SlideShare a Scribd company logo
How Small Businesses Can Utilize
Facebook
TimelineBy: Chris Vaughn/Ashley Sasnett Design: Jenn Bryant
Table of Contents
			
			1. Introduction
			
			2. Visual
				2a. Cover Picture
		 	 	 2b. Profile Picture
				2c. About Us
				2d. Tabs and Applications
				2e. Landing Pages
			3. Function
				3a. Pinning
				3b. Starring
				3c. Milestones
				3d. Post Management
			4. Administration
				4a. Admin Panel
				4b. Messages
				 4c. Publicly Displayed Brand Information
				4d. Insights
	 	 	 5. Specifications Review
			6. Conclusion
1. Introduction
On March 30th, Facebook will begin a mandatory
transition of all brand pages to the new timeline
format. While learning a new way of managing
your brand page might seem challenging and time-
consuming, you should place a priority on learning how
timeline works so that you don’t lose the opportunity
to share content or optimize fan engagement.
The new Facebook Timeline is all about storytelling.
It’s no longer about posting content that will be
presented in the newest-to-oldest news feed, but now
becomes about creating an interactive experience
that takes your fans on a journey of your business,
and engages them in a way that the current format
doesn’t support. In this guide, you’ll learn how the new
timeline will help you to take your fans through the
story of your brand with pictures, videos, stories and
more.
Let this eBook serve as your step-by-step guide to setting up and managing your new Facebook brand page.
By the time you’re done reading it, we’re confident that you’ll not only understand your new page, but
you’ll be excited to begin optimizing it and engaging with your fans on an even deeper level.
2. Visual
There are significant changes to the aesthetics of the new Facebook brand pages. With an emphasis on
storytelling, each element and graphic on your timeline page will serve to tell the story of your business to
your fans.
Below are the key changes to how your timeline will appear, with step-by-step explanations on how to get
the most out of your timeline.
2a. Cover Picture
The cover photo serves as the “main event” of your page. It’s the first thing that visitors or fans will see
when they come to your brand page. Facebook has provided guidance for the content on the cover picture,
but there will still be plenty of ways to make it very engaging.
With your cover picture, you want to capture the attention of visitors quickly as soon as they come to your
page. It should be:
1.	 Welcoming
2.	 Visually appealing
3.	 Representative of your brand
Cover Picture Guidelines
●	 Size: 851x315 (pixels)
●	 Must not have price or purchase information.
●	 Must not contain any text that says “download here” or any text that implies it.
●	 Must not have contact information (Such as URL or company phone #).
●	 Must not have calls to action (Such as “Like us now” or “Click here”).
●	 You can click and drag the cover photo around to reposition it.
●	 May update or change the cover picture as often as you wish.
2b. Profile Picture
If you’ve had a Facebook page before, this graphic is familiar to you. It’s been the primary identifying
graphic for your fans in the past, and will continue to serve as a branding tool for the new timeline pages.
Many brand pages are integrating their company logo directly in to the cover photo, instead of having it as
their profile picture. Some are opting to use their logo as their profile picture. Whatever you choose, it’s
important to keep both your cover and profile photos in line with your overall branding strategy.
Profile Picture Guidelines
●	 Size: 180x180 (pixels)
●	 Will also serve as your ‘avatar’ in conversations and comments. (That graphic is 32x32 in pixels, so
make sure it’s optimized to look good in the thumbnail version as well)
2c. About Us
This will pull the text you had entered in the ‘Basic Information’ part of your Facebook page. This text will
fall right below the profile picture and is an opportunity to succinctly explain your business to your visitors.
There is a 150 character limit to this text box.
Users, by clicking ‘About’ under this text, will be able to read more information about your business. Make
sure to spend some time creating and reviewing the copy for these sections:
●	 Founded date
●	 Company overview
●	 Description
●	 General Information
●	 Mission
●	 Awards
●	 Products
●	 Website
You want to make use of this space. Your most engaged and likely-to-spend prospects will want to learn as
much about you as possible before giving away their business.
2d. Tabs and Applications
Remember how your brand page had a navigation panel on the left side of the page, where your fans could
navigate to different parts of the brand page? The new timeline has changed that, replacing that navigation
menu with these application “tabs” that you can control and use to direct your visitors around your page.
Tips and Tricks For Your Tabs Bar
●	 The first application listed will always be Photos. This cannot be removed or moved, and will display
the most recent photo uploaded.
●	 After photos, place the application tabs in order of importance. (What do you want your visitors
to see? Where do you want your visitors to go?) Keep in mind the top row of tabs will be your most
valuable real estate on your timeline, and you’ll want to prioritize that content accordingly.
●	 To change the application tab placement, select the drop down arrow to show a full listing of your
available apps. Hover over the app you would like to move and notice a pencil icon in the upper
right corner of the tab. Click on the pencil and then follow the commands to move the app to the
appropriate position.
●	 Tabs will use a default image, but can usually be edited! Go to the “Manage apps” section of the
page manager, and most of your apps will allow you to change the icon (size specs: 111x74 pixels).
●	 You now have the option to hide how many ‘Likes’ you have from your home page (Users will still
be able to see Likes if they pull down your tabs bar). If you are trying to build a following and don’t
have many visitors yet, you may choose to not display your total ‘likes’ in that top bar. In contrast, if
you have a lot of followers, you will want to publicly display that information.
2e. Landing Pages
You will no longer be able to direct users to land on a particular page. (For example, sending a visitor
straight to a promotion or products page) The “wall” page will now be default for all visitors.
Custom graphics can be uploaded with call to action text and titles, and added to the apps to encourage
fans to explore that content. Custom content created using apps can still use a “fan gate” as a way to
necessitate a user to “like” the page in order to access that content, but not to access the page itself.
This change might seem like it will negatively affect your ability to convert leads with your Facebook brand
page, but properly managing your tabs and the other new timeline features should not only replace the
landing pages, but should increase overall engagement and conversion.
3. Function
The new timeline doesn’t just look neat, it serves both form and function. Keeping with the storytelling
motif, Facebook has included a suite of features that will allow you to optimize your ‘Wall” to present your
fans and visitors specific and targeted information about your brand.
Below are an overview of these features and some best practices.
3a. Pinning
You are now able to ‘pin’ specific posts on your wall. This is similar to making something “sticky” on a
message board or blog, ensuring it is prominent to all visitors.
Pinning will be a powerful strategy for directing time-specific and promotional content to your fanbase and
prospects. These posts can include calls-to-action or product highlights. As noted earlier, there are no longer
specific landing pages on the timelines, but a great pinning strategy should be able to engage just as well, if
not better.
‘Pinning’ Guidelines and Tips
●	 To pin a post, just hover over it and click the the pencil icon
to the right in the post’s frame and select “pin to top”
●	 A post will only stay pinned for 7 days, at which point it will
