The document discusses branding and messaging strategies for non-profits. It provides information on developing an organizational identity through articulating a vision, mission, values, and personality. It gives examples of effective vision and mission statements. The document also discusses a case study of rebranding efforts for the Woodland Park Zoo to modernize its identity and position it as a conservation leader through engaging educational experiences. The zoo's new vision is for a world where communities protect animals and habitats to create a sustainable future, and its mission is to save animals through conservation leadership and engaging experiences that inspire learning, care, and action.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
The Creative Brief frames the strategy and positioning so your Agency can creatively express the brand promise through communication.
1, Marketing Execution must impact the brand’s consumers in a way that puts your brand in a stronger business position. The Creative Brief is the bridge between the brand strategy and the execution.
2. Through our Brand Positioning workshop, you will have all the homework on the brand needed to set up the transformation into a succinct 1-page Creative Brief that will focus, inspire and challenge a creative team to make great work.
3. The hands-on Creative Brief workshop explores best in class methods for writing the brief’s objective, target market, consumer insights, main message stimulus and the desired consumer response.
4. Brand Leaders walk away from the session with a ready-to-execute Creative Brief.
What is Influencer Marketing?
Why Influencer Marketing?
Advantages of Influencer Marketing?
How to use Influencer Marketing?
Case Studies on Successful Influencer Marketing?
How to write your first influencer marketing strategy presentation.Webfluential Global
Every brand in the world should have an Influencer Marketing element to their overall marketing strategy. The next six (6) chapters will walk you through the detail of how to build your first Influencer Marketing strategy from scratch.
Social Media Marketing Agency Sales Deck - Vulpine InteractiveDerric Haynie
Here's what we are all about and how we help exciting brands grow passionate fan bases on social media. Learn more about the problems we solve, who we serve, our services and prices, and what makes us unique in this industry. Interested in partnering with us? Contact derric.haynie@gmail.com.
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when?
Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define
the brand.
Here a practical guide to help you outline a successful Brand strategy.
Diana Mae K.(formerly, Diana Mae Fernandez) has worked with thousands of start-ups over the last 14 years. Through her entire career, her main focus has always been a company's bottomline.
Whether that bottomline is increasing profitability, expanding into larger markets, or raising capital. We believe that in order for a company to qualify for investor funding, they have to be presented in the best light.
Partnering with Diana Mae K., and her incubator, Catapult Capital will give you direct access on how to properly launch your start-up to become funding attractive.
Please email all inquiries directly at: diana@dianamaek.com.
+ instagram: @dianamaek
+ facebook: /dianamaek
+ twitter: @dianamaek_
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
Expanding the Circle of Success by Establishing a Network of Community Resour...Charles Betterton
Introduction to Expanding the Circle of Success for Solving Social, Economic and Environmental Challenges by Establishing a Network of Community Economic Development Benefit Corporations, B Corps and CAN DO! CED Resource Centers and Generating Equity Capital through the Crowd Funding Provisions of the JOBS Act
A brief overview of the IMPRiNT Digital Agency capabilities and services. We help clients maximize their growth and potential through digital development and marketing. A few of our key services include website development, web design, seo (search engine optimization), user interface design, social media marketing, and online media buying for mobile and web. More on our services at www.imprint.la.
There has been much debate about the power, effectiveness and longevity of influencers. As social media platforms change, the realms of how influencers work with brands change - and the surrounding regulation evolves to keep up. Companies must understand how to harness influencer needs, and how to genuinely matter to people
A brand strategy is a plan for brand management that answers the big questions: who, where, why, what and when?
Building a strong brand requires a continuous commitment to excellence and an understanding of the qualities that define
the brand.
Here a practical guide to help you outline a successful Brand strategy.
Diana Mae K.(formerly, Diana Mae Fernandez) has worked with thousands of start-ups over the last 14 years. Through her entire career, her main focus has always been a company's bottomline.
Whether that bottomline is increasing profitability, expanding into larger markets, or raising capital. We believe that in order for a company to qualify for investor funding, they have to be presented in the best light.
Partnering with Diana Mae K., and her incubator, Catapult Capital will give you direct access on how to properly launch your start-up to become funding attractive.
Please email all inquiries directly at: diana@dianamaek.com.
+ instagram: @dianamaek
+ facebook: /dianamaek
+ twitter: @dianamaek_
Digital Marketing Strategy for Cedars Sinai Knowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Thessaloniki (January '22), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
An overview of the types of brand architecture. A brand architecture needs to align to the corporate's overall brand strategy. It needs to be robust and have the ability to grow and adapt.
