Facebook Marketing Strategies for Business


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Jay Berkowitz of TenGoldenRules.com explains how to use Facebook marketing strategies for your business.

Learn how to create your personal profile, business fan page, vanity URL, and how to get your fan page to show up in Google search results.

Jay also explains the need to use Facebook Advertising to zero in on your target market.

About the Presenter Jay Berkowitz
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.
Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.

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Facebook Marketing Strategies for Business

  1. 1. The Internet's New Super Power Facebook Marketing Strategies for Business Jay Berkowitz www.TenGoldenRules.com f
  2. 2. Flickr Photo Credit Vladdythephotogeek "Where does an 800 lb. gorilla sleep?"
  3. 3. Flickr Photo Credit Vladdythephotogeek ‘ Anywhere he wants…’
  4. 4. The Death of the 800 Lb G o o g l e r i ll a Flick photo Credit p-damp
  5. 5. The Internet's New Super Power Facebook Marketing Strategies for Business <ul><li>For over 6 years Google has dominated the internet marketing landscape. </li></ul><ul><li>Now there is a new business marketing super power </li></ul><ul><li>How to set up your business on Facebook </li></ul><ul><li>Strategies to drive traffic to your website and generate highly targeted leads. </li></ul><ul><li>Personal branding best practices </li></ul>f
  6. 6. Internet Advertising Agency, Book, Bl;og and Podcast at: www.TenGoldenRules.com
  7. 7. Our Social Media Community www.InternetMarketingClub.Org
  8. 9. Recent Media Wall Street Journal
  9. 10. Recent Media FOX Business TV
  10. 11. The Internet's New Super Power Facebook Marketing Strategies for Business Jay Berkowitz www.TenGoldenRules.com f
  11. 12. Photo Credit Flickr Kate Raynes-Goldie
  12. 13. Cameron and Tyler Winklevoss – October The Social Network
  13. 15. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  14. 16. Facebook News Feed
  15. 17. Facebook Personal ‘Profile’
  16. 18. Facebook ‘Fan’ Page
  17. 19. Get your ‘domain name’ Facebook.com/tengoldenrules
  18. 20. Pages ‘index’
  19. 21. ‘ permission’ to update in News Feed
  20. 22. Facebook ‘Fan’ Pages <ul><li>Business Profile </li></ul><ul><li>Your Facebook domain name </li></ul><ul><li>Tabs like a website </li></ul><ul><li>SEO Index </li></ul><ul><li>The new ‘List’ </li></ul>f
  21. 23. “ Facebook served 25.8% of display ads and became the #1 Ad Publisher”
  22. 24. Facebook Ad Revenue Growth
  23. 25. +57% +291% Ad Revenues Source: eMarketer, Comscore
  24. 26. Facebook Advertising
  25. 28. .043% .039% .021%
  26. 29. Image = 70% of result
  27. 30. .117% CTR .101% CTR .088% CTR .037% CTR
  28. 31. Google Analytic’s URL Builder Destination URL Campaign Medium PPC ‘ Term’ Paid search keyword such as ‘running + shoes’ Used for ‘A’ ‘B’ testing such as ad content, headlines, images Name is the most important, should be really specific and unique to the ad “facebook_event_registration_09″, Campaign Source ‘FacebookAd’
  29. 32. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
  30. 33. Same Landing Page For 2 Campaigns Google CPA $8.94 Facebook CPA $2.70
  31. 34. Facebook Advertising <ul><li>Target: GEO, demo, likes, competitor </li></ul><ul><li>Testing: Images 70% </li></ul><ul><li>Use Analytics to measure conversion </li></ul>f
  32. 39. S-Commerce
  33. 40. S-Commerce
  34. 41. S-Commerce
  35. 42. S-Commerce
  36. 45. <ul><li>Facebook CPA less than Google CPA </li></ul><ul><li>FB Pages are new business websites </li></ul><ul><li>Business Profile, SEO Index, Collect email, Engage, touchpoints, news feeds </li></ul><ul><li>Facebook Advertising: Precise targeting </li></ul><ul><li>Use Analytics to measure conversion </li></ul><ul><li>Testing (The Pretty Rule) </li></ul><ul><li>Facebook on Your site (Levi’s Example) </li></ul><ul><li>S-Commerce </li></ul><ul><li>Apps, Developers Conference </li></ul>The Internet's New Super Power Facebook Marketing Strategies for Business f