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Apple
- 2. Apple was started in 1976 by
- 3. Ronald Wayne..??? Haven’t heard his name so far. Yes, he was one of the founding member but later in 1977 he sold his shares to other two partners at $800....(which worth around $35 billion today)
- 4. 1974 The idea for Apple Computers was BORN First Computer was SOLD 1976 The Macintosh was INTRODUCED 1984
- 5. 1984 The Macintosh was INTRODUCED 1985 was discharged Steve Jobs
- 6. 1998 1999 Apple introduced all-in-one the iMac Also Apple unveiled the iBook
- 7. And the Innovations continue…
- 8. 2012 2013 2014 2015 2016 SOON THE FUTURE IS HERE
- 9. •Was known as Apple Computer Inc. till 2007. •Leader in innovative product launches. •Transformed the way of talking, playing, reading, listening music. •Famous for its products like iPhone, iPad, iPod, MacBook etc. ABOUT THE COMPANY APPLE INC.
- 10. Mission Statement "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."
- 11. Vision Statement Apple is “committed” in producing high quality products and providing high quality service thus setting high industry standards for other competitors.
- 12. A Glance on Apple products.... Hardware Products • iPod – Portable media player. • iPhone – Line of Smartphone. • MacBook – Brand of notebook computers. • iPad – iOS based line of tablet computers. Software Products • iOS, MacOS, iWork, iLife, QuickTime, Aperture, GarageBand.
- 13. Marketing Strategies behind the success of Apple Inc. • Continuous product innovation • Price skimming strategy • Very narrow segmented target group • Appreciable budget plan for advertisement • Introducing affordable product range for gaining high market share. • Strong support of media
- 14. APPLE BRAND STRATEGY MODEL
- 15. Highs and lows of the company. • Failure of Apple I • Success of Apple II and Macintosh. • Jobs’s resignation. • On the verge of Bankruptcy. • Jobs returns. • Success of iMac, iPod etc.
- 16. 1. Faithful customers 2. Apple is a leading innovator in mobile device technology 3. Strong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt) 4. Brand reputation STRENGTHS
- 17. 1.High price 2.Decreasing market share 3.Further Change in management 4.Long term gross margin decline WEAKNESSES
- 18. CHALLENGES 1. Increasing market share 2. Making the product more user friendly 3. Competing with new entrants 4. Maintaining quality of the products by reducing the price. 5. Making products readily available
- 19. RECAP • About the company • Glance at Product range of Apple • Marketing Strategies of Apple • Brand Strategies of Apple • Highs and Lows of the Apple Inc. • SWOC analysis
- 20. CREDITS • Course material provided by Prof. Sameer Mathur • Wikipedia • Google Images • istockphotos.com • Flickr.com
- 21. DISCLAIMER Created by Mr. Omkar Rudrawar, VNIT Nagpur during an marketing internship under Prof. Sameer Mathur , IIM Lucknow.
Editor's Notes
- Welcome to apple’s story. Almost all of us have heard the story of apple relating with adam and eve ,issac newton. But now we are going to discuss the story of apple Inc. One of the most valued company in the world.
- Moving on idea of apple was born in 1974 in the minds of steve jobs steve wozniac ronald wayne. It was in 1976 when these three guys founded this company Apple.
- Most of us haven’t heard the name of ronald wayne however he was one of thr founding member who later on sold his shares to other two partners. He must have been regreting today since his shares worth 35 billion dollars today.
- The company founded in 1976 sold its first product APPle 1 in 1976 which was a bit successful. However the first grand success for the company was in 1984 by the introduction of Macintosh.
- Apple’s ceo Sculley and Jobs's visions for the company greatly differed. So the company witnessed the clashes between ceo sculley and co founder steve jobs which later on resulted in jobs’s resignation.
- In 1985 jobs resigned and after his resignation not a single product of the company was a success. However apple acquired the company NeXT founded by steve jobs meanwhile after his resignation in return steve jobs became interim CEO of the APPLE.
- the company continued its trend of innovation and invented many more products. Which include computer series macintosh portable media player ipods and smartphone series iphones.
- Apple also provide software products which include iwork, ilife, xsan. In addition to this, iphone 7 and Apple car arethe new products of Apple which are in pipeline and will be entering in the market very shortly.
- In order to focus on non-computer products, Apple computer incorporation changed its name to Apple Inc. in 2007. It also contributes lion’s share as far as transforming the habits of people in terms of playing, talking, reading and listening is concerned.
- The mission of Apple focuses on building the trust and commitment among its users by way of providing quality products which are innovative and satisfying in nature.
- Apple’s first priority is its brand image and goodwill in the market hence it never compromises with its quality and service as well.
- In order to survive in the cut throat competition, Apple always tries to differentiate its product by innovation. The grand success of Apple Ipod was the key reason behind introducing the non-computer products in the market.
- The strategy formulation of Apple plays a crucial role while capturing high market share. Price skimming, segmented target groups, flexibility in launching of new products shows a positive symptom for long term survival in the market.
- The picture speaks itself about designing marketing strategies of Apple. It clarifies the policy formulation of Apple for both of its Target Audience and Competitors.
- Every company has good and bad times so had Apple. Failure of its first product Apple resulted in losing one of its founding member however the succeeding products like apple 2 and macintosh were a great success. After Jobs’s resignation the company was on the verge of bankruptcy.
- The strengths of Apple has strengthened its existence in the market. Some of them are customer relationship management, Brand Image, positive and strong financial performance.
- Since its strengths are appreciable, it also has certain lacunas like high price and continuous fluctuations in its management may prove harmful.
- The challenges are everywhere as opportunities bring challenges but its success lies in its tactful dealing and marching towards its target as very well did by Apple and will also perform the same in the coming future.
- The entire presentation throws light on the emergence of Apple Inc along with its product range, strategies adopted, its SWOC Analysis and ups and downs of Apple.
- The presentation would not be completed unless the guidance and support of Prof. Sammer Mathur and on net and off net sources.
- During the marketing internship, I have prepared this presentation as the partial fulfilment of the internship under the eminent supervision f Prof. Sameer Mathur.