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Nature and Scope of 
Communication
• Communication basics 
• Importance of communication 
• Manager’s roles 
• Communication Networks 
• Grapevine 
• Barriers 
• Strategies
Communication is the process of exchanging 
information, usually through a common system of 
symbols. 
Origin- Latin “communicare” 
(to make common)
The Mehrabian Model
Communication Basics Process
Communication Process Model
Purposes of Business Communication
Communication Basics Functions 
Information : Decision making , Problem solving 
Control : Power to influence, Express opinions / grievances 
Motivation: Foster spirit of motivation, Feedback, Reinforcement 
Emotional Expression: Expressing satisfaction, dissatisfaction
Benefits of Effective Communication
Manager’s Roles
Methods of Communication 
• Internal Communication 
• External Communication
Internal Communication 
• ORAL 
– Telephone 
– Intercom 
– Meeting/Conference 
– Presentation 
– Face-to-Face 
Discussion 
– Messages 
• WRITTEN 
– Memo 
– Report 
– Graphs/Charts 
– E-Mail/Fax 
– Notice 
– Form/questionnaire 
– Newsletter 
– Minutes
External Communication 
• ORAL 
– Meeting 
– Conference/Seminar 
– Conversation 
– Telephone 
– Presentation 
• WRITTEN 
– Brochure 
– Invitation 
– Press Release 
– Advertisement 
– Report 
– E-Mail/Fax 
– Letter
Factors involved in choosing the 
Means of Communication 
• Cost 
• Confidentiality 
• Safety and Security 
• Influence 
• Urgency 
• Distance 
• Resources 
• Written Record 
• Recipient
Communication Flow and Channels
Organisational Communication Channels 
16 
Communication channels: 
• Vertical communication 
• Horizontal communication 
• Informal communication
Communication Flowing Through 
Formal Channels 
Downward 
Management directives 
Job plans, policies 
Company goals 
Mission statements 
Horizontal 
Task coordination 
Information sharing 
Problem solving 
Conflict resolution 
Upward 
Employee feedback 
Progress reports 
Reports of customer 
interaction, feedback 
Suggestions for 
improvement 
Anonymous hotline
Organisational Communication Channels 
18 
Vertical communication: 
Message exchange between two or 
more levels of the organisational 
hierarchy.
Organisational Communication Channels 
19 
Vertical communication: 
• Downward communication 
Can be distorted by: 
– faulty message due to sender error (poor communication 
skills, difficulties encoding a message clearly, carelessness) 
– Managers overuse downward communication (one-way 
communication) have little possible immediate receiver 
feedback 
– Deliberately or accidentally filter communications by 
withholding, screening or manipulating information 
• Upward communication 
Can be distorted by ‘only’ favourable messages going up 
Managers don’t encourage upward flow
Organisational Communication Channels 
20 
Horizontal communication: 
Lateral or diagonal message exchange within work-unit 
boundaries, involving peers reporting to the 
same supervisor, or across work-unit boundaries, 
involving individuals who report to different 
supervisors. 
Impeding factors: 
• Rivalry 
• Indifference to work of others 
• Low motivation due to discouragement of horizontal 
communication
Forms of Communication Flowing 
Through Formal Channels 
Written 
Executive memos, letters 
Annual report 
Company newsletter 
Bulletin board postings 
Orientation manual 
Electronic 
E-mail 
Voicemail 
Instant Messaging 
Intranet 
Videoconferencing 
Oral 
Telephone 
Face-to-face conversation 
Company meetings 
Team meetings
Organisational Communication Channels 
Informal communication (grapevine): 
Communication which takes place without 
regard to hierarchical or task requirements 
Problems: 
• Can carry gossip/distorted information 
Benefits: 
• Valuable tool for continuation/propagation of culture 
22
Informal Communication 
information shared without any formally imposed 
obligations or restrictions 
if an organization’s formal communication 
represents its skeleton, its informal communication 
constitutes its central nervous system 
(Behavior in Organizations, p. 307) 
eng. “grapevine“ 
– An organization’s informal channels of 
communication, based mainly on friendship or 
acquaintance 
– origin: American Civil War [grapevine telegraphs]
Grapevine 
Informal communication 
Benefits : Less expensive, quick, outlet for anxieties / frustrations 
Limitations: Multi-directional, fast spreading, 
unreliable, misunderstanding 
Tips : Identify and verify, don’t ignore, don’t 
threaten
Grapevine 
1. a secret means of spreading or 
receiving information 
2. the informal transmission of 
(unofficial) information, gossip 
or rumor from person-to-person -> 
"to hear about s.th. through the 
grapevine" 
3. a rumor: unfounded report; hearsay
Grapevine Characteristics 
• oral  mostly undocumented 
• open to change 
• fast (hours instead of days) 
• crossing organizational boundaries
Grapevine Characteristics 
• inaccuracy: 
– levelling 
deletion of crucial details 
– sharpening 
exaggeration of the most dramatic details 
while the grapevine generally carries the 
truth it seldom carries the whole truth
Factors Influencing Grapevine 
According to Gordon Allport: 
• importance of the subject for both listener and 
speaker 
• ambiguousness of the facts 
• Formula: 
R = i x a 
“R“: intensity of the rumor 
“i“: importance of the rumor to the persons 
“a“: ambiguity of the facts associated with the rumor
Employees rely on the grapevine when: 
• they feel threatened, 
• insecure, 
• under stress 
• when there is pending change 
• when communication from management is 
limited
Positive Aspects of the 
Grapevine 
• social function 
• reduction of anxiety 
• release mechanism for stress 
• identification of pending problems 
• early warning system for organizational change 
• vehicle for creating a common organizational 
culture 
• desired information can be circulated quickly to a 
large group of subordinates (inofficially!)
