SlideShare a Scribd company logo

Social Media Content Strategy: Content is King

•Download as PPTX, PDF•
•
Morgan Brown
Morgan Brown

Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.

Technology
1 of 65
Content is King Creating content to drive business
Who is This Guy? Currently – Director of Marketing TurnHere Co-Founder Social Media Club Orange County Blogs at ReelSEO.com, OC Register Social Sunday, pmorganbrown.com Previously – Founder and Editor, BlownMortgage.com Co-Founder of New Day Trust Mortgage Sr. Account Exec, Inter@ctivate, online marketing Dir. of Operations, SalesMountain.com
Agenda Why content? Facebook YouTube Twitter Flickr
What’s it All About? Connections With customers With media With suppliers With influencers With colleagues With people
What’s it All About? Authority Build a reputation Demonstrate expertise Share information Help people http://www.flickr.com/photos/macwagen/131360868/
What’s it All About? Value For customers For the community For others For you http://www.flickr.com/photos/schlachet/3366994378/
You need a plan,
and a Framework. People – identify owners and responsibilities Objectives – identify goals of social media efforts Strategies – identify strategies, messages and tactical execution Technologies – identify technologies, communities, measurement and monitoring
Facebook
Σ u w d e ee edges e u wd ,[object Object]
weight for this edge type (create, like, tag, etc.)
time decay factor based on how long ago edge was created,[object Object]
Add Your Photo Max size is 200 x 600
Import Your Blog
Add Photos & Video
Import Twitter
Create a Landing Page
Engage
Know Your Audience
Build Your Fan Base
Share Content
YOUTUBE
32,410,886,000 January 2010 http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
Consumers Search for Videos Search Engines by Query Volume: Google YouTube Yahoo!
A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results. Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009
Set Up Your Channel
Set Up Your Channel
Set Up Your Channel
Set Up Your Channel
Creating Video Content Meet a need Pay attention to production value Optimize for YouTube search Create a call to action
Easy Video Content Product demos Company overviews How-to videos Customer testimonials Streaming events
Distribute Everywhere
twitter The slides are from the Twitter for Business Website – get the originals at http://business.twitter.com/
Why Twitter? Everyday, millions of users create, share and discover ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter to: Share their experiences, both good and not so good Provide feedback on recent events or launches Discuss product ideas Learn about exclusive deals or offers Get customer service To read more, go to business.twitter.com/twitter101/cases
A few Twitter success stories Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering To read more, go to business.twitter.com/twitter101/cases
How does it work? Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from Twitter works equally well from your desktop or mobile phone To read more, go to business.twitter.com/twitter101/cases
Before you dive in If you want to spend time listening first, you don’t need an account to search at search.twitter.com Try searching for your company and a few key topics in your field Listening can help you get a sense of how you want to engage on Twitter To read more, go to business.twitter.com/twitter101/cases
Getting started is easy Signing up for an account takes just a few minutes To help people recognize and trust your account, fill out your profile completely and include a picture To read more, go to business.twitter.com/twitter101/cases
Follow relevant accounts Following somebody means you’ve subscribed to their tweets To find people talking about your company or topics in your field, use search.twitter.com When you find a good candidate, look under their picture for the Follow button You can also choose to interact without following an account, just send them a tweet To read more, go to business.twitter.com/twitter101/cases
Finding People
Post tweets People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes To read more, go to business.twitter.com/twitter101/cases
Key terms… To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment To read more, go to business.twitter.com/twitter101/cases
…and some special lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically To read more, go to business.twitter.com/101/learning
Best practices Build relationships on Twitter Listen for comments about you Respond to comments and queries Ask questions Post links to things people would find interesting Retweet messages you would like to share Use a friendly, casual tone Don’t spam people To read more, go to business.twitter.com/twitter101/cases
Best practices Leverage the real-time nature of Twitter Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time If you’ve launched a product, new store or new campaign, search Twitter for comments Respond to customer service issues quickly Engage in discussion on a tricky public issue your company is dealing with To read more, go to business.twitter.com/twitter101/cases
Best practices Measure the value of Twitter Before setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are going Try to analyze the quality of feedback and topics of discussion, you may find this changing over time Keep a tally of questions answered, customer problems resolved and positive exchanges held When offering deals on Twitter, use a unique coupon code or separate landing page To read more, go to business.twitter.com/twitter101/cases
Twitter
Tools to be more effective Bit.ly – a link shortener that also provides analytics Tweetdeck – a desktop Twitter & Facebook client Listorious, Wefollow, Twellow – directories of Twitter users Twubs – Twitter groups built around hashtags
FLICKR
Flickr Do’s Use your company name or website address as your username Use your Flickr profile to highlight your company, products or services Upload quality photos of things related to your business Write appropriate text for each photo and include a link back to an appropriate web page Participate in the community Comment and favorite photos Join groups and participate in conversations http://www.smallbusinesssem.com/articles/marketing-on-flickr/
Flickr Don’ts Stuff linked keywords into your photo descriptions, comments on other people’s photos, etc. Plaster your URL on the photos themselves Post ads or spam to groups Violate Flickr TOS by blatantly trying to exploit for commercial purposes
FINAL THOUGHTS
It’s a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
What’s your plan? It’s OK to start small.
Resources http://business.twitter.com/ http://mashable.com/guidebook/facebook/

