Facebook is introducing Timeline profiles for brands which allow them to tell their brand story visually through features like cover photos, pinned posts, milestones, and highlights. The key benefits are increasing fan engagement through an emotional connection to the brand, improved content management through real-time insights, and establishing a brand identity. Marketers should choose a compelling cover photo, manage tabs and early posts, and understand the new admin panel features. Timeline will become mandatory for all brand pages by March 30, 2012.
How to market your brand on Facebook, Case Studies and Considerations for making sure your brand stands out in the Social Space.
A definitive and comprehensive guide on using Facebook to achieve business goals
Live world pov on facebook product changes mar5 2012LiveWorld
Facebook announced new features for brands at its February 29th marketing conference including enhanced pages with cover photos and messaging, timeline profiles for richer storytelling, personalization of brand pages, new advertising options like offers and reach generator, and insights for analyzing engagement. LiveWorld recommends that brands embrace these new tools, continue creating engaging content, and pilot the new distribution methods while planning adequate resources.
The document provides 11 essential ways to increase sales with a Facebook business page, including creating a dedicated business page rather than using a personal profile, adding an engaging profile photo and cover photo that represent the business, filling out the about section with company details and milestones, regularly posting photos and videos as well as other engaging content types, determining an ideal posting frequency and schedule, monitoring and engaging with comments, promoting the page to generate more followers, and trying Facebook advertising to amplify top performing content.
This document provides a beginner's guide to using Facebook for local business marketing. It recommends creating a Facebook page to take advantage of features like Graph Search that allow customers to find local businesses. The guide outlines how to set up a basic page and complete details like the cover photo and hours. It also gives tips for connecting with local fans by inviting friends, encouraging employees to link to the page, and engaging with other local business pages. Finally, it discusses creating engaging posts that share relevant local information and encourage interactions, in addition to occasional promotional updates.
Hubspot is the #1 Inbound Marketing Software provider on the Planet Earth. In addition, you'll find a wealth of extraordinary content on any inbound marketing subject, including conversion.
Forward Progress Facebook - How To Build The Optimal Fan Page Class 1Social Jack
LIVE Classes begin - Nov 19th at 1PM CST
- Get the team ready to make the shift!
- Stop Watching and Start DOING!
- Over 600,000 People will Join Facebook today!
- Millions are Searching Facebook TODAY!
- The Over 45 Crowd are the Fastest Growing Group
- Where's your Customer?
Facebook for Business l - Setting up your Business Page
- LIVE ONLINE - Nov 19th - 1PM CST
- Fundamentals in setting up your Business Site
-Jump start to setting up for success
-What do you need before you post content
-Content posting for results
-Getting Found
Facebook for Business ll - How to Generate Leads with Facebook, & Twitter.
-LIVE ONLINE - Nov 24th - 1PM CST
-Create a Social Media Plan for your Page
-Leveraging your social connections others to help you
-Generating Leads
-Retaining Customers
-How to Covert Leads to Offline Sales
ALL CLASSES TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
Facebook is introducing Timeline profiles for brands which allow them to tell their brand story visually through features like cover photos, pinned posts, milestones, and highlights. The key benefits are increasing fan engagement through an emotional connection to the brand, improved content management through real-time insights, and establishing a brand identity. Marketers should choose a compelling cover photo, manage tabs and early posts, and understand the new admin panel features. Timeline will become mandatory for all brand pages by March 30, 2012.
How to market your brand on Facebook, Case Studies and Considerations for making sure your brand stands out in the Social Space.
A definitive and comprehensive guide on using Facebook to achieve business goals
Live world pov on facebook product changes mar5 2012LiveWorld
Facebook announced new features for brands at its February 29th marketing conference including enhanced pages with cover photos and messaging, timeline profiles for richer storytelling, personalization of brand pages, new advertising options like offers and reach generator, and insights for analyzing engagement. LiveWorld recommends that brands embrace these new tools, continue creating engaging content, and pilot the new distribution methods while planning adequate resources.
The document provides 11 essential ways to increase sales with a Facebook business page, including creating a dedicated business page rather than using a personal profile, adding an engaging profile photo and cover photo that represent the business, filling out the about section with company details and milestones, regularly posting photos and videos as well as other engaging content types, determining an ideal posting frequency and schedule, monitoring and engaging with comments, promoting the page to generate more followers, and trying Facebook advertising to amplify top performing content.
This document provides a beginner's guide to using Facebook for local business marketing. It recommends creating a Facebook page to take advantage of features like Graph Search that allow customers to find local businesses. The guide outlines how to set up a basic page and complete details like the cover photo and hours. It also gives tips for connecting with local fans by inviting friends, encouraging employees to link to the page, and engaging with other local business pages. Finally, it discusses creating engaging posts that share relevant local information and encourage interactions, in addition to occasional promotional updates.
Hubspot is the #1 Inbound Marketing Software provider on the Planet Earth. In addition, you'll find a wealth of extraordinary content on any inbound marketing subject, including conversion.
Forward Progress Facebook - How To Build The Optimal Fan Page Class 1Social Jack
LIVE Classes begin - Nov 19th at 1PM CST
- Get the team ready to make the shift!
- Stop Watching and Start DOING!
- Over 600,000 People will Join Facebook today!
