Apple Incorporation Present data 2018-2019 Presentation Of Apple by me (B.VOC Retail Management Student)

1. Think different
Apple Inc.
Presented by Simran
Subject B.Voc Sem 1
Level IV

2. Apple Inc.is an American multinational technology company
that designs, develops, and sells consumer electronics, computer software,
and online services. It is considered one of the Big Four tech
companies along with Amazon, Google, and Facebook.
• Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in
April 1976 to develop and sell Wozniak's Apple I personal computer.
MISSION: “Apple is committed to bringing the best personal computing
experience to students, educators around the world through its innovative
hardware, software and internet offerings.”

3. APPLE’S FOUNDER
Steve Jobs Steve Wozniak
Steve Jobs and Steve Wozniak

4. Apple Inc. Current Profile
Name Apple Incorporation
Former CEO Steve Job
New CEO Tim Cook
Revenue $ 156.508 billion (2012)
$214.480 Billion (2018)
Area served Worldwide
Headquarter California, United States.
Total number of employees 132,000 (2018)
Tim Cook CEO Of Apple Inc.

5. Apple Headquarter
Apple Park is
the corporate
headquarters of Apple
Inc. It is located at
California,
United States of
America

6. Timeline
• 1974 The idea for Apple Computers was BORN
• 1976 Apple Company established
• 1976 First Computer was SOLD
• 1984 The Macintosh was INTRODUCED
• 1985 Steve jobs was discharged
• 1998 Apple introduced all-in-one the iMac
• 1999 Apple introduced iBook
• 2003 Apple iPod were launched

7. The Apple I , 1976
The Apple II ,1977
The Apple III,1980
The Apple Lisa,1983
1984 Apple Macintosh 1st
successful personal computer
Apple iPods 2001
Apple 1st iphone2007

8. Innovation Continues

9. Apple’s current 2019 hardware products and software
• PRODUCTS include
the iPhone smartphone,
• the iPad tablet computer,
• the Mac personal computer,
• the iPod portable media
player,
• the Apple Watch smartwatch,
• the Apple TV digital media
player,
• the AirPods wireless earbuds
and the HomePod smart
speaker.
• Apple's software includes the
• macOS, iOS,
iPadOS, watchOS and tvOS operating systems,
• the iTunes media player,
the Safari web browser, and
the iLife and iWork creativity and
productivity suites, as well as professional
applications like Final Cut Pro, Logic Pro, and Xcode.
• Its online services include the iTunes Store,
the iOS App Store, Mac App Store, Apple
Music, Apple TV+, iMessage, and iCloud. Other
services include Apple Store, Genius
Bar, AppleCare, Apple Pay, Apple Pay Cash,
and Apple Card.

10. Different Apple Productline
https://www.apple.com/in/

12. Current growing products of Apple are :
iPhone X
Apple Earpods
Apple Watch
Macbook Pro & Air

13. 2018 Data showing revenue average selling price and total no. of sold apple iPhones
43,381 INR
54,812 INR

14. Apple Inc. Major Competitors
Products Competitors
PC IBM, Dell, Acer, HP, Lenovo, Asus, Lenovo, Microsoft
surface, Google chromebook
iPod series (Music device) Samsung , SanDisk , Creative, Microsoft Zune, Napster
Amazon.com, Napster
iPhone series (Smartphone) Samsung, Xiomi Mi, Motorola, Vivo, Huawei, Oneplus,
Google Pixel, LG, Oppo
iPad (Tablets) Amazon’s kindle, Dell, HP, Samsung
Operating system Microsoft windows, Android OS, Linux
Artificial intelligence Virtual Assistant (SIRI) Amazon’s Alexa, Google Now, Cortana by Microsoft
BIXBY by Samsung

15. Success Of Apple
• Build Products that are new, inovative, simple to use and provide the
most amazing experience with latest technology.
• Take calculated risks and boldly enter new markets. E.g. iPod, iPhone.
that other brands dont have any specific product.
• Change the playing field by creating new business models. E.g.
like iTunes, iCloud.
• Uniqueness and continous inovation is the key feature that
differentiate Apple from others.
• Apple made product that can solve people's problem, that can fulfil
need of people, and keep inovating to invent new technologies.

16. Limitation of Apple Products
• As apple products are unique and different from other brands one limitation of Apple is price and
Affordability,There are num ber of IC(integrated circuits) Chips used in Apple product that can perfom a
fast operation and very efficient performance. Apple product are much expensive than its competitors,
apple products cost around 4X price of other company. And other technical limitation make users to
move to other platforms.
• Eg. Picture showing price difference between Apple product and Samsung product
Apple’s iPhone Competitor’s Smartphone