This document discusses various aspects of international marketing including trade barriers, implications of WTO agreements, and types of economic integration. It outlines tariff and non-tariff barriers to trade. It examines the positive and negative implications of WTO agreements such as TRIPS, TRIMS, and GATS on international marketing. It also analyzes the positive and negative impacts of economic integration in trading blocs.

1. INTERNATIONAL MARKETING
It is the process that directs the flow of goods, services & other
resources from one country to another. It is marketing beyond the
national border. It is a business activity that directs the flow of goods,
services, ideas & other resources from the producers or suppliers of
one nation to the consumers or users of another nation.

2. TRADE BARRIERS ON IT
Tariff barriers Non – tariff barriers
• Specific duty • Quota system
• AD valorem duty • Packaging requirements
• Combined or compound • Consular formalities
duty • State trading
• Sliding scale duty • preferential arrangements
• Countervailing duty • Foreign exchange
• Revenue tariff regulations
• Anti – dumping duty • Product standards
• Protective Tariff • Product labelling

3. • Implications of TRIMS agreement
• Implications of the GATS
IMPLICATION OF WTO ON IM agreement
POSITIVE IMPLICATIONS OF
TRIPS AGREEMENT : • Agreement on Agriculture
Trips and patents
Trips and public health
Trips and GIS
NEGATIVE IMPLICATION OF
TRIPS AGREEMENT :
Trips and developed
nations
Trips and agriculture
Trips and micro organisms

4. Implication of WTO on developing nations
Negative Positive
• Impact of TRIPs Agreement • Growth in merchandise
• Impact of TRIMs exports
• Impact of GATS • Growth in services exports
• Impact of reduction of • Foreign direct investment
tariffs • Textiles and clothing
• Impact on small sector • Benefits of TRIPs agreement
• Impact on agriculture

5. TYPES OF ECONOMIC INTEGRATION
• Preferential Trade Arrangement
• Free Trade Area
• Customs union
• Common market
• Economic union

6. union
• EUROPEAN UNION
• NORTH AMERICAN FREE TRADE AREA / NAFTA
• ASSOCIATION OF SOUTH EAST ASIAN NATIONS / ASEAN
• SOUTH ASIAN ASSOCIATION FOR REGIONAL COOPERATION
/ SAARC
• GLOBAL SYSTEMS OF TRADE PREFERENCES / GSTP

7. Implications of trading blocs on IM
POSITIVE NEGATIVE
• Trade creation • Common external Barriers
• Competition • Collective bargaining by
• Economies of scale member nations
• Economic growth
• Trade diversion
• Employment
• Technological development
• Investment
• Social & cultural relations
• Better utilization of resources
• Consumer welfare