The document provides guidance for designing an advertising campaign for a new edible product for kids. It discusses key elements of effective slogans and print ads, such as using bright colors, catchy slogans, and imagery that shows the product. Students are instructed to invent a new snack product, design its packaging, create a slogan, and develop either a print ad or TV commercial in groups of 2-3 to advertise the product. The package design should include the product name, slogan, colors, UPC code, and nutrition label.

1. Advertising What makes a good ad?

2. What are some commercials or print ads that you remember?

3. What do you need to make YOU the master?

4. What will get you out of a sticky situation?

5. Company slogans… Mountain Dew “Do the Dew!” McDonalds…. “I’m lovin it!” Nike “Just do it” Gilette “The best a man can get” Ford “Built Ford Tough” What makes a catchy slogan?

6. Spokes persons Athletes ie. Tiger Woods (Nike) Mascotts ie. Ronald McDonald (Mc D’s) Actors/actresses ex. Desparate Housewives such as Terry Hatcher (Nice and Easy) Pop singers ex. Jessica Simpson (skin product)

7. Print Ad’s Use a spokes person or model Can be drawn or a photographed Have the product visible in the add Have a slogan in the add Use bright colours and are interesting to look at ie. They catch your eye Make you want to buy the product Are easy to read in a few seconds

8. Examples of Print Ad’s

9. Assignment: Invent a new edible product Design a package for your product Think of a slogan for your product Create a print add or Create a commercial (in a group of 2 or 3) * group members would still do the first three steps on their own *

10. Product Information Create an edible product that kids (like you) would eat It could be a snack, a drink, or a new type of candy It shouldn’t be expensive to buy It should be available to buy at a variety of stores

11. Package Information Choose one of the box templates and trace it onto a rough piece of paper Or Invent your own package Or Trace the shape of an existing box ex. Smarties box and design it for your product

12. Package decoration Colour your package with pencil crayon Have the following on the package: A name A slogan Bright colours A UPC code A nutrition label (see example)

13. Don’t let this happen to you….

14. Everyone loves a bit of Magic