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Blogging for beginners cofe january 2013


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Workshop at Church of England, January 2013. Covered by Creative Commons Licence, and not anticipated to stand alone.

Published in: Education
  • Hi Bex Just a quick thank you for this Blogging for Beginners Slides. I used it for a presentation last week, and made use quite extensively of your content and structure of your presentation. I did acknowledge you in my presentation.
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Blogging for beginners cofe january 2013

  1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License.Blogging forBeginnersDr Bex Lewis, Digital FingerprintURL: 2013, for:
  2. 2. Let‟s get to know each other…
  4. 4. •A reverse diary (most recent entry first?)
  5. 5. • Short for Web log, a blog is a web page that serves as a publically accessible journal for an individual. Typically updated daily, blogs often reflect the personality of the author.
  6. 6. • A website that contains an online personal journal with reflections, comments and often hyperlinks provided by the writer.
  7. 7. • Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.
  8. 8. • A website that allows others to reflect, share opinions, and discuss various topics in the form of an online journal whilst readers may comment on posts. Most blogs are written in a slightly informal tone (personal journals, news, businesses, etc.) Entries typically appear in reverse chronological order.
  9. 9. Get Inspired
  10. 10. •••• suggestions
  11. 11. What do you like? What don‟t you like?Ideas?
  12. 12. WHY BLOG?
  13. 13.
  14. 14. • What message do you want to get across?• What action do you want to be taken?• What event might you want to promote?• What might you want to reflect upon?DISCUSS
  15. 15. PLATFORMS
  16. 16. Blogger.Com
  17. 17.
  18. 18. Logging into WordPress:
  19. 19.
  20. 20. • Blog address & user name will be fixed • Password should be „strong‟ • Email, you need to check and „confirm‟ before site fully functional. • Ignore $18 for site hostingGetting Started…
  21. 21. Add a Bio? (Optional)
  22. 22. Change the site title,tagline & timezone
  23. 23. THE „ABOUT‟ PAGEDashboard  Pages
  24. 24. Dashboard  Pages  AboutPage
  25. 25. • Who is this site by?• What is it about?• Who is it for?• When is it updated?Briefly… you can alwaysadd more later…
  26. 26. New Post
  27. 27. Editing Bar
  28. 28. Editing Mode
  29. 29. Add a Link
  30. 30. Add Email
  31. 31. ADD IMAGES
  32. 32. Upload Image
  33. 33. Select Files
  34. 34. Edit Image
  35. 35. Image Data
  36. 36. • Edit • Delete • Resize (smaller) • Align left/right/centre • Change image infoEdit Image
  37. 37. COPYRIGHT
  38. 38. ••• Flickr Creative Commons: s•• http://rgbstock.comImage sources (e.g.)…
  39. 39. Creative Commons
  40. 40. Add Video
  41. 41. • “See what we‟ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• „Best Of‟ Content• „How-to‟ Posts• 10 things you can…• Guest Posts
  42. 42. Embed Code
  43. 43. What Content Works?
  44. 44. • “See what we‟ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• „Best Of‟ Content• „How-to‟ Posts• 10 things you can…• Guest Posts
  45. 45.
  46. 46. Blog Post Ideas…
  47. 47. Categories & Tags
  48. 48. •Devise 8 „top-level‟ categories•Devise 20 core tags• These can develop organically, but it‟s good to be clear at the start. Exercise
  49. 49. Comments
  50. 50. Themes
  51. 51. Widgets/Plugins
  52. 52. BackUp
  53. 53. Let‟s Get Strategic
  54. 54. Site Purpose
  55. 55. •Remember “About” – what is the PURPOSE of your blog? Who are you trying to reach?A Reminder…
  56. 56. Define Audience
  57. 57. • Have you stopped to consider the cultural colloquiums and references you make in your blog writing which are country, region, or age specific?• If you are writing for a very specific audience, then use terms and phrases they will recognize and identify with. Identifiable cultural colloquialisms connect people. When they understand the reference, you hold their attention and can move forward with the subject matter. There is no confusion.• Still, watch for colloquial phrases and asides that don’t add to your blog writing. We often throw in metaphors and similes that don’t add to the content but stylize it.
  58. 58. • Male/Female?• Age? • http://en.wikipedia.or• Culture/Nationality? g/wiki/Persona_%28 marketing%29• Beliefs? •• Academic Level? m/marketing-• Attitudes/Behaviour? persona/• Friendship Group?Define Your Audience
  59. 59. Example Persona
  60. 60.
  61. 61. • How often can you blog? Is there new information?• What style of blog will you use?• What content can you produce?• What do you want Google to find?• Who else can help you blog?Think About
  62. 62. When? It takes TIME…Source:
  63. 63. Pre-Set Blogs
  64. 64. Keep People Reading
  65. 65. • Pull vs Push content• Interesting content• Regular schedule (set posts in advance)• Take comments seriously• Social media – especially Twitter• Comment on others blogs• Offer thought leadership• Post URL on printed materials.How do you get people toread your blog?
  66. 66.
  67. 67.
  68. 68. @drbexl @digitalfprint @bigbible
  69. 69.