How Can I Make My Content More Shareable?
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http://resonancecontent.com/blog Easy tips to make your blog posts, articles and other content more likely to be shared by your followers.
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You've followed the advice and gotten transcripts from those videos, podcasts and other interactive media -- now, what do you do with them? Check out today's Frequently Tweeted Question (FTQ) for three surprising strategies.
FTQ: Does Content Really Matter in B2B Marketing?
"Sure, content marketing is all the rage on the B2C side, but does it even matter for B2B marketers?" Check out today's Frequently Tweeted Question (FTQ) for the answer.
What Are the Best Time-Saving Tools for Content Marketers?
Getting it all done for your content marketing program starts with having the right tools. Here are 5 of my favorite go-to's from my toolbox.
How Do I Get Buy-In From Our SMEs?
Every content marketing program needs support from subject matter experts (SMEs) ... but how do you get them to buy in? In today's Frequently Tweeted Question (FTQ), we've got 3 proven strategies to help you build solid, successful relationships with SMEs across your organization.
What's the Big Deal With Video Content Marketing?
Video content marketing is nothing new, so why all the buzz? Check out today's Frequently Tweeted Question (FTQ) to find out.
How Long Should My Social Media Posts Be?
Find out the maximum length for posts on Facebook, Twitter, and LinkedIn ... and the ideal length for amping up your engagement rates.
10 Great Writers on Great Writing
This document contains advice on writing from 10 famous authors. Stephen King advises against using too many adverbs. Ernest Hemingway recommends writing drunk and editing sober. Hunter S. Thompson emphasizes not wasting words. J.K. Rowling notes that writers have to accept wasting a lot of paper before producing good work. John Updike rewrites anything that sounds like bad writing. Tom Clancy focuses on telling the story simply. Jack Kerouac distinguishes between genius and talent. Ray Bradbury recommends writing every day and reading intensely. Mark Twain compares the difference between an almost right word and the perfect word. Sylvia Plath says anything can be written about with imagination.
What Are the Content Marketing Trends to Watch in 2015?
Now that we’re in the final stretch of 2014, let's look at some content marketing trends to watch as we head into the new year.
What's the Big Deal With Storytelling?
Storytelling is one of the biggest buzzwords to hit the marketing world in a long time. Find out what all the fuss is about and why it's time to get on board the story train.
Are E-Newsletters Even a Thing Anymore?
Now that social media has taken over the Web, should we even bother with e-newsletters? The answer is YES, and here's why.
How Do You Work With a Content Marketing Agency?
Continuing our Frequently Tweeted Question (FTQ) series with an answer to the question "Working with a content marketing agency -- how does that even work?"
Is Blogging Really Good for SEO?
Continuing our Frequently Tweeted Question (FTQ) series with an answer to the question "Is blogging really good for my website's SEO?"
Can You Really Outsource Your Content?
Continuing our Frequently Tweeted Question (FTQ) series with an answer to the question "If content marketing is all about authenticity, how the heck can you outsource it?"
What If I'm in a Boring Industry?
Continuing our Frequently Tweeted Question (FTQ) series with an answer to those who believe their industries are too "boring" to attract an audience.
How Do I Convert Visitors Into Customers?
Continuing our Frequently Tweeted Question (FTQ) series with the basics of converting consumers of your content into buyers.
The Game of Thrones Guide to Content Marketing
The document discusses content marketing principles inspired by characters from Game of Thrones. It outlines principles for having a strategic mindset and plan (Cersei principle), leveraging relationships and trends with quality over quantity (Tyrion principle), building a supportive team (Daenerys principle), developing a unique voice (Arya principle), and being prepared for challenges (Ned principle). The overarching message is that successful content marketing requires strategy, agility, collaboration, authenticity, and preparedness.
How Can I Find Sources of Great Shareable Content?
The document provides steps to build a bank of shareable content sources:
1. Identify consistent sources of high-quality, relevant content through search engines, curation sites, and social bookmarking sites.
2. Systematically follow these sources by tracking RSS feeds, creating Twitter lists and Google+ circles to easily access new content.
3. When great content is found, save it in an organized place like Pocket or Evernote for future sharing.
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How Can I Make My Content More Shareable?
- 1. How Can I Make My Content More Shareable? A Resonance FTQ (Frequently Tweeted Question)
- 2. “How can I get more social shares for my blog posts, articles, etc.?” @resonancecont
- 3. Make it easy Feature social sharing buttons prominently in every piece of content you publish.
- 5. Write compelling headlines People share content they’re excited about . In writing your headline or title, use dynamic words that grab your target audience.
- 7. Use link shorteners Replace those long, clunky URLs with shortlinks that leave room for commentary.
- 9. Ask for the share You absolutely can ask those who follow you to share your content with their peeps — just be respectful and don’t overdo it.
- 11. To Sum Up … • Make it easy • Write compelling headlines • Post a puzzle or trivia question • Ask for the share @resonancecont
- 12. Got a question for our next FTQ? Hit me up at @resonancecont