44. #5 A Blog is a simple websiteCreate your own at WordPress.com

45. Update like eMail

46. For companies and individuals

47. Follow your passion

48. Twitter - 140 Character updates “personalized news feed”

49. Twitter - What it isMost recent tweetPersonal InformationStatsPast tweetsOther Twitter users this member is following

50. Twitter – Breaking News

51. Follow people in your area TwitterGrader.com

52. Follow people in your business WeFollow.com

53. What is happening right now?www.Search.Twitter.com

54. TweetDeck = organized columns

55. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’

56. The Three E’s - Entertain4.3 million #7 celebrity

57. The Three E’s - Engage www.Twitter.com/Iconic88

58. Does it Work for Business? @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! 8:10 AM May 2nd

59. Does it Work for Business?

60. #6 TwitterFollow people with commonalities

61. Listen first

62. Follow the 3 E’sStrategy #7 - Create Amazing Content

63. Amazing Content Seth GodinGreat Content

64. Amazing Content Geekcast.FM “That Affiliate Thing”Great Content

65. Great Content 10Golden Rules Podcast

66. Great ContentHubSpot Video Podcast on iTunes

67. #7 Amazing Content! Builds Links

68. Builds Subscriptions

69. Builds traffic (eyeballs)

70. Calendarize your ContentStrategy #8 Traffic Monetization

71. Blogs: 77.7 million unique visitors in the US77% of active Internet users read blogs Blogs with 100,000 + unique visitors a month earn an average of $75,000Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

72. Google AdSense

73. Buy from AmazonAffiliate MarketingAffiliate Banners

74. $5 - $2500

77. #8Monetize!AdSense

78. Affiliate Banners and Links

79. Pay Per Post/Tweet

80. Direct Ad Sales

81. Videocast and Podcast Monetization

82. Other traffic monetization ideas?http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

83. Commonly used Social Media…

84. YouTube is the #2 Search Engine

85. YouTube is the #3 Website (Alexa)

86. iJustine = 1.2 Million Subscribers

87. Product Demonstration

88. Video Optimized for the Search Engines

89. #9Video! Huge opportunity gap!

90. Product Demo, How-tos

91. Entertain, parody, comedy

92. Optimize for Search

93. Create a channel, optimize titles & descriptions, participate in community, build subscriptions, ratings, favorites, links

94. Prelaunch Content and ‘product’ delivery#10 Getting it all doneWordpress Blog >>> JayBerkowitz.com

95. ‘Cascade’ content to Twitter