SlideShare a Scribd company logo
June 22, 2014
VCU
45 Main St #220 BKLN / 718 625 4843 / hugeinc.com
Business Strategy and
Planning.
June 19, 2014
Thank you.
Not So Much!
Everything becomes connected.
From our products.
To our cities.
Connected devices and identified objects
provide smart context and opportunities for
a value exchange.
Internet of
Things
Moore’s Law
Big Data & Analytics
Metcalfe’s Law
Source: Morgan Stanley
Are the applications just gimmicks?
No bad eggs.
Or are there real benefits?
Helping us drive better.
Our existence is being
quantified
Self-knowledge through self-tracking.
Self
Environment
Food
consumed, air
quality, location
States
Mood, heart
rate, arousal
Actions
Mental &
physical
performance;
behavior,
purchases
Source: Wikipedia & Huge
Tracking all sorts of activities.
Physical activity
Sleep quality
Caloric intake
Posture
Blood pressure
Location
Preferences
Commerce
Relationships
Communications
Intent
Seven out of ten adults track a health indicator.
60% of US adults say they track weight, diet or
exercise.
33% track health indicators like blood pressure,
blood sugar or sleep patterns.
12% track health indicators for a loved one.
Apple sells >20 self-tracking products.
Wearable technology tracks physical activity.
Diapers monitor functions…
We track our purchase history.
We track our relationships.
Where we have been.
What am I going to do?
In effect, people are digitizing
themselves.
What does this mean for
Planners and Strategists
and the brands and
businesses they work on?
27
Whatdoesthismean...
1.Philosophy.
2.Process.
3.People
Philosophy
What does mean …
Customers first.
Users first.
Brands are built on values, mission
and beliefs.
Brands are built on values, mission, beliefs
and capabilities.
Brands generate revenue by selling products.
Every product is the basis for selling a
continuous service.
Create campaigns.
Create and make things.
Participatory. Iterative. Valuable.
Strategists should be responsive.
Strategists should be responsive
and agile.
Process
What does this mean …
Strategic
Idea
Business Context
& Opportunity
Determining the business
context and isolating the
opportunity.
1. Imagine the digital business
2. Get the organization right
3. Force a realignment of resources
Imagining the digital
business.
Managing the shift:
Last decade was about adoption.
Ifyou’renotonline,
youdon’texist.
- Millennial (Huge user research)
Idon’tevenownacomputer.
- Millennial (Huge user research)
Whatdoyoumeanit’snoton?.
- Ken’s kids
$5.5 BTotalPizzaHutRevenue(2011)
$2.0 BTotalPizzaHutOnlineSales(2010)
100%
Restaurants
Marketing
Website
Restaurant as
billboard
Ecommerce
Old Model: Web drives to store.
New Model: Store drives to web.
Digital sales and customer service
Distributed manufacturing and fulfillment
5,000+ local
distribution points
Rapid delivery
Pizza Hut Business Model.
Digital sales and customer service
Distributed manufacturing and fulfillment
50+ local distribution
points
Rapid delivery
Amazon Business Model.
Ecommerce logistics companies
Amazon was built that way.
And Pizza Hut?
Online&Digital-InfluencedSalesasaPercentofOverallSales
Like it or not, everyone
is in the technology business.
AQuestion
What will your business look like
when it is 100%* digital?
*
Business model?
Customers?
Competitors?
Strategic partners?
Competitive advantage?
Organizational structure?
Resources and skillsets?
Leadershiptodayrequiresasearchfor
new,inherentbenefitsandadjacent
opportunities.
Extend value by exploiting the
native capabilities of the
channel.
Start with the user need and the new
behavior.
Challenge core business
model assumptions.
Challenge long-held core assumptions.
Do we really need these people?
Assess how context creates
value.
Delivering content at the point of
care.
Identify the best opportunities.
Understand the
user need (and the
numbers)
Organization &
capabilities.
Users expect a
consistent, smart
experience.
Yet companies still manage
development from the inside out.
Digital Org
Website
Digital Marketing
Social
Offline Org
Physical Stores
Offline Advertising
Mobile Org
Mobile Web
Apps
