Steve Jobs and Steve Wozniak founded Apple Inc. in 1976. Key Apple products include the Apple I, Lisa, original Macintosh, iMac, iPod, iPhone, Apple TV, and MacBook Air. Apple has over 400 stores globally and a large market value. It is recognized for its social responsibilities and strong brand recognition. While Apple designs products in California, they are manufactured primarily by Foxconn in China. Apple faces competition from Google, Microsoft, Samsung, and others. It utilizes sleek marketing and distribution through stores and partners to achieve significant revenues and profits.

2. Company’s Background
Steven Paul
Jobs
Stephan Gary
Wozniak

3. Products
● The first computer was launched in 1976 named
Apple I Kits (were computers handed-designed
and hand-made by Wozniak)
● 1978 Apple Lisa
● 1984 first Macintosh
● 1989 first Macintosh portable
● 1991 PowerBook
● System 7 (added colors to the interface and
introduced networking programing)
● 1998 iMac
● 2000s
● 2001 iPod
● 2005 iPod Shuffle & iPod Nano
● 2005 Mac Mini
● 2006 MacBook Pro
● From 2007 till today iPhones have been
generated (iPhone 3,3G,3GS, 4, 4S,
5,5S,5C,6,6 plus)
● 2007 Apple Tv
● 2008 MacBook Air

4. Size of the Market
● 400 Hundred Stores around the Globe
● Market Value

5. Social Cultural Acceptance of Product
● Social Responsibilities
o Dedicated not only to their customers but their employees
and suppliers as well.
o Apple recognizes World AIDS Day with (PRODUCT)
Red
● Brand recognition

6. Bureaucratic Environment
Apple Inc., law on imports & exports:
“The exportation, reexportation, sale or supply, directly or indirectly, from the United States, or by a U.S. person
wherever located, of any Apple good, software, technology, or services to any of these countries is strictly
prohibited without prior authorization by the U.S. Government.” -Apple.com
Apple is proscribed to permit certain countries to utilize their products, except:
● Australia
● Austria
● Belgium
● Canada
● Denmark
● Finland
● France
● Germany
● and more

7. Suppliers & Manufacturing
Suppliers:
“Apple requires each of its suppliers to meet the highest standards for all
goods and services.” -Apple.com
● Apple has a strong and longstanding commitment to a diverse supplier
base
● Apple’s Supplier Diversity Program established in 1993
● National Minority Supplier Development Council (NMSDC)
Manufacturing:
● Located in China, named Foxconn
● Design of product in California > assembled in China > sourcing
includes U.S., China, Asia, and Europe > warehousing in U.S. >
distribution in U.S. and global
If Apple products were made in the U.S.

8. ● Apple’s tax on its products is .04%
● Senate Homeland Security Permanent
Subcommittee on Investigations showed Apple’s
tax planning
● Irish Subsidiaries
● Cost-sharing agreement
Taxation

9. Competition in The Market
● Apple is a leader in the market of smartphones, tablets, mp4 players, and
computers.
● Competition in the market is high due to scale economies and relatively
homogeneous value propositions.
● Primary competitors:
Google
Microsoft
Samsung
Nokia
Blackberry

10. Main Competitors
Google: Primary competitor in smartphone software development (developer
of Android)
Microsoft: Primary competitor in the manufacture of computer
● Processor opposing the iOS format
● Runs primarily on PC laptops, computers, and tablets equipment
Samsung: Primary competitor in the manufacture of smartphones, tablets, and
mp4 players
● Sell items such as tablets and smartphones
Amazon
- Known for their table The Kindle

11. Economic and Political Climate
● Apple in the U.S.A
● Investment growth in China.
● Apple in China.

12. Methods for Marketing
● Presentation
o sleek
o neat
o direct
● Price
o laptops and desktops ($899 -
2,499)
o iPad models ($249 - $829)
o iPhone models ($ 0 down -
499)
o iPods ($49 - $299)
● Promotion and Advertising
o commercial
o billboards
o public transportation
o Announcement parties

13. Methods of Distribution
● Placement
o open Apple stores
o kiosks
● wholesale channels
o BestBuy
o Walmart
o Target
o Amazon

14. Labor Climate
● Workers Treated Unfairly
● Long hours of labor
● Fair Labor Association
● Violating National and Local Laws
● Foxconn → most successful factory in China

15. Management Team
● Steve Jobs was CEO in 2011
● After Jobs death Tim Cooks took over
● Less staff, more dynamic
● Employees→ Hard-Working and dedicated to the
company’s work
● Specific skills and talents needed for a job

16. Financial Viability $
Early 2011
- $24.67 billion of revenues
- $5.99 billion of net profit
Mid 2011
- $28.27 billion of revenues
- $6.62 billion of net profit
Early 2012
- $39.2 billion of revenues
- $11.5 billion of net profit
Late 2012
- $54.5 billion of revenues
- $13.1 billion of net profit
Early 2013
- $43.6 billion of revenues
- $9.5 billion of net profit
Late 2013
- $57.6 billion of revenues
- $13.1 billion of net profit
Early 2014
- $45.6 billion of revenues
- $10.2 billion of net profit
Mid 2014
- $42.1 billion of revenues
- $37.5 billion of net profit

17. THANK YOU!!