3. TOPICS WE’LL COVER…
• Why Design is Important to Communicators
• Marketing and Design Fundamentals
• How to Create and Implement Graphics (For Free!)

4. DESIGN MATTERS
(no, really, it does)

5. A worldwide learning community
for professionals committed
to improving the
effectiveness of organizations
through strategic
communication.

6. Noise vs. Signal
• 800 Million active Facebook users
• 900 Million Facebook objects
– Pages, groups, events, apps to interact with
• 250 Million photos uploaded DAILY
• Over 200 Million Twitter accounts
• 2 Billion videos watched / day on YouTube
• Over 350 Million websites on the Internet
http://blog.schipul.com/a-visual-schipulcon-data-set-we-are-all-connected/

7. Make your message count
• Be clear
• Be consistent
• Be interesting
• Be awesome
http://www.flickr.com/photos/8743214@N04/2697931573/

8. Don’t be this door
http://www.flickr.com/photos/andrew-turnbull/4411650628

9. Be this door
instead
http://www.flickr.com/photos/slopeypete/537913313

10. (GOOD)
Design Makes Life Easier

11. Design speaks volumes
• Am I in the right place?
• Do I trust these people?
• What is this _______ in a nutshell?
• What are the important details?
• This sounds cool, what do I do now?

12. Smart Communication +
Good Design
http://www.flickr.com/photos/95822817@N00/2238609065

13. MARKETING + DESIGN
FUNDAMENTALS

15. BRANDING
• Perceived Emotional Corporate Image As
a Whole
• The Companies' Core Values
• More Than Just Colors, Typefaces, Logo
• Is the Foundation Which the Designer
Builds Off From
• Clear + Consistent Message

18. IDENTITY
• Visual Aspect That Forms Part of the
Overall Brand
• Branding Standards Manual
• Has Set Guidelines To Apply Identity to
Visual Elements
• Examples of Visual Devices
• Signage
• Marketing Collateral
• Products + Packaging
• SOCIAL MEDIA

21. LOGO
• Identifies a Business in Its Simplest Form
Via the Use of a Mark of Icon
• Iconic Logos are:
• Describable
• Memorable
• Effective Without Color
• Scalable in Size
• Relevant

24. AUDIENCE + MESSAGE
• Who Is Your Target Demographic?
• Gender
• Age
• Location
• What Message Are you Communicating?
• Clear
• Concise
• Direct

25. CONTENT IS KING
(EVEN FOR GRAPHICS)

26. PRIMARY INFO
• Logo (A MUST!!)
• Contact Information
• Location
• Hours of Operation

27. SECONDARY INFO
• Tagline
• Additional Tab Links Information
• Image Pertaining to Product
• Image Source

28. FANPAGE GRAPHIC
PROMOTIONS

29. FANPAGE GRAPHIC
PROMOTIONS

30. FANPAGE GRAPHIC
PROMOTIONS

31. FANPAGE GRAPHIC
PROMOTIONS

32. EXAMPLES OF
SOCIAL MEDIA DESIGN

35. FINDING IMAGES
AND FONTS

36. • Free
IMAGES
– Make Sure it’s Okay to Use
– Ask Artist/Photographer’s Permission
– Example:
• Compfight.com
• Flickr.com
• Paid
– More Creative Control
– Example:
• Istock.com
• Shutterstock.com

37. Http://Compfight.com

38. Http://IStock.com

40. Creative Commons

41. Where do I find CC content?

42. FONTS
• Free
– Examples:
• FontSquirrel.com
• Google.com/WebFonts
• DaFont.com
• Paid
– Examples:
• Fonts.com
• Houseind.com
• Emigre.com

43. Http://FontSquirrel.com

44. Http://Emigre.com

45. CREATING
GRAPHICS

46. GRAPHIC DIMENSIONS
• Facebook
– Ideal: 180 x 540 pixels
• Twitter
– Ideal : 1024 x 768 pixels
– Content Area: 41 – 108 pixels
• LinkedIn
– Ideal: 400 x 180 pixels

49. ALTERNATIVES TO PHOTOSHOP
• Google “Free Alternatives to Photoshop”
• My Two Favorites:
– Picnik
• Picnik.com
– Photoshop Express Editor
• Photoshop.com/Tools/ExpressEditor
– Gimp
• GetGimp.com

50. Http://Picnik.com

51. Http://Photoshop.com/Tools/ExpressEditor

52. Http://GetGimp.com

53. LINKING TO YOUR
SOCIAL MEDIA

56. MUY IMPORTANTE

58. UPLOADING YOUR
GRAPHICS

61. WHAT WE TALKED
ABOUT

62. OVERVIEW
• Why Design is Important to Communicators
• Marketing and Design Fundamentals
• Creating and Implement Graphics