Companies should manage
user initiatives as integrated
products,
not siloed channels.
Defining the right digital organization
has never been easy.
1995 2000 2005 2010 2020
Emerged out of
central IT
Dedicated
Internet BU’s;
marketing led;
Spin-offs Centralized
services
Matrixed &
Fragmented
Integrated
Teams
The competencies required for
digital development keep getting
broader and more sophisticated.
Front-end
Developers
Back-end
Developers
Platform
SMEs
UX
VD
Business
Executives
Analytics
Digital
Marketing
Program
Mgmt.
Mobile
Developers
Offline
Marketing
SEO Social
Marketing
Specialized roles are proliferating.
Content
creators
Product
Managers
The mix of internal and external
resources adds to complexity.
Front-end
Developers
Back-end
Developers
Platform
SMEs
UX
VD
Analytics
Content
creators
Digital
Marketing
Program
Mgmt.
Mobile
Developers
Offline
Marketing
SEO
Social
Marketing
Product
Managers
Business
Executives
Digital businesses require agile
teams but still operate with
fragmented resources in isolated
silos.
Complexity, speed, and cost will drive
return to integrated teams.
Business Unit Executives
Front-end
Tech
UX
Product
Marketing
Dedicated
Resources
Back-end
Services
Analytics
Brand
Marketing
Shared
Resources
VDContent Mobile
Product Management
Key capabilities gaps.
Competency. Gaps.
• Product Management • Managing strategy and trade-offs
• Content Strategy • Authentic content authors
• Media creators
• Content strategists
• Social media • SMEs
• Managers, Editors, Analysts
• Analytics • Digital Analysts
• Data Scientists
• Mobile • SMEs
• Developers
• Technology • All…
To create great
digital experiences
build a product
organization.
Realigning
resources.
In aggregate companies are
underinvesting in digital.
Source: KPCB
Showing the value & ROI of digital
isn’t always straightforward.
• “What is the potential
impact to the business?”
• “What is wrong with the
current site?”
• “Why does it cost so much
to do this?”
• “How will this affect
existing revenues?”
• “Why can’t we add this feature
that I’ve seen on another
website to our site now?”
• “We don’t have enough
resources to support that
update now, it’ll take 12
months to get it in the queue”
Answering
“Why?”
Prioritizing
initiatives
Growing digital revenues often requires
cannibalization.
• Pricing
• Channel shift
• Elimination of traditional revenue streams
• Changing expectations of payback period/level of investment required
• Forced realignment of resources
Work flows to competency.
Organizations can accelerate
change by marrying top down
leadership and macro
re-allocation of resources with
emerging engines of growth.
Understanding and
applying the user need.
User Myth 1:
New insights exist
Insight = information + context
User Myth 2:
Research has all the answers
Data is a valuable crutch.
Clues are everywhere
Don’t ask observe
User myth 3
They know what they want
Technology creates expectations.
Expectations transfer behavior
Expectations lead to needs and desires
The Un-spoken Need
103
TheUnspokenNeed.
1.Solves a problem.
2.Sets expectations
3.Can be incremental
Go beyond the “Un-Met”
Aspire for the “Un-Known”
And you willfind the “Un-Spoken”
Defining the brand
capability.
What you stand for in the heart, mind and wallet of
the your user
Abrandis…
Tendency to overcomplicate
In truth brands are simple
109
Agoodbrandis.
1.Focus.
2.Meaning.
3.Conviction
Mission
What drives us
Beliefs
How we achieve the mission and vision
Vision
Define where we want to be
Mission
What drives us
Beliefs
How we achieve the mission and vision
Capability
What we enable for our user
Vision
Define where we want to be
What is a brand capability?
Addresses an Un-spoken need
It is active and participatory
It delivers the brand’s vision, mission and beliefs
Determine what the brand
should say, do and ENABLE
Aplanner’s role
Strategic
Idea
Business Context
& Opportunity
People
One size does not fit all
Encourage the T
Evolve roles and job descriptions
Cast people don’t assign roles
Experiment
Questions?
April 15, 2014
Nestle Capabilities Deck
45 Main St #220 BKLN / 718 625 4843 / hugeinc.com