Recommended

The ABCs of Social Media - A 101 Presentation
The ABCs of Social Media - A 101 PresentationThe ABCs of Social Media - A 101 Presentation
The ABCs of Social Media - A 101 Presentation
Shawna Tregunna
 
An introduction to social media marketing for business
An introduction to social media marketing for businessAn introduction to social media marketing for business
An introduction to social media marketing for business
Ann Stanley
 
Social Media 101: An Introduction
Social Media 101: An IntroductionSocial Media 101: An Introduction
Social Media 101: An Introduction
Ashley Northington
 
Week 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationWeek 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationJeanne Winfree
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
CT Moore
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-ups
Alex Rascanu
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
AJ Gerritson
 
Social media 101 slides
Social media 101 slidesSocial media 101 slides
Social media 101 slides
Stellar Media Marketing
 

Recommended

The ABCs of Social Media - A 101 Presentation
The ABCs of Social Media - A 101 PresentationThe ABCs of Social Media - A 101 Presentation
The ABCs of Social Media - A 101 Presentation
Shawna Tregunna
 
An introduction to social media marketing for business
An introduction to social media marketing for businessAn introduction to social media marketing for business
An introduction to social media marketing for business
Ann Stanley
 
Social Media 101: An Introduction
Social Media 101: An IntroductionSocial Media 101: An Introduction
Social Media 101: An Introduction
Ashley Northington
 
Week 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationWeek 2 - Social Media Training Presentation
Week 2 - Social Media Training PresentationJeanne Winfree
 
Corporate Social Content Strategy
Corporate Social Content StrategyCorporate Social Content Strategy
Corporate Social Content Strategy
CT Moore
 
Social Media Marketing for Start-ups
Social Media Marketing for Start-upsSocial Media Marketing for Start-ups
Social Media Marketing for Start-ups
Alex Rascanu
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!
AJ Gerritson
 
Social media 101 slides
Social media 101 slidesSocial media 101 slides
Social media 101 slides
Stellar Media Marketing
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan Sample
Cristina Munoz
 
Absolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingAbsolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media Marketing
Barry Feldman
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Cambridge Community Television
 
Make Money with Affiliate Marketing - A Guide For New Affiliates
Make Money with Affiliate Marketing - A Guide For New AffiliatesMake Money with Affiliate Marketing - A Guide For New Affiliates
Make Money with Affiliate Marketing - A Guide For New Affiliates
Danay Escanaverino
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Lisa Myers
 
Social media marketing introduction slides
Social media marketing introduction slidesSocial media marketing introduction slides
Social media marketing introduction slides
Livia Oldland
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training DeckSocial Media Library
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social Media
Suna Gurol
 
Social Media Marketing Campaign PPT
Social Media Marketing Campaign PPTSocial Media Marketing Campaign PPT
Social Media Marketing Campaign PPT
rowes06
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Vanina Delobelle
 
Social media for business training course
Social media for business training courseSocial media for business training course
Social media for business training course
Rebecca Caroe
 
Social Networking Ppt
Social Networking PptSocial Networking Ppt
Social Networking Ppt
kmlaughl
 
Social media marketing lecture 2010
Social media marketing lecture 2010Social media marketing lecture 2010
Social media marketing lecture 2010Dr. Ute Hillmer (PhD)
 
09172009 Advertising Training Deck Final
09172009 Advertising Training Deck Final09172009 Advertising Training Deck Final
09172009 Advertising Training Deck FinalSocial Media Library
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
David Griner
 
Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small Business
Julia Campbell
 
Facebook Social Media Presentation
Facebook Social Media PresentationFacebook Social Media Presentation
Facebook Social Media Presentation
Aaron Emerson
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
CIVIC Digital
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Mark Smiciklas
 
Introduction to social media training deck
Introduction to social media training deckIntroduction to social media training deck
Introduction to social media training deckSocial Media Library
 
Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into Strategy
Taylor Hulyksmith
 
Content Posting Guidelines Facebook
Content Posting Guidelines FacebookContent Posting Guidelines Facebook
Content Posting Guidelines Facebook
42inception
 

More Related Content

What's hot

Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan Sample
Cristina Munoz
 
Absolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingAbsolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media Marketing
Barry Feldman
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Cambridge Community Television
 
Make Money with Affiliate Marketing - A Guide For New Affiliates
Make Money with Affiliate Marketing - A Guide For New AffiliatesMake Money with Affiliate Marketing - A Guide For New Affiliates
Make Money with Affiliate Marketing - A Guide For New Affiliates
Danay Escanaverino
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
Lisa Myers
 
Social media marketing introduction slides
Social media marketing introduction slidesSocial media marketing introduction slides
Social media marketing introduction slides
Livia Oldland
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training DeckSocial Media Library
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social Media
Suna Gurol
 
Social Media Marketing Campaign PPT
Social Media Marketing Campaign PPTSocial Media Marketing Campaign PPT
Social Media Marketing Campaign PPT
rowes06
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Vanina Delobelle
 
Social media for business training course
Social media for business training courseSocial media for business training course
Social media for business training course
Rebecca Caroe
 
Social Networking Ppt
Social Networking PptSocial Networking Ppt
Social Networking Ppt
kmlaughl
 
09172009 Advertising Training Deck Final
09172009 Advertising Training Deck Final09172009 Advertising Training Deck Final
09172009 Advertising Training Deck FinalSocial Media Library
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
David Griner
 
Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small Business
Julia Campbell
 
Facebook Social Media Presentation
Facebook Social Media PresentationFacebook Social Media Presentation
Facebook Social Media Presentation
Aaron Emerson
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
CIVIC Digital
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Mark Smiciklas
 
Introduction to social media training deck
Introduction to social media training deckIntroduction to social media training deck
Introduction to social media training deckSocial Media Library
 

What's hot (20)

Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan Sample
 
Absolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media MarketingAbsolute Beginner's Guide to Social Media Marketing
Absolute Beginner's Guide to Social Media Marketing
 
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
 
Make Money with Affiliate Marketing - A Guide For New Affiliates
Make Money with Affiliate Marketing - A Guide For New AffiliatesMake Money with Affiliate Marketing - A Guide For New Affiliates
Make Money with Affiliate Marketing - A Guide For New Affiliates
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Social media marketing introduction slides
Social media marketing introduction slidesSocial media marketing introduction slides
Social media marketing introduction slides
 
Social Media Academy Training Deck
Social Media Academy Training DeckSocial Media Academy Training Deck
Social Media Academy Training Deck
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social Media
 
Social Media Marketing Campaign PPT
Social Media Marketing Campaign PPTSocial Media Marketing Campaign PPT
Social Media Marketing Campaign PPT
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social media for business training course
Social media for business training courseSocial media for business training course
Social media for business training course
 
Social Networking Ppt
Social Networking PptSocial Networking Ppt
Social Networking Ppt
 
Social media marketing lecture 2010
Social media marketing lecture 2010Social media marketing lecture 2010
Social media marketing lecture 2010
 
09172009 Advertising Training Deck Final
09172009 Advertising Training Deck Final09172009 Advertising Training Deck Final
09172009 Advertising Training Deck Final
 
How to create a social media strategy
How to create a social media strategyHow to create a social media strategy
How to create a social media strategy
 
Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small Business
 
Facebook Social Media Presentation
Facebook Social Media PresentationFacebook Social Media Presentation
Facebook Social Media Presentation
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Introduction to social media training deck
Introduction to social media training deckIntroduction to social media training deck
Introduction to social media training deck
 

Viewers also liked

Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into Strategy
Taylor Hulyksmith
 
Content Posting Guidelines Facebook
Content Posting Guidelines FacebookContent Posting Guidelines Facebook
Content Posting Guidelines Facebook
42inception
 