be relegated to its proper place in the timeline. You can re-
pin after 7 days to keep it pinned longer.
●	 You can unpin (prior to the 7th day expiration) the same
way it was pinned.
●	 Only one story can be pinned at time.
●	 When pinned, the size of the post will not be affected.
3b. Starring
Much like pinning a post, starring a post will allow you to display relevant and desirable information on your
timeline. The major difference between “starring” and “pinning” is that starring the post will give it a bold
and prominent placement by stretching it across the width of the screen, which will set it apart from the
other content on your page.
‘Starring’ Guidelines and Tips
●	 To star a post, hover over it and click the star to the right.
This will stretch the post to the width of the page.
●	 Starred posts, unlike pinned posts, will not be reordered to
the top of your feed.
●	 Unstar a post the same way you starred it.
●	 A starred post might be a visually engaging or more
evergreen one, whereas a pinned post will be something
that’s more timely and directive to your prospects.
3c. Milestones
‘Milestones’ are perhaps the most fun and engaging way to tell your story. You now have the ability to
provide the history of your company, which will serve as a great business resource for visitors.
‘Milestones’ Guidelines and Tips
●	 To add a milestone, go to your status composer’s box and click milestone. List the event and provide
a time and location. Give details of the particular milestone if you wish.
●	 Adding a photo is highly suggested, unless you are happy with the flag place-holder that Facebook
uses as a default. (Size specs for milestone images: 843x403 pixels)
●	 You can create past milestones and back fill those dates to create a brand activity or history.
●	 Some great milestone examples:
○	 When company was founded
○	 New product launch or changes
○	 New hires at company
○	 Company acquisitions or mergers
○	 Special events or anniversaries
3d. Post Management
You’ll notice a wide variety of activity on your new timeline, and there will be times when you want to edit
or change your posts. There are some advanced controls in place for you to make sure each piece of content
is displayed just how you want it.
Change Post Dates
●	 Hover over the post and click on the pencil and choose
‘Change Date’
●	 This will reorder the post in the feed on the page, but it
will not change the size however, like starred posts.
Hide a Post
●	 Hover over the post and click on the the pencil and select
‘Hide From Page’.
●	 Will hide post from all visitors, but not from page admins.
●	 This can be applied to any post on the page.
●	 Excellent tool to remove ‘clutter’ from a page.
Delete a Post
●	 Hover over the post and click on the pencil and choose
‘Delete’.
●	 Will permanently delete the content from your page.
4. Adminstration
While the presentation and the functions of the new Facebook timeline bring many improvements to the
page, there are also some additions and improvements on the “back end” of your page that only page
administrators will have access.
Listed below are the areas in which you’ll be able to keep your page optimized.
4a. Admin Panel
The ‘Admin Panel’ is the main hub of all your administration duties. The panel has four primary sections:
●	 Notifications (A list of your most recent page activity)
●	 New Likes (Your most recent fans)
●	 Messages (Most recent messages in your Inbox)
●	 Insights (A brief look at your page analytics)
You can drill down into any of the four categories with the ‘see all’ option in the right corner. If you’d like to
hide the panel while viewing your page, click the ‘Hide’ button in the upper right corner of your page. Click
on ‘Admin Panel’ when hidden to bring the panel back up.
4b. Messages
Fans can now directly communicate with your business via messaging, and you can respond back via private
message as well.
Private Messaging Guidelines
●	 Users are not required to have ‘liked’ the page to communicate with the page or for the page to
communicate back with them.
●	 You can remove the messaging feature (and button) from your page by selecting the ‘manage’ option
and then selecting ‘edit page’ and de-selecting the ‘show message button’ on page.
●	 Pages cannot initiate private messages with Facebook profiles (fans or visitors- it makes no
difference). They can only respond when the visitor has messaged them.
●	 A business may only reply twice to fans and then its capped until there is a response from the visitor,
at which point the business may once again reply.
While the private messaging guidelines might seem strict, they are aimed to protect Facebook users
from receiving spam or unwanted solicitation. You’ll have the opportunity to participate in the two-way
communication if your page has engaged a visitor to the point of direct contact. This is even more reason to
spend sufficient time optimizing your timeline!
4c. Publicly Displayed Brand Information
When a user clicks on your ‘Likes’ tab, they will be taken to a page that will provide them with some of your
brand page analytics. This includes:
●	 Total likes
●	 Total ‘People Talking About This’
●	 Page Insights: Your page’s demographics and most popular content
●	 A 30-day rise and fall of your page’s activity
4d. Insights
If you click through to your Facebook Insights from your Admin Panel, you’ll notice a page featuring some of
your brand page’s most important analytics. This includes:
●	 Total Likes – How many people currently ‘like’ your page
●	 Friends Of Fans – This counts all your fans multiplied by how many fans they have
●	 People Talking About This – The number of unique people who have created content around your page
(see more below)
●	 Weekly Total Reach – The # of unique people who have seen content on your page
You’ll also notice specific analytics on each piece of content you’ve posted to your page. You need at least
30 fans to access Facebook Insights.
There are a variety of ways you can explore and learn from your Insights. For a comprehensive review of
Facebook Insights, head to our Facebook Insights guide.
5. Specifications Review
The new timeline is a visually stunning and engaging environment. Your cover graphic will stand out as the
first thing your visitors see, and you’ll now have the chance to spread out certain graphics you choose across
the width of your page. Whatever your photos strategy is for your page, you’ll have complete control over
how they are presented to anyone viewing your timeline.
Facebook will auto resize your photos if you upload them to the specific places, but if you want to get the
best quality and resolution from each graphic, here is a listing of the exact specifications for all of the
timeline photos.
Facebook Cover Photo
●	 Size: 851x315 (pixels)
Profile Photo
●	 Size: 180x180 (pixels)
‘Avatar’ Photo (The graphic that is used as a button or thumbail in comments)
●	 Size: 30x30 (pixels)
Tab Photo (Some of the graphics on your tabs are customizable, see ‘Tabs and Apps’ section)
●	 111x74 (pixels)
Milestones Photo
●	 843x403 (pixels)
6. Conclusion
As outlined in this guide, the appearance and management of your Facebook brand page has undergone
significant change. Your new timeline should tell a story much like a book or a movie where you visitor takes
a walk through the history of successes of your business. This should help to familiarize yourself to your
clients and prospects and build an atmosphere where dialogue and engagement is encouraged at a high-
level.
It’s important to remember that Facebook is the same two-way communication tool it was before fancy
design and function changes. A fancy new paint job doesn’t mean your car won’t require the same care and
maintenance. Engagement is about a two-way dialogue between the brand and the audience. Think about
and execute the steps from this eBook, and your new timeline will propagate your brand and your message
clearly and effectively.
WAS THIS HELPFUL?
SHARE OR CONNECT WITH US ONLINE!
digitalsherpa.com/blog
www.facebook.com/digitalsherpas
www.twitter.com/digitalsherpas
www.linkedin.com/company/digital-sherpa
www.youtube.com/digitalsherpas

