The document outlines ten ethical strategies for generating revenue through social media platforms such as blogs, podcasts, and Facebook. Key strategies include building a network of friends, utilizing visual content, monetizing through various advertising methods, and engaging with audiences via videos and podcasts. The emphasis is on interactive and high-quality content to attract and retain users, ultimately leading to increased revenue.

1. Making Social Media Make Money
Ten Ethical Strategies to Generate Revenue through
Blogs, Podcasts, YouTube, Facebook and Twitter
Jay Berkowitz
www.TenGoldenRules.com

2. The Cascading Content Model

3. The Britney Spears Method

4. My 100% ‘no time’ guarantee
@JayBerkowitz

6. U San Fran Internet Masters Certificate

7. Recent Media
Wall Street Journal

8. Recent Media
FOX TV

9. Strategy #1 Make Lots of Friends!

10. Make Lots of Friends!

11. Make Lots of Friends!

12. Make Lots of Friends!

13. Make Lots of Friends!

14. Make Lots of Friends!

15. Help People!

16. Follow people with Common Interests

17. Follow people with Common Interests

18. Recognize and Interact!

19. #1 Make Lots of Friends!
•
•
•
•
Friends = a network of opportunity
Follow those with common interests
Help People
Recognize and Interact – Blogs, Social

26. “We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parker
co-founder Neil Blumenthal

32. 121,734 likes
3,138 comments
33,570 shares

33. 525,164 likes
162,586 “Talking
About” PTAT

35. #2 A Picture is worth 1,000 Clicks
• Facebook Meme’s
• Pinterest/Instagram - Great for
designers, retail, recipes
video
success
• Infographics
$$$

36. Strategy #3 Content Monetization

37. • Blogs: 77.7 million unique visitors in the US
• 77% of active Internet users read blogs
• Blogs with 100,000 + unique visitors a
month earn an average of $75,000

38. Affiliate Marketing
Buy from Amazon
Affiliate Banners

40. “That's an Aweber
lightbox with
Facebook
integration. It
works really well
because the name
of the user is
already filled in.”

41. “After someone opts in,
they receive a series of
auto emails that are
design to build trust,
establish me as the expert
in my space, and
recommend solution that
will solve their problems.
Some of the these
solutions I created myself,
some are affiliate
products, and some I don't
make any money on but I
recommend because
they’re good.”

42. Video Training Course

43. Webinar

44. Book

45. Strategy #3 Content Monetization
AdWords / Affiliate / Banner
• AdSense
• Affiliate Banners and Links
• Direct Ad Sales
• Pay Per Post/Tweet
• Monetize a List

46. http://www.socialmediaexaminer.com/socialmedia-marketing-industry-report-2010/

47. 1,900 Respondents

48. Commonly used Social Media…

49. YouTube is the #2 Search Engine

50. YouTube is the #3 Website (Alexa)

51. #4 Video!

53. How-To Videos
http://www.youtube.com/watch?v=LDyvcM0gcVs

54. AskTheBuilder.com’s Tim
Carter has used
YouTube search results
to drive traffic!

58. Strategy #4 Video
• Huge opportunity gap!
• Entertain, engage, consistent
• Product Demo, How-tos
• Optimize with keywords in
channel and video, links,
comments, ratings

59. #5 Facebook Advertising
Photo Credit Flickr: avlxyz

60. Lucas Herscovici
Vice President,
Digital Marketing
Anheuser-Busch

61. #5 Facebook Advertising
Photo Credit Flickr: avlxyz

62. #5 Facebook Advertising
Working with Datalogix,
Bud Light found that the
campaign resulted in a
3.3% sales lift and a 6x
ROAS return on
advertising spend
Photo Credit Flickr: avlxyz

63. Made in America Event Radio vs. Facebook
Facebook = 12x more RSVP’s and 4x more attendees
Photo Credit Flickr: avlxyz

64. Facebook Advertising

65. Likeographics

66. Same Landing Page For 2 Campaigns.
Google CPA $24.42
Facebook CPA $6.02

67. #5 Facebook Advertising
• “Likeographics”
• Use the most engaging content
for promoted posts/sponsored
video
success
stories
• Need conversion tracking Google
Analytics URL Builder
$$$

68. #6 Podcasts

69. #6 Podcasts

70. #6 Podcasts

74. Strategy #7 Apps!

77. Strategy #7 App-etizers
• Make it easier to use Social
• Make it easier to get your
content
• Make it fun!

78. Strategy #8 Promote your Product or
Services

79. Healthy Mouth, Healthy Sex!
How your oral health affects your sex life

82. Strategy #8 Promote your Product
• Free Content
• Stair Stepping
• Active Engagement

83. Strategy #9 The Britney Spears Strategy
.Org

84. Cascade Content

85. My 100% ‘no time’ guarantee
@JayBerkowitz

86. JayBerkowitz.com

88. Making Social Media Make Money
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
•
Make Lots of Friends
A picture is worth 1,000 clicks!
Content Monetization
Video!
Facebook!
Podcasts
Apps
Promote Your Product
Cascade Content!
The Britney Spears Strategy
100% No Time Guarantee

89. Making Social Media Make Money
• Take the first step – 1 thing tonight!
• Be my friend! Linked In, Twitter
@jayberkowitz
• Ten Golden Rules – 4 S’s Strategy, Search,
Social Media, Speaking
• f/u
• Q&A
Jay Berkowitz www.TenGoldenRules.com
Jay@TenGoldenRules.com
561-620-9121

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91. What is TenGoldenRules.com?
Social Media

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Social Media

93. What is TenGoldenRules.com?
Blogs

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Video

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Search Engine Marketing

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Landing Pages & Conversion

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Viral Marketing

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Affiliate Program Management

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