- Millions are Searching Facebook TODAY!
- The Over 45 Crowd are the Fastest Growing Group
- Where's your Customer?
Facebook for Business l - Setting up your Business Page
- LIVE ONLINE - Nov 19th - 1PM CST
- Fundamentals in setting up your Business Site
-Jump start to setting up for success
-What do you need before you post content
-Content posting for results
-Getting Found
Facebook for Business ll - How to Generate Leads with Facebook, & Twitter.
-LIVE ONLINE - Nov 24th - 1PM CST
-Create a Social Media Plan for your Page
-Leveraging your social connections others to help you
-Generating Leads
-Retaining Customers
-How to Covert Leads to Offline Sales
ALL CLASSES TAKEN ONLINE USING THE CONVENIENCE OF YOUR COMPUTER - LIVE AND RECORDED!
This document provides information and tips for creating and promoting a Facebook fan page for a business. It begins with the steps to set up a Facebook fan page, including creating a profile image, adding photos and posts, and understanding the different sections of a fan page like the wall, tabs, and fans. It then discusses ways to engage fans by posting consistently, commenting on others' posts, and updating at peak times. Finally, it lists 20 specific ways to promote the fan page, such as on a website, business cards, advertisements, and by conversing with others on Facebook. The overall message is that businesses should actively maintain and promote their fan page in order to build their brand and engage with customers.
A guide to writing a great website briefMark Kelly
This document provides a marketer's checklist for creating an effective website design and build brief. It outlines 12 essential items that should be included in the brief such as budget, timelines, objectives, target audience, marketing support needs, content requirements, branding assets, desired functionality, and technical preferences. Providing a thorough brief upfront will help ensure the design partner understands requirements and can provide realistic proposals and solutions within budget and time constraints.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
This document provides guidance on creating and managing a Facebook business page for real estate agents. It outlines the key steps to set up a page, including choosing a name and category, adding profile details, customizing the look and feel, and publishing the page. It also discusses best practices for ongoing page management, such as posting engaging content regularly, using insights and analytics to understand audiences, and promoting the page to drive more fans. The goal is to establish an online presence that connects with and engages clients.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
Noble Realty is launching a Facebook business page and outlines 19 strategies to promote and optimize the page. These include redesigning the page layout and cover photo, promoting the page on their website and via email campaigns, launching contests to engage users, adding fresh content like listings and videos, using analytics to measure success, and leveraging related Facebook groups and pages to build followers. Additional strategies recommended are setting clear calls-to-action, negotiating cross-promotions, using Google tools to find images, and inviting contacts to like the page.
Facebook had over 900 million monthly and 483 million daily active users in 2012. The new Timeline layout introduced larger custom page widths and cover images for all Facebook Pages starting in March 2012. The document also provides an overview of the basics of Facebook Pages and Groups as well as tips for using features like cover images, profile pictures, apps, contests and custom tabs.
This white paper provides guidance on driving ROI from Facebook advertising. It discusses setting objectives, targeting the right audiences, creative best practices, optimizing the user experience, tracking conversions, mobile strategy, and bidding. The key recommendations include setting clear business goals and metrics, leveraging rich user data for targeting, testing different creative formats, rewarding user engagement, and using apps and competitions to build interactions.
The document provides guidance on link building strategies for 2013. It recommends setting up author profiles on platforms like Google+, Facebook, Twitter, and LinkedIn. It also recommends creating video profiles on YouTube, Dailymotion, and Vimeo. Additionally, it suggests writing unique, newsworthy content focused on main and long tail keywords, and using that content across web 2.0 sites, article directories, social bookmarking sites, and guest posts to build natural backlinks. The goal is to build a diverse link profile with different anchor text to rank well in search engines.
The document summarizes feedback received from a focus group on various design elements for a magazine. Based on the feedback, changes were made to improve the professional appearance and appeal to the target audience of families. This included making the magazine title font consistent, changing images to include more youth-oriented content, and modifying layouts and designs to be clearer, less crowded, and follow conventions. The feedback helped enhance the magazine's positioning and preferred reading for its audience.
Google Ad Manager Getting Started Guide provides resources for new users to learn the basics of managing advertising inventory and campaigns. It includes instructions on signing in, defining ad slots and placements, generating ad tags, creating orders and line items, and uploading creatives. The guide recommends reviewing tutorials, visiting the help center, and joining a help group for additional training and support.
This document provides guidance on how to properly track user behavior and drive conversions using the Facebook pixel and custom audiences. It recommends setting up remarketing audiences based on when users visited a website and which pages they viewed. Conversion tracking involves setting up custom conversion events based on URLs for confirmation pages or other important user actions. The document stresses optimizing ad campaigns for specific conversion goals and nurturing past converters with tailored messaging.
The document summarizes the key parts of a Facebook page including:
1) The cover photo and profile picture which represent the business and should be high quality images.
2) Timeline and page tabs allow viewing different parts of the page like posts, insights, and settings.
3) Settings and help tabs provide options to edit the page and get assistance.
4) Tools are provided to build an audience and share the page through invites, suggestions, and sharing options.
