Apple is an innovative technology company founded in 1976 that manufactures and sells consumer electronics such as computers, phones, and music players. It is headquartered in Cupertino, California and has expanded internationally with locations in Ireland and Singapore. A strength is its visionary founder Steve Jobs who returned in 1997 and launched successful products like the iMac, iPod, and iPhone. Apple aims to provide superior products and experiences to students, educators, and consumers through proprietary hardware, software, and services.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
A short presentation about Apple, its history, evolution, management style, apple products, and market. May helpful for school projects and presentation.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings
Presentation was all about vision of Apple Company, history of apple, SWOT analysis, Marketing and Apple’s Most Famous Ad Campaigns.
What is learning from Presentation...?
Very good learning from the presentation is Apple Company’s Famous Ad Campaigns, quality work, packaging detail, Culture, Work environment, Target Market Analysis, Consumer Analysis, Specific action program.
And Conclusion
I Would just conclude with Strategy that includes Modify Marketing plan based on consumer response.
by: Ami Bhatti
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
A short presentation about Apple, its history, evolution, management style, apple products, and market. May helpful for school projects and presentation.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings
Presentation was all about vision of Apple Company, history of apple, SWOT analysis, Marketing and Apple’s Most Famous Ad Campaigns.
What is learning from Presentation...?
Very good learning from the presentation is Apple Company’s Famous Ad Campaigns, quality work, packaging detail, Culture, Work environment, Target Market Analysis, Consumer Analysis, Specific action program.
And Conclusion
I Would just conclude with Strategy that includes Modify Marketing plan based on consumer response.
by: Ami Bhatti
Presentation Description:
These Slides is helpful for all my FRIENDS who want to make a Final Project on any Multinational Company. If you are Impressive from my slides then should be contact with me my E-mail RIASATMINHAS@YAHOO.COM and Contact No 923044164216. I wait your suggestions.
We built C.H.I.P. to make tiny powerful computers more accessible and easier to use. A huge part of making C.H.I.P. accessible is making sure that it can change to meet the needs of the community. That's why both C.H.I.P. and PocketC.H.I.P. are bothTOTALLY OPEN SOURCE. This means all hardware design files schematic, PCB layout and bill of materials are free for you the community to download, modify and use.
Robot Welding is a process of joining different materials.
The large bulk of materials that are welded are metals and their alloys although welding is also applied to the joining of other materials such as thermoplastics.
The Sixth Sense is the Basic Latest Technology. It is the a wearable gestural interface that augments the physical world around us with digital information
Hawk Eye is Vision Processing System that uses the images from 5 or 6 cameras placed around and high above the court to Triangulate the balls flight and build up a 3d of its position through rally.
Google is a Search Engine.
It is used to search content provided from different websites.
Google Inc. is an American Multinational Corporation Specializing in Internet related Services and Products.
Antimatter is the extension of the concept of the antiparticle to matter.
Antimatter is composed of antiparticle, i.e. particles with identical mass and spin as those of ordinary particles, but with opposite charge and magnetic properties.
A recent article on neural interfacing in the IEEE Transactions reports that "a Microelectrode array capable of recording from and stimulating peripheral nerves at prolonged intervals after surgical implantation has been demonstrated." These tiny silicon-based arrays were implanted into the peroneal nerves of rats and remained operative for up to 13months. This human computer interface may now lead to a revolutionary organism called as “cybor”, which was thought of as a science -fiction earlier.
Wireless Electrical Transmission as the name shows is the Transmission of Electrical Energy without wires to any place on Earth. Even to the most remote areas.
VIRTUAL=FAKE,REALITY=REAL
THIS GIVES US OXYMORON DEFINITION
VIRTUAL REALITY IS TO GIVE THE EFFECT OF EXISTENCE WITHOUT ACTUALLY EXISTING
IT GIVES US AN EFFECT NOT AN ILLUSION
WORKS WITH THINGS INSTEAD OF PICTURES OF THINGS
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
2. Apple, Inc.
Mission Statement:
“Apple is committed to bringing
the best personal computing
experience to students,
educators, creative professionals
and consumers around the world
through its innovative hardware,
software and Internet offerings.”
3. A Strength of Apple:
Vision
“ I skate to where the puck is
going to be, not where it has
been.”
-Wayne Gretzky
4. History of Apple, Inc.
1976
• Apple Computer Company founded.
1983 -1984
• Enters Fortune 500.
• John Sculley becomes president and CEO.
• Apple airs “1984” during Super Bowl.
1985
• Jobs forced out of company
1993
• Sculley forced out.
1997
• Steve Jobs returns to Apple.
2007
• Apple changes name to Apple, Inc.
