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Apple Inc.
Road Map
History and Apple Facts
Mission & Vision
Production
Conclusion
Management
1974
The idea for Apple
Computers was
BORN
Apple was started by
1974 1976
The idea for Apple
Computers was
First Computer was
SOLDBORN
1984
The Macintosh was
INTRODUCED
1984 1985
The Macintosh was
INTRODUCED Steve Jobs
was discharged
1986 1990
1990 1993
1994 1996
1998 1999
Apple introduced all-in-one Also Apple unveiled
the iMac the iBook
And the Innovations continue…
20132012 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
iMac “Core i5”
(I5-3330S)
iPhone 5
iPhone 5c
iPhone 5s
iMac “Core i3”
3.3 GHz Core i3
(I3-3225)
iPhone 6
iPhone 6 Plus
iMac “Core i5”
3.3 GHz Core i5
(I5-4590)
iPhone 6s Plus
iPhone 6s
iMac “Core i5”
3.3 GHz Core i5
(I5-4590)
iMac “Core i5”
3.3 GHz Core i5
(I5-4590)
iMac “Core i5”
3.3 GHz Core i5
(I5-4590)
iPhone 7 Plus
iPhone 7
iPhone X
iPhone 8
iPhone 8 Plus
iPhone XS
iPhone XS Max
iMac “Core i5”
3.3 GHz Core i5
(I5-4590)
Apple Inc.
Competitors
&
Products line
iMac
iPod iPod Nano
iPad
Mac Book Air iPhone *** iPhone *** iPhone ***
iPhone Designed in USA But
Assemble in:
• China
• India
• Thailand
• Malaysia
• South Korea
• Singapore
• Philippines
Apple Inc. Productions
iPhone Designed in USA But
Assemble in:
• China
• India
• Thailand
• Malaysia
• South Korea
• Singapore
• Philippines
Apple Inc. Productions
iMac Manufacturing:
iMac Manufacturing:
iMac Manufacturing:
Apple Inc. Competitors
Apple has many competitors like in computers…
Apple Inc. Competitors
In smart phones industry
Apple Inc. Competitors
In iPads industry
Best Global Brands 2013
Best Global Brands 2018
i
i
2013
i
i
2013-2018
Now,Apple generated revenue of
$256.6 billion
officially bigger than Microsoft ($110.36 billion)
Even bigger than the GDP of
100 other countries
$900 B $313.13 B
Total GDPEnterprise Value
Apple Inc.
Product Market Share
Local & International
Markets
From Where Apple is Making
Money
Financial history - Net Sales (in billion)
Global Market Share
Current Growing Products of Apple are…
iPads
iPhones
iMAc
Apple Inc.
Management
Apple makes their employees work on
FAKE PROJECTS
until they can be trusted!
Apple Inc. Current Profile
Name Apple Incorporation
Former CEO
New CEO
Steve Job
Tim Cook
Revenue $ 609.36 billion (2018)
WorldwideArea served
Headquarter California, United States.
Total number of employees 72,800
Apple Inc.
Company Profile
Vision & Mission
Apple Inc. Current Profile
Name Apple Incorporation
Former CEO
New CEO
Steve Job
Tim Cook
Revenue $ 609.36 billion (2018)
WorldwideArea served
Headquarter California, United States.
Total number of employees 132,000
Mission Statement
"Apple is committed to bringing the
best personal computing experience
to students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."
Vision Statement
We are “committed” in producing
high quality products and providing
high quality service thus setting high
industry standards for other
competitors.
Apple Inc.
Analysis &
Conclusion
1. Faithful customers
2. Apple is a leading innovator
in mobile device technology
3. Strong financial performance
($1 trillion cash, gross
profit margin 62.9% and no
debt)
4. Brand reputation
APPLE BRAND STRATEGY MODEL
1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin
decline
1.High demand of iPad
mini and iPhone‘s
2.iTV launch
3.Growth of tablet and
smartphone markets
4.Strong growth of mobile
advertising market
1.Rapid technological
change
2.2018 tax increases
3.Rising pay levels for
Foxconn workers
4.Strong dollar
For more than 42 years apple has been a
trends set company able to foresee the future
of domestic computers and consumers
electronics, it will continuing it because apple’s
others name is innovation and apple know,
How to THINK DIFFERENT
Conclusion
Stay Hungry, Stay Foolish.
Think Different
END……

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Apple inc. Production and Management