Bioavailability and bioequivalence studies are essential to ensure uniform quality, efficacy, and safety of pharmaceutical products. Bioavailability measures the rate and amount of drug that reaches systemic circulation, while bioequivalence demonstrates that generic and brand name products have comparable rates and extents of absorption. Well-designed pharmacokinetic studies are commonly used to assess bioequivalence by comparing AUC and Cmax of test and reference products. Factors like dosage form, solubility, transit time and metabolism can influence bioavailability, so studies may be necessary after manufacturing changes or for different routes of administration. Guidelines regulate bioequivalence testing to allow approval of lower-cost generic drugs while maintaining therapeutic equivalence.