Digital Do's and Don'ts in Times of Uncertainty

1. Powered by:Corey Perlman
IG: CPerlman Twitter: @Coreyperlman
DIGITAL DO’S AND DON’TS DURING TIMES
OF UNCERTAINTY
MODERATOR:

2. Powered by:
• Slides? Yes. Text SLIDES to 66866
• Questions: question box
• Negative comments?
BEFORE WE BEGIN…

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THANK YOU
WE APPRECIATE YOUR
PARTICIPATION
QUESTIONS:
Your email here

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• Build a larger audience
(10%)
• Deepen relationships
• Add Value
• Show your face
• Long-term play
Do Connect.

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• Prioritize your platforms
• Do a social media audit
• Delete inactive profiles
• Poll
Don’t Try to be everywhere

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Don’t Wind Up on WebsitesThatSuck.com

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•Updated Info Above
the Fold
•Mobile Responsive
•Social Icons
Website Best Practices

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•Updated Info Above
the Fold
•Mobile Responsive
•Social Icons
Website Best Practices

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• Do the thumb-test
• Current info and safety
guidelines
• Is there a reason for me to give
you my contact info?
Take Action!

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DO create a process for positive feedback
•Facebook reviews
•Twitter/IG mentions
•Google My Biz
•Yelp

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Don’t wait for Negative Norm (or Nancy)

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They’re super
creative!

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They can never
be satisfied

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Don’t get me started
on Amazon reviews…

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The Best Way to Thanks
us is to post about us
BEST PRACTICE:

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• Motivation Monday
• (Give)Testimonial Tuesday
• WTF Wednesday
• Thank You Thursday
• Feel Good Friday (Local)
DO CREATE A CONTENT CALENDAR

19. Powered by:
• Create a content calendar for Sep-
Dec
• Involve the team
• Schedule a meeting to discuss
(over Zoom :)
• Commit to being involved
Take Action!

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• Go Live and answer questions
• At home tips
• “Let’s make our next visit a good
one!”
Do More video

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• Clips (iPhone)
Best Practices: Use Subtitles

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DO have a Social Ad Budget
•Boosted Post vs. Ad
•ReMarketing
•LinkedIn ads

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• Be Down with OPP
• Like, Comment, Share
• Write a testimonial
• 15 min a day
DO Engage

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In Summary
• Do Connect
• Don’t wind up on WTS.com
• Do create a process for positive
feedback
• Do Create a Content Calendar
• Do have an Ad Budget
• Do engage
• Don’t misuse this time

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Thank You!
• corey@impactsocialmedia.com
• IG: Cperlman
• Text: SLIDES to 66866
• Who has the first question?