This document provides an overview of Apple Inc.'s strategic management. It discusses Apple's vision, mission, values, PESTL analysis, Porter's five forces model, and BCG matrix. Apple's vision is that man should be above systems and structures. Its mission is to design the best personal computers and lead the digital music and mobile revolution. The PESTL analysis examines political, economic, social, technological, and legal factors affecting Apple. Porter's five forces model and the BCG matrix are used to analyze Apple's competitive position and product portfolio.

1. Strategic Management
AT
APPLE Inc.
BY:- DEBASHISH SAHOO
SONALI GOYAL

2. Introduction
Apple Inc. is an American multinational organization.
Apple Inc. was founded in 1976 ,since then Apple Inc.
has been leading the way in innovating new products
Apple Inc’s main products are iMac, iPod, iPhone, iPad
and its latest advanced product is digital watch.
Apple is the world's second-largest information
technology company by revenue after Samsung Electronics,
and the world's third-largest mobile phone maker. On
November 25, 2014.
Apple's worldwide annual revenue in 2014 totaled $182
billion.

3. • "Man is the creator of change in this world. As such he should be
above systems and structures, and not subordinate to them.“
- Vision
• “Apple designs Macs, the best personal computers in the world,
along with OS X, iLife, iWork and professional software. Apple
leads the digital music revolution with its iPods and iTunes online
store. Apple has reinvented the mobile phone with its
revolutionary iPhone and App Store, and is defining the future of
mobile media and computing devices with iPad.”
-Mission

4. • These are the values that govern Apple’s business
conduct:
Empathy for Customers/Users
Aggressiveness/Achievement
Positive Social Contribution
Innovation/Vision
Individual Performance
Team Spirit
Quality/Excellence
Individual Reward
Good Management

5. PESTL Analysis for Apple Inc
• Political Factors- Apple Inc. manufactures a number of its parts and products
from outside the US, like Czech Republic, Ireland, China, Korea and Cork. The bad political
relations between US and the other world have bad outcomes for the Apple Inc.
• Economic Factors-The global economic crisis had huge impact on Apple Inc. The
inflation rate went high and so did the unemployment rate in the country, and since Apple
Inc. products were viewed as luxury products, the customers started spending less on them.
• Social Factors- As the world cannot be imagined without the gadgets,
thus Apple products have marked their presence on the international market. Also,
as the purchasing power of the common has risen in various markets across the
world .
• Technological Factors- Apple Inc. has invested largely in its product
research and development field and thus, Apple products are at the top of the
new innovative products ranking.
• Legal Factors- Nokia has filed various lawsuits against Apple Inc., claiming
the violation of 13 additional patents by iPhone, iPad and iPod touch, this apart
from US complains covering 24 Nokia patents. Also, in China Apple Inc. has been
fighting the battle for its right to the iPad trademark.

6. Porter’s Five Forces Model for APPLE

7. BCG Matrix for APPLE
Stars - iPad( Ms:75%, MG:200%).
iPhone( MS:16%,MG:75%).
Cows - iPod(MS:73%, MG:8%).
Dogs - Mac( MS:4%, MG:4%).
? - PC.