More Related Content

What's hot

Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
Daniele Fiandaca
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
Idris Mootee
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy Toolbox
Julian Cole
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowHow Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
Amie Weller
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
mails2yamini
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
Julian Cole
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
Idris Mootee
 
Tbwa speech
Tbwa speechTbwa speech
Tbwa speech
Peterson Tran
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is Real
Ogilvy Consulting
 
Brand Strategy
Brand StrategyBrand Strategy
Brand Strategy
Dean Harris
 
Be Distinctive, Not Different
Be Distinctive, Not DifferentBe Distinctive, Not Different
Be Distinctive, Not Different
Percolate
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
Beloved Brands Inc.
 
Consumers insights
Consumers insightsConsumers insights
Consumers insights
Mitya Voskresensky
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
Idris Mootee
 
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
Startupbootcamp
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week One
Idris Mootee
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
Julian Cole
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
Ivan Chernopyatko
 
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyHow to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
United Adworkers
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
 

What's hot (20)

Inspiring Creativity
Inspiring CreativityInspiring Creativity
Inspiring Creativity
 
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.60 Minute Brand Strategist: Extended and updated hard cover NOW available.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.
 
Digital Strategy Toolbox
Digital Strategy ToolboxDigital Strategy Toolbox
Digital Strategy Toolbox
 
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't knowHow Brands Grow : A summary of Byron Sharp's book on what marketers don't know
How Brands Grow : A summary of Byron Sharp's book on what marketers don't know
 
Brand Strategy Toolkit
Brand Strategy ToolkitBrand Strategy Toolkit
Brand Strategy Toolkit
 
50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon50 planners to watch in 2014 - The Planning Salon
50 planners to watch in 2014 - The Planning Salon
 
60 Min Brand Strategist NEW
60 Min Brand Strategist NEW60 Min Brand Strategist NEW
60 Min Brand Strategist NEW
 
Tbwa speech
Tbwa speechTbwa speech
Tbwa speech
 
What's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is RealWhat's Next: Authenticity - The Struggle is Real
What's Next: Authenticity - The Struggle is Real
 
Brand Strategy
Brand StrategyBrand Strategy
Brand Strategy
 
Be Distinctive, Not Different
Be Distinctive, Not DifferentBe Distinctive, Not Different
Be Distinctive, Not Different
 
Creative Brief Workshop
Creative Brief WorkshopCreative Brief Workshop
Creative Brief Workshop
 
Consumers insights
Consumers insightsConsumers insights
Consumers insights
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
 
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
A startup’s guide to brand strategy: 4 steps to bootstrap human-centered desi...
 
Brand Masterclass Week One
Brand Masterclass Week OneBrand Masterclass Week One
Brand Masterclass Week One
 
Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014Digital Strategy Toolbox 2014
Digital Strategy Toolbox 2014
 
Martin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAILMartin Weigel- How to (not) FAIL
Martin Weigel- How to (not) FAIL
 
How to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild AlchemyHow to Create a Killer Creative Brief with Wild Alchemy
How to Create a Killer Creative Brief with Wild Alchemy
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
 

Viewers also liked

Brand Workshop Outline
Brand Workshop OutlineBrand Workshop Outline
Brand Workshop Outline
adampurvis
 
Branding Workshop
Branding WorkshopBranding Workshop
Branding Workshop
Marc Binkley
 