This is our brand management training workshop on brand positioning. Your brand positioning statement defines the target market, consumer benefits, both functional and emotional, as well as support points.
Expanding the Circle of Success by Establishing a Network of Community Resour...Charles Betterton
Introduction to Expanding the Circle of Success for Solving Social, Economic and Environmental Challenges by Establishing a Network of Community Economic Development Benefit Corporations, B Corps and CAN DO! CED Resource Centers and Generating Equity Capital through the Crowd Funding Provisions of the JOBS Act
12 Small Businesses That Found Success on Social MediaHootsuite
After years of speaking with our small business customers to address the challenges and highlight successes of social media, patterns are beginning to form. We wanted to highlight the overlapping and individual social media goals of businesses industry-wide—not only to recognize their successes, but also to inspire others through examples. After all, 78% of consumers say that social messages from businesses influence their purchases. Here’s a presentation that showcases 12 small businesses who found success on social media.
Focusing on three areas essential to nonprofit success in the era of online giving: participatory programs, new younger donors, and communicating one's story. Produced as a training by Reggie Woolery of 'Arts4Good' for participants in "Give Big San Bernardino County 2015" campaign.
The Three C's - Culture, Collaboration & Creative LeadershipAdam Stone
This presentation (I delivered at UNSW Art & Design) provides students with an insight into how successful creative agencies and experience design studios apply culture, collaboration and creative leadership to their work.
Running head RHETORICAL ANALYSIS OF A VISUAL TEXT .docxtoltonkendal
Running head: RHETORICAL ANALYSIS OF A VISUAL TEXT 1
RHETORICAL ANALYSIS OF A VISUAL TEXT 2
Rhetorical Analysis of a Visual Text
Abbas Alnakhli
EWU
Rhetorical Analysis of a Visual Text
Visual documents communicate through images or interaction of text and images. A rhetorical analysis of such hopes to unravel how communication is achieved in the rhetorical situation involving the audience, the context, the purpose of the message , the rhetorical appeals as well as use of color and text in the document. The document on analysis is the giant entertainment company Walt Disney Company logo. It is a corporation with theme parks for instance Disneyland and several hit movies to their name. Their logo has evolved overtime starting with their famous Cinderella castle with an Arcing line overhead in 1995 and to their most current one that aims to give a feel to real distinguishing features to the castle by including widows and balconies. The current logo serves to be more eye catching to the average viewer when in online or offline mode hence a wider audience. The earlier one (1995) appealed to the children with its sense of imagination and fantasy.
Disney uses geographic demographic which refers to part of a country, the market density and/or size, a region of the world or the climate; to locate their target market. They apply this knowledge in making decisions such as where to locate their theme parks (Disney World and Disney Land). Some of their selected locations are in the United States, Japan and Europe among others, which are part of the most visited places. They use demographic segmentation which includes gender, age, income or even ethnic background which helps them determine which place are the best to place their chain stores and which are the best in terms of movie distribution. With the knowledge of demographic segmentation, they are able to determine what kind of movie suites who and what to create.
Disney targets children and their families; for small children they have animation films and toys. For older kids and teens it has Disney channel, radio Disney and their live action films such as Pirates of the Caribbean which also attracts the adults. Disney theme parks carefully consider the joy and amusement of a family as a whole. Moreover, the Disney store has its personal décor department which seeks to satisfy the needs and wants of the parents and their children. It has expanded its market by targeting younger girls through their Disney princess sector; Cinderella, Snow white, Sleeping beauty, Rapunzel and others,
The fantastical look of the logo makes it easy for people to identify with Walt Disney this has propelled it to high heights, Parents will mostly consider buy their kids movies with the Disney brand. One of its logos showed a revolving Mickey Mouse while it showcased th ...
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
This is part of a persuasive writing project for my seventh grade English class. It's a great way to practice making every word count and getting your point across. Works great with idealist.org
Young Arab Leaders's mission is to create and foster leaders in the Arab World. Through their initiatives, they promote leadership, entrepreneurship, and public/private sector cooperation, all of which focus on regional capacity building.
During the 2014 – 2015 period, Young Arab Leaders (YAL) developed 15 business workshops & 3 entrepreneurship initiatives, providing skills and training to approximately 600 young people, entrepreneurs, and business delegates in the UAE.