Coping or Managing the 
Grapevine 
the grapevine cannot be abolished, rubbed 
out, hidden under a basket, chopped down, 
tied up, or stopped (Managing the Grapevine, p.222) 
don‘t try to control or restrict it 
use it to supplement formal channels
Preventing Rumors 
• provide information through the formal 
system of communication on the issues 
important to the employees 
• supply employees with a steady flow of 
clear, accurate and timely information 
• present full facts 
• keep formal communication lines open 
and the process as short as possible
COMMON BARRIERS TO COMMUNICATION 
1. SEMANTICS 
 Definition of words 
 Choice of words
COMMON BARRIERS TO COMMUNICATION 
2. POOR CHOICE, USE OF CHANNELS 
 When to use certain channel 
Oral alone: 
• Simple reprimand 
• Settle simple dispute 
Written alone: 
• Don’t need immediate feedback 
• Need record
COMMON BARRIERS TO COMMUNICATION 
2. USE OF CHANNELS 
Both channels: 
• Commendation 
• Serious reprimand 
• Important policy change 
Nonverbal 
• Be aware of it.
COMMON BARRIERS TO COMMUNICATION 
3. PHYSICAL DISTRACTIONS 
4. NOISE, PHYSICAL, 
PSYCHOLOGICAL 
5. STATUS DIFFERENCE 
6. EFFECTS OF EMOTIONS
COMMON BARRIERS TO COMMUNICATION 
7. PERCEPTIONS 
Stereotypes 
Halo effects 
Selective perception 
• See and hear what we expect 
• Ignore if conflicts with “what we know.” 
Projection
COMMON BARRIERS TO COMMUNICATION 
8. FILTERING, SCREENING 
NEGATIVE INFORMTAION 
9. EVALUATING THE SOURCE 
10.ABSENCE OF FEEDBACK, 
POOR FEEDBACK
COMMON BARRIERS TO COMMUNICATION 
11. INFORMATION, DATA 
OVERLOAD 
12. POOR LISTENING 
LISTEN TO RESPOND 
LISTEN TO UNDERSTAND
More Barriers to communication 
• Non-verbal signals 
• Language 
• Listening 
• Pre-judgment 
• Relationships 
• Emotional Responses 
• System
TO OVERCOME BARRIERS: 
Learn to use feedback well. 
Be sensitive to receiver’s point of view. 
Listen to UNDERSTAND! 
Use direct, simple language, or at least use 
language appropriate to the receiver. 
Use proper channel(s). Learn to use channels 
well. 
Learn to use supportive communication, not 
defensive communication.
