History of advertising and creative print ads.

2.  Introduction
 Definition
 History of advertising
 David Ogilvy
 Medium of advertising
 Advertising agencies
 Print advertisements
 Conclusion
 Bibliography

3. “ Never write an advertisement
which you wouldn't want your family to
read.
You wouldn't tell lies to your own
wife.
Don't tell them to mine.”

4. “Doing business without advertising is like
winking at a girl in the dark. You know what
you are doing , but no body else does.”
- Stewart H. Britt

5. DEFINITION
According to Kotler and Armstrong
“Advertising is any paid form of non personal
presentation of ideas, goods and services by an
identified sponsor.”

6. • Wall painting advertisements can be traced back to Indian rock art paintings that
date back to 4000 BC.
• Egyptians used papyrus to make sales messages and wall posters.
• In June 1836, French newspaper La Presse was the first to include paid advertising
in its pages
• The first television advertisement was broadcast in the United States on July 1,
1941.
• In India first television advertisement was broadcasted on September 15th 1959.
• Public service advertising reached its height during World Wars I and II, it was
called “Killers versus Poets”.
1806 for a traditional (A Japanese ad from 1806 for
a traditional medicine)

7. 1880
1886
1904

8. 1905
1920 1907

9.  David Mackenzie Ogilvy ,has often been called "The Father of Advertising.”
 David Mackenzie Ogilvy was born on June 23, 1911 at West
Horsley, Surrey in England.
 He worked as a chef in a hotel and after a year he started selling AGA cooking
stoves, door-to –door.
 His employer, asked him to write an instruction manual, The Theory and
Practice of Selling the AGA cooker, for the other salesmen . Thirty years
later, Fortune magazine editors called it the finest sales instruction manual ever
written.
 Impressed by this manual London advertising agency Mather & Crowther
offered him a position as an account executive.

10.  Television advertising
 Radio advertising
 Print media
(Newspapers and magazines)
 Online / Internet advertising
 Outdoor advertising
(Posters, billboards, mobile billboards)
 Alternative media
(Covert advertising, POP ads,
celebrity branding )

11. World's Top Advertising Agencies
Ad Agencies Headquarters
Ogilvy & Mather Manhattan, USA
JWT New York, USA
(James Walter Thompson)
Saatchi & Saatchi New York, USA
Omnicom Group New York , USA
Aegis Group London, United Kingdom

12. INDIA’S TOP ADVERTISING
AGENCIES
• Mudra communications Pvt. Ltd:- Mr. Madhukar Kamath
(Head)
• Lowe Lintas India Pvt. Ltd:- Mr. R. Balakrishnan(Chairman
and CEO)
• Ogilvy and Mather Limited:- Headed by Mr. Piyush Pandey
• FCB Ulka Advertising Ltd :- Mr. Anil Kapoor (Managing
Director and CEO)
• RK Swamy BBDO Pvt Ltd:- Mr. Srinivasan K Swamy (Head)

13. CREATIVE PRINT
ADVERTISEMENTS

14. BOSE NOISE REDUCTION HEADPHONES (DDB SINGAPORE advertising agency )

15. Good Night Mattress(J&J Ad, Shanghai, China)

16. Protex hand wash (Young & Rubicam New
York)

17. Aquafresh Flexigel
(Callegari Berville
Grey, France)

18. Timotei hair spray (JWT , France)

19. Softlan ultra ( Y&R, Malaysia)

20. 1993

21. 1989

22. Adam LeAdam
(Draft FCB)

23. Bangalore traffic police(Mudra Group, India)

24. Advertisement is the life blood of marketing. Advertising
gives companies and businesses the opportunity to build up a
brand and an identity. Advertisements help to sell the product
as well as the company as a whole. Advertisements make
customers aware of the product which benefits them and gives
them a reason to invest in it.

25. 1) www.wikipedia.org
2) www.adsoftheworld.com
3) www.ogilvy.com
4) www.chillibreeze.com