5. SWOT
Strengths:
• Retail Store
• Products/Branding
• Steve Jobs
• Marketing/
Advertising
• Innovation
Weaknesses:
• Non-Compatibility
• Price
• Proprietary
Opportunities:
• Stock Investments
• Jobs-Moving Up
Threats:
• Copy-Cat Products
• Market Share-PC’s
• Too Broad
• Steve Jobs Health
6. Inputs, Outputs, &
Feedback
Inputs:
• Steve Jobs
• 17,000 Employees
• 200+ Retail Stores
Outputs:
• iPod
• Mac Computers
• iPhone 3G
Feedback:
•Customer Support/Service
•AppleCare
7. What Does Apple Do?
• Apple is an innovative company that
manufactures, markets, and sells many
kinds of consumer electronic devices.
• Apple has developed a series of
computers, phones, portable media
players, software, and many other
products that have advanced
technology from what it used to be, as
well as creating new needs from the
consumers.
8. A Greener Apple…
• With the recent concern with
global warming, Apple has decided
to take a stand and do a few
things to help lessen their carbon
footprint on the environment.
9. A Greener Apple…
• Removing Toxic Chemicals
• Stopped using lead in their screens in
2006.
• Apple plans to completely eliminate the
use of arsenic in all of its displays by the
end of 2008.
• Plans to reduce and eliminate the use of
mercury by switching from fluorescent
lamps to LED backlighting.
10. A Greener Apple...
• Recycling (E-Waste)
• Apple recycled 13 million pounds of e-
waste in 2006.
• Predict by 2010 they will recycle 19
million pounds per year.
• Free iPod recycling in the US (10 %
discount to trade in old iPod).
• Apple products are designed using high
quality materials that are in high demand
from recyclers.
11. Graph shows a five-year comparison of cumulative
total shareholder return for the Company.
Profile - Apple Corporation
Company Stock Performance
12. • Apple shipped 2,319,000 Macintosh computers,
representing 44 percent unit growth and 47
percent revenue growth over the ending 2007
quarter.
• Apple sold 22,121,000 iPods during the quarter,
representing five percent unit growth and 17
percent revenue growth over the same quarter.
Quarterly iPhone sales were 2,315,000.
[Corporate Release January 22nd, 2008]
Profile - Apple Corporation
iPod and Computer Growth
13. • 2007: Revenue-$9.6 billion & net quarterly
profit of $1.58 billion.
• 2006: Revenue-$7.1 billion & net quarterly
profit of $1 billion.
• Gross margin increased from 31.2% to
34.7% a year ago. International sales
account for 45% of revenue.
Share Holders:
• As of November 2, 2007, there were 30,336
shareholders of record.
Profile - Apple Corporation
Financial Results for 07’
14. Earnings Per Gross Margin for each of the last three fiscal years are as follows (in millions,
except percentages):
September 29, 2007 September 30, 2006 September 24, 2005
• Net sales . . . . . . . . . . . . . . . . . $24,006 $19,315 $13,931
• Cost of sales . . . . . . . . . . . . . . . 15,852 13,717 9,889
• Gross margin . . . . . . . . . . . . . $ 8,154 $ 5,598 $ 4,042
• Gross margin percentage . . . . . 34.0% 29.0% 29.0%
Gross margin percentage of 34.0% in 2007 increased significantly from 29.0% in 2006. The primary drivers of this
increase were more favorable costs on certain commodity components, including NAND flash memory and DRAM
memory, higher overall revenue that provided for more leverage on fixed production costs and a higher percentage
of revenue from the Company’s direct sales channels.
Liquidity and Capital Resources
• Cash, equivalents, investments . $15,386 $10,110 $8,261
• Accounts receivable, net . . . . . . . . . $ 1,637 $ 1,252 $ 895
• Inventory . . . . . . . . . . . . . . . . . . . . . $ 346 $ 270 $ 165
• Working capital . . . . . . . . . . . . . . . . $12,657 $ 8,066 $6,813
• Annual operating cash flow . . . . . . . $ 5,470 $ 2,220 $2,535
As of September 29, 2007, the Company had $15.4 billion in cash, cash equivalents, and short-term investments,
an increase of $5.3 billion over the same balance at the end of September 30, 2006.
Profile - Apple Corporation
Consolidated P&L Statement
15. Apple Consumer’s
Education:
Throughout its history, the Company has focused on the use of
technology in education and has been committed to delivering
tools to help educators teach and students learn.
Creative Professionals:
Creative customers utilize a variety of activities including
digital video and film production and editing; special
effects, compositing/titling; digital still photography;
graphic design, publishing, print production; music
creation/production; audio production/sound design; web
design, development, and administration.
Other Market Segments:
Apple also provides hardware & software product solutions for:
Science, Business, Government, Information Technology.