External Factors Influencing Business 
Communication 
LEGAL & ETHICAL 
• International Laws 
• Domestic Laws 
• Code of Ethics 
• Stakeholder Interests 
• Ethical Frameworks 
• Personal Values 
DIVERSITY 
• Cultural Differences 
• Language Barriers 
• Gender Issues 
• Education Levels 
• Age Factors 
• Nonverbal Differences 
TEAM ENVIRONMENT 
• Trust 
• Team Roles 
• Shared Goals and Expectations 
• Synergy 
• Group Reward 
• Distributed Leadership 
TECHNOLOGY 
• Accuracy and Security Issues 
• Telecommunications 
• Software Applications 
• “High-touch” Issues 
• Telecommuting 
• Databases
Tips for successful 
Communication 
 Read 
Listen Intelligently 
Think and plan 
Use appropriate language 
Be open-minded 
Select appropriate media 
Timing 
Obtain feedback 
Aim high
Effectiveness in Managerial Communication 
Communication style (Directive, Supportive, Participative) 
Audience 
Good listening 
Cultural differences 
Ethics 
Communication technology 
Effective flow
Thank You !

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Basics of communication

  • 1. Nature and Scope of Communication
  • 2. • Communication basics • Importance of communication • Manager’s roles • Communication Networks • Grapevine • Barriers • Strategies
  • 3. Communication is the process of exchanging information, usually through a common system of symbols. Origin- Latin “communicare” (to make common)
  • 7. Purposes of Business Communication
  • 8. Communication Basics Functions Information : Decision making , Problem solving Control : Power to influence, Express opinions / grievances Motivation: Foster spirit of motivation, Feedback, Reinforcement Emotional Expression: Expressing satisfaction, dissatisfaction
  • 9. Benefits of Effective Communication
  • 11. Methods of Communication • Internal Communication • External Communication
  • 12. Internal Communication • ORAL – Telephone – Intercom – Meeting/Conference – Presentation – Face-to-Face Discussion – Messages • WRITTEN – Memo – Report – Graphs/Charts – E-Mail/Fax – Notice – Form/questionnaire – Newsletter – Minutes
  • 13. External Communication • ORAL – Meeting – Conference/Seminar – Conversation – Telephone – Presentation • WRITTEN – Brochure – Invitation – Press Release – Advertisement – Report – E-Mail/Fax – Letter
  • 14. Factors involved in choosing the Means of Communication • Cost • Confidentiality • Safety and Security • Influence • Urgency • Distance • Resources • Written Record • Recipient
  • 16. Organisational Communication Channels 16 Communication channels: • Vertical communication • Horizontal communication • Informal communication
  • 17. Communication Flowing Through Formal Channels Downward Management directives Job plans, policies Company goals Mission statements Horizontal Task coordination Information sharing Problem solving Conflict resolution Upward Employee feedback Progress reports Reports of customer interaction, feedback Suggestions for improvement Anonymous hotline
  • 18. Organisational Communication Channels 18 Vertical communication: Message exchange between two or more levels of the organisational hierarchy.
  • 19. Organisational Communication Channels 19 Vertical communication: • Downward communication Can be distorted by: – faulty message due to sender error (poor communication skills, difficulties encoding a message clearly, carelessness) – Managers overuse downward communication (one-way communication) have little possible immediate receiver feedback – Deliberately or accidentally filter communications by withholding, screening or manipulating information • Upward communication Can be distorted by ‘only’ favourable messages going up Managers don’t encourage upward flow
  • 20. Organisational Communication Channels 20 Horizontal communication: Lateral or diagonal message exchange within work-unit boundaries, involving peers reporting to the same supervisor, or across work-unit boundaries, involving individuals who report to different supervisors. Impeding factors: • Rivalry • Indifference to work of others • Low motivation due to discouragement of horizontal communication
  • 21. Forms of Communication Flowing Through Formal Channels Written Executive memos, letters Annual report Company newsletter Bulletin board postings Orientation manual Electronic E-mail Voicemail Instant Messaging Intranet Videoconferencing Oral Telephone Face-to-face conversation Company meetings Team meetings
  • 22. Organisational Communication Channels Informal communication (grapevine): Communication which takes place without regard to hierarchical or task requirements Problems: • Can carry gossip/distorted information Benefits: • Valuable tool for continuation/propagation of culture 22
  • 23. Informal Communication information shared without any formally imposed obligations or restrictions if an organization’s formal communication represents its skeleton, its informal communication constitutes its central nervous system (Behavior in Organizations, p. 307) eng. “grapevine“ – An organization’s informal channels of communication, based mainly on friendship or acquaintance – origin: American Civil War [grapevine telegraphs]
  • 24. Grapevine Informal communication Benefits : Less expensive, quick, outlet for anxieties / frustrations Limitations: Multi-directional, fast spreading, unreliable, misunderstanding Tips : Identify and verify, don’t ignore, don’t threaten
  • 25. Grapevine 1. a secret means of spreading or receiving information 2. the informal transmission of (unofficial) information, gossip or rumor from person-to-person -> "to hear about s.th. through the grapevine" 3. a rumor: unfounded report; hearsay
  • 26. Grapevine Characteristics • oral  mostly undocumented • open to change • fast (hours instead of days) • crossing organizational boundaries
  • 27. Grapevine Characteristics • inaccuracy: – levelling deletion of crucial details – sharpening exaggeration of the most dramatic details while the grapevine generally carries the truth it seldom carries the whole truth
  • 28. Factors Influencing Grapevine According to Gordon Allport: • importance of the subject for both listener and speaker • ambiguousness of the facts • Formula: R = i x a “R“: intensity of the rumor “i“: importance of the rumor to the persons “a“: ambiguity of the facts associated with the rumor
  • 29. Employees rely on the grapevine when: • they feel threatened, • insecure, • under stress • when there is pending change • when communication from management is limited
  • 30. Positive Aspects of the Grapevine • social function • reduction of anxiety • release mechanism for stress • identification of pending problems • early warning system for organizational change • vehicle for creating a common organizational culture • desired information can be circulated quickly to a large group of subordinates (inofficially!)