YAL ran workshop series known as Entrepreneur Journey Series (EJS). EJS is half-talk half-workshop running throughout 2015 aimed at educating & providing entrepreneurs with tools to launch or scale their startups.
Every month, they present a unique topic to their startup community with top caliber mentors & speakers.
This month, June, they are focusing on a "Marketing & Communication Strategy for your Startup".
I have been invited to share my expertise with YAL's startups & upcoming entrepreneurs on the 15th of June at In5 Innovation Centre.
Never before has our promise of ‘Building Brave Brands’ been more relevant. Now is not the time to play it safe, because your best defence in crisis is creativity.
From our homes in London and Dubai, we reflected on how the pandemic has redefined society and how brands are responding to disruption.
Welcome to the New, Never Normal, JansenHarris’ point of view on the age we’re living through. Built through collaboration by incorporating the perspectives of our team, we’ve gone deep to discover and map this new territory.
We invite you to explore what’s next with us.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. “The idea of brand extends much further than a
logo, website or color scheme. A brand is a
psychological construct held in the minds of all
those aware of the branded product, person,
organization, or movement.”
3. What is
messaging?
Developing a solid identity to lead visual
brand development, enhance organizational
culture and build brand equity
Articulating an organizational profile:
vision, mission, values, objectives, position,
and personality.
6. VISION:
the idea that originally
sparked the creation of the
organization + the notion of a
better world that might be
achieved
Vision requires courage.
Big ideas, enterprises, products, and services are
sustained by organizations who have the ability to
imagine what others cannot see and the tenacity to
deliver what they believe is possible.
7. Vision Examples:
Our vision is to be earth's most customer
centric company; to build a place where
people can come to find and discover anything
they might want to buy online.
Our vision is a world in which every person
enjoys all of the human rights enshrined in the
Universal Declaration of Human Rights and
other international human rights instruments.
Global diversity and inclusion is an integral and
inherent part of our culture, fueling our
business growth while allowing us to attract,
develop, and retain this best talent, to be more
innovative in the products and services we
develop, in the way we solve problems, and in
the way we serve the needs of an increasingly
global and diverse customer and partner base.
9. A VISION FOR THE FUTURE:
Create a “resume” for your organization--ten years from now
10. the expression of what this organization will do
(how the vision will be achieved)
11. Mission Statement Examples
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
To create content that educates, informs and
inspires. To do this, PBS offers programming
that expands the minds of children,
documentaries that open up new worlds, non-
commercialized news programs that keep
citizens informed on world events and cultures
and programs that expose America to the
worlds of music, theater, dance and art.
The mission of Feeding America is to feed
America’s hungry through a nationwide
network of member food banks and engage our
country in the fight to end hunger
12. Creating a Mission Statement
1. What does your company really do?
2. Four key elements to include:
value
inspiration
plausibility
specificity
3. Keep it short and sweet
Consider designing two mission statements,
short-term vs. long term
13. Organization X serves (constituent groups)
by (definition of the business)
Organization X is different from (competitor)
Because of (point of differentiation)
OR
(Constituent group) needs (insight/why).
(Organization X) provides (differentiated solution)
Mission mad-libs:
18. BACKGROUND
In the late 1880s, wealthy mill owner Guy Carleton Phinney
purchased a large stake of land north of Seattle, near Green
Lake. On it he built a large English-style manor. He also built a
menagerie, leading to what would become the Woodland Park
Zoo.
19. GOALS:
Take the zoo’s identity into the 21st century by:
• Repositioning them as a fun, educational experience for visitors and as a
serious conservation leader, locally and world-wide
• Streamline identity and naming system to establish a more cohesive and
manageable program
• Establishing a brand platform to leverage it into a successful capital
campaign
110 years later, the zoo approached Phinney Bischoff Design house to help
develop a new brand-positioning and capital campaign strategy.
20. “We began with internal stakeholder interviews and
collected countless stories about the value of the
zoo to children and their families. The stories of kids
making connections with animals, feeling
empowered by knowledge, understanding
ecosystems, and taking action as young
philanthropists were inspirational.”
21.
22. a world where people and communities
protect animals and conserve their
habitats to create a sustainable future
VISION:
23. MISSION:
Woodland Park Zoo saves
animals and their habitats
through conservation
leadership and engaging
experiences, inspiring
people to learn, care and
act
24. “The most challenging brand attribute to
communicate was the zoo's transportive
experience—being somewhere else in the world
and what the zoo does beyond its 92 acres.”