This document summarizes the history and key details about Apple Inc. It outlines that Apple was founded in 1976 and introduced important early products like the Apple I and II computers. The Macintosh was unveiled in 1984. It then discusses Apple's introduction of successful consumer products in the late 90s and 2000s like the iMac, iPod, iPhone, and iPad. The document also provides an overview of Apple's mission and vision, product categories, marketing strategies, strengths/weaknesses, and notes both the highs and lows in the company's history.

1. THE APPLE’S STORY

2. 1974
The idea for Apple
Computers was
BORN
First Computer was
SOLD
1976
The Macintosh was
INTRODUCED
1984

3. 1984
The Macintosh was
INTRODUCED
1985
was discharged
Steve Jobs

4. 1998 1999
Apple introduced all-in-one
the iMac
Also Apple unveiled
the iBook

5. And the Innovations continue…

6. 2012 2013 2014 2015 2016 SOON
THE FUTURE IS HERE

7. Apple was started in 1976 by

8. Ronald Wayne..???
Haven’t heard his
name so far.
Yes, he was one of the
founding member but
later in 1977 he sold his
shares to other two
partners at
$800....(which worth
around $35 billion today)

9. •Was known as Apple Computer Inc. till 2007.
•Leader in innovative product launches.
•Transformed the way of talking, playing,
reading, listening music.
•Famous for its products like iPhone, iPad, iPod,
MacBook etc.
ABOUT THE COMPANY
APPLE INC.

10. Mission Statement
"Apple is committed to bringing the
best personal computing experience
to students, educators, creative
professionals and consumers around
the world through its innovative
hardware, software and Internet
offerings."

11. Vision Statement
Apple is “committed” in producing
high quality products and
providing high quality service thus
setting high industry standards for
other competitors.

12. A Glance on Apple products....
Hardware Products
• iPod – Portable media player.
• iPhone – Line of Smartphone.
• MacBook – Brand of notebook computers.
• iPad – iOS based line of tablet computers.
Software Products
• iOS, MacOS, iWork, iLife, QuickTime,
Aperture, GarageBand.

13. Marketing Strategies behind the success of
Apple Inc.
• Continuous product innovation
• Price skimming strategy
• Very narrow segmented target group
• Appreciable budget plan for advertisement
• Introducing affordable product range for
gaining high market share.
• Strong support of media

14. APPLE BRAND STRATEGY MODEL

15. Highs and lows of the company.
• Failure of Apple I
• Success of Apple II and Macintosh.
• Jobs’s resignation.
• On the verge of Bankruptcy.
• Jobs returns.
• Success of iMac, iPod etc.

16. 1. Faithful customers
2. Apple is a leading innovator
in mobile device technology
3. Strong financial performance
($10,000,000,000 cash, gross
profit margin 43.9% and no
debt)
4. Brand reputation
STRENGTHS

17. 1.High price
2.Decreasing market share
3.Further Change in
management
4.Long term gross margin
decline
WEAKNESSES

18. CHALLENGES
1. Increasing market share
2. Making the product more user
friendly
3. Competing with new entrants
4. Maintaining quality of the
products by reducing the
price.
5. Making products readily
available

19. RECAP
• About the company
• Glance at Product range of Apple
• Marketing Strategies of Apple
• Brand Strategies of Apple
• Highs and Lows of the Apple Inc.
• SWOC analysis

20. CREDITS
• Course material provided by
Prof. Sameer Mathur
• Wikipedia
• Google Images
• istockphotos.com
• Flickr.com

21. DISCLAIMER
Created by Mr. Omkar Rudrawar, VNIT Nagpur
during an marketing internship under
Prof. Sameer Mathur , IIM Lucknow.