More Related Content

What's hot

Facebook: The New Look
Facebook: The New LookFacebook: The New Look
Facebook: The New Look
Listing Solutions
 
Facebook Tutorial
Facebook TutorialFacebook Tutorial
Facebook Tutorial
Anthony Pascale
 
Facebook 101: Fan Pages
Facebook 101: Fan PagesFacebook 101: Fan Pages
Facebook 101: Fan Pages
Dawn Raquel Jensen, EMBA
 
A guide to writing a great website brief
A guide to writing a great website briefA guide to writing a great website brief
A guide to writing a great website brief
Mark Kelly
 
How to Market Your Business on Both Facebook & LinkedIn
How to Market Your Business on Both Facebook & LinkedInHow to Market Your Business on Both Facebook & LinkedIn
How to Market Your Business on Both Facebook & LinkedIn
Rad Integrated Media
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
Jane Daly
 
Steps For Facebook Campaign Success
Steps For  Facebook Campaign SuccessSteps For  Facebook Campaign Success
Steps For Facebook Campaign Success
Toboc International
 
Noblerealtyfacebooklaunch
NoblerealtyfacebooklaunchNoblerealtyfacebooklaunch
Noblerealtyfacebooklaunch
Brand Communications
 
Facebook Timeline for Business
Facebook Timeline for BusinessFacebook Timeline for Business
Facebook Timeline for Business
Sarah Kuglin
 
2013 facebook whitepaper
2013 facebook whitepaper2013 facebook whitepaper
2013 facebook whitepaper
Rajiv Kumar
 
Link building strategy for 2013
Link building strategy for 2013Link building strategy for 2013
Link building strategy for 2013
Rajiv Kumar
 
Evaluation - Question 3
Evaluation - Question 3 Evaluation - Question 3
Evaluation - Question 3
Alice Broadley
 
Getting Started Guide
Getting Started GuideGetting Started Guide
Getting Started Guide
arcagility
 
Ultimate guide-facebook-advertizement
Ultimate guide-facebook-advertizementUltimate guide-facebook-advertizement
Ultimate guide-facebook-advertizement
BernstorfferAnulysse
 
Parts of a Facebook Page
Parts of a Facebook Page Parts of a Facebook Page
Parts of a Facebook Page
Louise Jett
 
21 ways togrow_fb
21 ways togrow_fb21 ways togrow_fb
21 ways togrow_fb
Amanda Snyder
 
Campaign website and brief notes
Campaign website and brief notesCampaign website and brief notes
Campaign website and brief notes
hannahwoollaston
 
Social Media for Creatives - 2 Key Platforms
Social Media for Creatives - 2 Key PlatformsSocial Media for Creatives - 2 Key Platforms
Social Media for Creatives - 2 Key Platforms
BND|mand
 
Michael Grafx Photography Paper
Michael Grafx Photography PaperMichael Grafx Photography Paper
Michael Grafx Photography Paper
Justin Gahring
 
Evaluation - Question 3
Evaluation - Question 3Evaluation - Question 3
Evaluation - Question 3
Matthew James
 

What's hot (20)

Facebook: The New Look
Facebook: The New LookFacebook: The New Look
Facebook: The New Look
 
Facebook Tutorial
Facebook TutorialFacebook Tutorial
Facebook Tutorial
 
Facebook 101: Fan Pages
Facebook 101: Fan PagesFacebook 101: Fan Pages
Facebook 101: Fan Pages
 
A guide to writing a great website brief
A guide to writing a great website briefA guide to writing a great website brief
A guide to writing a great website brief
 
How to Market Your Business on Both Facebook & LinkedIn
How to Market Your Business on Both Facebook & LinkedInHow to Market Your Business on Both Facebook & LinkedIn
How to Market Your Business on Both Facebook & LinkedIn
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
Steps For Facebook Campaign Success
Steps For  Facebook Campaign SuccessSteps For  Facebook Campaign Success
Steps For Facebook Campaign Success
 
