Advertising Design

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The document provides guidance on creating effective print advertising layouts. It discusses the key elements of ads including visuals, headlines, body copy, and contact information. It recommends arranging elements in a specific order - visual first, then caption, headline, body copy, and contact details last. This follows research on the order readers typically view ad elements. It also provides tips on using different layout styles like a Z-shape to guide the reader's eye through the ad.

Education Technology Business

Advertising Design How to create a successful add

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The goal of most advertising is to get people to take some type of action. How elements of an ad are placed on the page can help accomplish that goal. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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This is a presentation I gave at the UX Lx conference in Lisbon, Portugal in May 2010. Ad agencies today are trapped between an old business model and a new media landscape. As people spend more and more of their time and money online, marketers are following their potential customers to the digital world. But the web is fundamentally more complex than any previous advertising medium, and has much more to do with software engineering than traditional advertising. Too often teams are still approaching digital as an extension of the decades-old, one-way communications model of advertising by merely creating interactive versions of traditional executions. User experience designers, information architects and usability experts are brought into agencies and segregated to roles as new media translators, but are excluded from the higher level strategy, planning and creative design process. They become subject matter experts who are limited to a single medium or field. This pattern won't change just by educating advertising professionals of the importance of the user experience - it takes a more fundamental change in the whole advertising industry - what people see as effective marketing, and how it is built. This presentation raises questions about how user experience design can contribute to a new, more integrated way of working across and through various media and disciplines.

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**I will send the paper regarding the product separately** Memo Scenario: In Week 3, you selected a product that you believe your organization should invest capital resources to develop the product or service for sale. To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president. Create a memo proposal using the AIDA model in a Microsoft® Word in a minimum of 1,400 words. You will add an introduction and conclusion, and your paper will include the following components: · Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale. See Figure 9.5 - Persuasive Message Using AIDA model below. · Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company. Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response. · Include secondary research to support your argument, related to your product and/or service. · Explain what you will do in case the selected product or service does not initially sell as much as expected. · Indicate potential digital channels for marketing your product or service. · Consider cross-cultural and multinational implications. Note: Main points from this memo will be included in the Week 5 Persuasive Presentation. The following guidelines will help you effectively format specific memo elements, Business Communication Essentials, 7/e (Pg. 410): Memos Electronic media have replaced most internal printed memos in many companies, but you may have occasion to send printed memos from time to time. These can be simple announcements or messages, or they can be short reports using the memo format. On your document, include a title such as MEMO or INTEROFFICE CORRESPONDENCE (all in capitals) centered at the top of the page or aligned with the left margin. Also at the top, include the words To, From,Date, and Subject—followed by the appropriate information—with a blank line between as shown here: MEMO · TO: · FROM: · DATE: · SUBJECT: Sometimes the heading is organized like this: MEMO · TO: FROM: · DATE: SUBJECT: · Addressees. When sending a memo to a long list of people, include the notation See distribution list or See below in the position at the top; then list the names at the end of the memo. Arrange this list alphabetically, except when high-ranking officials deserve more prominent placement. You can also address memos to groups of people--All Sales Representatives, Production Group, New Product Team. · Courtesy titles. You need not use courtesy titles anywhere in a memo; first initials and last names, first names, or even initials alone are often sufficient. However, use a courtesy title if you would use one in a face-to-face encounter with the person. · Subject line. T.

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