Brand Positioning Development Workshop
Brand Positioning Development WorkshopBrand Positioning Development Workshop
Brand Positioning Development Workshop
HawkPartners
 
The Strategic Designer Brand Strategy Development Workshop
The Strategic Designer Brand Strategy Development WorkshopThe Strategic Designer Brand Strategy Development Workshop
The Strategic Designer Brand Strategy Development Workshop
dbholston
 
The Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for StartupsThe Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for Startups
patrickjwoods
 
Brand Positioning Workshop
Brand Positioning WorkshopBrand Positioning Workshop
Brand Positioning Workshop
Beloved Brands Inc.
 
Brand strategy
Brand strategyBrand strategy
Brand strategy
Andy Chou
 
From product brands to concept brands the evolution of brand management
From product brands to concept brands  the evolution of brand managementFrom product brands to concept brands  the evolution of brand management
From product brands to concept brands the evolution of brand management
Drthomasbrand Limited
 
STRATEGIC MARKETING PLAN AND AUDIT - BURTS BEES
STRATEGIC MARKETING PLAN AND AUDIT - BURTS BEESSTRATEGIC MARKETING PLAN AND AUDIT - BURTS BEES
STRATEGIC MARKETING PLAN AND AUDIT - BURTS BEES
Seanpaul Walsh
 
Naming a brand
Naming a brandNaming a brand
Naming a brand
Viswanathan Ganapathy
 
How to Run a Brand Strategy Workshop
How to Run a Brand Strategy WorkshopHow to Run a Brand Strategy Workshop
How to Run a Brand Strategy Workshop
Jessica Bogart
 
Brand strategy deck design
Brand strategy deck designBrand strategy deck design
Brand strategy deck design
Ishita Biswas
 
Brand Masterclass Week Four
Brand Masterclass Week FourBrand Masterclass Week Four
Brand Masterclass Week Four
Idris Mootee
 
Brand strategy- Customer experience re-design for a financial services firm
Brand strategy- Customer experience re-design for a financial services firmBrand strategy- Customer experience re-design for a financial services firm
Brand strategy- Customer experience re-design for a financial services firm
LeapFrogStrategy
 
Brand Strategy Document - Eternal Uprising
Brand Strategy Document - Eternal UprisingBrand Strategy Document - Eternal Uprising
Brand Strategy Document - Eternal Uprising
Sean Taylor
 
Chango Case Study
Chango Case StudyChango Case Study
Chango Case Study
The_Real_HRGuru
 
The Hootsuite Employer Brand Playbook
The Hootsuite Employer Brand PlaybookThe Hootsuite Employer Brand Playbook
The Hootsuite Employer Brand Playbook
Hootsuite
 
Brand Masterclass Week Six
Brand Masterclass Week SixBrand Masterclass Week Six
Brand Masterclass Week Six
Idris Mootee
 
Personal Brand Consultant Brand Book
Personal Brand Consultant Brand BookPersonal Brand Consultant Brand Book
Personal Brand Consultant Brand Book
Kaye Putnam
 

Viewers also liked (19)

Brand Workshop Outline
Brand Workshop OutlineBrand Workshop Outline
Brand Workshop Outline
 
Branding Workshop
Branding WorkshopBranding Workshop
Branding Workshop
 
Brand Positioning Development Workshop
Brand Positioning Development WorkshopBrand Positioning Development Workshop
Brand Positioning Development Workshop
 
The Strategic Designer Brand Strategy Development Workshop
The Strategic Designer Brand Strategy Development WorkshopThe Strategic Designer Brand Strategy Development Workshop
The Strategic Designer Brand Strategy Development Workshop
 
The Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for StartupsThe Brand Strategy Canvas: a One-Page Strategy for Startups
The Brand Strategy Canvas: a One-Page Strategy for Startups
 
Brand Positioning Workshop
Brand Positioning WorkshopBrand Positioning Workshop
Brand Positioning Workshop
 
