Apple is a leading technology company headquartered in Cupertino, California. It designs, develops and sells consumer electronics, computer software, and personal computers. Its major hardware products include the Mac, iPod, iPhone and iPad. Apple also develops operating systems such as Mac OS X and iOS, as well as software like iTunes and Safari. Apple has substantial annual revenue of $156.5 billion and is the largest publicly traded company in the US. It is committed to environmental protection and has a strong focus on corporate social responsibility through philanthropic donations.
A short presentation about Apple, its history, evolution, management style, apple products, and market. May helpful for school projects and presentation.
A short presentation about Apple, its history, evolution, management style, apple products, and market. May helpful for school projects and presentation.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
Entrepreneur presentation on Life of Steve Jobs abrar ahmed
A presentation submitted by me as a part of course curriculum at Davan Institute of Advance Management Studies, Davangere, Karnataka, India. to study about entrepreneurs and their struggling Life.
Presentation on apple explaining the evolution of the brand from its beginning to the current position in the world along with their competitors, strength and weakness.....steve jobs along with his life flow and about the apple market share worldwide and current ceo tim cook with the latest updates of the brand
Entrepreneur presentation on Life of Steve Jobs abrar ahmed
A presentation submitted by me as a part of course curriculum at Davan Institute of Advance Management Studies, Davangere, Karnataka, India. to study about entrepreneurs and their struggling Life.
Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings
A detail analysis of internal factors (SWOT Analysis) and external factors (PESTLE Analysis) affecting Apple Inc. along with company overview and recommendations to overcome weaknesses and avoid threats.
Presentation was all about vision of Apple Company, history of apple, SWOT analysis, Marketing and Apple’s Most Famous Ad Campaigns.
What is learning from Presentation...?
Very good learning from the presentation is Apple Company’s Famous Ad Campaigns, quality work, packaging detail, Culture, Work environment, Target Market Analysis, Consumer Analysis, Specific action program.
And Conclusion
I Would just conclude with Strategy that includes Modify Marketing plan based on consumer response.
by: Ami Bhatti
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
3. Apple is
• Largest mobile phone maker.
• Largest publicly traded company.
• World’s largest Information
Technology company.
Apple has
• unusual and extraordinary brand
loyalty.
• Annual revenue is $156.5 billion in
2012
4. • Apple Inc., formerly Apple Computer, Inc., is an
American multinational corporation headquartered
in Cupertino, California that designs, develops, and
sells consumer electronics, computer software and
personal computers.
• Its best-known hardware products are the Mac line
of computers, the iPod music player, the iPhone
smartphone, and the iPad tablet computer.
• Its software includes the OSX and iOS operating
systems, the iTunes media browser and the Safari
web browser.
5. • Registered Office and Corporate office:
Cupertino, California, 95014, USA
• Corporate Phone Number: 1-408-996-1010
• Corporate Fax Number: 1-408-996-0275
• Corporate Email: info@apple.com
• Corporate Stock Symbol Public: NASDAQ: AAPL
• Website: www.apple.com
• Founded on: April 1, 1976
• Incorporated on: January 3, 1977
6. “
Apple is committed to bringing the best
personal
computing
experience
to
students,
educators,
creative
professionals and consumers around the
world through its innovative hardware,
software and Internet offerings.”
7. “Apple is committed to protecting the
environment, health and safety of our
employees, customers where we operate.
Apple strives for continuous improvement
in our environmental, health and safety
management
systems
and
in
the
environmental quality of our products,
processes and services.”
11. • 1974, April 1st: Apple Computer Inc, founded.
• 1977, Jan 3rd: Incorporated
• 1984, Macintosh.
• 1991, PowerBook 100.
• 1999, iMac and iBook.
• 2001, iPod. (350 million units sold)
12. • 2001, First retail store.
• 2003, iTunes Store. (6 billion+
till
date)
• 2007, iPhone. (250 million sold.)
• 2010. iPad. (100 million sold.)
• 2011, October 4th: iPhone 4S.
Steve Jobs dies next day.
• 2012, August 20th: Most valuable company in US
history at $623 billion.
20. current jobs ranging
from engineering to
manufacturing to
transportation
with full-time
Apple employees
iOS app
economy jobs
21. Recruitment process:
• Successful applicants will be invited to attend an extended Apple
interview.
• The interview will give Apple an opportunity to find out more about
you and hopefully you will find the experience fun and interesting.
• During the interview, which lasts 2 hours, you will take part in a one
to one interview, perform a number of role-play exercises and also
deliver a presentation.
• Successful applicants will receive a job offer within 24 hours.
22. • Brands Top 100: Ranked No: 1 in
Global brands 2013.
• Fortune 500: World’s Most Admired
Company:- Ranked No: 6.
23. CORPORATE SOCIAL RESPONSIBILITY
• $ 50 million to Stanford University hospitals in
2011.
• $ 50 million to Venture Beat a technology blog that
concentrates on innovative products.
• In November 2012, Apple donated $2.5 million
dollars to the American Red Cross to aid relief
efforts after Hurricane Sandy.
24. STRENGTHS:
• Apple has grown by offering superior products compared to
competitors
• It is one of the original hardware producers in the market that controls
both the manufacturing of its products as well as its operating system
• Apple has set standards for high quality products in order to meet
customer satisfaction.
WEAKNESS:
• Apple is faced with the difficult task of ensuring consistency and
quality within its products.
• With many other companies creating similar products, it is imperative
for Apple to remain competitive by solving technological errors in
devices.
25. OPPORTUNITIES:
• The employees at Apple are sufficient in their expertise because they
predict the target audience for the latest technology. Because of their
originality, Apple is known for its innovative thinking.
• The Apple iLife applications allow users to connect to multiple
programs through one package.
• The current opportunity for Apple is the development and campaign of
the new iPod shuffle and iPhone 5c.
THREATS:
• There are more competitive companies entering the market.
•
In the computer hardware division, there are many competitors
such as Hewlett-Packard and Dell.
26. PEST Analysis:
Political Influences:
• It is reported that in 2007 52% of sales of Apple were from outside
America. Bad international relations, wars might influence Apple in a
huge manner; moreover these are all factors Apple has no ability to
control.
Economic Influences:
• The global economic depression might have immense impact on
Apple Inc. Consumer’s incomes didn’t have significant changes,
moreover the unemployment rate has increased, leading
consumers to spend less, especially on ‘luxury products’, as
Apple products might be viewed.
27. Social Influences:
• Globalization includes the interaction of people worldwide, for which
technology plays the main role. Today’s World cannot be imagined
without technological devices as Computers, mobile phones Etc. Apple
is the globally seen as the King of technology, not because of most
usage, but quality and design
Technological Influences:
• The technology market for computers and mobile phones has
become huge, adding more competition in the market. Also
technology innovations and changes are almost as fast as light,
therefore the products lifecycle is very short.