This document discusses using social media for personal and business purposes. It provides tips on managing your online presence and reputation through platforms like Google, blogs, Twitter, Facebook and LinkedIn. Specific advice includes conducting "vanity searches" to understand what information exists online about you, ensuring all information is accurate and up-to-date, and being aware of what others say about your business on review sites so you can quickly address any issues. The document also discusses how to build your profile and network on LinkedIn to further your career.