Brand strategy
Brand strategyBrand strategy
Brand strategy
 
From product brands to concept brands the evolution of brand management
From product brands to concept brands  the evolution of brand managementFrom product brands to concept brands  the evolution of brand management
From product brands to concept brands the evolution of brand management
 
STRATEGIC MARKETING PLAN AND AUDIT - BURTS BEES
STRATEGIC MARKETING PLAN AND AUDIT - BURTS BEESSTRATEGIC MARKETING PLAN AND AUDIT - BURTS BEES
STRATEGIC MARKETING PLAN AND AUDIT - BURTS BEES
 
Naming a brand
Naming a brandNaming a brand
Naming a brand
 
How to Run a Brand Strategy Workshop
How to Run a Brand Strategy WorkshopHow to Run a Brand Strategy Workshop
How to Run a Brand Strategy Workshop
 
Brand strategy deck design
Brand strategy deck designBrand strategy deck design
Brand strategy deck design
 
Brand Masterclass Week Four
Brand Masterclass Week FourBrand Masterclass Week Four
Brand Masterclass Week Four
 
Brand strategy- Customer experience re-design for a financial services firm
Brand strategy- Customer experience re-design for a financial services firmBrand strategy- Customer experience re-design for a financial services firm
Brand strategy- Customer experience re-design for a financial services firm
 
Brand Strategy Document - Eternal Uprising
Brand Strategy Document - Eternal UprisingBrand Strategy Document - Eternal Uprising
Brand Strategy Document - Eternal Uprising
 
Chango Case Study
Chango Case StudyChango Case Study
Chango Case Study
 
The Hootsuite Employer Brand Playbook
The Hootsuite Employer Brand PlaybookThe Hootsuite Employer Brand Playbook
The Hootsuite Employer Brand Playbook
 
Brand Masterclass Week Six
Brand Masterclass Week SixBrand Masterclass Week Six
Brand Masterclass Week Six
 
Personal Brand Consultant Brand Book
Personal Brand Consultant Brand BookPersonal Brand Consultant Brand Book
Personal Brand Consultant Brand Book
 

Similar to Business Strategy + Brand Strategy

Argyle CMO Summit 2015
Argyle CMO Summit 2015 Argyle CMO Summit 2015
Argyle CMO Summit 2015
Mathew Sweezey
 
I Love APIs Europe 2015: Business Sessions
I Love APIs Europe 2015: Business SessionsI Love APIs Europe 2015: Business Sessions
I Love APIs Europe 2015: Business Sessions
Apigee | Google Cloud
 
Data Driven Culture with Slalom's Director of Analytics
Data Driven Culture with Slalom's Director of AnalyticsData Driven Culture with Slalom's Director of Analytics
Data Driven Culture with Slalom's Director of Analytics
Promotable
 
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessThe Data Driven Enterprise - Roadmap to Big Data & Analytics Success
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
BigInsights
 
Data Driven Marketing: the DNA of customer orientated companies
Data Driven Marketing: the DNA of customer orientated companiesData Driven Marketing: the DNA of customer orientated companies
Data Driven Marketing: the DNA of customer orientated companies
Good Rebels
 
DevDigital Presentation: How Much Are Your Digital Assets Worth?
DevDigital Presentation: How Much Are Your Digital Assets Worth?DevDigital Presentation: How Much Are Your Digital Assets Worth?
DevDigital Presentation: How Much Are Your Digital Assets Worth?
maggiedevdig
 
How To Lead Digital Transformations
How To Lead Digital Transformations How To Lead Digital Transformations
How To Lead Digital Transformations
Faisal Hoque
 
Creating Exceptional Patient Journeys in a Digital World
Creating Exceptional Patient Journeys in a Digital WorldCreating Exceptional Patient Journeys in a Digital World
Creating Exceptional Patient Journeys in a Digital World
Bluespire Marketing
 
