The document provides digital dos and don'ts for businesses during uncertain times. It recommends connecting with audiences by building relationships and adding value without trying to be everywhere. It suggests prioritizing platforms, updating websites, taking action on calls to action, creating processes for positive feedback, developing content calendars, using video, engaging on social media, and having a social media ad budget. The overall message is to thoughtfully connect with audiences and provide value while avoiding negative interactions online.

1. Powered by:Corey Perlman
IG: CPerlman Twitter: @Coreyperlman
DIGITAL DO’S AND DON’TS DURING TIMES
OF UNCERTAINTY
MODERATOR:

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• Slides? Yes. Text SLIDES to 66866
• Questions: question box
• Negative comments?
BEFORE WE BEGIN…

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THANK YOU
WE APPRECIATE YOUR
PARTICIPATION
QUESTIONS:
Your email here

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• Build a larger audience
(10%)
• Deepen relationships
• Add Value
• Show your face
• Long-term play
Do Connect.

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• Prioritize your platforms
• Do a social media audit
• Delete inactive profiles
• Poll
Don’t Try to be everywhere

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Don’t Wind Up on WebsitesThatSuck.com

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•Updated Info Above
the Fold
•Mobile Responsive
•Social Icons
Website Best Practices

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•Updated Info Above
the Fold
•Mobile Responsive
•Social Icons
Website Best Practices

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• Do the thumb-test
• Current info and safety
guidelines
• Is there a reason for me to give
you my contact info?
Take Action!

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DO create a process for positive feedback
•Facebook reviews
•Twitter/IG mentions
•Google My Biz
•Yelp

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Don’t wait for Negative Norm (or Nancy)

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They’re super
creative!

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They can never
be satisfied

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Don’t get me started
on Amazon reviews…

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The Best Way to Thanks
us is to post about us
BEST PRACTICE:

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• Motivation Monday
• (Give)Testimonial Tuesday
• WTF Wednesday
• Thank You Thursday
• Feel Good Friday (Local)
DO CREATE A CONTENT CALENDAR

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• Create a content calendar for Sep-
Dec
• Involve the team
• Schedule a meeting to discuss
(over Zoom :)
• Commit to being involved
Take Action!

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• Go Live and answer questions
• At home tips
• “Let’s make our next visit a good
one!”
Do More video

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• Clips (iPhone)
Best Practices: Use Subtitles

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DO have a Social Ad Budget
•Boosted Post vs. Ad
•ReMarketing
•LinkedIn ads

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• Be Down with OPP
• Like, Comment, Share
• Write a testimonial
• 15 min a day
DO Engage

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In Summary
• Do Connect
• Don’t wind up on WTS.com
• Do create a process for positive
feedback
• Do Create a Content Calendar
• Do have an Ad Budget
• Do engage
• Don’t misuse this time

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Thank You!
• corey@impactsocialmedia.com
• IG: Cperlman
• Text: SLIDES to 66866
• Who has the first question?