Noblerealtyfacebooklaunch
NoblerealtyfacebooklaunchNoblerealtyfacebooklaunch
Noblerealtyfacebooklaunch
 
Facebook Timeline for Business
Facebook Timeline for BusinessFacebook Timeline for Business
Facebook Timeline for Business
 
2013 facebook whitepaper
2013 facebook whitepaper2013 facebook whitepaper
2013 facebook whitepaper
 
Link building strategy for 2013
Link building strategy for 2013Link building strategy for 2013
Link building strategy for 2013
 
Evaluation - Question 3
Evaluation - Question 3 Evaluation - Question 3
Evaluation - Question 3
 
Getting Started Guide
Getting Started GuideGetting Started Guide
Getting Started Guide
 
Ultimate guide-facebook-advertizement
Ultimate guide-facebook-advertizementUltimate guide-facebook-advertizement
Ultimate guide-facebook-advertizement
 
Parts of a Facebook Page
Parts of a Facebook Page Parts of a Facebook Page
Parts of a Facebook Page
 
21 ways togrow_fb
21 ways togrow_fb21 ways togrow_fb
21 ways togrow_fb
 
Campaign website and brief notes
Campaign website and brief notesCampaign website and brief notes
Campaign website and brief notes
 
Social Media for Creatives - 2 Key Platforms
Social Media for Creatives - 2 Key PlatformsSocial Media for Creatives - 2 Key Platforms
Social Media for Creatives - 2 Key Platforms
 
Michael Grafx Photography Paper
Michael Grafx Photography PaperMichael Grafx Photography Paper
Michael Grafx Photography Paper
 
Evaluation - Question 3
Evaluation - Question 3Evaluation - Question 3
Evaluation - Question 3
 

Viewers also liked

September 2016: Outreach Newsletter
September 2016: Outreach NewsletterSeptember 2016: Outreach Newsletter
September 2016: Outreach Newsletter
Westerville Library
 
Between the Pages: Fall 2010
Between the Pages: Fall 2010Between the Pages: Fall 2010
Between the Pages: Fall 2010
Westerville Library
 
Between the Pages: Winter 2016/2017
Between the Pages: Winter 2016/2017Between the Pages: Winter 2016/2017
Between the Pages: Winter 2016/2017
Westerville Library
 
Annual Report 2015
Annual Report 2015Annual Report 2015
Annual Report 2015
Westerville Library
 
Between the Pages: Summer 2016
Between the Pages: Summer 2016Between the Pages: Summer 2016
Between the Pages: Summer 2016
Westerville Library
 
Hoopla for Libraries: Instructions for Your Computer or Device
Hoopla for Libraries: Instructions for Your Computer or DeviceHoopla for Libraries: Instructions for Your Computer or Device
Hoopla for Libraries: Instructions for Your Computer or Device
Westerville Library
 
May 2016: Outreach Newsletter
May 2016: Outreach NewsletterMay 2016: Outreach Newsletter
May 2016: Outreach Newsletter
Westerville Library
 
July 2016: Outreach Newsletter
July 2016: Outreach NewsletterJuly 2016: Outreach Newsletter
July 2016: Outreach Newsletter
Westerville Library
 
Between the Pages: Spring 2016
Between the Pages: Spring 2016Between the Pages: Spring 2016
Between the Pages: Spring 2016
Westerville Library
 
Numeros
NumerosNumeros

Viewers also liked (10)

September 2016: Outreach Newsletter
September 2016: Outreach NewsletterSeptember 2016: Outreach Newsletter
September 2016: Outreach Newsletter
 
Between the Pages: Fall 2010
Between the Pages: Fall 2010Between the Pages: Fall 2010
Between the Pages: Fall 2010
 
Between the Pages: Winter 2016/2017
Between the Pages: Winter 2016/2017Between the Pages: Winter 2016/2017
Between the Pages: Winter 2016/2017
 
Annual Report 2015
Annual Report 2015Annual Report 2015
Annual Report 2015
 
Between the Pages: Summer 2016
Between the Pages: Summer 2016Between the Pages: Summer 2016
Between the Pages: Summer 2016
 
Hoopla for Libraries: Instructions for Your Computer or Device
Hoopla for Libraries: Instructions for Your Computer or DeviceHoopla for Libraries: Instructions for Your Computer or Device
Hoopla for Libraries: Instructions for Your Computer or Device
 
May 2016: Outreach Newsletter
May 2016: Outreach NewsletterMay 2016: Outreach Newsletter
May 2016: Outreach Newsletter
 
July 2016: Outreach Newsletter
July 2016: Outreach NewsletterJuly 2016: Outreach Newsletter
July 2016: Outreach Newsletter
 
Between the Pages: Spring 2016
Between the Pages: Spring 2016Between the Pages: Spring 2016
Between the Pages: Spring 2016
 
Numeros
NumerosNumeros
Numeros
 

Similar to Optimize facebook timeline for your business

Timeline Checklist for ShopTab
Timeline Checklist for ShopTabTimeline Checklist for ShopTab
Timeline Checklist for ShopTab
ShopTab
 
Facebook timelines-for-pages by dave woodson
Facebook timelines-for-pages by dave woodsonFacebook timelines-for-pages by dave woodson
Facebook timelines-for-pages by dave woodson
Dave Woodson
 
Facebook timeline for brands
Facebook timeline for brandsFacebook timeline for brands
Facebook timeline for brands
Ann Glenn
 
Facebook Timeline for Pages
Facebook Timeline for PagesFacebook Timeline for Pages
Facebook Timeline for Pages
Just Social
 
Facebook Timeline for Pages
Facebook Timeline for PagesFacebook Timeline for Pages
Facebook Timeline for Pages
Tom Litchfield
 
Facebook timelines-for-pages
Facebook timelines-for-pagesFacebook timelines-for-pages
Facebook timelines-for-pages
Fast Equity Builder LLC
 