Developing a cult of analytics
Developing a cult of analyticsDeveloping a cult of analytics
Developing a cult of analytics
Steve Jackson
 
Big data can be used at SME's too
Big data can be used at SME's tooBig data can be used at SME's too
Big data can be used at SME's too
George Antony
 
The 20 best tech companies to work for in 2019
The 20 best tech companies to work for in 2019The 20 best tech companies to work for in 2019
The 20 best tech companies to work for in 2019
Insights success media and technology pvt ltd
 
How GetNinjas uses data to make smarter product decisions
How GetNinjas uses data to make smarter product decisionsHow GetNinjas uses data to make smarter product decisions
How GetNinjas uses data to make smarter product decisions
Bernardo Srulzon
 
Revealing B2B Digital Marketers biggest challenges
Revealing B2B Digital Marketers biggest challengesRevealing B2B Digital Marketers biggest challenges
Revealing B2B Digital Marketers biggest challenges
idio Ltd
 
Unlock the Value of Usage Data
Unlock the Value of Usage DataUnlock the Value of Usage Data
Unlock the Value of Usage Data
Kissmetrics on SlideShare
 
Customer Insight PowerPoint Presentation Slides
Customer Insight PowerPoint Presentation Slides Customer Insight PowerPoint Presentation Slides
Customer Insight PowerPoint Presentation Slides
SlideTeam
 
Harvesting the value from Advanced Analytics
Harvesting the value from Advanced AnalyticsHarvesting the value from Advanced Analytics
Harvesting the value from Advanced Analytics
Jaap Vink
 
Enterprise digital transformation
Enterprise digital transformationEnterprise digital transformation
Enterprise digital transformation
Sunil Maulik
 
Customer Insight Powerpoint Presentation Slides
Customer Insight Powerpoint Presentation SlidesCustomer Insight Powerpoint Presentation Slides
Customer Insight Powerpoint Presentation Slides
SlideTeam
 
How data empowers member-centric transformation
How data empowers member-centric transformationHow data empowers member-centric transformation
How data empowers member-centric transformation
Andy Arends
 
How Data Empowers the Member-Centric Enterprise (AHIP Presentation)
How Data Empowers the Member-Centric Enterprise (AHIP Presentation)How Data Empowers the Member-Centric Enterprise (AHIP Presentation)
How Data Empowers the Member-Centric Enterprise (AHIP Presentation)
Mandi Bishop
 

Similar to Business Strategy + Brand Strategy (20)

Argyle CMO Summit 2015
Argyle CMO Summit 2015 Argyle CMO Summit 2015
Argyle CMO Summit 2015
 
I Love APIs Europe 2015: Business Sessions
I Love APIs Europe 2015: Business SessionsI Love APIs Europe 2015: Business Sessions
I Love APIs Europe 2015: Business Sessions
 
Data Driven Culture with Slalom's Director of Analytics
Data Driven Culture with Slalom's Director of AnalyticsData Driven Culture with Slalom's Director of Analytics
Data Driven Culture with Slalom's Director of Analytics
 
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
The Data Driven Enterprise - Roadmap to Big Data & Analytics SuccessThe Data Driven Enterprise - Roadmap to Big Data & Analytics Success
The Data Driven Enterprise - Roadmap to Big Data & Analytics Success
 
Data Driven Marketing: the DNA of customer orientated companies
Data Driven Marketing: the DNA of customer orientated companiesData Driven Marketing: the DNA of customer orientated companies
Data Driven Marketing: the DNA of customer orientated companies
 
DevDigital Presentation: How Much Are Your Digital Assets Worth?
DevDigital Presentation: How Much Are Your Digital Assets Worth?DevDigital Presentation: How Much Are Your Digital Assets Worth?
DevDigital Presentation: How Much Are Your Digital Assets Worth?
 
