Advertising

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The document outlines the process of creating an advertisement from visualization to final copy. It involves: 1) Visualization - the initial mental process of envisioning how elements like headlines, images, text will be arranged. 2) Thumbnails - rough sketches of layout options showing element placement. 3) Selecting the best thumbnail and expanding it into a rough layout at actual size. 4) Refining the rough into a comprehensive with finished text, images before creating the final artwork.

Education Business Technology

Advertising Construction of Advertisement

Steps in translating Advertising message into Copy ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Thinking process the adve tiser is now visulating

Elements of the advertisement which visualizer will visualize ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Process of Visualization ,[object Object]

Transformation from Visualization to Layout ,[object Object],[object Object]

Rough to Comprehensive ,[object Object],[object Object]

Journey from Visualization to final Copy

Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them. The message conveyed through advertising appeals influences the purchasing decisions of consumers. Advertising uses appeals as a way of persuading people to buy certain products. Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.

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Advertising

1. Advertising Construction of Advertisement

10. Example of thumbnail

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18. Journey from Visualization to final Copy

Advertising

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