  • 31. Coping or Managing the Grapevine the grapevine cannot be abolished, rubbed out, hidden under a basket, chopped down, tied up, or stopped (Managing the Grapevine, p.222) don‘t try to control or restrict it use it to supplement formal channels
  • 32. Preventing Rumors • provide information through the formal system of communication on the issues important to the employees • supply employees with a steady flow of clear, accurate and timely information • present full facts • keep formal communication lines open and the process as short as possible
  • 33. COMMON BARRIERS TO COMMUNICATION 1. SEMANTICS  Definition of words  Choice of words
  • 34. COMMON BARRIERS TO COMMUNICATION 2. POOR CHOICE, USE OF CHANNELS  When to use certain channel Oral alone: • Simple reprimand • Settle simple dispute Written alone: • Don’t need immediate feedback • Need record
  • 35. COMMON BARRIERS TO COMMUNICATION 2. USE OF CHANNELS Both channels: • Commendation • Serious reprimand • Important policy change Nonverbal • Be aware of it.
  • 36. COMMON BARRIERS TO COMMUNICATION 3. PHYSICAL DISTRACTIONS 4. NOISE, PHYSICAL, PSYCHOLOGICAL 5. STATUS DIFFERENCE 6. EFFECTS OF EMOTIONS
  • 37. COMMON BARRIERS TO COMMUNICATION 7. PERCEPTIONS Stereotypes Halo effects Selective perception • See and hear what we expect • Ignore if conflicts with “what we know.” Projection
  • 38. COMMON BARRIERS TO COMMUNICATION 8. FILTERING, SCREENING NEGATIVE INFORMTAION 9. EVALUATING THE SOURCE 10.ABSENCE OF FEEDBACK, POOR FEEDBACK
  • 39. COMMON BARRIERS TO COMMUNICATION 11. INFORMATION, DATA OVERLOAD 12. POOR LISTENING LISTEN TO RESPOND LISTEN TO UNDERSTAND
  • 40. More Barriers to communication • Non-verbal signals • Language • Listening • Pre-judgment • Relationships • Emotional Responses • System
  • 41. TO OVERCOME BARRIERS: Learn to use feedback well. Be sensitive to receiver’s point of view. Listen to UNDERSTAND! Use direct, simple language, or at least use language appropriate to the receiver. Use proper channel(s). Learn to use channels well. Learn to use supportive communication, not defensive communication.
  • 42. External Factors Influencing Business Communication LEGAL & ETHICAL • International Laws • Domestic Laws • Code of Ethics • Stakeholder Interests • Ethical Frameworks • Personal Values DIVERSITY • Cultural Differences • Language Barriers • Gender Issues • Education Levels • Age Factors • Nonverbal Differences TEAM ENVIRONMENT • Trust • Team Roles • Shared Goals and Expectations • Synergy • Group Reward • Distributed Leadership TECHNOLOGY • Accuracy and Security Issues • Telecommunications • Software Applications • “High-touch” Issues • Telecommuting • Databases
  • 43. Tips for successful Communication  Read Listen Intelligently Think and plan Use appropriate language Be open-minded Select appropriate media Timing Obtain feedback Aim high
  • 44. Effectiveness in Managerial Communication Communication style (Directive, Supportive, Participative) Audience Good listening Cultural differences Ethics Communication technology Effective flow