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Amanda Snyder
 
The CMO's Guide to the New Facebook
The CMO's Guide to the New FacebookThe CMO's Guide to the New Facebook
The CMO's Guide to the New Facebook
Ashmi Elizabeth Dang
 
A Step-By-Step Guide to Facebook Marketing
A Step-By-Step Guide to Facebook MarketingA Step-By-Step Guide to Facebook Marketing
A Step-By-Step Guide to Facebook Marketing
Page 1 Solutions
 
How to-optimize-landing-pages
How to-optimize-landing-pagesHow to-optimize-landing-pages
How to-optimize-landing-pages
Pieter Deprouw
 
Social media-plan-final
Social media-plan-finalSocial media-plan-final
Social media-plan-final
Clark Pest
 
Facebook brand timelines
Facebook brand timelinesFacebook brand timelines
Facebook brand timelines
AnalogFolk
 
Bbm facebook timelineguide-01
Bbm facebook timelineguide-01Bbm facebook timelineguide-01
Bbm facebook timelineguide-01
Noah Barlow @ Blueband Media
 
Facebook Timeline for Pages
Facebook Timeline for PagesFacebook Timeline for Pages
Facebook Timeline for Pages
Josh Kocurek
 
Paint.NET Research
Paint.NET ResearchPaint.NET Research
Paint.NET Research
chloecotterill1
 
Facebook Timeline for Brands
Facebook Timeline for BrandsFacebook Timeline for Brands
Facebook Timeline for Brands
Red Urban
 
7 landing page tips to get more conversions
7 landing page tips to get more conversions7 landing page tips to get more conversions
7 landing page tips to get more conversions
YourDigitalStory -YDS
 
Facebook for Business Master Class - Working with Apps
Facebook for Business Master Class - Working with AppsFacebook for Business Master Class - Working with Apps
Facebook for Business Master Class - Working with Apps
Chris Meylan
 
The Look Of Your New Facebook Fan Page
The Look Of Your New Facebook Fan PageThe Look Of Your New Facebook Fan Page
The Look Of Your New Facebook Fan Page
Lisa Kalner Williams
 
Website conventions
Website conventionsWebsite conventions
Website conventions
oliviadoug
 

Similar to Optimize facebook timeline for your business (20)

Timeline Checklist for ShopTab
Timeline Checklist for ShopTabTimeline Checklist for ShopTab
Timeline Checklist for ShopTab
 
Facebook timelines-for-pages by dave woodson
Facebook timelines-for-pages by dave woodsonFacebook timelines-for-pages by dave woodson
Facebook timelines-for-pages by dave woodson
 
Facebook timeline for brands
Facebook timeline for brandsFacebook timeline for brands
Facebook timeline for brands
 
Facebook Timeline for Pages
Facebook Timeline for PagesFacebook Timeline for Pages
Facebook Timeline for Pages
 
Facebook Timeline for Pages
Facebook Timeline for PagesFacebook Timeline for Pages
Facebook Timeline for Pages
 
Facebook timelines-for-pages
Facebook timelines-for-pagesFacebook timelines-for-pages
Facebook timelines-for-pages
 
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
Jackmortonfacebooktimelineguide2012 120301035924-phpapp01
 
The CMO's Guide to the New Facebook
The CMO's Guide to the New FacebookThe CMO's Guide to the New Facebook
The CMO's Guide to the New Facebook
 
A Step-By-Step Guide to Facebook Marketing
A Step-By-Step Guide to Facebook MarketingA Step-By-Step Guide to Facebook Marketing
A Step-By-Step Guide to Facebook Marketing
 
How to-optimize-landing-pages
How to-optimize-landing-pagesHow to-optimize-landing-pages
How to-optimize-landing-pages
 
Social media-plan-final
Social media-plan-finalSocial media-plan-final
Social media-plan-final
 
Facebook brand timelines
Facebook brand timelinesFacebook brand timelines
Facebook brand timelines
 
Bbm facebook timelineguide-01
Bbm facebook timelineguide-01Bbm facebook timelineguide-01
Bbm facebook timelineguide-01
 
Facebook Timeline for Pages
Facebook Timeline for PagesFacebook Timeline for Pages
Facebook Timeline for Pages
 
Paint.NET Research
Paint.NET ResearchPaint.NET Research
Paint.NET Research
 
Facebook Timeline for Brands
Facebook Timeline for BrandsFacebook Timeline for Brands
Facebook Timeline for Brands
 
7 landing page tips to get more conversions
7 landing page tips to get more conversions7 landing page tips to get more conversions
7 landing page tips to get more conversions
 
Facebook for Business Master Class - Working with Apps
Facebook for Business Master Class - Working with AppsFacebook for Business Master Class - Working with Apps
Facebook for Business Master Class - Working with Apps
 
The Look Of Your New Facebook Fan Page
The Look Of Your New Facebook Fan PageThe Look Of Your New Facebook Fan Page
The Look Of Your New Facebook Fan Page
 
Website conventions
Website conventionsWebsite conventions
Website conventions
 

More from DigitalSherpa

DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa
 
Social Media Metrics: What You Should Be Tracking
Social Media Metrics: What You Should Be TrackingSocial Media Metrics: What You Should Be Tracking
Social Media Metrics: What You Should Be Tracking
DigitalSherpa
 
Building Your Business With Inbound Marketing
Building Your Business With Inbound MarketingBuilding Your Business With Inbound Marketing
Building Your Business With Inbound Marketing
DigitalSherpa
 
Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry
DigitalSherpa
 
What My Son Taught Me About Social Media Marketing for SMBs
 What My Son Taught Me About Social Media Marketing for SMBs What My Son Taught Me About Social Media Marketing for SMBs
What My Son Taught Me About Social Media Marketing for SMBs
DigitalSherpa
 