How To Lead Digital Transformations
How To Lead Digital Transformations How To Lead Digital Transformations
How To Lead Digital Transformations
 
Creating Exceptional Patient Journeys in a Digital World
Creating Exceptional Patient Journeys in a Digital WorldCreating Exceptional Patient Journeys in a Digital World
Creating Exceptional Patient Journeys in a Digital World
 
Developing a cult of analytics
Developing a cult of analyticsDeveloping a cult of analytics
Developing a cult of analytics
 
Big data can be used at SME's too
Big data can be used at SME's tooBig data can be used at SME's too
Big data can be used at SME's too
 
The 20 best tech companies to work for in 2019
The 20 best tech companies to work for in 2019The 20 best tech companies to work for in 2019
The 20 best tech companies to work for in 2019
 
How GetNinjas uses data to make smarter product decisions
How GetNinjas uses data to make smarter product decisionsHow GetNinjas uses data to make smarter product decisions
How GetNinjas uses data to make smarter product decisions
 
Revealing B2B Digital Marketers biggest challenges
Revealing B2B Digital Marketers biggest challengesRevealing B2B Digital Marketers biggest challenges
Revealing B2B Digital Marketers biggest challenges
 
Unlock the Value of Usage Data
Unlock the Value of Usage DataUnlock the Value of Usage Data
Unlock the Value of Usage Data
 
Customer Insight PowerPoint Presentation Slides
Customer Insight PowerPoint Presentation Slides Customer Insight PowerPoint Presentation Slides
Customer Insight PowerPoint Presentation Slides
 
Harvesting the value from Advanced Analytics
Harvesting the value from Advanced AnalyticsHarvesting the value from Advanced Analytics
Harvesting the value from Advanced Analytics
 
Enterprise digital transformation
Enterprise digital transformationEnterprise digital transformation
Enterprise digital transformation
 
Customer Insight Powerpoint Presentation Slides
Customer Insight Powerpoint Presentation SlidesCustomer Insight Powerpoint Presentation Slides
Customer Insight Powerpoint Presentation Slides
 
How data empowers member-centric transformation
How data empowers member-centric transformationHow data empowers member-centric transformation
How data empowers member-centric transformation
 
How Data Empowers the Member-Centric Enterprise (AHIP Presentation)
How Data Empowers the Member-Centric Enterprise (AHIP Presentation)How Data Empowers the Member-Centric Enterprise (AHIP Presentation)
How Data Empowers the Member-Centric Enterprise (AHIP Presentation)
 

More from VCU Brandcenter

The Evolving Role of Advertising
The Evolving Role of AdvertisingThe Evolving Role of Advertising
The Evolving Role of Advertising
VCU Brandcenter
 
The Future of Strategy
The Future of StrategyThe Future of Strategy
The Future of Strategy
VCU Brandcenter
 
Lessons from Some of the Most Innovative Brands
Lessons from Some of the Most Innovative BrandsLessons from Some of the Most Innovative Brands
Lessons from Some of the Most Innovative Brands
VCU Brandcenter
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
VCU Brandcenter
 
Anatomy of the Oreo Campaign
Anatomy of the Oreo CampaignAnatomy of the Oreo Campaign
Anatomy of the Oreo Campaign
VCU Brandcenter
 
Chasing Insights with Google
Chasing Insights with GoogleChasing Insights with Google
Chasing Insights with Google
VCU Brandcenter
 
UX AT Work: Experience Design Principles for an Agency World
UX AT Work: Experience Design Principles for an Agency WorldUX AT Work: Experience Design Principles for an Agency World
UX AT Work: Experience Design Principles for an Agency World
VCU Brandcenter
 
BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond Advertising
BE YOUR OWN CLIENT: Monetizing Your Agency's  Creativity Beyond AdvertisingBE YOUR OWN CLIENT: Monetizing Your Agency's  Creativity Beyond Advertising
BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond Advertising
VCU Brandcenter
 
