The document provides guidance for designing an advertising campaign for a new edible product for kids. It discusses key elements of effective slogans and print ads, such as using bright colors, catchy slogans, and imagery that shows the product. Students are instructed to invent a new snack product, design its packaging, create a slogan, and develop either a print ad or TV commercial in groups of 2-3 to advertise the product. The package design should include the product name, slogan, colors, UPC code, and nutrition label.