This document summarizes Yakult Danone India, a joint venture between Yakult Honsha of Japan and Groupe Danone of France formed in 2005. It manufactures and sells probiotic products in India, launching the probiotic drink Yakult in 2007 which is now available in several major Indian cities. The company aims to build awareness of probiotics and contribute to public health. Key aspects covered include quality control measures to ensure product safety and viability of live bacteria cultures in Yakult.

1. BY :
MANIKYA SHARMA - 22/016
NIKHIL PAL SINGH - 22/019
V.SRINIWAS - 22/029
VIPUL BHATIA - 22/031

2. Yakult Danone India (P) Ltd is a Joint Venture (JV) between Yakult
Honsha, Japan and Groupe Danone of France, both of which are
global probiotic leaders. The JV was formed in 2005 to manufacture
and sell probiotic products in the Indian market.
Yakult, a probiotic drink was launched in India in 2007, and is
presently available in Delhi, NCR, Nasik, Chandigarh, Punjab, Jaipur,
Mumbai, Pune, Hyderabad, Chennai and Bangalore.
Yakult Danone India is working actively to build awareness about
probiotics and contribute to a healthier society. Yakult's benefits
have been scientifically established through years of research and
30 million people in more than 30 countries drink Yakult every day.
INTRODUCTION

3. YAKULT’S WORLDWIDE
PRESENCE
Yakult is helping
people throughout the
world to enjoy
healthier lives. It has
an overseas network
based on the simple
idea that "Yakult =
Good Health“

4. WHY YAKULT?

5. OPERATIONAL STRATEGY OF
YAKULT
WEAKNESSES
W1: Limited
flavor
W2: Storage
Difficulty
(temperature
)
W3: Limited
Distribution
channel
STRENGTHS
STRENGTHS
S1: High brand
awareness
S2: Strong brand
reputation with
health benefits

6. OPPORTUNITIES
O1: Trend in health
concerns
O2: Increase in
number of
convenience stores
and hypermarkets
THREATS
T1: Competitors
provide many
flavors, packaging,
and promotions
T2: Expiration of
lactobacillus patent
gives rise to new
competitors

7. Few of the quality control measures:
•More than 100 checks are carried out to ensure that the final
product taste’s right and special care is taken to safeguard the
viability of the live Yakult bacteria.
•Workers wear special protective clothes.
•Workers sanitize their hands and pass through the air shower
before entering the production area.
•The bottling and filling area is controlled with germ free air.
•Every batch of Yakult produced is monitored for 24-hours before it
is dispatched for sale.
•Frequent testing at Yakult’s on-site quality control division makes
sure that each bottle of Yakult has more than 6.5 Billion beneficial
bacteria- Lactobacillus Casei Strain Shirota, and that the product is of
the highest standards, right up till the date of expiry.

8. FORECASTING
Yakult’s sales department usually uses
Regression Analysis for forecasting sales
for the upcoming months. Their forecast is
mostly dependent on sales.

9. PRODUCT DESIGN
RESARCH&DEVELOPMENT (TOKYO)

11. SOFTWARES
Omron-Switches & Sensors-Ellen Bradley
1. SCADA (supervisory control and data acquisition) is
a system operating with coded signals over
communication channels so as to provide control of
remote equipment (using typically one
communication channel per remote station.
2. Mitsubishi PLC & Panels
3. Siemens Controllers

12. FACILITY LAYOUT
• The Sonepat facility is built to produce 1 Million
bottles per day. However, they are only using 15% of the
total capacity i.e. 150,000 bottles are being produced
per day.
• There are 70 employees currently working in this
facility.
• The cold storages & warehouses are located within the
facility campus to save on time.
• The facility also has generator back up – 500 KVA * 3
units: 2 operational, 1 backup on rotational basis.

13. • The waste produced is Nil according to them.
However, for utilization the water used in the
production process they have installed ATP plants for
collecting & treating the Sludge so that the resultant
recycled water can be used for gardening purposes.
• Their company policy allows them to save 30% of the
total land area for green area and it is being
implemented across all the factories worldwide.

14. FACILITY LOCATION
The Rai, Sonepat was chosen as the best option to
setup the factory as it was having fewer constraints
with regards to ground water, electricity etc.
According to them, Haryana government had
supported them as their policies are quite companies
friendly with regards to foreign investments.
Also, the labour is quite inexpensive over here and no
problem regarding them.

15. PROCESS DESIGN
They follow Batch Production process with a continuous flow. No
rework can be done i.e. if there is any fault or malfunctioning of the
mixture in between the process, the whole batch has to be
discarded. They cannot go back and re-work or rectify the problem.
The suppliers are based all over India. Milk is procured from Hatsun
& Dynamix. While, Sugar is procured from Mawana & Symbaoli and
Glucose is procured from Maze Products & Sukhjeet.
The total cycle time is 70 Seconds. This means that it takes 70
seconds for a bottle of Yakult to get ready.

17. SUPPLY CHAIN
MANAGEMENT
Yakult does not believe in “Direct Selling”. It does not have any
Distributors. It has setup its own offices in every city.
Yakult’s unique distribution process –
• Yakult has roped in actress Kajol as brand ambassador and has
an army of girls to home-deliver Yakult on scooters, plans to
launch a low-sugar variant of Yakult.
• The Yakult Ladies, key components in the company’s
distribution system, are young, dynamic women propagating
good health and spreading cheer wherever they go.
• This system has been specifically created to help customers
fully understand the health benefits of probiotics, along with a
free sample, to help familiarize them with the delicious taste of
Yakult.