This document discusses 21 creative ways to increase a Facebook fanbase for a business page. Some effective strategies include embedding widgets on your website like the Like box to display your fan page stream, inviting email subscribers and newsletter readers to like the page, adding a link to your fan page in your email signature, creating a compelling welcome video, using Facebook apps and contests to engage fans, posting videos and photos to generate sharing and comments, running Facebook ads, and linking your Twitter account to share fan page updates. The key is proactively promoting the page through various online and social media channels rather than solely relying on suggestions to Facebook friends.
Hannah created a website banner blending together her three campaign posters to stretch across the site and allow users to click on posters for more information, appealing to her young target audience.
The "About Us" page introduces the charity in a formal but approachable style using consistent fonts and colors from the posters to raise awareness.
The merchandise page features Redbubble products with campaign branding across the top to immediately inform visitors, and includes social media links and hashtags to spread awareness of the campaign and organization through a similar house style across pages.
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
The document discusses improvements made to photographer Staci Sulhoff's website. Her original site, Michael Grafx, had usability issues like unorganized images and an unresponsive design. Her second site, Staci Sulhoff Photography, was better but still incomplete. The team created a new responsive website using Squarespace with categories, calls to action, and Staci's works organized by type. The goal was to better showcase Staci's talents and make the site more user-friendly.
The document summarizes feedback received from focus groups on various elements of a magazine project. Key points include:
- Feedback suggested adding more text to the front cover and contents pages to fill space while maintaining a minimal style.
- An advert page design was improved based on feedback, dividing images and providing more store context.
- A billboard trial as a "post-it note" style was not well-received, leading to a sleeker black-and-white redesign.
- Consistent usage of imagery, fonts and colors across pages helped develop an identifiable style based on previous feedback.
Find out what’s happening at the library this fall! Includes information about the library’s 80th anniversary, local history photograph collection, #8 Hennen Ranking, Born to Read classes, and more!
This document provides information and tips for creating and promoting a Facebook fan page for a business. It begins with the steps to set up a Facebook fan page, including creating a profile image, adding photos and posts, and understanding the different sections of a fan page like the wall, tabs, and fans. It then discusses ways to engage fans by posting consistently, commenting on others' posts, and updating at peak times. Finally, it lists 20 specific ways to promote the fan page, such as on a website, business cards, advertisements, and by conversing with others on Facebook. The overall message is that businesses should actively maintain and promote their fan page in order to build their brand and engage with customers.
A guide to writing a great website briefMark Kelly
This document provides a marketer's checklist for creating an effective website design and build brief. It outlines 12 essential items that should be included in the brief such as budget, timelines, objectives, target audience, marketing support needs, content requirements, branding assets, desired functionality, and technical preferences. Providing a thorough brief upfront will help ensure the design partner understands requirements and can provide realistic proposals and solutions within budget and time constraints.
Are you interested in engaging with your online networks to support the long-term growth of your business? Facebook is one of the most recognizable social media platforms. It can be used to build a profile, connect with consumers and promote businesses. These Facebook connections can act as a gateway to further potential consumers and audiences for your own business. LinkedIn gives entrepreneurs an excellent opportunity to demonstrate their expertise and thought leadership. To grow your business further, ensure that you have a completed profile, personalize your connection invitation and keep building your connections.
This document provides guidance on creating and managing a Facebook business page for real estate agents. It outlines the key steps to set up a page, including choosing a name and category, adding profile details, customizing the look and feel, and publishing the page. It also discusses best practices for ongoing page management, such as posting engaging content regularly, using insights and analytics to understand audiences, and promoting the page to drive more fans. The goal is to establish an online presence that connects with and engages clients.
Placing ads on Facebook provides one of the most targeted advertising opportunities today for reaching targeted audience globally.. http://www.toboc.com
Noble Realty is launching a Facebook business page and outlines 19 strategies to promote and optimize the page. These include redesigning the page layout and cover photo, promoting the page on their website and via email campaigns, launching contests to engage users, adding fresh content like listings and videos, using analytics to measure success, and leveraging related Facebook groups and pages to build followers. Additional strategies recommended are setting clear calls-to-action, negotiating cross-promotions, using Google tools to find images, and inviting contacts to like the page.
Facebook had over 900 million monthly and 483 million daily active users in 2012. The new Timeline layout introduced larger custom page widths and cover images for all Facebook Pages starting in March 2012. The document also provides an overview of the basics of Facebook Pages and Groups as well as tips for using features like cover images, profile pictures, apps, contests and custom tabs.
This white paper provides guidance on driving ROI from Facebook advertising. It discusses setting objectives, targeting the right audiences, creative best practices, optimizing the user experience, tracking conversions, mobile strategy, and bidding. The key recommendations include setting clear business goals and metrics, leveraging rich user data for targeting, testing different creative formats, rewarding user engagement, and using apps and competitions to build interactions.
The document provides guidance on link building strategies for 2013. It recommends setting up author profiles on platforms like Google+, Facebook, Twitter, and LinkedIn. It also recommends creating video profiles on YouTube, Dailymotion, and Vimeo. Additionally, it suggests writing unique, newsworthy content focused on main and long tail keywords, and using that content across web 2.0 sites, article directories, social bookmarking sites, and guest posts to build natural backlinks. The goal is to build a diverse link profile with different anchor text to rank well in search engines.
