Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
ย
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
ย
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
This power point presentation contain mainly- Aims and Objectives,Defโ of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
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ยฉ 2023 SlideShare from Scribd
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ย
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
Discusses about the different media of Advertising use, and the the kinds of Advertising. This slideshow particularly discusses Interactive advertsing, most particularly Kiosks, and Point of Purchase. It also discusses about the difference between Product and Non-Product Advertising, Commercial and Non-commercial Advertising, and Awareness Advertsing.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planningโMedia objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
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3. Print Advertising
โข Definition: If an advertisement is printed on
paper, be it newspapers, magazines,
brochures,fliers that would be considered a
portable printed medium, then it comes under
the banner of print advertising.
โข Provides more and detailed information. For
example, people who cannot afford a TV or no
time rely on newspapers for accurate news and
therefore advertisements can easily reach to
these audiences
7. Outdoor advertising
โข Advertising on bill boards or signboards,
outside of a building and often by the
roadside.
โข The billboard advertising is very popular
however has to be really terse and catchy in
order to grab the attention of the passers by
9. Broadcast advertising
โข Broadcast advertising is a very popular
advertising medium that constitutes of several
branches like television, radio or the Internet
โข Television advertisements have been very
popular ever since they have been introduced.
โข The cost of television advertising often depends
on the duration of the advertisement, the time of
broadcast (prime time/peak time), and of course
the popularity of the television channel on which
the advertisement is going to be broadcasted.
10. Covert Advertising
โข Covert advertising is a unique kind of advertising
in which a product or a particular brand is
incorporated in some entertainment and media
channels like movies, television shows or even
sports.
โข Some of the famous examples for this sort of
advertising have to be the appearance of brand
Nokia which is displayed on Tom Cruiseโs phone
in the movie Minority Report, or the use of
Cadillac cars in the movie Matrix Reloaded.
11. Surrogate Advertising
โข Surrogate advertising is prominently seen in cases
where advertising a particular product is banned
by law.
โข Advertisement for products like cigarettes or
alcohol which are injurious to heath are
prohibited by law in several countries and hence
these companies have to come up with several
other products that might have the same brand
name and indirectly remind people of the
cigarettes or beer bottles of the same brand
12. Continuedโฆโฆโฆโฆ.
Common examples :
โข include Fosters and Kingfisher beer brands, which
are often seen to promote their brand with the
help of surrogate advertising.
โข The Health Minister had challenged the name of
the Bangalore Indian Premier League (IPL) cricket
team, โRoyal Challengersโ, which was such an
obvious and blatant form of surrogate advertising
for liquor brand โRoyal Challengeโ.
13. Public Service Advertising
โข Public service advertising is a technique that
makes use of advertising as an effective
communication medium to convey socially
relevant messaged about important matters.
โข Examples : AIDS, energy conservation, political
integrity, deforestation, illiteracy, poverty and
so on.
14. Celebrity Advertising
โข Although the audience is getting smarter and
smarter and the modern day consumer
getting immune to the exaggerated claims
made in a majority of advertisements, there
exist a section of advertisers that still bank
upon celebrities and their popularity for
advertising their products.