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Seed Pitch Deck Template : Solid foundation to create your business plan from
1. Seed pitch deck template
The 12 sections that make up a winning pitch deck
2. STOP: MAKE A COPY OF THIS
DECK BEFORE YOU START
Make a copy of this deck, edit all page elements (headlines,
body text, image/graph block & logo placement)as you see fit.
3. Company Purpose
In most cases, the company purpose section will be a
one-sentence explanation on a single slide.
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4. Problem
You’ll want 1-2 slides that clearly outline a singular
problem your company aims to solve.
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or image
5. Solution
There’s no need here to go into detail about your
product--instead, highlight in one slide what’s
different and creative about your strategic approach
to the problem.
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or image
6. Market Size
At the seed round, we’ve found that the market size
section (1-3 pages) tends to be very closely linked to
the purpose/problem/solution sections--these four
should be thought of as tightly interwoven when
hooking investors with your opening slides.
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7. Why Now?
This 1-slide section has not been universally adopted
by founders at the seed stage, but proves to be useful
when a company can show a particular urgency and
need for investment in its solution.
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8. Product
3-5 slides illustrating important product features
using wireframes, screenshots, embedded videos, or
Figma mockups.
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9. Competition
One page explaining the uniqueness of your product
relative to similarly-sized competitors.
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10. Traction
1-4 pages detailing traction appropriate to your
product’s stage, such as: letters of intent,
testimonials, customer pipeline, beta feedback. Seed
companies will ideally indicate more than one type of
notable market traction.
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11. Team
Include team bios and links to LinkedIn profiles. This
1-2 page section might be the wordiest in your deck,
but only include extra context if your team’s
experience warrants it.
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12. Business Model
2-3 pages with a clear, understandable monetization
strategy that’s repeatable over time.
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13. Financials
This section should be 1-2 pages long and should
demonstrate that your spending has been fueled by
strategic decisions with a good return over time.
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14. Fundraising Ask
One-page section at the end of your deck outlining
how much you plan to raise and your broad plans for
capital deployment.
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