21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media
DigitalSherpa
 
12 Powerful Pinterest Marketing Moves
12 Powerful Pinterest Marketing Moves 12 Powerful Pinterest Marketing Moves
12 Powerful Pinterest Marketing Moves
DigitalSherpa
 
Creating Content that Converts
Creating Content that ConvertsCreating Content that Converts
Creating Content that Converts
DigitalSherpa
 
Diy Seo Tactics for Small Business Owners
Diy Seo Tactics for Small Business OwnersDiy Seo Tactics for Small Business Owners
Diy Seo Tactics for Small Business Owners
DigitalSherpa
 
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...
DigitalSherpa
 
Content Curation Presentation
Content Curation Presentation Content Curation Presentation
Content Curation Presentation
DigitalSherpa
 
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
DigitalSherpa
 
Creating and converting leads through content marketing
Creating and converting leads through content marketingCreating and converting leads through content marketing
Creating and converting leads through content marketing
DigitalSherpa
 
Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps
Optimizing and Maximizing Your Facebook Brand Page in 5 Easy StepsOptimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps
Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps
DigitalSherpa
 
Sherpa presentation for waterton residential 1-31 and 2-1 2013
Sherpa presentation for waterton residential   1-31 and 2-1 2013Sherpa presentation for waterton residential   1-31 and 2-1 2013
Sherpa presentation for waterton residential 1-31 and 2-1 2013
DigitalSherpa
 
Increase Fan Engagement through Social Promotions
Increase Fan Engagement through Social PromotionsIncrease Fan Engagement through Social Promotions
Increase Fan Engagement through Social Promotions
DigitalSherpa
 

More from DigitalSherpa (16)

DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
 
Social Media Metrics: What You Should Be Tracking
Social Media Metrics: What You Should Be TrackingSocial Media Metrics: What You Should Be Tracking
Social Media Metrics: What You Should Be Tracking
 
Building Your Business With Inbound Marketing
Building Your Business With Inbound MarketingBuilding Your Business With Inbound Marketing
Building Your Business With Inbound Marketing
 
Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry Digital marketing for the spa, health, & wellness industry
Digital marketing for the spa, health, & wellness industry
 
What My Son Taught Me About Social Media Marketing for SMBs
 What My Son Taught Me About Social Media Marketing for SMBs What My Son Taught Me About Social Media Marketing for SMBs
What My Son Taught Me About Social Media Marketing for SMBs
 
21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media21 Helpful Tips for Interior Designers - Blogging and Social Media
21 Helpful Tips for Interior Designers - Blogging and Social Media
 
12 Powerful Pinterest Marketing Moves
12 Powerful Pinterest Marketing Moves 12 Powerful Pinterest Marketing Moves
12 Powerful Pinterest Marketing Moves
 
Creating Content that Converts
Creating Content that ConvertsCreating Content that Converts
Creating Content that Converts
 
Diy Seo Tactics for Small Business Owners
Diy Seo Tactics for Small Business OwnersDiy Seo Tactics for Small Business Owners
Diy Seo Tactics for Small Business Owners
 
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...
21 Useful Tips for Digital Content Marketing to Build Your Business and Perso...
 
Content Curation Presentation
Content Curation Presentation Content Curation Presentation
Content Curation Presentation
 
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
Content Architecture: Planning, Designing, and Constructing the Perfect Piece...
 
Creating and converting leads through content marketing
Creating and converting leads through content marketingCreating and converting leads through content marketing
Creating and converting leads through content marketing
 
Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps
Optimizing and Maximizing Your Facebook Brand Page in 5 Easy StepsOptimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps
Optimizing and Maximizing Your Facebook Brand Page in 5 Easy Steps
 
Sherpa presentation for waterton residential 1-31 and 2-1 2013
Sherpa presentation for waterton residential   1-31 and 2-1 2013Sherpa presentation for waterton residential   1-31 and 2-1 2013
Sherpa presentation for waterton residential 1-31 and 2-1 2013
 
Increase Fan Engagement through Social Promotions
Increase Fan Engagement through Social PromotionsIncrease Fan Engagement through Social Promotions
Increase Fan Engagement through Social Promotions
 

Recently uploaded

Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
IruniUshara1
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
valvereliz227
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
pavelborek
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
RedSeer
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 

Recently uploaded (20)

Virtual Leadership and the managing work
Virtual Leadership and the managing workVirtual Leadership and the managing work
Virtual Leadership and the managing work
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Kirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip GEM Royalty TNR Gold Copper Presentation
Kirill Klip GEM Royalty TNR Gold Copper Presentation
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 

