1. What Does Apple Do
Apple is an innovative company that
manufactures, markets, and sells many
kinds of consumer electronic devices.
Apple has developed a series of
computers, phones, portable media
players, software, and many other
products that have advanced technology
from what it used to be, as well as
creating new needs from the consumers.
2. History of apple company
1.1 1976–1980: The early years
1.2 1981–1985: Lisa and Macintosh
1.3 1986–1993: Rise and fall
1.4 1994–1997: Attempts at reinvention
1.5 1998–2005: Return to profitability
1.6 2005–2007: The Intel transition
1.7 2007–2011: iPhone, iPod Touch and
iPad
1.8 2011: Post–Steve Jobs era
2012 present post Tim cook
3. Apple, Inc.
Mission Statement:
Apple is committed to bringing the
best personal computing
experience to students, educators,
creative professionals and
consumers around the world
through its innovative hardware,
software and Internet offerings.”
“
4. Apple Inc..
Vission Statment
Apple is committed to bringing the
beast personal computing experience
to students, educators, creative
professional, and consumers around
the world through its innovative
hardware, software, and Internet
offerings
5. Apple Inc..
Products
2.1 Mac and accessories
2.2 iPad
2.3 iPod
2.4 iPhone
2.5 Apple TV
2.6 Software
8. Apple Inc Ceo,s
1977 to 1981: Michael Scott
1981 to 1983: Mike Markkula,
1983 to 1993: John Sculley,
1993 to 1996: Michael Spindler,
1996 to 1997: Gil Amelio,
2000 to 2011: Steve Jobs
2011: Tim Cook,
Apple’s Tim Cook Ranked First Among
Top 25 Highest Rated CEOs of 2012
10. SWOT Analysis
Strengths: Opportunities:
Retail Store Stock Investments
Products/Branding Jobs-Moving Up
Steve Jobs
Marketing/
Advertising
Innovation Threats:
Weaknesses: Copy-Cat Products
Non-Compatibility Market Share-PC’s
Price Too Broad
Proprietary Steve Jobs Health
11. Profile - Apple Corporation
iPod and Computer Growth
in2011
Apple shipped 2,319,000 Macintosh computers,
representing 44 percent unit growth and 47
percent revenue growth over the ending 2007
quarter.
Apple sold 22,121,000 iPods during the quarter,
representing five percent unit growth and 17
percent revenue growth over the same quarter.
Quarterly iPhone sales were 2,315,000
12. Profile - Apple Corporation
Financial Results
2007: Revenue-$9.6 billion & net quarterly profit of
$1.58 billion.
2006: Revenue-$7.1 billion & net quarterly profit of
$1 billion.
Gross margin increased from 31.2% to 34.7% a
year ago. International sales account for 45% of
revenue.
Share Holders:
As of November 2, 2007, there were 30,336
shareholders of record.
13. Financial Results
Apple Earnings Per Share Growth:
92.19% in 2011
In its fiscal year ending in September
2011, Apple Inc. hit new heights
financially with $108 billion in
revenues (increased significantly from
$65 billion in 2010) and nearly $82
billion in cash reserves
14. Apple Inc. Divident decalration
Apple to Pay Dividend
will pay its first dividend in 17 years
and buy back $10 billion in stock,
heeding investors who urged it to
return part of the $97.6 billion in cash
amassed by robust demand for
iPhones and iPads.
15. Profile - Apple Corporation
Markets & Distribution
Apple Consumer’s
Education:
Throughout its history, the Company has focused on the
use of technology in education and has been committed to
delivering tools to help educators teach and students learn.
Creative Professionals:
Creative customers utilize a variety of activities including
digital video and film production and editing; special effects,
compositing/titling; digital still photography; graphic design,
publishing, print production; music creation/production; audio
production/sound design; web design, development, and
administration.
16. Profile - Apple Corporation
Markets & Distribution
Other Market Segments:
Apple also provides hardware &
software product solutions for: Science,
Business, Government, Information
Technology.
17. The Apple Retail Store
Activities:
•Employees: •Local Gathering Place
•Apple Specialist: Knows •Free Musical
software, inside and out Performances
•One-to-One Personal •Entertaining/Informative
Training: Hour Long Presentations
•Free Workshop-Group: •Youth Workshops: Year-
Training round
•Genius Bar: Damaged •Apple Camp: Summer
product assessment •School Night: Students &
•Concierge: Help you find Teachers showcase own
anything is in the store work done on Mac
18. “People don’t want to just buy
personal computers anymore.
They want to know what they
can do with them, and we’re
going to show people exactly
that.
19. Apple vs. PC
Price:
Price: $1,299
$1,199 $239 -3 Year extended warranty.
$169 -3 Year extended warranty. $69.99 Norton Internet security.
$0 Internet security not necessary. $149.99 Microsoft Office 2007.
$149.99 Microsoft Office 2007. Total: $1,757.98
Total: $1,517.99 Features:
Features: Windows Vista operating system
22” screen.
Apple’s Leopard Operating System
2.5 GHz processor Intel Core2 Duo,
20” screen. 4 GB of SDRAM, and
2.4 GHz processor, 320 GB of Storage Space.
1 GB of RAM, and Burn and watch personal videos with the
250 GB of Storage Space. built-in slot-load DVD
Burn and watch personal videos with Watch, pause, rewind, & record live TV
the built-in Get quick, easy touch-screen access to
slot-load DVD. your programs.
20. Employee Benefits
Apple Inc. offers each full-time employee health,
disability and life insurance through a program called
Flexible Benefits.
Apple employees are given FlexDollars to purchase
basic benefits or have the option to allocate the
money to a different department.
Full-time employees are offered 401(k) plans, stock
options and financial education.
Corporate employees can take part in the Apple-
Health fitness program located at the two corporate
locations.
21. Most Famous Ad Campaigns
1997: “Think Different”
ad campaign was
created
2002: “Apple Switch”
ads
2006: “Get a Mac”
more famously known
as PC vs. Mac
