2. Demographics
• Facebook currently has 750 MILLION active users
• Second-most actively used website, behind Google, for unique visits
• 26-64-year olds make up more than ½ of the U.S. Facebook user base
• 200 MILLION Facebook users post, read and share via their mobile phone
• 7 BILLION pieces of information are shared weekly
• 71% of businesses now use Facebook as a primary marketing tool
• There are 95 MILLION ‘Tweets’ a day
• 49% of businesses now use Twitter as a primary marketing tool
• 94 of 100 major advertising agencies run retail campaigns on YouTube
• 1 in 4 people watch video online every single day
Sources: Huffington Post, YouTube, Mashable.com
5. Profiles versus Pages
Profiles are for people; Pages are for businesses.
• You have control over your Page, regardless of who is managing it for you. More than
one person can be an “administrator” for your page.
• Pages are public – Profiles are private
• You can designate your Page category (local businesses, brands, musicians). This helps
you maximize your ability to ‘get found’.
• Anyone can become a fan of your Page without needing approval. (A Profile required
mutual acceptance.)
6. CHECKLIST TO GET YOU STARTED
Social Media:
I have a Facebook icon on my website
I have a Facebook business page
I have a Facebook logo by my cash register and/or in my storefront window/door
I post on my Facebook business page at least 3 times/week AT MINIMUM
I have a PLAN for what I'm going to post
If I'm not going to post, I've hired someone to do it for me, or a staff member will
Do I know how to post to Facebook from my phone
I have a Twitter account
My Twitter account is tied to my Facebook business page
Photos:
I have had exterior and interior professional photos taken of my business
I know how to take pictures in my store and then upload them to Facebook
Video:
I know how to shoot video on my smart phone, video recorder or digital camera
I have a YouTube channel
I know how to upload video to my YouTube channel
Events:
I regularly host events
I regularly send invitations (via social media/e-news, etc.)
I promote my events on my Facebook page
I regularly update the Chamber to expand my event exposure
8. TIPS FOR SUCCESS
• Set your strategy • Find your voice • Grow your audience
• Know your audience • Create a conversation • Cross promote
• Know your goals • Offer a rich experience • “Like” other pages
• Share exclusive content • Share content
• Combine your assets
(your website) Top 5 Tips
• Be authentic. Find your voice.
• Offer exclusive content and ‘sneak peeks’
• Post from your phone
• Engage and cultivate.
