04 b why ipod is successful 04 a knotting the small world with gatekeepers 11 shanzhai china's ip stronghold 08 harness online social networks 07 social network service as marketing of the future 05 web 2.0 introduction rs 02 What Is A Business Model 06 Exploring The Borderless Web 2.0 Era 04 A Knotting The Small World With Gatekeepers Today's Complex System and Chinese Philosophy