Going Social: How to Promote Your Coaching Business Through Social Media
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A guided tour of various destinations in the social media universe -- blogs, Facebook, Twitter, LinkedIn, YouTube -- and tips on using these networks to take your coaching business to the next level.
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Going Social: How to Promote Your Coaching Business Through Social Media
- 1. Going Social: How to Promote Your Coaching Business Through Social Media Rachel Parker Resonance Content Marketing Presented to: Houston Coaches November 5, 2012
- 2. ABOUT ME
- 3. About Me • 15 years as a marketing copywriter & brand strategist • Started Resonance Social Media in October 2010 • In 2012, Resonance Social Media >>>Resonance Content Marketing
- 5. It’s about people.
- 6. A BRIEF TOUR OF “THE SOCIALVERSE”
- 7. Meet “The Big 5”
- 8. YOUR BLOG: “THE OPEN HOUSE”
- 9. Your Blog: “The Open House” • Blog (short for “weblog”) = online journal • Can be self-hosted or hosted externally • Text, images, audio, or video • Subscribers have new posts delivered via email
- 10. Your Blog: “The Open House” Pros Cons • Open template • “Pull” tactic—need to • Can feature text, attract readers to it images, audio, video, or • May require some a combination HTML “tweaking” • If self-hosted, you own the blog and all its content
- 11. Your Blog: “The Open House” Opportunities for Coaches • Give prospective clients a free sample of your expertise. • Communicate with current or former clients in between touchpoints. • Create a library of content. • Invite readers to comment and begin a conversation around the topic.
- 13. LINKEDIN: “THE NETWORKING EVENT”
- 14. LinkedIn: “The Networking Event” • Business-focused social networking site • 187 million members • “Virtual Rolodex” • Personal Profiles and Company Pages
- 15. LinkedIn: “The Networking Event” Pros Cons • All business, all the time • Content type is limited • Profiles rank well on to text and links Google and other • Lower overall activity search engines level than other social • Excellent internal search networks engine
- 16. LinkedIn: “The Networking Event” Opportunities for Coaches • Dedicated business focus • Profile of LinkedIn users*: – Age: 68% over age 35 – Education: 74% have college degree or better, 26% have advanced degree – Income: 69% make at least $60K, 39% make over $100K – Executives from every Fortune 500 company *Source: SocialTimes, The Value of Being LinkedIn
- 18. FACEBOOK: “THE COFFEE SHOP”
- 19. Facebook: “The Coffee Shop” • World’s largest social networking site • 1.01 billion users worldwide • 80% of businesses are using it • Average user spends more than 7 hours a month on the site • 1 billion pieces of content shared each day
- 20. Facebook: “The Coffee Shop” Pros Cons • World’s largest • Business mixed in with networking site personal • Content types include • Poor search engine text, links, image, video • You don’t actually own • Apps allow creation of your Facebook content content-rich Company Pages
- 21. Facebook: “The Coffee Shop” Opportunities for Coaches • Share content daily to stay “front of mind” with clients and prospects. • Interact with complementary businesses to leverage their audiences. • Create private Group for current clients. • Promote your blog posts.
- 23. TWITTER: “THE SPEED DATE”
- 24. Twitter: “The Speed Date” • 140-character posts • Over 140 million active users • 340 million tweets per day • 100 million clicks per day to sites across the Web
- 25. Twitter: “The Speed Date” Pros Cons • Easy to use • 140-character limit • Excellent listening • Content limited to text mechanism and links • Auto-schedule tools • Average life span of a tweet is less than an hour
- 26. Twitter: “The Speed Date” Opportunities for Coaches • Establish authority by sharing relevant content. • “Live tweet” from conferences and other events. • Create conversations around relevant topics. • Embed Twitter feed into your website and Facebook page.
- 28. YOUTUBE: “THE PUBLIC ACCESS CABLE CHANNEL”
- 29. YouTube: “The Public Access Cable Channel” • Video sharing social network • The Web’s #2 search engine • 4 billion videos watched every day • > 1 trillion views in 2011
- 30. YouTube: “The Public Access Cable Channel” Pros Cons • Most personal form of • Content limited to video social communication • Video creation requires • Highly visible in search some technical skill • 75% of C-suite • Search engines don’t executives watch work- recognize video content related videos weekly* *Source: MarketingProfs, Stop Making These Three Excuses for Not Creating Videos
- 31. YouTube: “The Public Access Cable Channel” Opportunities for Coaches • Engage with clients and prospects on a highly personal level. • Create an online video library that’s highly search-visible. • Upload private videos for access by current clients. • Turn PowerPoint presentations into videos with voiceover.
- 33. QUESTIONS ABOUT “THE BIG 5?”
- 34. MAKING SOCIAL WORK FOR YOU
- 35. 70-20-10 Rule Promoting your products or services Sharing others’ posts 10% 20% 70% Sharing valuable, relev ant content
- 36. It’s all about integration Facebook LinkedIn “The “The Coffee Shop” Networking Event” Blog “The Open House” Twitter YouTube “The “The Public Speed Date” Access Cable Channel”
- 37. And there’s more …
- 38. Let’s Connect! Blog http://www.resonancesocialmedia.com/blog Twitter http://twitter.com/resonancesocial Facebook http://fb.com/resonancesocial LinkedIn http://linkedin.com/company/resonance-content-marketing YouTube http://youtube.com/user/resonancesocialmedia Google+ http://gplus.to/resonancesocial
- 39. Thank you! Rachel Parker Resonance Content Marketing rachel@resonancecontent.com 713-595-6639