Tier10 Whitepaper: Facebook Posting for Your Brand
Tier10 Whitepaper: Facebook Posting for Your BrandTier10 Whitepaper: Facebook Posting for Your Brand
Tier10 Whitepaper: Facebook Posting for Your Brand
Tier10
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media Strategy
Typeset
 
Mayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best PracticesMayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best Practices
Makala Arce
 
Social Media: The Ultimate Guide to Facebook Pages
Social Media: The Ultimate Guide to Facebook PagesSocial Media: The Ultimate Guide to Facebook Pages
Social Media: The Ultimate Guide to Facebook Pages
Nexteppe Pages
 
How to Create a Social Media Listening Strategy to Build & Protect Your Brand
How to Create a Social Media Listening Strategy to Build & Protect Your BrandHow to Create a Social Media Listening Strategy to Build & Protect Your Brand
How to Create a Social Media Listening Strategy to Build & Protect Your Brand
Simple Marketing Now LLC
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Jay Baer
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Content Marketing Institute
 

Viewers also liked (9)

Tying Social Media Content into Strategy
Tying Social Media Content into StrategyTying Social Media Content into Strategy
Tying Social Media Content into Strategy
 
Content Posting Guidelines Facebook
Content Posting Guidelines FacebookContent Posting Guidelines Facebook
Content Posting Guidelines Facebook
 
Tier10 Whitepaper: Facebook Posting for Your Brand
Tier10 Whitepaper: Facebook Posting for Your BrandTier10 Whitepaper: Facebook Posting for Your Brand
Tier10 Whitepaper: Facebook Posting for Your Brand
 
Developing an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media StrategyDeveloping an Effective Content Marketing and Social Media Strategy
Developing an Effective Content Marketing and Social Media Strategy
 
Mayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best PracticesMayo Clinic Social Media Residency: Facebook Best Practices
Mayo Clinic Social Media Residency: Facebook Best Practices
 
Social Media: The Ultimate Guide to Facebook Pages
Social Media: The Ultimate Guide to Facebook PagesSocial Media: The Ultimate Guide to Facebook Pages
Social Media: The Ultimate Guide to Facebook Pages
 
How to Create a Social Media Listening Strategy to Build & Protect Your Brand
How to Create a Social Media Listening Strategy to Build & Protect Your BrandHow to Create a Social Media Listening Strategy to Build & Protect Your Brand
How to Create a Social Media Listening Strategy to Build & Protect Your Brand
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
 
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North AmericaB2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
 

Similar to Social Media Content Strategy: Content is King

Twitter 101 For Business
Twitter 101 For BusinessTwitter 101 For Business
Twitter 101 For BusinessGennia Holder
 
Twitter 101 for business
Twitter 101 for businessTwitter 101 for business
Twitter 101 for businessMazcue
 
Twitter 101 for Business
Twitter 101 for BusinessTwitter 101 for Business
Twitter 101 for Business
Andrew Chow ✯ Keynote Speaker ✯
 
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
Bernie Borges
 
North Ayrshire Social Media Training Session 1 Twitter
North Ayrshire Social Media Training Session 1 TwitterNorth Ayrshire Social Media Training Session 1 Twitter
North Ayrshire Social Media Training Session 1 TwitterHamill Associates Ltd
 
Twitter for Marketers Houston-10-5-11
Twitter for Marketers Houston-10-5-11Twitter for Marketers Houston-10-5-11
Twitter for Marketers Houston-10-5-11
Bernie Borges
 
Centennial Barn Social Media Class - Week 3
Centennial Barn Social Media Class - Week 3Centennial Barn Social Media Class - Week 3
Centennial Barn Social Media Class - Week 3
RebeccaBKM
 
AMA Twitter for Marketers 12-8-2010
AMA Twitter for Marketers 12-8-2010AMA Twitter for Marketers 12-8-2010
AMA Twitter for Marketers 12-8-2010
Bernie Borges
 
Intro to Twitter
Intro to TwitterIntro to Twitter
Intro to Twitter
Cory Williamson
 
Become a Twitter Marketing Expert
Become a Twitter Marketing ExpertBecome a Twitter Marketing Expert
Become a Twitter Marketing Expert
LocalVox, a Vivial Company
 
