Blogging for beginners cofe january 2013

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Workshop at Church of England, January 2013. Covered by Creative Commons Licence, and not anticipated to stand alone.

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  • Hi Bex Just a quick thank you for this Blogging for Beginners Slides. I used it for a presentation last week, and made use quite extensively of your content and structure of your presentation. I did acknowledge you in my presentation. http://www.slideshare.net/karendtoit/blogging-starting-out-with-blogger-for-journalism-students
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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
  • 1:37
  • It takes time – so think why you might bother…
  • Also go via Dashboard
  • Worried about spam? Use bex.lewis[at]durham.ac.uketc
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Categories = the tree, Tags = the leaves. To feed Google Juice…
  • 7 min vid – not planning to show all!
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Blogging for beginners cofe january 2013

    1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License.Blogging forBeginnersDr Bex Lewis, Digital FingerprintURL: http://j.mp/cofe-blogJanuary 2013, for: http://www.churchcommstraining.org
    2. 2. Let‟s get to know each other…
    3. 3. WHAT IS BLOGGING?
    4. 4. •A reverse diary (most recent entry first?)
    5. 5. • Short for Web log, a blog is a web page that serves as a publically accessible journal for an individual. Typically updated daily, blogs often reflect the personality of the author.http://www.webopedia.com/TERM/B/blog.html
    6. 6. • A website that contains an online personal journal with reflections, comments and often hyperlinks provided by the writer.http://www.merriam-webster.com/dictionary/blog
    7. 7. • Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.http://en.wikipedia.org/wiki.blog
    8. 8. • A website that allows others to reflect, share opinions, and discuss various topics in the form of an online journal whilst readers may comment on posts. Most blogs are written in a slightly informal tone (personal journals, news, businesses, etc.) Entries typically appear in reverse chronological order.http://www.wordnik.com/words/blog
    9. 9. Get Inspired
    10. 10. • http://blogsearch.google.com• http://www.technorati.com• http://www.blogcatalogu.com• http://www.globeofblogs.com/Some suggestions
    11. 11. What do you like? What don‟t you like?Ideas?
    12. 12. WHY BLOG?
    13. 13. http://youtu.be/livzJTIWlmY
    14. 14. • What message do you want to get across?• What action do you want to be taken?• What event might you want to promote?• What might you want to reflect upon?DISCUSS
    15. 15. PLATFORMS
    16. 16. Blogger.Com
    17. 17. Tumblr.com
    18. 18. Logging into WordPress:http://wordpress.com
    19. 19. http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-WordPress-Account.pdfhttp://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13
    20. 20. • Blog address & user name will be fixed • Password should be „strong‟ • Email, you need to check and „confirm‟ before site fully functional. • Ignore $18 for site hostingGetting Started…
    21. 21. Add a Bio? (Optional)
    22. 22. Change the site title,tagline & timezone
    23. 23. THE „ABOUT‟ PAGEDashboard  Pages
    24. 24. Dashboard  Pages  AboutPage
    25. 25. • Who is this site by?• What is it about?• Who is it for?• When is it updated?Briefly… you can alwaysadd more later…
    26. 26. New Post
    27. 27. Editing Bar
    28. 28. Editing Mode
    29. 29. Add a Link
    30. 30. Add Email
    31. 31. ADD IMAGES
    32. 32. Upload Image
    33. 33. Select Files
    34. 34. Edit Image
    35. 35. Image Data
    36. 36. • Edit • Delete • Resize (smaller) • Align left/right/centre • Change image infoEdit Imagehttp://en.support.wordpress.com/images/image-settings/
    37. 37. COPYRIGHT
    38. 38. • http://iStockPhoto.com• http://Seedresources.com• Flickr Creative Commons: http://www.flickr.com/creativecommon s• http://www.sxc.hu• http://rgbstock.comImage sources (e.g.)…
    39. 39. Creative Commons
    40. 40. Add Video
    41. 41. • “See what we‟ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• „Best Of‟ Content• „How-to‟ Posts• 10 things you can…• Guest Posts
    42. 42. Embed Code
    43. 43. What Content Works?
    44. 44. • “See what we‟ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• „Best Of‟ Content• „How-to‟ Posts• 10 things you can…• Guest Posts
    45. 45. http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
    46. 46. Blog Post Ideas…
    47. 47. Categories & Tags
    48. 48. •Devise 8 „top-level‟ categories•Devise 20 core tags• These can develop organically, but it‟s good to be clear at the start. Exercise
    49. 49. Comments
    50. 50. Themes
    51. 51. Widgets/Plugins
    52. 52. BackUp
    53. 53. Let‟s Get Strategic
    54. 54. Site Purpose
    55. 55. •Remember “About” – what is the PURPOSE of your blog? Who are you trying to reach?A Reminder…
    56. 56. Define Audience http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
    57. 57. • Have you stopped to consider the cultural colloquiums and references you make in your blog writing which are country, region, or age specific?• If you are writing for a very specific audience, then use terms and phrases they will recognize and identify with. Identifiable cultural colloquialisms connect people. When they understand the reference, you hold their attention and can move forward with the subject matter. There is no confusion.• Still, watch for colloquial phrases and asides that don’t add to your blog writing. We often throw in metaphors and similes that don’t add to the content but stylize it.http://www.blogherald.com/2007/05/04/are-you-really-writing-for-your-blog-audience/
    58. 58. • Male/Female?• Age? • http://en.wikipedia.or• Culture/Nationality? g/wiki/Persona_%28 marketing%29• Beliefs? • http://heidicohen.co• Academic Level? m/marketing-• Attitudes/Behaviour? persona/• Friendship Group?Define Your Audience
    59. 59. Example Persona
    60. 60. http://www.rgbstock.com/download/fishmonk/miaHgsm.jpg
    61. 61. • How often can you blog? Is there new information?• What style of blog will you use?• What content can you produce?• What do you want Google to find?• Who else can help you blog?Think About
    62. 62. When? It takes TIME…Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
    63. 63. Pre-Set Blogs
    64. 64. Keep People Reading
    65. 65. • Pull vs Push content• Interesting content• Regular schedule (set posts in advance)• Take comments seriously• Social media – especially Twitter• Comment on others blogs• Offer thought leadership• Post URL on printed materials.How do you get people toread your blog?
    66. 66. http://bigbible.org.uk/tag/31daystabb/
    67. 67. http://youtu.be/8j-Iy8fP0Ek
    68. 68. @drbexl @digitalfprint @bigbible
    69. 69. http://www.sxc.hu/photo/1327659

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