Optimize facebook timeline for your business

  • 1. How Small Businesses Can Utilize Facebook TimelineBy: Chris Vaughn/Ashley Sasnett Design: Jenn Bryant
  • 2. Table of Contents 1. Introduction 2. Visual 2a. Cover Picture 2b. Profile Picture 2c. About Us 2d. Tabs and Applications 2e. Landing Pages 3. Function 3a. Pinning 3b. Starring 3c. Milestones 3d. Post Management 4. Administration 4a. Admin Panel 4b. Messages 4c. Publicly Displayed Brand Information 4d. Insights 5. Specifications Review 6. Conclusion
  • 3. 1. Introduction On March 30th, Facebook will begin a mandatory transition of all brand pages to the new timeline format. While learning a new way of managing your brand page might seem challenging and time- consuming, you should place a priority on learning how timeline works so that you don’t lose the opportunity to share content or optimize fan engagement. The new Facebook Timeline is all about storytelling. It’s no longer about posting content that will be presented in the newest-to-oldest news feed, but now becomes about creating an interactive experience that takes your fans on a journey of your business, and engages them in a way that the current format doesn’t support. In this guide, you’ll learn how the new timeline will help you to take your fans through the story of your brand with pictures, videos, stories and more. Let this eBook serve as your step-by-step guide to setting up and managing your new Facebook brand page. By the time you’re done reading it, we’re confident that you’ll not only understand your new page, but you’ll be excited to begin optimizing it and engaging with your fans on an even deeper level.
  • 4. 2. Visual There are significant changes to the aesthetics of the new Facebook brand pages. With an emphasis on storytelling, each element and graphic on your timeline page will serve to tell the story of your business to your fans. Below are the key changes to how your timeline will appear, with step-by-step explanations on how to get the most out of your timeline. 2a. Cover Picture The cover photo serves as the “main event” of your page. It’s the first thing that visitors or fans will see when they come to your brand page. Facebook has provided guidance for the content on the cover picture, but there will still be plenty of ways to make it very engaging. With your cover picture, you want to capture the attention of visitors quickly as soon as they come to your page. It should be: 1. Welcoming 2. Visually appealing 3. Representative of your brand Cover Picture Guidelines ● Size: 851x315 (pixels) ● Must not have price or purchase information. ● Must not contain any text that says “download here” or any text that implies it. ● Must not have contact information (Such as URL or company phone #). ● Must not have calls to action (Such as “Like us now” or “Click here”). ● You can click and drag the cover photo around to reposition it. ● May update or change the cover picture as often as you wish.
  • 5. 2b. Profile Picture If you’ve had a Facebook page before, this graphic is familiar to you. It’s been the primary identifying graphic for your fans in the past, and will continue to serve as a branding tool for the new timeline pages. Many brand pages are integrating their company logo directly in to the cover photo, instead of having it as their profile picture. Some are opting to use their logo as their profile picture. Whatever you choose, it’s important to keep both your cover and profile photos in line with your overall branding strategy. Profile Picture Guidelines ● Size: 180x180 (pixels) ● Will also serve as your ‘avatar’ in conversations and comments. (That graphic is 32x32 in pixels, so make sure it’s optimized to look good in the thumbnail version as well) 2c. About Us This will pull the text you had entered in the ‘Basic Information’ part of your Facebook page. This text will fall right below the profile picture and is an opportunity to succinctly explain your business to your visitors. There is a 150 character limit to this text box. Users, by clicking ‘About’ under this text, will be able to read more information about your business. Make sure to spend some time creating and reviewing the copy for these sections: ● Founded date ● Company overview ● Description ● General Information ● Mission ● Awards ● Products ● Website You want to make use of this space. Your most engaged and likely-to-spend prospects will want to learn as much about you as possible before giving away their business.
  • 6. 2d. Tabs and Applications Remember how your brand page had a navigation panel on the left side of the page, where your fans could navigate to different parts of the brand page? The new timeline has changed that, replacing that navigation menu with these application “tabs” that you can control and use to direct your visitors around your page. Tips and Tricks For Your Tabs Bar ● The first application listed will always be Photos. This cannot be removed or moved, and will display the most recent photo uploaded. ● After photos, place the application tabs in order of importance. (What do you want your visitors to see? Where do you want your visitors to go?) Keep in mind the top row of tabs will be your most valuable real estate on your timeline, and you’ll want to prioritize that content accordingly. ● To change the application tab placement, select the drop down arrow to show a full listing of your available apps. Hover over the app you would like to move and notice a pencil icon in the upper right corner of the tab. Click on the pencil and then follow the commands to move the app to the appropriate position. ● Tabs will use a default image, but can usually be edited! Go to the “Manage apps” section of the page manager, and most of your apps will allow you to change the icon (size specs: 111x74 pixels). ● You now have the option to hide how many ‘Likes’ you have from your home page (Users will still be able to see Likes if they pull down your tabs bar). If you are trying to build a following and don’t have many visitors yet, you may choose to not display your total ‘likes’ in that top bar. In contrast, if you have a lot of followers, you will want to publicly display that information. 2e. Landing Pages You will no longer be able to direct users to land on a particular page. (For example, sending a visitor straight to a promotion or products page) The “wall” page will now be default for all visitors. Custom graphics can be uploaded with call to action text and titles, and added to the apps to encourage fans to explore that content. Custom content created using apps can still use a “fan gate” as a way to necessitate a user to “like” the page in order to access that content, but not to access the page itself. This change might seem like it will negatively affect your ability to convert leads with your Facebook brand page, but properly managing your tabs and the other new timeline features should not only replace the landing pages, but should increase overall engagement and conversion.
  • 7. 3. Function The new timeline doesn’t just look neat, it serves both form and function. Keeping with the storytelling motif, Facebook has included a suite of features that will allow you to optimize your ‘Wall” to present your fans and visitors specific and targeted information about your brand. Below are an overview of these features and some best practices. 3a. Pinning You are now able to ‘pin’ specific posts on your wall. This is similar to making something “sticky” on a message board or blog, ensuring it is prominent to all visitors. Pinning will be a powerful strategy for directing time-specific and promotional content to your fanbase and prospects. These posts can include calls-to-action or product highlights. As noted earlier, there are no longer specific landing pages on the timelines, but a great pinning strategy should be able to engage just as well, if not better. ‘Pinning’ Guidelines and Tips ● To pin a post, just hover over it and click the the pencil icon to the right in the post’s frame and select “pin to top” ● A post will only stay pinned for 7 days, at which point it will be relegated to its proper place in the timeline. You can re- pin after 7 days to keep it pinned longer. ● You can unpin (prior to the 7th day expiration) the same way it was pinned. ● Only one story can be pinned at time. ● When pinned, the size of the post will not be affected. 3b. Starring Much like pinning a post, starring a post will allow you to display relevant and desirable information on your timeline. The major difference between “starring” and “pinning” is that starring the post will give it a bold and prominent placement by stretching it across the width of the screen, which will set it apart from the other content on your page. ‘Starring’ Guidelines and Tips ● To star a post, hover over it and click the star to the right. This will stretch the post to the width of the page. ● Starred posts, unlike pinned posts, will not be reordered to the top of your feed. ● Unstar a post the same way you starred it. ● A starred post might be a visually engaging or more evergreen one, whereas a pinned post will be something that’s more timely and directive to your prospects.