Getting Started on Twitter for Business
Getting Started on Twitter for BusinessGetting Started on Twitter for Business
Getting Started on Twitter for Business
Philly Marketing Labs
 
AMA Twitter for Marketers Orlando-6-9-11
AMA Twitter for Marketers Orlando-6-9-11AMA Twitter for Marketers Orlando-6-9-11
AMA Twitter for Marketers Orlando-6-9-11
Bernie Borges
 
How to use Twitter, Facebook and Social Media to market your business
How to use Twitter, Facebook and Social Media to market your businessHow to use Twitter, Facebook and Social Media to market your business
How to use Twitter, Facebook and Social Media to market your business
Clayton Wehner
 
The Ins And Outs Of Twitter
The Ins And Outs Of TwitterThe Ins And Outs Of Twitter
The Ins And Outs Of Twitter
Ulistic Inc.
 

Similar to Social Media Content Strategy: Content is King (20)

Twitter101forbusiness
Twitter101forbusinessTwitter101forbusiness
Twitter101forbusiness
 
Twitter101forbusiness
Twitter101forbusinessTwitter101forbusiness
Twitter101forbusiness
 
Twitter 101 For Business
Twitter 101 For BusinessTwitter 101 For Business
Twitter 101 For Business
 
Twitter 101 for business
Twitter 101 for businessTwitter 101 for business
Twitter 101 for business
 
Twitter 101 for business
Twitter 101 for businessTwitter 101 for business
Twitter 101 for business
 
Twitter 101 for Business
Twitter 101 for BusinessTwitter 101 for Business
Twitter 101 for Business
 
Twitter 2.0
Twitter 2.0Twitter 2.0
Twitter 2.0
 
AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011AMA Twitter for Marketers 3-2-2011
AMA Twitter for Marketers 3-2-2011
 
04b.Twitter
04b.Twitter04b.Twitter
04b.Twitter
 
North Ayrshire Social Media Training Session 1 Twitter
North Ayrshire Social Media Training Session 1 TwitterNorth Ayrshire Social Media Training Session 1 Twitter
North Ayrshire Social Media Training Session 1 Twitter
 
Twitter for Marketers Houston-10-5-11
Twitter for Marketers Houston-10-5-11Twitter for Marketers Houston-10-5-11
Twitter for Marketers Houston-10-5-11
 
Centennial Barn Social Media Class - Week 3
Centennial Barn Social Media Class - Week 3Centennial Barn Social Media Class - Week 3
Centennial Barn Social Media Class - Week 3
 
AMA Twitter for Marketers 12-8-2010
AMA Twitter for Marketers 12-8-2010AMA Twitter for Marketers 12-8-2010
AMA Twitter for Marketers 12-8-2010
 
Intro to Twitter
Intro to TwitterIntro to Twitter
Intro to Twitter
 
Become a Twitter Marketing Expert
Become a Twitter Marketing ExpertBecome a Twitter Marketing Expert
Become a Twitter Marketing Expert
 
Twitter Presentation For Workshop
Twitter Presentation For WorkshopTwitter Presentation For Workshop
Twitter Presentation For Workshop
 
Getting Started on Twitter for Business
Getting Started on Twitter for BusinessGetting Started on Twitter for Business
Getting Started on Twitter for Business
 
AMA Twitter for Marketers Orlando-6-9-11
AMA Twitter for Marketers Orlando-6-9-11AMA Twitter for Marketers Orlando-6-9-11
AMA Twitter for Marketers Orlando-6-9-11
 
How to use Twitter, Facebook and Social Media to market your business
How to use Twitter, Facebook and Social Media to market your businessHow to use Twitter, Facebook and Social Media to market your business
How to use Twitter, Facebook and Social Media to market your business
 
The Ins And Outs Of Twitter
The Ins And Outs Of TwitterThe Ins And Outs Of Twitter
The Ins And Outs Of Twitter
 

More from Morgan Brown

How to Drive Breakout Growth: Patterns of Fast-Growing Startups
How to Drive Breakout Growth: Patterns of Fast-Growing StartupsHow to Drive Breakout Growth: Patterns of Fast-Growing Startups
How to Drive Breakout Growth: Patterns of Fast-Growing Startups
Morgan Brown
 
5 Phases of Startup Growth
5 Phases of Startup Growth 5 Phases of Startup Growth
5 Phases of Startup Growth
Morgan Brown
 
High Tempo Testing - Building a Scalable Growth Process
High Tempo Testing - Building a Scalable Growth ProcessHigh Tempo Testing - Building a Scalable Growth Process
High Tempo Testing - Building a Scalable Growth Process
Morgan Brown
 
