Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
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Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
- 1. Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
- 2. Social Media for Member Owned Clubs • Strategies for using social media • Which sites matter? • How to socially enable the club website • Building a social relationship with members and community • Using social media to sell services • Slides (tengoldenrules.com, jay@tengoldenrules.com) Jay Berkowitz TenGoldenRules.com
- 3. Ten Golden Rules of Online Marketing
- 4. U San Fran Internet Masters Certificate
- 5. Recent Media Wall Street Journal
- 6. Recent Media FOX TV
- 8. Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
- 10. Blog
- 11. Photo Credit Flickr Kate Raynes-Goldie
- 13. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
- 14. Facebook Profile
- 15. Fan Page = Business Page
- 16. Fan Page = Business Page
- 20. Facebook Ads
- 22. Wedding Campaign - Geo target - Women 18-35 - Fans of: The Knot, Wedding Channel - Mentions: Wedding Dress, Bridesmaids
- 23. Golf Campaign - Geo target - Men 25-75 - Fans of: Phil Michelson, Golf Channel, Nike Golf - Mentions: Golf, golfing, foursome, handicap
- 24. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
- 25. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
- 26. Blog
- 32. Blogging is as easy as eMail Create a WordPress Site
- 33. Click New Post
- 34. Type in a title and the text of your blog post
- 35. Click ‘publish post’ to make it live
- 36. Congratulations you’re a Blogger!
- 37. Blogs are the New Newsletters Prospects will subscribe to Blogs
- 38. Google Reader User Defined News
- 42. YouTube is the #2 Search Engine
- 43. YouTube is the #3 Website (Alexa)
- 45. Member Communication - Video
- 46. Embed Videos on site
- 47. Embed Videos on site
- 48. Blended Search
- 49. Optimize for YouTube . . . it Helps if You Rank in YouTube for That Phrase in YouTube
- 50. Create your own Channel Keywords in Title Keywords in Description
- 51. Keywords in Title You Tube Video page Description includes a link Keywords in Description Optimize tags
- 53. What is Twitter?
- 54. Twitter = Microblogging, 140 Characters Description Stats Past tweets
- 55. Does it Work for Business? @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! 8:10 AM May 2nd
- 56. Does it Work for Business?
- 57. Socially Enable the Website
- 58. Socially Enable the Website
- 59. Make this your Home Page
- 60. ‘NING’ community
- 61. iPhone App
- 62. Member Engagement - Groups
- 63. How to Get it all done!
- 64. The Britney Spears Strategy
- 65. Cascade Content!
- 66. Social Media for Member Owned Clubs • Strategies for using social media • Sites that matter: Facebook, Blogs, YouTube, Twitter • Socially enable the club website: Like, +1 • Use social media to sell services: Facebook Ads, community interaction Jay Berkowitz TenGoldenRules.com
- 67. Social Media for Member Owned Clubs 1. Top 10 List - Do 1 thing today! 2. Internet MarketingClub.org – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, SEO, Social Media – Slides (tengoldenrules.com, jay@tengoldenrules.com) – Questions? Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com
- 68. What is TenGoldenRules.com? Search Engine Marketing
- 69. What is TenGoldenRules.com? Video and Social Media
- 70. What is TenGoldenRules.com? Landing Pages & Conversion
- 71. What is TenGoldenRules.com? Viral Marketing
- 73. What is TenGoldenRules.com? New Program Launch Strategy