Advertising is a paid form of non-personal promotion to introduce or promote a product, service or idea. The purpose is to convince potential customers to purchase or use what is being advertised. Advertising decisions involve setting objectives, budgets, messages and evaluating effectiveness. Objectives can be informative, persuasive, for reminder or reinforcement. Budgets are set through top-down or bottom-up approaches. Messages are created and media is selected to reach the target audience. Effectiveness is measured through communication effects and sales effects.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
ADVERTISING MANAGEMENT -UNIT 1 BBA III SEMMansi Tyagi
ADVERTISING MANAGEMENT -UNIT 1
BBA III SEM SYLLABUS:
Advertising: Introduction, Scope, importance in business: Role of advertising in social and economic development of India: Ethics and truths in Indian Advertising.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Every time you enter a retail store, your shopping experience has been extensively planned, from the items you see for sale to the layout and design of the store. Many times these decisions are made by someone working in retail operations, or the area of retail concerned with the day-to-day functions of stores
This session provides attendees with an opportunity to gain an understanding of the components of effective advertising and paid media campaigns; how to evaluate various types of media; learn advertising industry terminology; examine emerging advertising issues in traditional and new media, plus examples and rationales of common practices. All types of media will be explored and analyzed including, but not limited to, television, radio, magazine, newspaper, outdoor and the Internet.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Digital Tools and AI for Teaching Learning and Research
Advertising ppt
1.
2. What is Advertising?
Advertising is a message designed to promote a product, a
service, or an idea. The purpose of advertising is to sell
products or services.Business firms, charitable trusts and
government agencies use advertsing to promote their
products, services and ideas.
The word advertising is derived from two Latin words
‘Ad’ and ‘Verto’.
Ad – Towards
Verto – I turn
Literally it means to turn the people’s attention to a specific
thing.
Advertising Meaning
3. Definitions:-
DAGMAR: Defining Advertising Goals for Measured Advertsing
Results (Russell Coley in 1950)
AIDA: Attention, Interst, Desire, Action(Ad should attract
attention, gain interestm arouse a desire and result in action)
Advertising is any form of paid non-personal presentation of
ideas, goods, or services for the purpose of inducing people to
buy. ------WEELER.
Advertising is the nonpersonal communication of information,
usually paid for and usually persuasive in nature, about products
(goods and services), or ideas by identified sponsors through the
various media. -----AMA
Advertising is defined as any paid form of non personal
presentation and promotion of ideas, goods or services by an
identified sponsor.
6. Advertising Decisions:
1. Setting advertising objective(Mission):
An advertsing goal or objective is a specific
communication task and an achievement level to be
accomplished with a specific audience in a specific
period of time. Objectives are classified in 4 categories:
a) Informative (awareness and information)
b) Persuasive(Aims to create liking, preference,change)
c) Reminder(Aims to stimulate repeat purchase)
d)Reinforcement (Aims to convince current purchasers
that they made right decision)
a) TVS * city b) Close up c)Coco-Cola
d)Nano(1,00,000)
8. Advertising Decisions:
1. Setting advertising objective(Mission)
2. Setting advertising budget(Money)
Many advertisers implement a number of budgeting methods
developed through practice and experience. They are two
types 1. Top down 2. Bottom-Up Budgeting
9. Advertising Decisions:
1. Setting advertising objective(Mission)
2. Setting advertising budget(Money)
They are two types 1. Top down 2. Bottom-Up Budgeting
1. Top down approach:
In this method budgetary amount is established at top
management level and the money will be allotted to various
departments. These budgets are predetermined and have bno
theoritical basis. The approaches are
a) Affordable methods b) Arbitary allocation
c) Percentage of sales method d) Competitive parity method
e) Return on investment method
10. Top-down approach:
a)Affordable methods (all- you- can- afford)
b)Arbitary allocation(mgt determines the budget solely on the
basis of what is felt to be necessary)
c)Percentage of sales method
d)Competitive parity method (Managers decide the budget
matching the competition percentage of sales expenditures)
e) Return on investment method (In this methods advertsing and
promotions are cosidered investmetns like plant and
equipment)
Bottom-up approach:
a)Objective and task methods(1. Defining communication
objecitves 2. Determine the specific strategies ad tasks needed to
attain them 3.estimate the costs associated with performance of
these strategies and tasks)
b)Payout planning (Investment value of the advertising and
promotion appropriation)
c)Quantitative models (Simulation and regression)
11. Advertising Message:
It has two major elements: a) Creating message b)Selecting media
1. Advertising campaign (Unique Selling Proposition, Brand image,
Inherent drama, Positioning)
2. Ad. Copy(The verbal and written material of an advertisement
including the headline, illustrations, name and address of the
advertiser adn his signature)
a. Never write an advertisement you wouldn’t want your own family
to read
b.Bid ideas are uaually simple ideas
c.Every word in the copy must count (David ogilvy)
3.Media planning(Reach, Coverage, Frequency, Impact)
4.Cost of advertising (Absolute(Actual) costs, Relative
Costs(Relationship between the price paid for advertising time
and size of the audience)
5. Media profile (Television, News papers, Magazines)
12. Examples of successful long running advertisinig
campaigns http://knowndiscovery.blogspot.in/2007/09/companies-brands-their-taglines-part-1.html
Company or Brand Campaign Theme
LG Lifes good
AMAZON.COM Earth's Biggest BookStore
TIMESJOBS.COM If you have a reason, we have the job
Windows XP Do More with Less
Accenture High Performance. Delivered
TCS Beyond the Obvious
BMW The Ultimate Driving Machine
HYUNDAI Drive Your Way
TOYOTA Touch The Perfection
HONDA The Power of Dreams
SKODA Obsessed with Quality since 1897.
VOLKSWAGEN Drivers wanted
FIAT Driven by Passion. FIAT
13. Examples of successful long running advertisinig
campaigns
Company or Brand Campaign Theme
Kotak Think Investments. Think Kotak.
CNBC Profit from it
British airways The Way to Fly.
Sahara Emotionally yours.
Malaysian Airlines - Going Beyond Expectations
BPCL Pure for Sure
NDTV Profit - News you can Use.
(NASDAQ)National Association of
Securities Dealers Automated Quotations,
Stock market for the digital world
Max NewYork Life Insurance Your Partner for life
India's International Bank Bank of Baroda
The World's Local Bank HSBC
WALMART Always low prices. Always. -
VIZAG STEEL Pride of Steel -
14. Advertising Measurement:
The measurement of advertising effectiveness is done to test
both the communication effects and sales effects of an ad. The
funamental research on effectiveness is very little
Communication effect: Communication effects of an ad tell
whether the ad is communicating well or not. Copy testing is
the method used to test this effect. This can be done before an
ad in put into media and after it is printed or braodcost. Thse
are knows as pre testing and post testing of an ad. (Consumer
feedback, portfolio tsts, laboratory tests)
Sales effect: this is very difficult than communication effect. It
is possible through following two methods 1. Historical
Appraoch 2. Experimental Appraoch
15. Classifications of Advertisement
Classification by medium:
Print advertising (newspaper, magazines, brochures,
flyers)
Electronic advertising (television, radio: commercials;
Internet)
Outdoor advertising (billboards, kiosks, public
transport, events)
Direct-mail advertising (through the Postal Service
and by e-mail)
POP (point of purchase) advertising