From User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchFrom User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From Scratch
Morgan Brown
 
Unfinished Business Stock Photography Stunt
Unfinished Business Stock Photography StuntUnfinished Business Stock Photography Stunt
Unfinished Business Stock Photography Stunt
Morgan Brown
 
Growth Hacking: Marketing that Moves the Bottom Line
Growth Hacking: Marketing that Moves the Bottom LineGrowth Hacking: Marketing that Moves the Bottom Line
Growth Hacking: Marketing that Moves the Bottom Line
Morgan Brown
 
Mobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile AppMobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile App
Morgan Brown
 
Ten Things Learned from the World’s Fastest Growing Companies
Ten Things Learned from the World’s Fastest Growing CompaniesTen Things Learned from the World’s Fastest Growing Companies
Ten Things Learned from the World’s Fastest Growing Companies
Morgan Brown
 
Finding Startup Traction
Finding Startup TractionFinding Startup Traction
Finding Startup Traction
Morgan Brown
 
Growth Hacking Basics
Growth Hacking BasicsGrowth Hacking Basics
Growth Hacking Basics
Morgan Brown
 
25 Steps to Video Search Domination
25 Steps to Video Search Domination25 Steps to Video Search Domination
25 Steps to Video Search Domination
Morgan Brown
 
Video Search Engine Optimization VSEO FTW!
Video Search Engine Optimization VSEO FTW!Video Search Engine Optimization VSEO FTW!
Video Search Engine Optimization VSEO FTW!
Morgan Brown
 
How to build a personal brand using social media
How to build a personal brand using social mediaHow to build a personal brand using social media
How to build a personal brand using social media
Morgan Brown
 
Putting Social Media To Work
Putting Social Media To WorkPutting Social Media To Work
Putting Social Media To Work
Morgan Brown
 
Online Video - Great Ads For The Little Guy
Online Video - Great Ads For The Little GuyOnline Video - Great Ads For The Little Guy
Online Video - Great Ads For The Little Guy
Morgan Brown
 
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it YesterdaySocial Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
Morgan Brown
 

More from Morgan Brown (16)

How to Drive Breakout Growth: Patterns of Fast-Growing Startups
How to Drive Breakout Growth: Patterns of Fast-Growing StartupsHow to Drive Breakout Growth: Patterns of Fast-Growing Startups
How to Drive Breakout Growth: Patterns of Fast-Growing Startups
 
5 Phases of Startup Growth
5 Phases of Startup Growth 5 Phases of Startup Growth
5 Phases of Startup Growth
 
High Tempo Testing - Building a Scalable Growth Process
High Tempo Testing - Building a Scalable Growth ProcessHigh Tempo Testing - Building a Scalable Growth Process
High Tempo Testing - Building a Scalable Growth Process
 
From User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From ScratchFrom User Zero: Lessons from Growing Startups From Scratch
From User Zero: Lessons from Growing Startups From Scratch
 
Unfinished Business Stock Photography Stunt
Unfinished Business Stock Photography StuntUnfinished Business Stock Photography Stunt
Unfinished Business Stock Photography Stunt
 
Growth Hacking: Marketing that Moves the Bottom Line
Growth Hacking: Marketing that Moves the Bottom LineGrowth Hacking: Marketing that Moves the Bottom Line
Growth Hacking: Marketing that Moves the Bottom Line
 
Mobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile AppMobile Growth Hacking - How to Grow Your Mobile App
Mobile Growth Hacking - How to Grow Your Mobile App
 
Ten Things Learned from the World’s Fastest Growing Companies
Ten Things Learned from the World’s Fastest Growing CompaniesTen Things Learned from the World’s Fastest Growing Companies
Ten Things Learned from the World’s Fastest Growing Companies
 
Finding Startup Traction
Finding Startup TractionFinding Startup Traction
Finding Startup Traction
 
Growth Hacking Basics
Growth Hacking BasicsGrowth Hacking Basics
Growth Hacking Basics
 
25 Steps to Video Search Domination
25 Steps to Video Search Domination25 Steps to Video Search Domination
25 Steps to Video Search Domination
 
Video Search Engine Optimization VSEO FTW!
Video Search Engine Optimization VSEO FTW!Video Search Engine Optimization VSEO FTW!
Video Search Engine Optimization VSEO FTW!
 