The document summarizes feedback received from a focus group on various design elements for a magazine. Based on the feedback, changes were made to improve the professional appearance and appeal to the target audience of families. This included making the magazine title font consistent, changing images to include more youth-oriented content, and modifying layouts and designs to be clearer, less crowded, and follow conventions. The feedback helped enhance the magazine's positioning and preferred reading for its audience.
Google Ad Manager Getting Started Guide provides resources for new users to learn the basics of managing advertising inventory and campaigns. It includes instructions on signing in, defining ad slots and placements, generating ad tags, creating orders and line items, and uploading creatives. The guide recommends reviewing tutorials, visiting the help center, and joining a help group for additional training and support.
This document provides guidance on how to properly track user behavior and drive conversions using the Facebook pixel and custom audiences. It recommends setting up remarketing audiences based on when users visited a website and which pages they viewed. Conversion tracking involves setting up custom conversion events based on URLs for confirmation pages or other important user actions. The document stresses optimizing ad campaigns for specific conversion goals and nurturing past converters with tailored messaging.
The document summarizes the key parts of a Facebook page including:
1) The cover photo and profile picture which represent the business and should be high quality images.
2) Timeline and page tabs allow viewing different parts of the page like posts, insights, and settings.
3) Settings and help tabs provide options to edit the page and get assistance.
4) Tools are provided to build an audience and share the page through invites, suggestions, and sharing options.
This document discusses 21 creative ways to increase a Facebook fanbase for a business page. Some effective strategies include embedding widgets on your website like the Like box to display your fan page stream, inviting email subscribers and newsletter readers to like the page, adding a link to your fan page in your email signature, creating a compelling welcome video, using Facebook apps and contests to engage fans, posting videos and photos to generate sharing and comments, running Facebook ads, and linking your Twitter account to share fan page updates. The key is proactively promoting the page through various online and social media channels rather than solely relying on suggestions to Facebook friends.
Hannah created a website banner blending together her three campaign posters to stretch across the site and allow users to click on posters for more information, appealing to her young target audience.
The "About Us" page introduces the charity in a formal but approachable style using consistent fonts and colors from the posters to raise awareness.
The merchandise page features Redbubble products with campaign branding across the top to immediately inform visitors, and includes social media links and hashtags to spread awareness of the campaign and organization through a similar house style across pages.
Social Media for Creatives - 2 Key PlatformsBND|mand
The internet is littered with hundreds of social media platforms. For people who don't work in the business/tech space (aka creatives, researchers) it can be very confusing, overwhelming and just plain scary to jump in with both feet. Each platform has it's own technical requirements, community rules of engagement, social and cultural guidelines and ways in which users can benefit from engagement with others.
But how do you start?
I help creative entrepreneurs start and grow profitable online enterprises through social media. Free Profitable Social Media Roadmap >> http://bit.ly/2toQm0u
The document discusses improvements made to photographer Staci Sulhoff's website. Her original site, Michael Grafx, had usability issues like unorganized images and an unresponsive design. Her second site, Staci Sulhoff Photography, was better but still incomplete. The team created a new responsive website using Squarespace with categories, calls to action, and Staci's works organized by type. The goal was to better showcase Staci's talents and make the site more user-friendly.
The document summarizes feedback received from focus groups on various elements of a magazine project. Key points include:
- Feedback suggested adding more text to the front cover and contents pages to fill space while maintaining a minimal style.
- An advert page design was improved based on feedback, dividing images and providing more store context.
- A billboard trial as a "post-it note" style was not well-received, leading to a sleeker black-and-white redesign.
- Consistent usage of imagery, fonts and colors across pages helped develop an identifiable style based on previous feedback.
Find out what’s happening at the library this fall! Includes information about the library’s 80th anniversary, local history photograph collection, #8 Hennen Ranking, Born to Read classes, and more!
The document provides information about upcoming events at the Westerville Public Library in Westerville, Ohio for winter 2016-2017. It includes details about author presentations by Chris Bohjalian and Lisa Wood, cooking demonstrations, music performances, reading programs for adults and children, and assistance for students preparing Ohio History Day projects. The library has once again been recognized as a Five-Star Library by Library Journal, placing it in the top 1% of libraries nationally.
This annual report summarizes the Westerville Public Library's activities and accomplishments in 2015. It highlights that the library hosted a popular author event series and circulated over 2 million items. It also details new services offered including 3D printing and WiFi hotspots, facility improvements like upgrades to the local history center, and strong financial support from the local community.
The document provides information about upcoming events at the Westerville Public Library, including presentations on genealogy research, a water project in Congo, preventing child abduction, local author talks, and activities for youth like an ice cream social and making guacamole. It also announces that the Library Link program awarded top-participating schools Mark Twain Elementary and Heritage Middle School for most materials delivered to students this school year.
Hoopla for Libraries: Instructions for Your Computer or DeviceWesterville Library
Hoopla is a digital media lending platform available through Westerville Library that allows users to stream or download movies, TV shows, music, eBooks, audiobooks and comics to their computers, tablets, phones and e-readers by accessing content with their library card. Users can browse and search Hoopla's catalog, check out available titles, and the loans will automatically return at the end of the lending period, ranging from 3 days for movies/TV to 21 days for eBooks/audiobooks. The instructions guide users through creating an account, accessing content from any device using the Hoopla app, and playing or downloading checked out titles.