CD... The Second Hardest Job in the Agency
CD... The Second Hardest Job in the AgencyCD... The Second Hardest Job in the Agency
CD... The Second Hardest Job in the Agency
VCU Brandcenter
 
The Business of Creativity
The Business of Creativity The Business of Creativity
The Business of Creativity
VCU Brandcenter
 
WWBD?
WWBD?WWBD?
Hackathon
HackathonHackathon
Hackathon
VCU Brandcenter
 
Which Half is Wasted?
Which Half is Wasted?Which Half is Wasted?
Which Half is Wasted?
VCU Brandcenter
 
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
VCU Brandcenter
 
What Creativity Needs From Planning
What Creativity Needs From PlanningWhat Creativity Needs From Planning
What Creativity Needs From Planning
VCU Brandcenter
 
What Technology Wants from Planning
What Technology Wants from PlanningWhat Technology Wants from Planning
What Technology Wants from Planning
VCU Brandcenter
 

More from VCU Brandcenter (16)

The Evolving Role of Advertising
The Evolving Role of AdvertisingThe Evolving Role of Advertising
The Evolving Role of Advertising
 
The Future of Strategy
The Future of StrategyThe Future of Strategy
The Future of Strategy
 
Lessons from Some of the Most Innovative Brands
Lessons from Some of the Most Innovative BrandsLessons from Some of the Most Innovative Brands
Lessons from Some of the Most Innovative Brands
 
What is Comms Planning?
What is Comms Planning?What is Comms Planning?
What is Comms Planning?
 
Anatomy of the Oreo Campaign
Anatomy of the Oreo CampaignAnatomy of the Oreo Campaign
Anatomy of the Oreo Campaign
 
Chasing Insights with Google
Chasing Insights with GoogleChasing Insights with Google
Chasing Insights with Google
 
UX AT Work: Experience Design Principles for an Agency World
UX AT Work: Experience Design Principles for an Agency WorldUX AT Work: Experience Design Principles for an Agency World
UX AT Work: Experience Design Principles for an Agency World
 
BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond Advertising
BE YOUR OWN CLIENT: Monetizing Your Agency's  Creativity Beyond AdvertisingBE YOUR OWN CLIENT: Monetizing Your Agency's  Creativity Beyond Advertising
BE YOUR OWN CLIENT: Monetizing Your Agency's Creativity Beyond Advertising
 
CD... The Second Hardest Job in the Agency
CD... The Second Hardest Job in the AgencyCD... The Second Hardest Job in the Agency
CD... The Second Hardest Job in the Agency
 
The Business of Creativity
The Business of Creativity The Business of Creativity
The Business of Creativity
 
WWBD?
WWBD?WWBD?
WWBD?
 
Hackathon
HackathonHackathon
Hackathon
 
Which Half is Wasted?
Which Half is Wasted?Which Half is Wasted?
Which Half is Wasted?
 
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
The 10 Fallacies, Myths and Legends of Planning for Digital – With an Extra S...
 
What Creativity Needs From Planning
What Creativity Needs From PlanningWhat Creativity Needs From Planning
What Creativity Needs From Planning
 
What Technology Wants from Planning
What Technology Wants from PlanningWhat Technology Wants from Planning
What Technology Wants from Planning
 

Recently uploaded

Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Giorgio Chiesa
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
5ys5mvlp
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
vishc81
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
elizabethella096
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Amsive
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
william charnock
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Navah Hopkins
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
MichaelGiles34
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
complete knowledge
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 

Recently uploaded (20)

Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan Brock
 
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
 
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
 
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
 
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxINTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
 
DCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptxDCC Technology Intro Slides June 2024.pptx
DCC Technology Intro Slides June 2024.pptx
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
 
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
 
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven KingpdfPractical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
 
Learn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginnerLearn more about affiliate marketing as a beginner
Learn more about affiliate marketing as a beginner
 
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 

Business Strategy + Brand Strategy