Profile - Apple Corporation
Markets & Distribution
16. Proprietary Business Strategy
This strategy works as both its best friend and worst
enemy
The company is able to benefit from exceptional technological leaps by
keeping their knowledge and products proprietary and secret from
competition.
With this they are not only closing off themselves to open forum of
ideas and criticisms they have caused a rift between technological
usability.
• Because of this strategy Apple products can only use Apple
software, thus creating the strong competition between
Apple & PC.
• Can both help and hinder growth and performance in the
market.
• Includes expanding its distribution network to effectively
reach more of its targeted customers and provide them
with a high-quality sales and post-sales support
experience.
Profile - Apple Corporation
Company Business Strategy
17. • Strategy leverages its unique ability to
design and develop its own operating
system, hardware, application software,
and services to provide its customers new
products and solutions with superior ease-
of-use, seamless integration, and
innovative industrial design.
• Continual investment in research and
development is critical to new products
and technologies.
• Continual refinement of already
established products.
Strength of Business Strategy
18. • The Company has in place the creative and
production elements for continued product
innovations.
By industry standards the Company has a highly competent
workforce, especially in key lead positions relating to creative
design, innovation, programming, analysis, and financial
oversight.
• They have established a product footprint in mobile
data/communications designs.
The Company currently enjoys a clear market lead in seamless
mobile data communication applications. As a result, the
Company is focused on opportunities related to digital content
distribution along with consumer electronic devices, including
iPod and Apple TV, and mobile communication devices,
including iPhone. Competition is expected to intensify as
competitors attempt to imitate Apple’s successful products.
Profile - Apple Corporation
19. • 3G iphone
Apple’s original iphone reached the mark of one million
sales within just 74 days from launch.
Apple announced number of sales of their new iphone
surpassed the one million mark just 3 days after the
launch date July 11, 2008.
Steve Jobs said he expected 10 million phones to be
sold in 2008.
The new 3G is twice as fast, available all over the world,
and half the price of its original at $199. So Jobs' 2007
estimate may be conservative.
• iPhone 3G is now available in 21 countries.
Apple Corporation
20. Where is Apple Located?
• Apple’s main headquarters is located at 1
Infinite Loop, Silicon Valley, California.
21. Where is Apple Located?
• Apple has also expanded internationally
with locations in Cork, Ireland and
Silicon Valley, Singapore.
Cork, Ireland Silicon Valley, Singapore
22. Where is Apple Located?
• Apple has over 200 retail locations across the
U.S. To find a store nearest you, Apple’s main
website provides a search engine that can
provide that information.
23. The Apple Retail Store
• Employees:
• Apple Specialist: Knows
software, inside and out
• One-to-One Personal
Training: Hour Long
• Free Workshop-Group:
Training
• Genius Bar: Damaged
product assessment
• Concierge: Help you find
anything is in the store
• Activities:
• Local Gathering Place
• Free Musical
Performances
• Entertaining/Informative
Presentations
• Youth Workshops: Year-
round
• Apple Camp: Summer
• School Night: Students &
Teachers showcase own
work done on Mac.
25. 1977 Apple II (first personal computer)
• Cost $1,298
• 1 MHz microprocessor and 4-48 KB of
RAM.
1983-Lisa
• Cost $10,000
• 5 MHz processor and 1 MB of RAM.
1984 Macintosh
• Cost $2,495
• 8 MHz processor and 128-512 KB of RAM.
*1985 Steve Job’s forced out
1987 Macintosh II
• Cost $3,898
• 16 MHz processor and 128-512 KB of
RAM.
*1997 Steve Job Returns
History of Apple Products
TODAY…
26. iMac All-In-One
1998 iMac- All-In-One
• Cost $1,299
• 233 MHz processor, 256 Mb
of RAM and
• 4 GB of Storage Space.
2002 iMac- All-In-One
• Cost $1,299
• 700/800 MHz processor, 1
GB of RAM and
• 60 GB of Storage Space.
2008 iMac- All-In-One
• Cost $1,199-$2,199
• 20” – 24” screens.
• 2.4-3.06 GHz processor, 4
GB of RAM, and
27. The iPod
• 160 GB iPod Classic:
$349
40,000 songs for
Weighs 5.7 ounces
200 hrs of video
Photo Album
2.5-inch Color Display
• 4 GB iPod Nano: $199
2,000 songs for
iPod nano commercial
• 2 GB iPod shuffle: $69
500 songs
28.
29. iTunes
• #1 Music Store in the
World
• Compatible with PC or
Mac
• Turn CD’s into digital
music files, plus
purchase songs,
movies, etc…on iTunes.
• Music
• Movie Rentals
• Audiobooks
• Free Podcasts
• TV Shows
• iPod Games
30.
31.