This document provides information about upcoming events at the Westerville Public Library in Westerville, Ohio. It announces that Pulitzer Prize-winning author Anthony Doerr will give a presentation and book signing on May 7. It also advertises sports-themed activities for children and teens from May 26-June 30 as part of the library's summer reading program. Additionally, it invites community members to participate in surveys and video interviews during National Library Week from April 10-16 for a chance to win a gift card.
El documento presenta los conceptos de unidades, decenas y centenas para la numeración. Explica cómo se leen y escriben los números hasta 999 usando estas unidades. Muestra ejemplos numéricos y su descomposición en unidades, decenas y centenas. También incluye ejercicios de escritura de números y elección múltiple para practicar la comprensión de estos conceptos numéricos.
ShopTab has created a Timeline checklist to help your business convert to the new layout. Visit our website www.shoptab.net to find out more ways we can help your Facebook store.
Facebook timelines-for-pages by dave woodsonDave Woodson
The document provides information about Facebook in 2012 and the new Timeline layout being introduced. Some key points:
- Facebook had 850 million monthly and 480 million daily active users in 2012.
- All pages were switching to the new Timeline layout by March 31, 2012, which included changes like larger custom page widths and cover images.
- The Timeline layout featured elements like a cover image, profile picture, about section, apps display, activity feed, pinned posts, and milestones.
- Pages were encouraged to take advantage of the new design elements and features to effectively engage and interact with their fans.
This document provides guidance on optimizing a brand's Facebook timeline page. It covers best practices for the cover photo, profile photo, about section, highlights, pinned posts, milestone posts, and backdating posts to fill out the timeline. The goal is to tell the brand's story and highlight important moments and content to engage users.
1. Facebook introduced timeline profiles for pages in February 2012, which became mandatory for all pages by March 31, 2012. The new format removed default landing pages and increased custom page widths.
2. Key elements of timelines included a large cover image, profile picture, about section, app display, pinned posts, milestones, and activity feed for user engagement. Proper use of these elements was important for representing brands and driving user interaction.
3. Admin controls like the activity log and settings panel provided insight and customization options to manage the page experience within the new timeline format. Pages had to adapt to the changes or risk falling behind competitors on the platform.
Now the Facebook Timeline is mandatory for Pages. As of March 31th, 2012, ALL Facebook Pages will switch over to the new layout. This slide presentation provides and overview of the new layout, it's features and limitatoins.
The document provides information about changes to Facebook pages in 2012 with the introduction of Timelines. Key points include:
- Timelines will become mandatory for all pages on March 31, 2012 with no default landing pages.
- New features include cover images, profile pictures, apps display, pinned posts, milestones and more.
- Pages must have profile pictures 180x180 pixels and cover images 851x315 pixels that represent their brand well without calls to action.
- The activity feed is the new wall and admins can edit posts and disable posting for specific fans.
Facebook has introduced new Timeline features for brand pages that change the layout and user experience. The key changes include a focus on visual storytelling through milestones, a friend-prioritized viewing experience, and more control over user posts and apps. Marketers are advised to focus on creating engaging visual content, continue prioritizing the News Feed for reaching users, and shift from forced community to telling the brand's story.
Facebook’s launch of Timeline for brands requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating "Likes" is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands – or close relationships with audiences formed by being useful, usable, desirable, visible, and engaging.
Did you know there are over 1.35 billion monthly active users on Facebook? Facebook continues to stand as the most popular social media platform. With a variety of different features and applications at a user's disposal, communicating with networks is simple and thrilling. It's because of this reality that you and your practice need to create and maintain a thriving presence on Facebook.
The document provides tips for optimizing landing pages to increase conversion rates. It discusses the importance of elements like the page header, images/video, page copy, social sharing options, forms, and removing distractions. Specific recommendations include crafting compelling headlines and subheaders, using media like GIFs to grab attention, keeping copy concise and formatted clearly, testing social sharing buttons, optimizing forms based on content/buyer stage, and adding meta descriptions for SEO. The tips are supported by quotes from industry experts about their testing and results.
The document provides guidance on setting up a social media presence, including blogs, Facebook, Twitter, hashtags, and social listening. It discusses how to set up blogs, Facebook pages, and Twitter accounts. It provides tips on engaging content to post on different platforms like sharing blog posts and videos. The document also stresses the importance of social media for businesses and provides metrics to measure growth.
Facebook has launched new Facebook brand timelines for all brand pages that will affect how consumers interact with brands. The new timeline design features a prominent cover photo and gives brands more control over visual content on their page through options like pinning posts. It also allows brands to share their history through milestones and to conduct private conversations with fans. While the redesign prioritizes a brand's visual identity and story, it also displays more page analytics and shifts the focus to a user's friends' interactions with that brand.
This document provides tips for brands on using the new Facebook Timeline format. It discusses visual changes like the larger cover photo and profile picture sizes. It also covers optimizing the timeline by pinning posts, prioritizing content, and focusing on visual posts. The document notes that custom applications will have a smaller presence and the interface is now focused on telling a brand's story through curated content on the timeline. It emphasizes that engaging posts in the news feed remain important for generating awareness.