How to build a personal brand using social media
How to build a personal brand using social mediaHow to build a personal brand using social media
How to build a personal brand using social media
 
Putting Social Media To Work
Putting Social Media To WorkPutting Social Media To Work
Putting Social Media To Work
 
Online Video - Great Ads For The Little Guy
Online Video - Great Ads For The Little GuyOnline Video - Great Ads For The Little Guy
Online Video - Great Ads For The Little Guy
 
Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it YesterdaySocial Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
 

Recently uploaded

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
Cheryl Hung
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
KatiaHIMEUR1
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Jeffrey Haguewood
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 

Recently uploaded (20)

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !Securing your Kubernetes cluster_ a step-by-step guide to success !
Securing your Kubernetes cluster_ a step-by-step guide to success !
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 

Social Media Content Strategy: Content is King

  • 1. Content is King Creating content to drive business
  • 2. Who is This Guy? Currently – Director of Marketing TurnHere Co-Founder Social Media Club Orange County Blogs at ReelSEO.com, OC Register Social Sunday, pmorganbrown.com Previously – Founder and Editor, BlownMortgage.com Co-Founder of New Day Trust Mortgage Sr. Account Exec, Inter@ctivate, online marketing Dir. of Operations, SalesMountain.com
  • 3. Agenda Why content? Facebook YouTube Twitter Flickr
  • 4.
  • 5.
  • 6. What’s it All About? Connections With customers With media With suppliers With influencers With colleagues With people
  • 7. What’s it All About? Authority Build a reputation Demonstrate expertise Share information Help people http://www.flickr.com/photos/macwagen/131360868/
  • 8. What’s it All About? Value For customers For the community For others For you http://www.flickr.com/photos/schlachet/3366994378/
  • 9. You need a plan,
  • 10. and a Framework. People – identify owners and responsibilities Objectives – identify goals of social media efforts Strategies – identify strategies, messages and tactical execution Technologies – identify technologies, communities, measurement and monitoring
  • 12.
  • 13.
  • 14.
  • 15. weight for this edge type (create, like, tag, etc.)
  • 16.
  • 17.
  • 18. Add Your Photo Max size is 200 x 600
  • 20. Add Photos & Video
  • 28. 32,410,886,000 January 2010 http://www.comscore.com/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings
  • 29. Consumers Search for Videos Search Engines by Query Volume: Google YouTube Yahoo!
  • 30. A video is 50 times more likely than a text page on the same topic to appear on Google’s first page of search results. Forrester Research: The Easiest Way to a First-Page Ranking on Google, January 2009
  • 31. Set Up Your Channel
  • 32. Set Up Your Channel
  • 33. Set Up Your Channel
  • 34. Set Up Your Channel
  • 35. Creating Video Content Meet a need Pay attention to production value Optimize for YouTube search Create a call to action
  • 36. Easy Video Content Product demos Company overviews How-to videos Customer testimonials Streaming events
  • 37.
  • 38.
  • 40. twitter The slides are from the Twitter for Business Website – get the originals at http://business.twitter.com/
  • 41. Why Twitter? Everyday, millions of users create, share and discover ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter to: Share their experiences, both good and not so good Provide feedback on recent events or launches Discuss product ideas Learn about exclusive deals or offers Get customer service To read more, go to business.twitter.com/twitter101/cases
  • 42. A few Twitter success stories Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter Ice cream eaters in New York give local chain Tasti-D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter—and the shop’s Twitter-based ordering To read more, go to business.twitter.com/twitter101/cases
  • 43. How does it work? Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces. The messages (also known as tweets) are public, and you decide which accounts you want to receive messages from Twitter works equally well from your desktop or mobile phone To read more, go to business.twitter.com/twitter101/cases
  • 44. Before you dive in If you want to spend time listening first, you don’t need an account to search at search.twitter.com Try searching for your company and a few key topics in your field Listening can help you get a sense of how you want to engage on Twitter To read more, go to business.twitter.com/twitter101/cases
  • 45. Getting started is easy Signing up for an account takes just a few minutes To help people recognize and trust your account, fill out your profile completely and include a picture To read more, go to business.twitter.com/twitter101/cases
  • 46. Follow relevant accounts Following somebody means you’ve subscribed to their tweets To find people talking about your company or topics in your field, use search.twitter.com When you find a good candidate, look under their picture for the Follow button You can also choose to interact without following an account, just send them a tweet To read more, go to business.twitter.com/twitter101/cases
  • 48. Post tweets People like tips, links to interesting stories and blogposts (they don’t have to be about your company), exclusive deals and a good sense of humor. People like the human touch and will appreciate posts with your thoughts and experiences more than you think They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes To read more, go to business.twitter.com/twitter101/cases
  • 49. Key terms… To follow somebody is to subscribe to their messages A tweet is an individual message A DM or direct message is a private message on Twitter RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit Trending topics are the most-discussed terms on Twitter at any given moment To read more, go to business.twitter.com/twitter101/cases
  • 50. …and some special lingo @username is a public message to or about an individual on Twitter A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically To read more, go to business.twitter.com/101/learning
  • 51. Best practices Build relationships on Twitter Listen for comments about you Respond to comments and queries Ask questions Post links to things people would find interesting Retweet messages you would like to share Use a friendly, casual tone Don’t spam people To read more, go to business.twitter.com/twitter101/cases
  • 52. Best practices Leverage the real-time nature of Twitter Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time If you’ve launched a product, new store or new campaign, search Twitter for comments Respond to customer service issues quickly Engage in discussion on a tricky public issue your company is dealing with To read more, go to business.twitter.com/twitter101/cases
  • 53. Best practices Measure the value of Twitter Before setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are going Try to analyze the quality of feedback and topics of discussion, you may find this changing over time Keep a tally of questions answered, customer problems resolved and positive exchanges held When offering deals on Twitter, use a unique coupon code or separate landing page To read more, go to business.twitter.com/twitter101/cases
  • 55. Tools to be more effective Bit.ly – a link shortener that also provides analytics Tweetdeck – a desktop Twitter & Facebook client Listorious, Wefollow, Twellow – directories of Twitter users Twubs – Twitter groups built around hashtags
  • 57.
  • 58. Flickr Do’s Use your company name or website address as your username Use your Flickr profile to highlight your company, products or services Upload quality photos of things related to your business Write appropriate text for each photo and include a link back to an appropriate web page Participate in the community Comment and favorite photos Join groups and participate in conversations http://www.smallbusinesssem.com/articles/marketing-on-flickr/
  • 59. Flickr Don’ts Stuff linked keywords into your photo descriptions, comments on other people’s photos, etc. Plaster your URL on the photos themselves Post ads or spam to groups Violate Flickr TOS by blatantly trying to exploit for commercial purposes
  • 60.
  • 62. It’s a marathon, not a sprint. http://www.flickr.com/photos/oskarn/125630791/
  • 63. Don’t spread yourself too thin. http://www.flickr.com/photos/lynac/373285375/
  • 64. What’s your plan? It’s OK to start small.
  • 66. Me Morgan Brown morganb@gmail.com @morganb (949) 954-0205 pmorganbrown.com linkedin.com/in/morganb