32. iPhone 3G
Twice as Fast. Half the Price
• 16 GB G3 iPhone
$349
Cell phone
iPod Touch
GPS
App Store
Calendar
Internet: browse the
web, e-mail,
weather, take notes,
view maps, etc...
33. Apple vs. PC
Price:
• $1,199
• $169 -3 Year extended warranty.
• $0 Internet security not necessary.
• $149.99 Microsoft Office 2007.
Total: $1,517.99
Features:
• Apple’s Leopard Operating System
• 20” screen.
• 2.4 GHz processor,
• 1 GB of RAM, and
• 250 GB of Storage Space.
• Burn and watch personal videos with the
built-in
slot-load DVD.
Price:
• $1,299
• $239 -3 Year extended warranty.
• $69.99 Norton Internet security.
• $149.99 Microsoft Office 2007.
Total: $1,757.98
Features:
• Windows Vista operating system
• 22” screen.
• 2.5 GHz processor Intel Core2 Duo,
• 4 GB of SDRAM, and
• 320 GB of Storage Space.
• Burn and watch personal videos with the
built-in slot-load DVD
• Watch, pause, rewind, & record live TV
• Get quick, easy touch-screen access to your
programs.
34. Mac vs. PC
Mac
• Trial Software
• Spy Ware
• Power Cord
• Works right out of the
box
• Creative Professionals
• Viruses
PC
• Gamers
• Price
• More variety in
products
35. Other Apple Products
MacBook Air
Commercial
• Cost $1,799
• 0.16-0.76” in total thickness and weighs only 3
pounds.
• 1.8GHz processor.
• Wireless- 802. 11n2 and Bluetooth 2.1.
• No CD ROM access-Remote Disc- but it allows you to
access a CD or DVD drive from nearby PC.
MacBook
• Cost $1,099-$1,499 with 13” screen
• 2.1-2.4 GHz processor and 2 GB of RAM
• 120-250 GB of Storage Space.
• CD / DVD burner drive.
• iSight camera- you can video chat with friends and
family.
• iLife ’08- provides photo, iDVD, iWeb: allows you to
create a photo book, make a movie, build a blog,
compose a song, etc…
36. Apple Inc. Employees
• In 2006, Apple Inc. reported employing 17,878
fulltime and 2,399 temporary employees in the
following departments:
Mac Hardware Engineering
Software Engineering
Applications
iPod Engineering
Marketing
Sales
Operations
Information Systems and Technology
Legal
HR
Apple Care
Finance
Retail
37. Work Environment
• Creative Freedom
“ You can create more than any other consumer
electronic company.”
• Relaxed Atmosphere
“Funny, brilliant, relaxed co-workers and modern,
spacious, beautiful offices filled with comfortable
couches and huge picture windows make work time a
pleasure.”
• Passion for the products
"There's a passion for products and attention to the
most minute details," posted a Mac specialist.
38. Culture
• The work culture is laid back.
- In some cases, employees come and go as they
please.
- Telecommuting also is allowed with management
approval.
• It compares Apple to Southwest Airlines and Microsoft an
attitude influenced by the company's founders, who often
walked around the office barefoot, even after Apple
became a Fortune 500 company.
• One senior hardware engineer said, "surrounded by a lot of
energetic people and experienced no end to challenges and
cool projects. However, there was no end to the hours.”
39. Advancement/Job
Opportunities
• Apple provides advancement opportunities for
employees who start as low as concierge in a
retail store to quickly move up to corporate
positions with in the company.
• Newly graduated students have a chance to work at
Apple Inc. through their New Grad. Employment
Opportunity-No experience needed!
• Main qualification: “sharp intellect, a top notch
educational background, and the energy to move the
industry forward.”
40. Employee Benefits
• Apple Inc. offers each full-time employee health, disability and
life insurance through a program called Flexible Benefits.
• Apple employees are given FlexDollars to purchase basic
benefits or have the option to allocate the money to a
different department.
• Full-time employees are offered 401(k) plans, stock options
and financial education.
• Corporate employees can take part in the Apple-Health fitness
program located at the two corporate locations.
41. Marketing
• Apple Inc. marketing campaigns have focused on comparing PC’s
and Mac’s. They have tried to educate the consumer electronic
population about Mac computers.
• Their campaigns have been geared to a younger generation using
pop culture music and flashy visuals.
• PC vs Mac commercials are really geared toward pointing out the
flaws in PC’s and have been a huge strength for Apple’s Marketing.
42. Most Famous Ad Campaigns
• 1997: “Think Different” ad campaign was
created
• 2002: “Apple Switch” ads
• 2006: “Get a Mac” more famously known as
PC vs. Mac
43.
44. Recommendations
• Compatibility with PC’s
• More Accessibility
• Simply Mac
• Price
• Software-Word Templates, Downloads
• Target Different Demographics