Facebook will roll out Timeline for pages on March 30th, which will incorporate a cover photo, profile picture, custom views and apps, and friend activity similar to user profiles. The cover photo can be up to 851x315 pixels and cannot include certain promotional content. The profile photo dimensions are 180x180 pixels. Page admins will be able to customize tabs and views, see insights and messages from fans in real-time, and pin important posts to the top of the timeline. The timeline changes are aimed at providing more opportunities for pages to engage fans and promote content through ads and posts.
- Paint.NET is a free graphics editing program for Microsoft Windows that allows for advanced editing tools to create contemporary looking products.
- It can be used to design magazine pages and billboards to maintain brand identity across products and make the brand more recognizable.
- Advanced tools like layers, selection tools, and importing fonts allow for professional looking products and help avoid restarting work due to mistakes.
- Tutorial videos demonstrate how to use tools for magazine layout like sizing images correctly, placing elements, and creating shadows to make images pop.
- While some tools like gradients and effects can make pages more interesting, others like paint brushes would make the magazine appear unprofessional.
- Practice editing a sample magazine page
Overview of the changes to brand pages with the introduction of Facebook Timeline. Screenshots of several brand examples with different elements being highlighted. Cover photo rules and dimensions discusses, along with apps, paid media and landing pages. Deck from presentation to colleagues. Feel free to get in touch with questions.
If you do not want to waste the money you have invested in paid advertising, create an efficient and working landing page. Produce content that has been carefully thought-out and has high marketing quality. Do not forget that every detail in a landing page plays a big role in turning a lead into a client. 7 important elements for a proper landing page: Heading, Subheading, Main image or video, Description area, Bullet list, Client testimonials, CTA
Facebook for Business Master Class - Working with AppsChris Meylan
This document discusses using apps on Facebook pages to increase engagement. It provides examples of different types of custom apps that can be used, such as a welcome app, photo showcase, contest app, deal share app, and reservation booking system. These apps are designed to expand the fan base, achieve higher engagement, increase traffic and visibility, and generate leads. The document also discusses third-party tools for creating custom apps and recommends setting clear goals and calls to action and encouraging sharing when designing custom apps.
The Facebook timeline has come to Fan Pages! Learn what you should do before the March 30, 2012 deadline. And grab tips on how to maximize your presence on this page ...and beyond.
The document discusses various conventions for website layout and design. It identifies 5 key factors for website creation: usability, grid system, center of site, background/font colors, and images. It also discusses conventions for typography, advertisements, technical codes, images, content/genre, headings, and navigation menus. The document emphasizes that following genre conventions and including all the basic elements is important for a successful website.
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Optimize facebook timeline for your business
1. How Small Businesses Can Utilize
Facebook
TimelineBy: Chris Vaughn/Ashley Sasnett Design: Jenn Bryant
2. Table of Contents
1. Introduction
2. Visual
2a. Cover Picture
2b. Profile Picture
2c. About Us
2d. Tabs and Applications
2e. Landing Pages
3. Function
3a. Pinning
3b. Starring
3c. Milestones
3d. Post Management
4. Administration
4a. Admin Panel
4b. Messages
4c. Publicly Displayed Brand Information
4d. Insights
5. Specifications Review
6. Conclusion
3. 1. Introduction
On March 30th, Facebook will begin a mandatory
transition of all brand pages to the new timeline
format. While learning a new way of managing
your brand page might seem challenging and time-
consuming, you should place a priority on learning how
timeline works so that you don’t lose the opportunity
to share content or optimize fan engagement.
The new Facebook Timeline is all about storytelling.
It’s no longer about posting content that will be
presented in the newest-to-oldest news feed, but now
becomes about creating an interactive experience
that takes your fans on a journey of your business,
and engages them in a way that the current format
doesn’t support. In this guide, you’ll learn how the new
timeline will help you to take your fans through the
story of your brand with pictures, videos, stories and
more.
Let this eBook serve as your step-by-step guide to setting up and managing your new Facebook brand page.
By the time you’re done reading it, we’re confident that you’ll not only understand your new page, but
you’ll be excited to begin optimizing it and engaging with your fans on an even deeper level.
4. 2. Visual
There are significant changes to the aesthetics of the new Facebook brand pages. With an emphasis on
storytelling, each element and graphic on your timeline page will serve to tell the story of your business to
your fans.
Below are the key changes to how your timeline will appear, with step-by-step explanations on how to get
the most out of your timeline.
2a. Cover Picture
The cover photo serves as the “main event” of your page. It’s the first thing that visitors or fans will see
when they come to your brand page. Facebook has provided guidance for the content on the cover picture,
but there will still be plenty of ways to make it very engaging.
With your cover picture, you want to capture the attention of visitors quickly as soon as they come to your
page. It should be:
1. Welcoming
2. Visually appealing
3. Representative of your brand
Cover Picture Guidelines
● Size: 851x315 (pixels)
● Must not have price or purchase information.
● Must not contain any text that says “download here” or any text that implies it.
● Must not have contact information (Such as URL or company phone #).
● Must not have calls to action (Such as “Like us now” or “Click here”).
● You can click and drag the cover photo around to reposition it.
● May update or change the cover picture as often as you wish.
5. 2b. Profile Picture
If you’ve had a Facebook page before, this graphic is familiar to you. It’s been the primary identifying
graphic for your fans in the past, and will continue to serve as a branding tool for the new timeline pages.