Editor's Notes

  1. Why is content king?Starts a conversationCreates links and interactions (likes, comments, etc.)Creates PageRankCreatesEdgeRankLeads to greater visibilityPOSITIVE FEEDBACK CYCLE
  2. 500 million users – 3rd largest country in the worldLots of privacy issues – need to be awareEver-changing TOS/rules (sweepstakes rules, recent landing page debacle)55-65 year old females are the fastest growing segment on Facebook (Socialnomics, 2009)Passed Yahoo! for the #1 display advertiser on the web by impressions served (comScore, May 2010)Passed Google for the number of visits per week (Experian Hitwise, May 2010)
  3. The secret to content on Facebook is getting into the Top News section of the user page.
  4. Multiply these factors for each Edge then add the Edge scores up and you have an Object’s EdgeRank. And the higher that is, the more likely your Object is to appear in the user’s feed. It’s worth pointing out that the act of creating an Object is also considered an Edge, which is what allows Objects to show up in your friends’ feeds before anyone has interacted with them.In other, hopefully less confusing words, an Object is more likely to show up in your News Feed if people you know have been interacting with it recently. That really isn’t particularly surprising. Neither is the resulting message to developers: if you want your posts to show up in News Feed, make sure people will actually want to interact with them.Read more: http://techcrunch.com/2010/04/22/facebook-edgerank/#ixzz0oXZEd3dX