The document outlines the common elements of print advertisements, including the header, image, body, call to action, and contact information. The header attracts attention and communicates key benefits. Images create curiosity and show what readers will learn. The body elaborates on the header and builds interest in the product. The call to action leads readers to take a specific action, like visiting the store. Finally, the contact information tells readers how to get in touch with the business.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Introduction to advertising & integrated marketing communicationNijaz N
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Introduction to advertising & integrated marketing communicationNijaz N
“Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
The specific mix of advertising, personal selling, sales promotion, and public relations a company uses to pursue its advertising and marketing objectives.
10 Criteria for a Successful Ad
Perhaps No ad will meet all of These criteria perfectly
Perhaps Not all of these criteria are applicable for each and every ad.
But these “Copy Chasers” criteria make good sense for you to consider when creating an ad to communicate your message.
tourism promotion services subject quarter 1 week 7 lecture base on the curriculum guide. this is about the classification of information, with post test and activity. can be used for the lecture of TPS subject
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Write a compelling headline. ...
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Limit the copy to 1-2 typefaces. ...
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Include next steps for your reader. ...
Proofread the brochure. ...
Don't miss anything.".
Know all about writing a brochure in correct format. In the presentation we have explicitly mentioned which elements of the brochure needs to be placed at which place. Also, the essentials to be included in the brochure has been mentioned.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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2. Header
- also known as the title, it attracts attention to
the ad and lets the reader know what he will find
out in the copy. It should communicate a key
benefit described in the ad, such as a discount
sale or a limited-time offer. It may also identify a
problem a reader might have and propose a
solution. The header is commonly the strongest
element of a print advertisement, and can
determine whether the viewer reads the
remainder of the ad.
3. Image
- An image at the top or in the body of the ad
creates curiosity and communicates what the
viewer will learn by continuing to read the ad.
Newspaper advertisements are typically black-
and-white, but a color image can increase the
impact of the ad. Choose an image relevant to the
product or service for sale, and use one, strong
image if possible to keep the ad simple.
4. Body
- Print advertisements commonly include a
body, which is the main part of the ad. The
body elaborates on the concept of the
title, and should build interest in the product
or service. Print ad copy should be well
organized. Use bullet points or sub-headers
when appropriate to make the information
easily understandable for the reader.
5. Call to Action
- A call to action typically follows the ad copy.
As the name suggests, a call to action leads the
reader to take a specific action, such as visiting
the store or contacting the store for more
information. Because readers can quickly
forget the body copy, the call to action needs
to create a sense of urgency. Phrases like "call
today" and "this offer expires ..." with a date
direct the reader to do something now.
6. Contact Information
- it tells the viewer how to get in touch with
the business to take advantage of the offer.
Include as much information as appropriate
to make it easy for the reader to find the
business. This section usually includes the
company name, address, telephone number
and website address.