Many brand pages are integrating their company logo directly in to the cover photo, instead of having it as
their profile picture. Some are opting to use their logo as their profile picture. Whatever you choose, it’s
important to keep both your cover and profile photos in line with your overall branding strategy.
Profile Picture Guidelines
● Size: 180x180 (pixels)
● Will also serve as your ‘avatar’ in conversations and comments. (That graphic is 32x32 in pixels, so
make sure it’s optimized to look good in the thumbnail version as well)
2c. About Us
This will pull the text you had entered in the ‘Basic Information’ part of your Facebook page. This text will
fall right below the profile picture and is an opportunity to succinctly explain your business to your visitors.
There is a 150 character limit to this text box.
Users, by clicking ‘About’ under this text, will be able to read more information about your business. Make
sure to spend some time creating and reviewing the copy for these sections:
● Founded date
● Company overview
● Description
● General Information
● Mission
● Awards
● Products
● Website
You want to make use of this space. Your most engaged and likely-to-spend prospects will want to learn as
much about you as possible before giving away their business.
6. 2d. Tabs and Applications
Remember how your brand page had a navigation panel on the left side of the page, where your fans could
navigate to different parts of the brand page? The new timeline has changed that, replacing that navigation
menu with these application “tabs” that you can control and use to direct your visitors around your page.
Tips and Tricks For Your Tabs Bar
● The first application listed will always be Photos. This cannot be removed or moved, and will display
the most recent photo uploaded.
● After photos, place the application tabs in order of importance. (What do you want your visitors
to see? Where do you want your visitors to go?) Keep in mind the top row of tabs will be your most
valuable real estate on your timeline, and you’ll want to prioritize that content accordingly.
● To change the application tab placement, select the drop down arrow to show a full listing of your
available apps. Hover over the app you would like to move and notice a pencil icon in the upper
right corner of the tab. Click on the pencil and then follow the commands to move the app to the
appropriate position.
● Tabs will use a default image, but can usually be edited! Go to the “Manage apps” section of the
page manager, and most of your apps will allow you to change the icon (size specs: 111x74 pixels).
● You now have the option to hide how many ‘Likes’ you have from your home page (Users will still
be able to see Likes if they pull down your tabs bar). If you are trying to build a following and don’t
have many visitors yet, you may choose to not display your total ‘likes’ in that top bar. In contrast, if
you have a lot of followers, you will want to publicly display that information.
2e. Landing Pages
You will no longer be able to direct users to land on a particular page. (For example, sending a visitor
straight to a promotion or products page) The “wall” page will now be default for all visitors.
Custom graphics can be uploaded with call to action text and titles, and added to the apps to encourage
fans to explore that content. Custom content created using apps can still use a “fan gate” as a way to
necessitate a user to “like” the page in order to access that content, but not to access the page itself.
This change might seem like it will negatively affect your ability to convert leads with your Facebook brand
page, but properly managing your tabs and the other new timeline features should not only replace the
landing pages, but should increase overall engagement and conversion.
7. 3. Function
The new timeline doesn’t just look neat, it serves both form and function. Keeping with the storytelling
motif, Facebook has included a suite of features that will allow you to optimize your ‘Wall” to present your
fans and visitors specific and targeted information about your brand.
Below are an overview of these features and some best practices.
3a. Pinning
You are now able to ‘pin’ specific posts on your wall. This is similar to making something “sticky” on a
message board or blog, ensuring it is prominent to all visitors.
Pinning will be a powerful strategy for directing time-specific and promotional content to your fanbase and
prospects. These posts can include calls-to-action or product highlights. As noted earlier, there are no longer
specific landing pages on the timelines, but a great pinning strategy should be able to engage just as well, if
not better.
‘Pinning’ Guidelines and Tips
● To pin a post, just hover over it and click the the pencil icon
to the right in the post’s frame and select “pin to top”
● A post will only stay pinned for 7 days, at which point it will
be relegated to its proper place in the timeline. You can re-
pin after 7 days to keep it pinned longer.
● You can unpin (prior to the 7th day expiration) the same
way it was pinned.
● Only one story can be pinned at time.
● When pinned, the size of the post will not be affected.
3b. Starring
Much like pinning a post, starring a post will allow you to display relevant and desirable information on your
timeline. The major difference between “starring” and “pinning” is that starring the post will give it a bold
and prominent placement by stretching it across the width of the screen, which will set it apart from the
other content on your page.
‘Starring’ Guidelines and Tips
● To star a post, hover over it and click the star to the right.
This will stretch the post to the width of the page.
● Starred posts, unlike pinned posts, will not be reordered to
the top of your feed.
● Unstar a post the same way you starred it.
● A starred post might be a visually engaging or more
evergreen one, whereas a pinned post will be something
that’s more timely and directive to your prospects.
8. 3c. Milestones
‘Milestones’ are perhaps the most fun and engaging way to tell your story. You now have the ability to
provide the history of your company, which will serve as a great business resource for visitors.
‘Milestones’ Guidelines and Tips
● To add a milestone, go to your status composer’s box and click milestone. List the event and provide
a time and location. Give details of the particular milestone if you wish.
