How To Solve The E-Commerce SEO Puzzle
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How to untangle the puzzle that is ecommerce SEO There is little doubt that competition within the online marketplace is fierce, performing SEO on any ecommerce site is not desirable, it now an essential ingredient for any business selling online. Not only is it extremely difficult to compete against the ecommerce giants that are currently dominating the landscape, but most ecommerce sites by their very nature go against good SEO.
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How To Solve The E-Commerce SEO Puzzle
- 1. How to untangle the puzzle that is…. eCommerce SEO Adam Vowles SUSO Digital
- 3. Our Guests Dan Shure evolving SEO Ross Hudgens Siege Media
- 4. Common eCommerce Issues 1. Site design and usability 1. Site architecture 2. On-page SEO 3. Duplicate content 4. Mobile Search 5. Schema 2. Content Creation 3. Link Building
- 5. Design and Usability Home Category 1 Page Sub Page Page Page Category 2 Page Page Category 3 Page Page
- 6. Design and Usability Site architecture 1. Keep it simple 2. Seamless user experience 3. Site links 4. Crawled and indexed http://www.amazon.co.uk/
- 7. Design and Usability On Page SEO • Unique product description • Target the longer tail keywords • Design your product pages as landing pages • Tailor your URL and copy to include keywords • Minify images • Titles, Headers, ALT tags • Site speed http://ao.com
- 8. Design and Usability Duplicate content How to find duplicate content • site:example.com • Screaming frog • Webmaster tools • Copyscape / siteliner How to fix duplicate content • Removal • Redirects • rel="canonical“ http://www.siteliner.com
- 9. Design and Usability The importance of mobile 1. Mobile search is different 2. highly localized information 3. Focus on user experience 4. Have a mobile-friendly site 5. Speed 6. Understand User Intent http://www.unitedpixelworkers.com/
- 10. Design and Usability Schema • One of the most powerful forms of optimisation • Vastly improve click through rate • Rich snippets can increase SERP click through by 30% • Googles Structured data markup helper
- 11. Content creation
- 12. Content creation Tools: • Quora • Yahoo Answers • UberSuggest • BuzzSumo • AllTop.com • Feedly • Forums • Blogs • Social Keep in mind: 1. Do not just copy 2. Focus on what makes you special 3. What problems do you solve? 4. What do your customers care about?
- 13. Content creation guides.wiggle.co.uk • Find common issues • Create guides
- 14. Link Building
- 15. Link Building • Create a list on Twitter of the key influencers in your industry • Public Relations • Leverage existing relationships • Leverage unlinked brand mentions • Provide discounts or giveaways • Provide a product cheaper or a better alternative • Broken link building • Build links with images • Create cornerstone content such as glossaries or buying guides • Turn your internal data into case studies
- 16. Want a free 15 minute consultation? Email me: adam@susodigital.com