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INTRODUCTION TO INTERNATIONAL MARKETING IMR300 – Lecture 1
Agenda ,[object Object],[object Object],[object Object],[object Object]
International marketing ,[object Object],[object Object]
American Marketing Association (AMA) ,[object Object],[object Object],[object Object],[object Object]
INTERNATIONAL MARKETING ,[object Object],[object Object]
Global marketing ,[object Object]
International Marketing Vs. Domestic Marketing ,[object Object],[object Object]
International Marketing Vs. Domestic Marketing ,[object Object]
International Marketing Vs. Domestic Marketing ,[object Object]
International Marketing Vs. Domestic Marketing ,[object Object]
International Marketing Vs. Domestic Marketing ,[object Object]
International Marketing Environment Source: Philip R. Cateora. International Marketing. Ninth edition Source: Philip R. Cateora. International Marketing. Ninth edition Source: Philip R. Cateora. International Marketing. Ninth edition Source: Philip R. Cateora. International Marketing. Ninth edition (controllables) Domestic environment (uncontrollable) Economic climate Competitive structure Political/ legal  forces Political/legal  forces Foreign environment (uncontrollable) Economic forces Cultural forces Competitive forces Geography and infrastructure Structure of distribution Level of technology Environmental uncontrollables  country market A
International environmental forces ,[object Object],[object Object],[object Object]
International environmental forces ,[object Object]
International marketing ,[object Object],[object Object],[object Object],[object Object]
Language barrier  ,[object Object],[object Object]
Language barrier
Language barrier  ,[object Object],[object Object],[object Object],[object Object]
Language barrier  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Language barrier:  Misinterpretation   ,[object Object],[object Object],[object Object],[object Object]
SRC And Ethnocentrism: Major Obstacles ,[object Object]
SRC And Ethnocentrism: Major Obstacles ,[object Object],[object Object]
SRC And Ethnocentrism: Major Obstacles ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stages Of International Marketing Involvement ,[object Object],[object Object],[object Object]
Stages Of International Marketing Involvement ,[object Object],[object Object]
Global Economics and Global Exchange Free trade or Protectionism

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  • 1. INTRODUCTION TO INTERNATIONAL MARKETING IMR300 – Lecture 1
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. International Marketing Environment Source: Philip R. Cateora. International Marketing. Ninth edition Source: Philip R. Cateora. International Marketing. Ninth edition Source: Philip R. Cateora. International Marketing. Ninth edition Source: Philip R. Cateora. International Marketing. Ninth edition (controllables) Domestic environment (uncontrollable) Economic climate Competitive structure Political/ legal forces Political/legal forces Foreign environment (uncontrollable) Economic forces Cultural forces Competitive forces Geography and infrastructure Structure of distribution Level of technology Environmental uncontrollables country market A
  • 13.
  • 14.
  • 15.
  • 16.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Global Economics and Global Exchange Free trade or Protectionism