● Adding a photo is highly suggested, unless you are happy with the flag place-holder that Facebook
uses as a default. (Size specs for milestone images: 843x403 pixels)
● You can create past milestones and back fill those dates to create a brand activity or history.
● Some great milestone examples:
○ When company was founded
○ New product launch or changes
○ New hires at company
○ Company acquisitions or mergers
○ Special events or anniversaries
3d. Post Management
You’ll notice a wide variety of activity on your new timeline, and there will be times when you want to edit
or change your posts. There are some advanced controls in place for you to make sure each piece of content
is displayed just how you want it.
Change Post Dates
● Hover over the post and click on the pencil and choose
‘Change Date’
● This will reorder the post in the feed on the page, but it
will not change the size however, like starred posts.
Hide a Post
● Hover over the post and click on the the pencil and select
‘Hide From Page’.
● Will hide post from all visitors, but not from page admins.
● This can be applied to any post on the page.
● Excellent tool to remove ‘clutter’ from a page.
Delete a Post
● Hover over the post and click on the pencil and choose
‘Delete’.
● Will permanently delete the content from your page.
9. 4. Adminstration
While the presentation and the functions of the new Facebook timeline bring many improvements to the
page, there are also some additions and improvements on the “back end” of your page that only page
administrators will have access.
Listed below are the areas in which you’ll be able to keep your page optimized.
4a. Admin Panel
The ‘Admin Panel’ is the main hub of all your administration duties. The panel has four primary sections:
● Notifications (A list of your most recent page activity)
● New Likes (Your most recent fans)
● Messages (Most recent messages in your Inbox)
● Insights (A brief look at your page analytics)
You can drill down into any of the four categories with the ‘see all’ option in the right corner. If you’d like to
hide the panel while viewing your page, click the ‘Hide’ button in the upper right corner of your page. Click
on ‘Admin Panel’ when hidden to bring the panel back up.
4b. Messages
Fans can now directly communicate with your business via messaging, and you can respond back via private
message as well.
Private Messaging Guidelines
● Users are not required to have ‘liked’ the page to communicate with the page or for the page to
communicate back with them.
● You can remove the messaging feature (and button) from your page by selecting the ‘manage’ option
and then selecting ‘edit page’ and de-selecting the ‘show message button’ on page.
● Pages cannot initiate private messages with Facebook profiles (fans or visitors- it makes no
difference). They can only respond when the visitor has messaged them.
● A business may only reply twice to fans and then its capped until there is a response from the visitor,
at which point the business may once again reply.
While the private messaging guidelines might seem strict, they are aimed to protect Facebook users
from receiving spam or unwanted solicitation. You’ll have the opportunity to participate in the two-way
communication if your page has engaged a visitor to the point of direct contact. This is even more reason to
spend sufficient time optimizing your timeline!
10. 4c. Publicly Displayed Brand Information
When a user clicks on your ‘Likes’ tab, they will be taken to a page that will provide them with some of your
brand page analytics. This includes:
● Total likes
● Total ‘People Talking About This’
● Page Insights: Your page’s demographics and most popular content
● A 30-day rise and fall of your page’s activity
4d. Insights
If you click through to your Facebook Insights from your Admin Panel, you’ll notice a page featuring some of
your brand page’s most important analytics. This includes:
● Total Likes – How many people currently ‘like’ your page
● Friends Of Fans – This counts all your fans multiplied by how many fans they have
● People Talking About This – The number of unique people who have created content around your page
(see more below)
● Weekly Total Reach – The # of unique people who have seen content on your page
You’ll also notice specific analytics on each piece of content you’ve posted to your page. You need at least
30 fans to access Facebook Insights.
There are a variety of ways you can explore and learn from your Insights. For a comprehensive review of
Facebook Insights, head to our Facebook Insights guide.
5. Specifications Review
The new timeline is a visually stunning and engaging environment. Your cover graphic will stand out as the
first thing your visitors see, and you’ll now have the chance to spread out certain graphics you choose across
the width of your page. Whatever your photos strategy is for your page, you’ll have complete control over
how they are presented to anyone viewing your timeline.
Facebook will auto resize your photos if you upload them to the specific places, but if you want to get the
best quality and resolution from each graphic, here is a listing of the exact specifications for all of the
timeline photos.
Facebook Cover Photo
● Size: 851x315 (pixels)
Profile Photo
● Size: 180x180 (pixels)
‘Avatar’ Photo (The graphic that is used as a button or thumbail in comments)
● Size: 30x30 (pixels)
Tab Photo (Some of the graphics on your tabs are customizable, see ‘Tabs and Apps’ section)
● 111x74 (pixels)
Milestones Photo
● 843x403 (pixels)
11. 6. Conclusion
As outlined in this guide, the appearance and management of your Facebook brand page has undergone
significant change. Your new timeline should tell a story much like a book or a movie where you visitor takes
a walk through the history of successes of your business. This should help to familiarize yourself to your
clients and prospects and build an atmosphere where dialogue and engagement is encouraged at a high-
level.
It’s important to remember that Facebook is the same two-way communication tool it was before fancy
design and function changes. A fancy new paint job doesn’t mean your car won’t require the same care and
maintenance. Engagement is about a two-way dialogue between the brand and the audience. Think about
and execute the steps from this eBook, and your new timeline will propagate your brand and your message
clearly and effectively.
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