  • 8. 3c. Milestones ‘Milestones’ are perhaps the most fun and engaging way to tell your story. You now have the ability to provide the history of your company, which will serve as a great business resource for visitors. ‘Milestones’ Guidelines and Tips ● To add a milestone, go to your status composer’s box and click milestone. List the event and provide a time and location. Give details of the particular milestone if you wish. ● Adding a photo is highly suggested, unless you are happy with the flag place-holder that Facebook uses as a default. (Size specs for milestone images: 843x403 pixels) ● You can create past milestones and back fill those dates to create a brand activity or history. ● Some great milestone examples: ○ When company was founded ○ New product launch or changes ○ New hires at company ○ Company acquisitions or mergers ○ Special events or anniversaries 3d. Post Management You’ll notice a wide variety of activity on your new timeline, and there will be times when you want to edit or change your posts. There are some advanced controls in place for you to make sure each piece of content is displayed just how you want it. Change Post Dates ● Hover over the post and click on the pencil and choose ‘Change Date’ ● This will reorder the post in the feed on the page, but it will not change the size however, like starred posts. Hide a Post ● Hover over the post and click on the the pencil and select ‘Hide From Page’. ● Will hide post from all visitors, but not from page admins. ● This can be applied to any post on the page. ● Excellent tool to remove ‘clutter’ from a page. Delete a Post ● Hover over the post and click on the pencil and choose ‘Delete’. ● Will permanently delete the content from your page.
  • 9. 4. Adminstration While the presentation and the functions of the new Facebook timeline bring many improvements to the page, there are also some additions and improvements on the “back end” of your page that only page administrators will have access. Listed below are the areas in which you’ll be able to keep your page optimized. 4a. Admin Panel The ‘Admin Panel’ is the main hub of all your administration duties. The panel has four primary sections: ● Notifications (A list of your most recent page activity) ● New Likes (Your most recent fans) ● Messages (Most recent messages in your Inbox) ● Insights (A brief look at your page analytics) You can drill down into any of the four categories with the ‘see all’ option in the right corner. If you’d like to hide the panel while viewing your page, click the ‘Hide’ button in the upper right corner of your page. Click on ‘Admin Panel’ when hidden to bring the panel back up. 4b. Messages Fans can now directly communicate with your business via messaging, and you can respond back via private message as well. Private Messaging Guidelines ● Users are not required to have ‘liked’ the page to communicate with the page or for the page to communicate back with them. ● You can remove the messaging feature (and button) from your page by selecting the ‘manage’ option and then selecting ‘edit page’ and de-selecting the ‘show message button’ on page. ● Pages cannot initiate private messages with Facebook profiles (fans or visitors- it makes no difference). They can only respond when the visitor has messaged them. ● A business may only reply twice to fans and then its capped until there is a response from the visitor, at which point the business may once again reply. While the private messaging guidelines might seem strict, they are aimed to protect Facebook users from receiving spam or unwanted solicitation. You’ll have the opportunity to participate in the two-way communication if your page has engaged a visitor to the point of direct contact. This is even more reason to spend sufficient time optimizing your timeline!
  • 10. 4c. Publicly Displayed Brand Information When a user clicks on your ‘Likes’ tab, they will be taken to a page that will provide them with some of your brand page analytics. This includes: ● Total likes ● Total ‘People Talking About This’ ● Page Insights: Your page’s demographics and most popular content ● A 30-day rise and fall of your page’s activity 4d. Insights If you click through to your Facebook Insights from your Admin Panel, you’ll notice a page featuring some of your brand page’s most important analytics. This includes: ● Total Likes – How many people currently ‘like’ your page ● Friends Of Fans – This counts all your fans multiplied by how many fans they have ● People Talking About This – The number of unique people who have created content around your page (see more below) ● Weekly Total Reach – The # of unique people who have seen content on your page You’ll also notice specific analytics on each piece of content you’ve posted to your page. You need at least 30 fans to access Facebook Insights. There are a variety of ways you can explore and learn from your Insights. For a comprehensive review of Facebook Insights, head to our Facebook Insights guide. 5. Specifications Review The new timeline is a visually stunning and engaging environment. Your cover graphic will stand out as the first thing your visitors see, and you’ll now have the chance to spread out certain graphics you choose across the width of your page. Whatever your photos strategy is for your page, you’ll have complete control over how they are presented to anyone viewing your timeline. Facebook will auto resize your photos if you upload them to the specific places, but if you want to get the best quality and resolution from each graphic, here is a listing of the exact specifications for all of the timeline photos. Facebook Cover Photo ● Size: 851x315 (pixels) Profile Photo ● Size: 180x180 (pixels) ‘Avatar’ Photo (The graphic that is used as a button or thumbail in comments) ● Size: 30x30 (pixels) Tab Photo (Some of the graphics on your tabs are customizable, see ‘Tabs and Apps’ section) ● 111x74 (pixels) Milestones Photo ● 843x403 (pixels)
  • 11. 6. Conclusion As outlined in this guide, the appearance and management of your Facebook brand page has undergone significant change. Your new timeline should tell a story much like a book or a movie where you visitor takes a walk through the history of successes of your business. This should help to familiarize yourself to your clients and prospects and build an atmosphere where dialogue and engagement is encouraged at a high- level. It’s important to remember that Facebook is the same two-way communication tool it was before fancy design and function changes. A fancy new paint job doesn’t mean your car won’t require the same care and maintenance. Engagement is about a two-way dialogue between the brand and the audience. Think about and execute the steps from this eBook, and your new timeline will propagate your brand and your message clearly and effectively. WAS THIS HELPFUL? SHARE OR CONNECT WITH US ONLINE! digitalsherpa.com/blog www.facebook.com/digitalsherpas www.twitter.com/digitalsherpas www.linkedin.com/company/digital-sherpa www.youtube.com/digitalsherpas